Europcar Amag Services Ag

What Europcar Amag Services Ag does

Europcar Switzerland, operating as AMAG Services AG from its headquarters in Kloten, is the Swiss franchise partner of Europcar Mobility Group and provides passenger car, van, minibus, camper, and electric vehicle rental together with corporate mobility solutions. The platform combines a self-serve digital layer — europcar.ch website plus iOS/Android mobile app integrated with Intercom, Salesforce, Pardot, Firebase, and BD4 TRAVEL recommendation logic — with the largest physical station network of any car rental operator in Switzerland, comprising more than 80 locations at airports, railway stations, and city centres, supported by a fleet of up to 5,500 vehicles with an average age under six months.

The business generates revenue primarily through per-rental transaction fees across retail leisure, business-to-business corporate accounts, and commercial vehicle hire, supplemented by a tiered loyalty programme (Privilege For You, 10% ongoing discount) and ancillary services such as damage management, deposit handling, online check-in, and the Ready Service expedited handover. Europcar On Demand extends the model into corporate car sharing with centralised fleet management and cost control, while the Funway customer card subscription programme is being discontinued for new sign-ups effective 30 April 2026.

The company is a subsidiary of AMAG Group AG, the Swiss importer and distributor of Volkswagen, Audi, SEAT, ŠKODA, CUPRA, and Bentley vehicles, which gives the rental fleet an exclusively VW Group brand composition and integration with 450+ dealers and approximately 80 own garages. Distribution is omnichannel: direct digital booking, walk-in at physical stations, B2B corporate accounts, a travel-agent portal (click4wheels.com), and partner referral channels with hotels, airlines, rail operators, and banks; brand presence is reinforced by long-running sponsorships of Tour de Suisse, Tour de Romandie, Weltklasse Zürich, and the Swiss Olympic Team. Leadership comprises Managing Director Hendrik Lütjens and Head of Marketing & Partnerships Martin Helg; the entity is privately held with no external venture or private equity investment disclosed.

Name

Europcar Amag Services Ag

Legal name

AMAG Services AG

Website

https://europcar.ch

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Europcar Switzerland (AMAG Services AG) is the Swiss franchise of Europcar Mobility Group, operating the country's largest car and van rental station network with up to 5,500 vehicles under six months old on average, serving leisure, corporate, and commercial mobility customers across 80+ Swiss locations.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA), Car Rental & Car-Sharing Booking Platforms (BPAMAIAF), Local City / In-Town Car Rental (THADAAAC)

Keywords

• Car rental services
• Commercial vehicle hire
• Corporate car sharing
• Mobility solutions
• Passenger vehicle rental

Headquarters

HQ city

Kloten

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Rental Fees: Core revenue from renting passenger cars, electric vehicles, campers, minibuses, SUVs, and commercial vehicles to retail and corporate customers on a per-day or per-rental basis. Pricing varies by vehicle category, rental duration, season, and customer segment (B2B rates vs. standard rates).
2. B2B / Corporate Fleet Solutions: Individual B2B rates for passenger and commercial vehicles offered to corporate customers with centralised fleet management. No monthly volume commitments or annual fees — revenue derived from ongoing per-rental fees across corporate accounts.
3. Funway Customer Card: Customer loyalty card programme (Funway) for Swiss residents at CHF 35 for two years, offering up to 15% discount on rental prices. The programme was discontinued effective 30.04.2026 for new sign-ups and renewals. Revenue from membership fees (historical).
4. Loyalty Programme (Privilege For You): Loyalty programme offering 10% ongoing discount plus free upgrades and priority services. Revenue supported through increased rental frequency from enrolled members.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Europcar Switzerland operates a multi-channel passenger and commercial vehicle rental business through more than 80 stations in Switzerland and access to 3,835 locations worldwide via the Europcar Mobility Group franchise. Customers can reserve cars, electric vehicles, SUVs, campers, convertibles, minibuses, and commercial vehicles (vans and transporters) for short- or long-term rental, with optional corporate fleet and car-sharing solutions tailored to B2B clients.

