Matériel CHR Pro
Matériel CHR Pro is a bootstrapped French e-commerce retailer (SARL CEDIV) founded in 2010, distributing 100,000+ professional catering equipment SKUs from brands like Liebherr and Robot Coupe to CHR operators and home cooking enthusiasts.
- Company typePrivate
- Founded2010
- HeadquartersDax, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Matériel CHR Pro does
Matériel CHR Pro is a French e-commerce retailer operating under SARL CEDIV, specializing in professional equipment for the cafés, hôtels, restaurants (CHR) sector. Founded in 2010 and headquartered in Dax, France, the company distributes more than 100,000 products across 11+ categories spanning refrigeration, cooking, food preparation, dishwashing, display, and small professional appliances. It serves two distinct customer segments: professional hospitality buyers outfitting new or refurbishing venues, and individual cooking enthusiasts purchasing prosumer-grade equipment.
The business runs on a Magento-based e-commerce platform supporting both B2B quote-based project sales and direct B2C transactions. The catalog is anchored by recognized professional equipment brands—Liebherr, Bartscher, Polar, Robot Coupe, and Atosa—positioning the retailer as a single-source outfitting partner. Platform features include a quote-request workflow for B2B project planning, multi-channel payment processing (Alma installments, PayPal, Hi-Pay), and free mainland France delivery on orders above €300 ex-VAT. International delivery is facilitated through a freight forwarder partner.
The revenue model is transactional retail with no disclosed subscription, SaaS, or recurring service layer. The company is bootstrapped with 1-10 employees and no external funding. Its competitive proposition rests on catalog breadth, brand portfolio depth, and pricing competitiveness rather than proprietary technology or AI capabilities—none of which are evident in the available data.
Matériel CHR Pro firmographics
Firmographics- Name
- Matériel CHR Pro
- Legal name
- SARL CEDIV
- Website
- https://materiel-chr-pro.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Matériel CHR Pro is a bootstrapped French e-commerce retailer (SARL CEDIV) founded in 2010, distributing 100,000+ professional catering equipment SKUs from brands like Liebherr and Robot Coupe to CHR operators and home cooking enthusiasts.
- Ownership category
- akta.pro rank
Matériel CHR Pro industry classification
Industry- Product category
- Commercial Foodservice Equipment Retail
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industries
- Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Uniforms & PPE (Foodservice) Wholesale (AFAIALAL)
Keywords
Where Matériel CHR Pro is headquartered
LocationHeadquarters
- HQ city
- Dax
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Matériel CHR Pro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of professional kitchen and restaurant equipment (CHR: Cafés, Hôtels, Restaurants) through e-commerce platform. Products include refrigeration, cooking equipment, preparation equipment, stainless steel furniture, hygiene equipment, tableware, and restaurant furniture. Revenue generated from one-time product purchases at listed prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free delivery threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Matériel CHR Pro product offering
Product offeringCore offering
Matériel CHR Pro is a French e-commerce retailer selling professional catering, kitchen, and restaurant equipment (CHR = Cafés, Hôtels, Restaurants) under the legal entity SARL CEDIV. The company distributes over 100,000 products across categories including refrigeration, cooking, food preparation, utensils, stainless steel furniture, hygiene, tableware, furniture, pizza equipment, bar/café equipment, and professional clothing. It sources from brands such as Liebherr, Bartscher, Polar, Robot Coupe, and Atosa, and primarily serves professional food service operators with a secondary segment of individual cooking enthusiasts.
Product overview
Matériel CHR Pro is a specialized French e-commerce retailer offering a comprehensive portfolio of professional catering and hospitality equipment (CHR = Cafés, Hôtels, Restaurants) for commercial kitchens and food service businesses. The offering spans multiple product categories: Froid (cold/refrigeration equipment including refrigerated cabinets, cold rooms, display cases), Cuisson (cooking equipment including professional ovens, fryers, grills, planchas), Préparation (food preparation machinery including meat grinders, slicers, mixers), Ustensiles (kitchen utensils including knives, cookware), Inox-Ventilation (stainless steel furniture and ventilation), Hygiène-Laverie (dishwashers and cleaning equipment), Art de la Table (tableware and serving items), Mobilier CHR (commercial furniture), Pizzeria (pizza equipment), Bar-Café (beverage equipment), and Vêtements Professionnels (workwear). The company serves both professional establishments (restaurants, hotels, bakeries, butchers) and passionate home cooks, offering over 100,000 products from brands including Liebherr, Bartscher, Polar, Atosa, Robot Coupe, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Froid (Refrigeration Equipment) Professional cold storage and refrigeration equipment including refrigerated cabinets, cold rooms, refrigerated prep tables, display cases, chest freezers, beverage coolers, ice machines, and transport refrigeration units for commercial kitchens and food service operators.
