Casino Queen Inc.

What Casino Queen Inc. does

Casino Queen Inc. operates a multi-vertical gaming and hospitality property branded as "DraftKings at Casino Queen," located at 200 Front Street in East St. Louis, Illinois, along the Mississippi River minutes from downtown St. Louis. The property is owned and operated under Bally's Corporation (NYSE: BALY), with the DraftKings sportsbook operated as a co-branded partnership on-site. Core offerings include a 38,000 square foot gaming floor with slot machines and table games, a six-category hotel (Spa King, Deluxe King River View, King Casino View, Deluxe Queen River View, Queen River View, Queen Casino View), an on-site DraftKings sportsbook, multiple dining venues, an indoor pool and fitness center, and an RV park.

Revenue is generated across four primary streams: gaming operations (transaction-fee model on slots, table games, and sports betting), hotel accommodations (per-night bookings via direct website and third-party OTAs), food and beverage (transactional on-site dining), and RV park fees (nightly reservations via camplife.com). The property markets to three primary personas: casino and gaming enthusiasts in the St. Louis metro, hotel guests and travelers seeking riverfront accommodations, and sports bettors served through the DraftKings platform. The Bally Rewards program provides the loyalty layer supporting repeat visitation.

The business is a traditional real-asset gaming and hospitality operator rather than a technology platform. Founded in 1993 and employing 501–1,000 people, Casino Queen functions as a single-property regional entertainment destination with integrated sports betting, lodging, dining, and outdoor accommodation verticals. Distribution is omnichannel: physical walk-in to the casino floor, direct digital hotel booking, third-party OTA distribution, and on-property DraftKings sportsbook access. Revenue figures are not separately disclosed; financials roll up into Bally's Corporation, the publicly traded parent.

Name

Casino Queen Inc.

Legal name

Casino Queen Inc.

Website

https://draftkingsatcasinoqueen.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Casino Queen Inc. operates "DraftKings at Casino Queen," a regional gaming, hotel, sportsbook, dining, and RV park destination in East St. Louis, Illinois, owned by Bally's Corporation and serving St. Louis metro visitors with integrated entertainment and hospitality.

Ownership category

akta.pro rank

Product category

Casino & Hotel Hospitality

NAICS

Casino Hotels (72112)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Casino Slot Operations & Slot Route Management (MPAEAAAM)

Keywords

• Casino gaming
• Riverfront hotel
• Sports betting
• Hospitality services
• Casino resort

Headquarters

HQ city

Illinois City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Gaming Operations: The casino generates revenue from gaming activities including slot machines, table games, and potentially sports betting through the DraftKings Sportsbook. This is the primary revenue driver for the property.
2. Hotel Accommodations: Revenue from hotel room rentals including various room categories (Spa King, Deluxe King River View, King Casino View, Deluxe Queen River View, Queen River View, Queen Casino View). Bookings are available through the website and third-party booking platforms.
3. Food and Beverage: On-site dining options generate revenue from food and beverage sales to casino guests and hotel visitors.
4. RV Park: Recreational vehicle parking and camping facilities available for booking, providing additional hospitality revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

DraftKings at Casino Queen operates a 38,000 square foot casino gaming floor with slot machines and table games, a hotel with six room categories featuring river and casino views, the DraftKings sportsbook for legal sports betting, on-site dining, an RV park, an indoor pool, and a fitness center. The property serves as a single integrated gaming and hospitality destination along the Mississippi River in East St. Louis, Illinois.