Product overview

Europcar Switzerland (AMAG Services AG) is a franchise partner of Europcar Mobility Group operating as a full-service car rental platform offering a diversified portfolio of mobility solutions. The core product is the car and commercial vehicle rental service, available through the Europcar website and mobile app, supported by the Europcar ID driver profile system and Europcar E-Mail Newsletter for customer communication. The fleet spans passenger cars (from compact to large people carriers), electric vehicles (VW ID.3), campers, SUVs, convertibles, minibuses, and commercial vehicles — all under 6 months old on average. The product portfolio includes loyalty programs (Privilege For You and the discontinued Funway card), B2B corporate rental solutions with individual rates and centralized fleet management, Europcar On Demand corporate car sharing, and mobile app booking. Additional services include deposit policy management, damage/claims management, connected vehicle tracking, online check-in, and Ready Service expedited rental. The company operates over 80 stations in Switzerland and is integrated with AMAG Group (VW, Audi, SEAT, ŠKODA, Porsche brands).

Differentiator

Problem solved

Functional benefit

Brands

• Privilege For You: Loyalty programme for business and frequent travellers offering 10% discount on vehicle hire all year round, free upgrades, and priority vehicle handover.
• Europcar On Demand
• Funway Customer Cards

Products and services

• Privilege For You A loyalty programme for business and frequent travellers that delivers year-round 10% discount off vehicle hire, free upgrades, faster handovers, and surprise rewards from 300 points.
• Europcar On Demand A corporate car-sharing solution that gives companies a needs-based, digitalised vehicle pool shared among employees, supporting optimal vehicle utilisation and full cost control.
• Electric Vehicle Rental Electric vehicle rental fleet, including the VW ID.3, offering eco-friendly mobility options for customers renting in Switzerland.
• Camper Rental Camper rental offering freedom and adventure on four wheels with no kilometer limit, enabling customers to explore new places across Europe.
• SUV Rental SUV and 4x4 vehicle rental including models such as the VW Tiguan, offered from CHF 99 per day during summer promotions.
• Convertible Rental Luxury convertible rental including the Mercedes-Benz CLE 200 Cabrio, offered as a premium leisure vehicle option.
• Commercial Vehicle Rental Commercial vehicle and van rental ranging from transporters to delivery vehicles for business or leisure needs, with transporter promotions available from CHF 59 per day Monday to Thursday.
• Premium Fleet Premium vehicle fleet available at select stations, offering higher-end vehicle categories for customers seeking luxury vehicles.
• Minibus Rental Minibus rental with up to nine seats, suitable for group transport and larger travel parties.
• B2B Business Rental Business customer programme offering individual B2B rates for passenger and commercial vehicles with centralised fleet management, full cost control, no monthly volume commitments, and online enrolment for companies of 1 to 500+ employees.
• Funway Customer Card Customer card for Swiss residents offering up to 15% discount on passenger cars and commercial vehicles in Switzerland and on cars abroad, plus free ski racks or child seats, seasonal offers, and gift vouchers for a CHF 35 biennial fee.

Quantifiable outcome

• 10% discount all year round for Privilege For You loyalty programme members from Discoverer level upwards
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability1 record

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, minor and moderate.