- Cuisson (Cooking Equipment) Professional cooking equipment including commercial ovens (convection, combination, bakery), professional ranges, fryers, grills, planchas, pasta cookers, snack equipment, rotisseries, and food warmers for restaurants and commercial food operations.
- Préparation (Food Preparation Equipment) Food preparation machinery including meat grinders, slicers, professional mixers, vegetable processors, sous-vide machines, vacuum sealers, bakery equipment, fresh pasta machines, and packaging/labeling solutions for professional kitchens.
- Ustensiles (Kitchen Utensils) Professional kitchen utensils including pastry tools, cookware, chef knives, Japanese knives, knife sets, and kitchen cookware sets (casseroles, sauté pans, stockpots, woks) for chefs and cooking enthusiasts.
- Inox - Ventilation (Stainless Steel & Ventilation) Stainless steel furniture and ventilation equipment including stainless steel work tables, sinks, shelving, professional hoods, extraction units, storage cabinets, and stainless steel carts for commercial kitchen buildout.
- Hygiène - Laverie (Hygiene & Laundry) Professional hygiene and laundry equipment including commercial dishwashers, glass washers, warewashing, water softeners, professional dryers/washers, hand washing stations, cleaning equipment, and waste collection systems.
- Art de la Table (Tableware) Restaurant tableware including plates, bowls, glasses, stemware, cutlery, serving trays, buffet presentation items, melamine dinnerware, disposable tableware, and table linens for hospitality service.
- Mobilier CHR (Commercial Furniture) Commercial furniture including restaurant tables, chairs, armchairs, outdoor furniture, hotel equipment, reception furniture, market display stands, and signage/guidance systems for hospitality establishments.
- Pizzeria (Pizza Equipment) Professional pizza equipment including pizza ovens (electric, gas, conveyor, wood-fired), pizza prep tables, dough mixers, pizza presses, dough sheeters, dough dividers/rounders, and pizza accessories for pizzerias.
- Bar - Café (Bar & Café Equipment) Bar and café equipment including professional coffee machines, grinders, juicers, blenders, milkshake machines, ice crushers, beer dispensers, cocktail stations, and bar accessories for cafés and bar operators.
- Vêtements Professionnels (Professional Clothing) Professional uniforms and workwear including chef jackets, pants, toques, aprons, safety footwear, single-use clothing items, and kitchen towels for hospitality and food service staff.
Companies that use Matériel CHR Pro
Customer profileSegments2 records
Ideal customer profiles2 records
Matériel CHR Pro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Matériel CHR Pro partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- BartschercoreBartscher is a key brand partner offering professional kitchen equipment including beverage dispensers, professional mixers, blenders, ice machines, and food preparation equipment. Matériel CHR Pro distributes Bartscher products with promotional offers and competitive pricing.
- LiebherrcoreLiebherr is a premium brand partner specializing in professional refrigeration equipment including upright refrigerators, freezers, beverage coolers, wine cellars, and bakery cabinets. Promotional offers of up to -12% are available on Liebherr products.
- PolarcorePolar provides professional refrigeration solutions including upright freezers, chest freezers, and beverage coolers. Products are available with typical delivery of 4 working days if in stock.
- Robot CoupecoreRobot Coupe is a leading brand in food preparation equipment including food processors, vegetable cutters, and blenders. Standard delivery of 4 working days if in stock.
- AtosacoreAtosa specializes in professional refrigeration equipment. Promotional summer offers of up to -10% are available on Atosa products.
- Dito SamaminorDito Sama provides food preparation equipment for professional kitchens.
- DynamicminorDynamic offers professional kitchen equipment with delivery of 4-5 working days if in stock.
- HendiminorHendi provides professional kitchen equipment and supplies.
- TefcoldminorTefcold offers professional refrigeration solutions including beverage coolers and display refrigerators.
- WAS GermanyminorWAS Germany provides professional kitchen equipment.
- CombisteelminorCombisteel offers professional kitchen equipment with typical delivery of 8-10 days if in stock.
