Chanshare, Inc.

What Chanshare, Inc. does

Chanshare, Inc., founded in 1979 and headquartered at a single farm in Tremonton, Utah, is a privately held specialty sod producer that cultivates and distributes drought-tolerant turfgrass varieties for the Intermountain West region. The company sells a six-SKU product portfolio — Tahoma 31 Bermudagrass, Desert Sage (TWCA-certified), Desert Gold (native crested wheatgrass), Desert Green (low-input), Royal Blue (sports turf), and Prestige Pro (golf course sod) — each bred or selected specifically for arid-climate performance and water efficiency. Its core commercial proposition centers on reducing residential and commercial water consumption for lawns relative to traditional bluegrass, with third-party-validated conservation credentials via TWCA certification on at least one SKU.

Chanshare operates a hybrid go-to-market combining direct farm sales (with installation services) from its Tremonton location and retail distribution through Lowe's and Home Depot stores within the regional service area. End customers span three business units: residential homeowners (the primary segment), golf courses (Prestige Pro), and athletic facilities (Royal Blue). Marketing is concentrated on top-of-funnel content marketing and the 'Water-Wise It' educational sub-brand, supported by an Instagram presence (@chansharefarms), downloadable lawn-care guides, and a content-rich website. Pricing is not publicly disclosed; sales are quote-based.

Operationally, the company runs a lean organization of 1-10 employees and has invested in Firefly Automatix automated harvesting equipment to mechanize production. There is no evidence of external equity funding, M&A activity, institutional investors, or a parent company. The firm's 'Take a chance and share the profits' motto, attributed to founder Boyd Marble, is referenced in source materials but no formal profit-sharing or ownership structure is documented. The business is regionally scoped with no disclosed intent or infrastructure to expand beyond the Intermountain West.

Name

Chanshare, Inc.

Legal name

Chanshare, Inc.

Website

https://chanshare.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Chanshare, Inc. is a Utah-based specialty sod producer, founded 1979, that cultivates and distributes drought-tolerant turfgrass varieties through Lowe's, Home Depot, and direct farm sales to residential, golf, and sports customers in the Intermountain West.

Ownership category

akta.pro rank

Product category

Sod and Turfgrass Farming

NAICS

Nursery and Tree Production (111421)

SIC

Agricultural Services (700)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

Keywords

• Drought-tolerant turfgrass
• Water-wise sod products
• Sod farming services
• Golf course turf
• Sports turf installation

Headquarters

HQ city

Tremonton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sod Sales: Sale of sod/turfgrass products grown at company farm in Tremonton, UT. Products sold wholesale through retail partners and direct to consumers.
2. Retail Distribution: Products distributed through major home improvement retailers including Lowe's and Home Depot locations.
3. Direct Farm Sales: Direct sod sales from the farm/admin office location to residential and commercial customers in the Intermountain West region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Chanshare, Inc. cultivates, supplies, and installs drought-tolerant, water-wise sod and turfgrass products for residential, commercial, golf course, and sports field applications. The company grows and distributes a portfolio of specialty turfgrass varieties — including TAHOMA 31 BERMUDAGRASS, DESERT SAGE, DESERT GOLD, DESERT GREEN, ROYAL BLUE, and PRESTIGE PRO — all specifically adapted for the Utah and Intermountain West climate. Sales occur through major home improvement retailers (Lowe's and Home Depot) and direct farm-gate sales from its Tremonton, UT location.

Product overview

Chanshare Farms operates as a specialized sod/turf farming company offering a portfolio of water-wise, drought-tolerant turf products. The product lineup includes TAHOMA 31 BERMUDAGRASS (bermudagrass variety), DESERT SAGE (TWCA Certified residential turf), DESERT GOLD (native crested wheatgrass for drought tolerance), DESERT GREEN (low-water input turf), ROYAL BLUE (sports turf for athletic fields), and PRESTIGE PRO (golf course sod). All products are cultivated especially for Utah and the Intermountain Region's climate conditions, emphasizing water conservation and drought resistance.

Differentiator

Problem solved

Functional benefit

Brands

• Water-Wise It: Water-wise lawn care education and tips brand
• Tahoma 31 Bermudagrass
• DESERT SAGE
• DESERT GOLD
• DESERT GREEN
• ROYAL BLUE
• PRESTIGE PRO

Products and services

• TAHOMA 31 BERMUDAGRASS A bermudagrass turf variety offered by Chanshare Farms, optimized for the Intermountain West climate with drought tolerance and disease resistance in arid climates.
• DESERT SAGE TWCA Certified residential turf grass designed for water-wise landscaping in Utah and the Intermountain Region, providing verified water conservation performance.
• DESERT GOLD Drought tolerant turf featuring native crested wheatgrass, adapted to the Intermountain West environment with low water requirements for low-water landscape applications.
• DESERT GREEN Low water input turf product from Chanshare Farms, suitable for water-conscious landscaping applications.
• ROYAL BLUE Sports turf product designed for athletic fields and high-traffic applications, providing durable and wear-resistant turfgrass for sports facilities.
• PRESTIGE PRO Premium golf course sod product designed for golf course applications including fairways, tees, and roughs, delivering durable and attractive turf that performs in arid climates.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Lowe'scoreChannel Partner/ Reseller/ DistributorMajor home improvement retail chain offering Chanshare sod products at retail locations throughout the service region. Products available for consumer self-service purchase at Lowe's stores.
• Home DepotcoreChannel Partner/ Reseller/ DistributorMajor home improvement retail chain distributing Chanshare water-wise turfgrass products at retail locations. Products available for consumer purchase at Home Depot stores.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Helena Agri-Enterprises: Large-scale US agricultural inputs and services company serving growers with fertilizer, crop protection, and specialty products. Not a sod producer, but a broadly comparable agricultural-services incumbent with footprint and capital scale that dwarf a regional sod farm like Chanshare.

Direct peers

• A-G Sod Farms: Long-established Southern California sod producer with a broad portfolio of warm- and cool-season turf varieties and distribution to residential, commercial, and sports customers. Comparable in product breadth and multi-channel go-to-market, though concentrated in Southern California rather than the Intermountain West.
• NG Turf: Georgia-based sod producer with a broad portfolio of warm-season turfgrasses serving residential, golf, and sports segments across the southeastern US. Comparable in vertical segmentation (residential, golf, sports) and product-line breadth, though operating in a very different climate zone.
• Southland Sod Farms: Southern California sod producer offering residential, commercial, and specialty turf varieties with direct farm sales and delivery. Directly comparable business model to Chanshare's farm-direct + distribution approach, though serving a different region.
• West Coast Turf: One of the largest sod producers in the western United States, serving California, Arizona, and Nevada with both residential and sports/golf turf varieties. Highly comparable to Chanshare in product mix and western-US regional focus, but at substantially larger scale.

Emerging players

• Mountain View Seeds: Specialty turf and forage seed company producing and distributing grass seed varieties for western US markets. Operates upstream of Chanshare (seed input vs. finished sod) but addresses overlapping end-customer needs and is a relevant adjacent player in the water-wise turf supply chain.

Others

• Sod Solutions: Turfgrass variety developer and licensor responsible for the Tahoma 31 Bermudagrass that Chanshare grows and sells. Not a direct competitor, but a critical upstream partner and ecosystem player in the drought-tolerant turf category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/chansharefarms
• LinkedInlinkedin.com/company/chanshare-sod

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chanshare, Inc.