• AMAG Group AGcoreStrategic or Co-development PartnerAMAG Group AG is the parent company of Europcar Switzerland (AMAG Services AG). AMAG Group imports and distributes Volkswagen, Audi, SEAT, ŠKODA, CUPRA, and Bentley brands in Switzerland through a network of over 450 dealers and approximately 80 own garages. This affiliation ensures the Europcar Switzerland fleet consists almost exclusively of vehicles from these brands, providing a distinctive fleet composition compared to competitors.
• Europcar Mobility GroupcoreStrategic or Co-development PartnerEuropcar Switzerland (AMAG Services AG) operates as a franchise partner of Europcar Mobility Group, a French mobility services company. The franchise provides access to the global Europcar brand, 3,835 locations in over 140 countries, international reservations infrastructure, and the Europcar mobile app platform. Europcar International S.A.S.U. (13 Ter Boulevard Berthier, 75017 Paris, France) is the franchisor.
• Hotel PartnersminorGTM or Marketing PartnerAlliances with hotel operators allowing cross-promotional visibility and referral traffic. Listed in the 'Our alliances' section of the Europcar Switzerland website.
• Airline PartnersminorGTM or Marketing PartnerPartnerships with airlines for cross-promotional offers and referral traffic. Listed in the 'Our alliances' section of the Europcar Switzerland website alongside hotels, rail, and banking partners.
• Rail PartnersminorGTM or Marketing PartnerPartnerships with rail operators for combined mobility solutions. Listed in the 'Our alliances' section alongside hotel, airline, and banking partners.
• Banking PartnersminorGTM or Marketing PartnerBanking partnerships for co-branded offers and payment solutions. Listed in the 'Our alliances' section of the Europcar Switzerland website alongside hotel, airline, and rail partners.
• Tour de SuissemoderateGTM or Marketing PartnerEuropcar has been an active sponsor of the Tour de Suisse cycling race for several years, providing up to 100 support vehicles annually for the race. This sponsorship aligns with the company's commitment to sustainable mobility and active lifestyle.
• Tour de RomandiemoderateGTM or Marketing PartnerEuropcar is a sponsor of the Tour de Romandie cycling race, supporting the event with vehicles as part of its active engagement in cycling sport sponsorship.
• Weltklasse ZürichmoderateGTM or Marketing PartnerEuropcar provides vehicles for the Weltklasse Zürich athletics event, one of Switzerland's premier track and field competitions, showcasing its premium vehicle fleet at a high-profile sporting event.
• Swiss Olympic TeammoderateGTM or Marketing PartnerEuropcar has been a Supporter of Swiss Olympic for many years, contributing to the national sports federation and helping support a strong Swiss delegation at the Olympic Games. This long-standing relationship demonstrates the company's commitment to Swiss sports and broader societal engagement.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hertz Global Holdings: One of the largest global self-drive car rental brands with airport and city presence across Europe. Hertz competes head-to-head with Europcar in Swiss airport and city stations for leisure and corporate business customers.
• Avis Budget Group: Global car rental operator (Avis, Budget, Zipcar brands) competing in Swiss airports and urban locations. Directly comparable self-drive rental proposition and corporate account structure.
• Enterprise Rent-A-Car: World's largest car rental company by fleet and revenue, with strong European corporate and replacement-rental positioning. Directly competes for Swiss corporate and retail rental demand.
• Sixt SE: Major European self-drive car rental operator with a strong premium fleet and dense station network across airports and cities. Directly competes with Europcar Switzerland in corporate and leisure rentals, particularly for premium and SUV categories.

Regional players

• Mobility Carsharing: Switzerland's leading car-sharing operator, headquartered in Lucerne. Competes for short-duration urban mobility demand and corporate fleet solutions, overlapping with Europcar On Demand and short-term Swiss rentals.

Emerging players

• Getaround: Peer-to-peer car-sharing platform with European operations. Provides an alternative short-term rental model that competes for occasional urban users who might otherwise use a traditional rental operator.
• Ubeeqo (Europcar Mobility Group): Car-sharing brand owned by Europcar Mobility Group operating in several European cities. Comparable as a corporate car-sharing product line that overlaps with Europcar On Demand's value proposition.

Others

• Europcar Mobility Group: French parent franchisor of the Europcar brand. Not a peer in the commercial sense, but the central entity defining Europcar Switzerland's brand, technology, and international reservation infrastructure.
• AMAG Group AG: Parent company of Europcar Switzerland and Switzerland's largest automotive importer/distributor for VW Group brands. Comparable as a Swiss mobility services ecosystem player, though not a direct rental competitor.
• Touring Club Switzerland (TCS): Switzerland's largest mobility club providing roadside assistance, travel, and mobility services to members. Indirectly competitive in the broader Swiss mobility ecosystem though not a rental operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Europcar
• YouTubeyoutube.com/@europcarswitzerland8302/videos
• Facebookfacebook.com/europcar
• LinkedInlinkedin.com/company/europcar-amag-services-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europcar Amag Services Ag