at' home design

What at' home design does

At Home Design, Inc. is a privately held, full-service interior design company and retail showroom headquartered in Rapid City, South Dakota, founded in 2007 and operating under the legal entity At Home Design, Inc. The firm serves primarily residential homeowners in the Rapid City trade area and, through its AHD Designer & Trades Program, interior designers and trade professionals seeking material-only or contracted services. It combines a single physical showroom at 1739 W. Main Street with a Shopify-powered e-commerce storefront, a content presence on Facebook, Instagram, Houzz, and a company blog, and free in-home design consultations that feed both product sales and installation work.

The core capability centers on a custom window treatment vertical supported by what the company describes as the largest designer fabric library in South Dakota and an on-site drapery workroom in Rapid City that fabricates roman shades, cornices, valances, pillows, and custom drapery. The Shopify catalog spans bedding, area rugs (142+ SKUs from brands including Surya and Livabliss), furniture (27+ SKUs such as accent chairs, sofas, ottomans, and case goods), decorative pillows (brands such as Ann Gish), and window treatment hardware including H-Track traversing rods. Pricing spans $25 professional blind cleaning, $41–$525 pillows, $284–$4,470 furniture, $145+ design consultations, and area rugs reaching $38,275, indicating a curated mid-to-upper tier assortment. Ancillary services include professional installation for flooring, tile, and countertops, plus free in-home consultations.

The business generates revenue through four streams: one-time product sales (e-commerce and showroom), design consultation fees, installation services, and blind cleaning services. Distribution is omnichannel but geographically narrow, restricted to the Rapid City showroom plus online ordering with shipping exclusions for Alaska, Hawaii, US territories, and international destinations. The company has not disclosed external funding, acquisitions, or institutional ownership and appears to operate as an independent lifestyle retail and design services business at sub-scale relative to national interior design chains.

Name

at' home design

Legal name

At Home Design, Inc.

Website

https://athomedesigninc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

At Home Design is a privately held interior design firm and retail showroom in Rapid City, SD, serving residential homeowners with custom window treatments, flooring, furniture, and home accessories through a Shopify storefront, in-house workroom, and a trade Pro Program.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Window Treatment Retailers (449122), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)

Keywords

• Custom window treatments
• Interior design services
• Custom drapery fabrication
• Home furnishings retail
• Flooring and tile installation

Headquarters

HQ city

Rapid City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of window treatments, custom drapery, furniture, area rugs, bedding, pillows, and home accessories through Shopify-powered e-commerce storefront
2. Design Consultation Services: 1-Hour Design Consultation starting at $145 for interior design guidance and planning
3. Installation Services: Professional installation services for window treatments, flooring, tile, and other home improvement projects
4. Blind Cleaning Services: Professional blind cleaning starting at $25.00 per blind

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

At Home Design provides full-service interior design from a single Rapid City, South Dakota showroom, offering design consultations and renderings, custom window treatments (blinds, shades, motorized blinds, drapery, roman shades, cornices, valances) fabricated in its in-house drapery workroom using the state's largest designer fabric library, as well as flooring, tile and countertop installation, custom furniture and home accessories, professional blind cleaning, and free in-home consultations. The company complements its design services with a Shopify e-commerce storefront selling bedding, area rugs, furniture, pillows, and window treatment hardware directly to residential customers, and an AHD Designer & Trades Program serving interior designers and trade professionals.

