Farrier Product Distribution, Inc.

What Farrier Product Distribution, Inc. does

Farrier Product Distribution, Inc. (FPD) is a Shelbyville, Kentucky-based wholesale distributor founded in 1990 that supplies horseshoes, horseshoe nails, farrier tools, and hoof-care products to professional farriers across North America. The company operates a two-tier go-to-market: it sources and distributes products from multiple third-party brands (Kerckhaert as the flagship, alongside Diamond, FootPro, Razerhorse, Vettec, Plexus, Bloom Forge, Bellota, Hoofjack, and Save Edge) and resells them exclusively through a network of authorized FPD dealers, never directly to end customers. A dealer login portal (dealer.horseshoeing.com) and public dealer locator support the channel.

FPD's core product lines span steel and aluminum horseshoes (European and American Kerckhaert series, racing plates, therapeutic bar shoes), horseshoe nails (Vector, Liberty Steel, Liberty Copper with proprietary Cu Shield Technology, and Liberty HardTop variants), trimming and shoeing tools, hoof pads, hoofcare adhesives, and blacksmithing/forging equipment. The proprietary Cu Shield Technology — a copper-coating process applied to Liberty Cu nails — provides documented rust prevention and hoof-wall protection, and the HardTop Nail Hardening Process extends nail-head wear life. The company maintains HISA-compliant race plates for dirt, synthetic, and turf tracks, and pairs product distribution with a content/education platform (The Natural Angle, Field Guide for Farriers, a multi-discipline video library, the Hoofwall Blog, and the FPD News for Farriers newsletter) plus sponsorship of farrier contests and the American Farriers Association.

Name

Farrier Product Distribution, Inc.

Legal name

Farrier Product Distribution, Inc.

Website

https://farrierproducts.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Farrier Product Distribution is a Shelbyville, Kentucky-based wholesale distributor founded in 1990 that supplies horseshoes, nails, farrier tools, and hoof-care products from multiple third-party brands to professional farriers across North America through an authorized dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Shelbyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Distribution - Horseshoes: FPD distributes a wide range of horseshoes including Kerckhaert Steel Shoes (European and American Steel), Kerckhaert Aluminum Riding and Race shoes, Diamond Shoes, FootPro Bar Shoes, and Razerhorse Shoes. Products are sold through a dealer network across North America.
2. Product Distribution - Horseshoe Nails: Distribution of horseshoe nails including Liberty (Steel and Copper Cu Shield variants), Vector, and related nail products. Nails come in various types: Race, City, Slim, Regular, Combo, E-Head, E-Slim, Hybrid, Lite, and LX variants.
3. Product Distribution - Tools and Equipment: Distribution of farrier tools including rasps, files, hoof knives, hammers, tongs, pritchels, grinders, anvils, and blacksmithing equipment from brands like Bloom Forge, Diamond, Bellota, Save Edge, and 3M.
4. Product Distribution - Hoofcare Products: Distribution of hoofcare products including Vettec pour-in and adhesive products, Plexus Performance Pads, hoof pads, and accessory products for professional farriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Farrier Product Distribution, Inc. (FPD) is a wholesale distributor of farrier and equine hoof care products, supplying horseshoes, horseshoe nails, hoof pads, farrier tools, and hoofcare products to an authorized dealer network serving professional farriers across North America. The company distributes multiple established brands including Kerckhaert, Diamond, FootPro, Razerhorse, Vector, Liberty, Hoofjack, and Vettec, while also marketing proprietary products such as the Liberty Cu Shield nails.

Product overview

Farrier Product Distribution, Inc. is a wholesale distributor of professional farrier supplies serving the North American market. The company offers an extensive portfolio of horseshoes (Kerckhaert, Diamond, FootPro, Razerhorse brands) in steel and aluminum for various disciplines including racing, western, english, and therapeutic applications; comprehensive horseshoe nail lines (Vector, Liberty Steel, Liberty Copper Cu Shield with proprietary Cu Shield Technology); trimming and shoeing tools (rasps, knives, hammers, nippers, hoof stands); hoof pads (Plexus, Razerhorse); hoofcare products (Vettec, FootPro Cast); and blacksmithing equipment. The product line spans multiple brands and price points, serving professional farriers across disciplines from race horses to ranch work, with proprietary technology like Liberty Cu Shield for enhanced hoof health. The company also provides educational resources, field guides, and supports farrier certification programs.

Differentiator

Problem solved

Functional benefit

Brands

• Kerckhaert: Steel and aluminum horseshoe brand including European Steel, American Steel, Steel Race, and Aluminum Race/Riding products
• Diamond Shoes
• FootPro
• Liberty
• Vector
• Razerhorse
• Plexus
• Vettec
• Hoofjack
• Bloom Forge
• Save Edge

Products and services

• Kerckhaert Horseshoes

Quantifiable outcome

• Cu Shield Technology eliminates rust and deterioration of nail strength inside the hoof wall, resulting in stronger, healthier hooves and improved hoof/horn quality