Product overview

DraftKings at Casino Queen is a unified casino hotel brand operating as a single hospitality property along the Mississippi River in East St. Louis, Illinois. The core offering centers on a 38,000 square foot gaming floor and casino floor, supplemented by hotel accommodations (including Spa King, Deluxe King River View, King Casino View, Deluxe Queen River View, Queen River View, and Queen Casino View room types), the Casino Queen Sportsbook for sports betting, and onsite dining. The Bally Rewards program serves as the loyalty sub-brand. The property also features an RV Park, indoor pool, and fitness center. This is a traditional casino/hospitality business rather than a software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming Floor A 38,000 square foot gaming floor offering casino entertainment including slot machines and table games, located along the Mississippi River in East St. Louis, Illinois. Open to guests 21 and older.
• Hotel Accommodations Full-service hotel offering smoke-free amenities, indoor pool, fitness center, and six room categories (Spa King, Deluxe King River View, King Casino View, Deluxe Queen River View, Queen River View, Queen Casino View) with river, skyline, or casino views.
• Casino Queen Sportsbook Onsite sportsbook offering legal sports betting with smoke-free amenities and direct casino access, operated in partnership with DraftKings for sports betting platform and technology.
• Dining Onsite dining options at the casino hotel offering food and beverage service for casino guests, hotel visitors, and walk-in diners.
• RV Park Recreational vehicle parking and camping facility providing overnight accommodation options for RV travelers, bookable through the camplife.com reservation platform.
• Bally Rewards Loyalty rewards program for casino guests offering promotions, special offers, and rewards tied to play and spend across Bally's properties.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• DraftKingscoreStrategic or Co-development PartnerDraftKings operates its sportsbook brand in partnership with Casino Queen at the property. The casino is branded as 'DraftKings at Casino Queen,' indicating a significant co-branding and operational partnership for sports betting services. DraftKings provides its sports betting platform and technology while Casino Queen provides the physical venue and hospitality infrastructure.
• Bally's CorporationcoreOthersBally's Corporation owns and operates the Casino Queen property. The casino website is hosted under the Bally's corporate domain and branding, with the property being part of Bally's portfolio of gaming and hospitality properties. Bally's provides corporate infrastructure, branding, and operational support for the property.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Churchill Downs: Owns a portfolio of regional casino-historical horse racing properties and HRM venues across several U.S. states; comparable as a regional gaming operator with diversified gaming and hospitality revenue streams.
• Caesars Entertainment: Operates a national portfolio of regional and destination casino hotels; competes in the same Illinois/Missouri regional gaming corridor and offers the same integrated casino-hotel-sportsbook proposition.
• Boyd Gaming: Multi-property regional casino-hotel operator with similar integrated gaming, hotel, dining, and sportsbook offerings; one of the closest scale and business-model comparables to a Bally's-owned regional asset.
• Red Rock Resorts: Regional casino operator with multiple Las Vegas-area casino-hotels; comparable as a multi-property regional gaming and hospitality operator, though concentrated in a different geography.
• MGM Resorts International: Operates major regional and destination casino resorts with full-service hotel, dining, and sportsbook offerings; relevant broader incumbent with overlap in casino-hotel and mobile sportsbook (BetMGM) categories.
• Penn Entertainment: Large regional casino and racing operator with a comparable regional casino-hotel footprint across the U.S.; comparable in offering integrated gaming, sportsbook, hotel, and F&B at the property level.

Direct peers

• Monarch Casino & Resort: Owns and operates single-market casino-hotel resorts (Atlantis Reno, Black Hawk); comparable as a focused regional casino-hotel operator with integrated gaming, hotel, dining, and sportsbook amenities at the property level.
• Full House Resorts: Operates a small portfolio of regional casino-hotels and is broadly comparable in scale to a single Bally's property like Casino Queen; similar integrated gaming, hotel, and F&B model in regional U.S. markets.
• Golden Entertainment: Owns and operates regional casino-hotels and distributed gaming locations; comparable as a regional gaming and hospitality operator with overlapping casino, hotel, and food-and-beverage offerings.

Others

• DraftKings: Strategic partner and co-brand at Casino Queen; relevant not as a property competitor but as the technology and brand partner whose national sportsbook platform and mobile app drive retail sportsbook traffic and cross-channel monetization at the property.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DKatCQ
• Facebookfacebook.com/DraftKingsatCasinoQueen
• Instagraminstagram.com/draftkingsatcasinoqueen
• LinkedInlinkedin.com/company/draftkingsatcasinoqueen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casino Queen Inc.