Product overview

At Home Design is a full-service interior design company and retail store operating from Rapid City, South Dakota. The company provides a curated shopping experience through a Shopify-powered e-commerce platform combined with white-glove interior design services. The core product portfolio consists of interior design consultations and renderings (including 1-hour sessions starting at $145) paired with a comprehensive range of customizable home products. The product lineup includes custom window treatments (blinds, shades, drapery, and motorized blinds) manufactured in their in-house Rapid City workroom featuring the state's largest designer fabric library; flooring and tile installation services; countertops; professional blind cleaning; custom furniture and accessories; and retail collections spanning bedding, area rugs (142+ products from Surya and Livabliss), furniture (27+ products including accent chairs, ottomans, and case goods), decorative pillows, and window treatment hardware. The company also operates an AHD Designer & Trades Program for professional interior designers and trade contractors. The architecture combines services-driven interior design consultations with an e-commerce retail operation, offering both in-person showroom experiences and online purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Design consultations and renderings for residential interior design projects, including a 1-Hour Design Consultation starting at $145, paired with free in-home consultations for project planning. Intended for residential homeowners in the Rapid City, South Dakota market.
• Custom Window Treatments Custom blinds, shades, drapery, roman shades, cornices, and valances crafted onsite in the Rapid City workroom, with motorized blind options for automated light control. Sourced from the largest designer fabric library in South Dakota. Includes complementary window treatment hardware and drapery accessories. Targeted at residential homeowners seeking custom window solutions.
• Flooring and Installation Professional installation of wood, LVT, carpet, and tile flooring sourced from trusted flooring suppliers. Bundled with At Home Design's interior design projects for residential customers in the Rapid City area.
• Countertops Countertop samples in various materials and finishes available at the Rapid City showroom, with installation coordinated through At Home Design for kitchen and bath projects.
• Tile and Installation Expert tile installation for backsplashes, countertops, and tile floors in kitchens and bathrooms, bundled with At Home Design's renovation services.
• Professional Blind Cleaning Standalone professional blind cleaning service starting at $25 per blind, available by calling 605-388-8322. Open to the Rapid City area residential market.
• Custom Furniture and Accessories Custom furniture pieces and home accessories to complete interior design projects, sourced through At Home Design for residential projects.
• Bedding Collection Online-retail bedding collection including comforters, pillows, and linens for bedroom interior design, sold direct-to-consumer via the Shopify storefront.
• Area Rugs Collection Handmade and machine-woven area rugs from designer brands such as Surya and Livabliss, with approximately 142 products in stock; prices range from $85 to $38,275. Sold via Shopify storefront.
• Furniture Collection Indoor furniture including accent chairs, sofas, ottomans, bar stools, consoles, and bookcases, with approximately 27 products in stock; pricing ranges from $284 to $4,470. Sold via Shopify storefront.
• Window Treatment Hardware Collection Drapery hardware and accessories including H-Track traversing rods in various finishes, starting at $400, sold via the Shopify storefront.
• Pillows Collection Decorative throw pillows in various styles including embroidered, feather, and patterned designs from brands such as Ann Gish, priced from $41 to $525, sold via Shopify storefront.
• AHD Designer & Trades Program Professional program for interior designers and trade professionals offering material-only product access or fully contracted design, fabrication, and installation services using At Home Design's workroom, fabric library, and installation capabilities.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online storefront and services. Shopify provides the technology infrastructure enabling product catalog, online transactions, payment processing, and website hosting.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smith & Noble: Custom window treatments specialist (blinds, shades, drapery, shutters) selling direct with measuring and installation services. Mirrors At Home Design's consult-measure-make-install workflow on a national scale.
• Decorating Den Interiors: Interior design franchise with in-home consultations, custom window treatments, and home furnishings. Comparable business model — design-led, mobile consultation, custom products sourced and installed.
• Budget Blinds: Franchise network for custom blinds, shades, and shutters with free in-home consultations and professional installation. Direct overlap with At Home Design's window-treatment installation and consultation offering.
• The Shade Store: National DTC and showroom retailer of custom window treatments, drapery, and shades with in-house fabrication. Closest comparable to At Home Design's custom-blinds-and-drapery core, though operating at much larger scale across multiple US markets.
• Calico Corners: Custom drapery, upholstery, and home décor retailer with design services and in-store workrooms. Comparable to At Home Design's blend of custom fabrication, design consultation, and curated home furnishings retail.

Broad incumbents

• West Elm: National home furnishings retailer with in-store and online design services and an emphasis on modern, customizable home goods. Comparable retail-plus-design offering, though with mass-market reach and no local fabrication workroom.
• Restoration Hardware (RH): Luxury home furnishings brand combining galleries, interior design services, and custom products across furniture, rugs, lighting, and textiles. Comparable full-service luxury home design model, but at the high end and national scale.
• Pottery Barn: National home furnishings retailer offering furniture, rugs, bedding, and window treatments with in-store and virtual design services. Overlaps with At Home Design's curated home-furnishings assortment and design-led selling motion.
• Ethan Allen: National furniture retailer with in-house design centers offering free in-home or in-store design consultations, custom upholstery, and full-room solutions. Broader incumbent playing in the same design-services-plus-custom-products space.
• Hunter Douglas: Largest US manufacturer of custom window coverings (blinds, shades, shutters) selling through a national dealer and design-center network. Comparable end-product category but operates as the upstream brand many local showrooms like At Home Design carry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/athomedesigninc
• Instagraminstagram.com/athomedesign.sd
• LinkedInlinkedin.com/company/at-home-design-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about at' home design