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• KerckhaertcoreTechnology or IntegrationKerckhaert is the primary brand distributed by FPD, specializing in steel and aluminum horseshoes. Products include European Steel (Century Big Foot, DF Series, Steel Comfort Series, Classic Roller, Meister Series, SSP, Concave Clipped, SN, Kings ES Plus), American Steel (Prime Fit, SX Series, Standard Series, Steel Triumph and Trek, Pride Sliding Plates, Draft Series, Ranger Series), Aluminum Riding (Aluminum Comfort, Triumph Aluminum Series, Century Series), Aluminum Race plates, and Steel Race shoes.
• Diamond (Brand)coreChannel Partner/ Reseller/ DistributorDiamond brand products distributed by FPD include Diamond Shoes (Tracker, Classic Rim, Classic Plain, Classic Heeled, Bronco Plain, Bronco Toed and Heeled, Hind, Special, Pony), Diamond rasps and files, Diamond hoof knives, Diamond nail cutters, and Diamond aprons.
• FootProcoreChannel Partner/ Reseller/ DistributorFootPro brand distributed by FPD includes FootPro Bar Shoes (Standard Egg Bar, SX-7 and SX-8 series with Heart Bar, Straight Bar, Straight-Heart Bar variants, Steel Triumph Egg Bar, DF Egg Bar, Classic Roller Egg Bar, SSP Egg Bar), FootPro tools including 17/64 Countersink Drill Bit and C11 Solid Carbide Stud, and FootPro aprons.
• RazerhorseminorChannel Partner/ Reseller/ DistributorRazerhorse brand distributed by FPD includes Razer RW Front and Razer SP Hind horseshoes, Razer ProPad S, SS, and SXS support pads, and Razerhorse Split Rivets.
• VettecminorChannel Partner/ Reseller/ DistributorVettec products distributed by FPD include pour-in, adhesives, and accessories for hoof care applications. Vettec Superfast is mentioned as being used with FootPro Cast for wall bonding.
• PlexusminorChannel Partner/ Reseller/ DistributorPlexus Performance Pads distributed by FPD include Plexus Open Toe Caudal Support, Plexus Full Flat Pads, and Plexus Hoofcare products for hoof protection and support.
• Bloom ForgeminorChannel Partner/ Reseller/ DistributorBloom Forge tools distributed by FPD include hammers, knives, wood handled tools, straight/undercuts and clinching tools, tongs, and steel handled tools for forging and blacksmithing applications.
• BellotaminorChannel Partner/ Reseller/ DistributorBellota rasps and files distributed by FPD including intermediate and aggressive rasp cuts, specialty rasps, files, and tools/accessories for hoof trimming.
• HoofjackminorChannel Partner/ Reseller/ DistributorHoofjack products distributed by FPD include Hoofjack Complete stands, Bases Only, Accessory Kits, Parts, and Posts/Cradles for hoof support during shoeing.
• Save EdgeminorChannel Partner/ Reseller/ DistributorSave Edge rasps distributed by FPD including rasps, handles, and files/sharpeners/miscellaneous tools for hoof finishing.
• American Farriers Association (AFA)minorStrategic or Co-development PartnerFPD supports the American Farriers Association (AFA) by providing AFA certification and membership brochures, as well as choosing a farrier and owner-vet-farrier team educational materials.
• Supported Farrier OrganizationsminorStrategic or Co-development PartnerFPD provides support to farrier organizations across the US including Popular U.S. Organizations, regional organizations (North Eastern, North Western, Mid Eastern, Mid Western, South Eastern, South Western), National, Canadian, and International organizations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anvil Brand: Anvil Brand is a US-based distributor and manufacturer of farrier supplies (shoes, nails, tools) serving North American professional farriers through dealers and direct channels, overlapping directly with FPD's product categories and customer base.
• St. Croix Forge: St. Croix Forge manufactures farrier tools (hammers, tongs, pritchels) and competes in the tool categories FPD distributes. While primarily a manufacturer, it sells into the same professional farrier channel.
• Heller Tool: Heller Tool is a US manufacturer of farrier tools including rasps, nippers, and hoof knives, overlapping with FPD's tool/abrasive categories and competing for the same farrier end customers.
• Werkman Horseshoes: Werkman is a Dutch horseshoe manufacturer distributing to North America, competing against the Kerckhaert lines that FPD distributes. Operates in the same horseshoe wholesale space with similar end users.
• Mustad Hoofcare: Mustad is a global manufacturer of horseshoe nails and farrier products with distribution in North America. It is the most direct competitor to FPD's Liberty and Vector nail lines, competing for the same professional farrier customers through overlapping dealer networks.

Broad incumbents

• Dover Saddlery: Dover Saddlery is a major retail and ecommerce equine products chain. It is a broad equine incumbent whose catalog overlaps consumer-facing farrier-adjacent categories, providing indirect competitive context for FPD's dealer network.
• SmartPak Equine: SmartPak is a large direct-to-consumer equine supply retailer. While not a farrier-products specialist, it operates in the equine supply space, competes for wallet share with the same horse-owner customers, and represents the kind of vertically integrated digital competitor that could pressure FPD's dealer channel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNVEK5H4KZKgrzdLAfYVaig
• Facebookfacebook.com/farrierproductdistribution
• Instagraminstagram.com/fpdinc
• LinkedInlinkedin.com/company/farrier-product-distribution

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farrier Product Distribution, Inc.