- FermodminorFermod provides professional kitchen equipment solutions.
- AlmacoreAlma is the installment payment partner allowing customers to pay in 2x, 3x, or 4x with fees (0.80% for 2x, 1.61% for 3x, 2.41% for 4x). Minimum 50€ up to 5,000€ maximum, reserved for individuals.
- PayPalcorePayPal is offered as a secure payment option allowing 1x or 4x interest-free payments up to 2,000€ maximum.
- Hi-PaycoreHi-Pay is the payment service provider processing credit card payments including 3D Secure authentication for secure transactions.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Matériel CHR Pro competitors and assessment
Company assessmentBroad incumbents
- Electrolux Professional: Global manufacturer of professional kitchen, laundry, and beverage equipment. Comparable breadth of product portfolio covering cooking, refrigeration, and warewashing categories carried by Matériel CHR Pro.
- Hoshizaki: Leading manufacturer of commercial ice machines, refrigeration, and beverage equipment. Highly comparable as a refrigeration-focused incumbent competing in the same product lines Matériel CHR Pro distributes (Polar, Atosa, Tefcold).
- Hobart: Major manufacturer of commercial food preparation, cooking, and warewashing equipment. Comparable as an incumbent brand whose products (e.g., commercial dishwashers, mixers) are commonly resold by CHR distributors.
- True Manufacturing: US-based manufacturer of commercial refrigeration including reach-ins, prep tables, and display cases. Comparable as a refrigeration brand competing in the same product lines Matériel CHR Pro distributes.
- Ali Group: Global foodservice equipment manufacturer and distributor covering refrigeration, cooking, warewashing, and kitchen fabrication. Highly comparable as a broad incumbent whose products overlap many of the 12+ categories Matériel CHR Pro distributes.
Direct peers
- Robot Coupe: French manufacturer of food preparation equipment (food processors, vegetable cutters, blenders). Comparable as a category-leading brand that is also a distribution partner of Matériel CHR Pro and competes in the same French foodservice channel.
- Bartscher: German manufacturer of professional kitchen equipment (cooking, refrigeration, food prep) that is also a core brand partner for Matériel CHR Pro. Directly comparable as both a competing supplier and a category-defining brand in CHR equipment.
Others
- Manomano: Major French/European online marketplace for home improvement, tools, and equipment. Comparable as a competing digital channel where professional and prosumer buyers can source kitchen equipment, pressuring Matériel CHR Pro's online traffic and margins.
Regional players
- Williams Refrigeration: UK manufacturer of commercial refrigeration and chilled display equipment. Comparable product line and similar e-commerce/wholesale distribution motion in a neighboring geography to Matériel CHR Pro's France-centric market.
- Frilixa: UK-based supplier of commercial refrigeration and foodservice display equipment. Comparable mid-sized regional distributor/manufacturer of similar CHR product categories serving a nearby European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Matériel CHR Pro social profiles
Digital presenceMatériel CHR Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matériel CHR Pro leadership team
Management profileNumber of profiles
Matériel CHR Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matériel CHR Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matériel CHR Pro
What does Matériel CHR Pro do?
Matériel CHR Pro is a French e-commerce retailer selling professional catering, kitchen, and restaurant equipment (CHR = Cafés, Hôtels, Restaurants) under the legal entity SARL CEDIV. The company distributes over 100,000 products across categories including refrigeration, cooking, food preparation, utensils, stainless steel furniture, hygiene, tableware, furniture, pizza equipment, bar/café equipment, and professional clothing. It sources from brands such as Liebherr, Bartscher, Polar, Robot Coupe, and Atosa, and primarily serves professional food service operators with a secondary segment of individual cooking enthusiasts.
Is Matériel CHR Pro a public or private company?
Matériel CHR Pro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matériel CHR Pro founded?
Matériel CHR Pro was founded in 2010. It employs 1 to 10 people.
Where is Matériel CHR Pro based?
Matériel CHR Pro is headquartered in Dax, France, in the Europe region.
How does Matériel CHR Pro make money?
One revenue line is on record: product Sales.
Who are Matériel CHR Pro's main competitors?
Broad incumbents on record are Electrolux Professional, Hoshizaki, Hobart, True Manufacturing and Ali Group. Direct peers are Robot Coupe and Bartscher. Manomano is listed as an others. Regional players are Williams Refrigeration and Frilixa.
Does Matériel CHR Pro have an API?
No public API is recorded for Matériel CHR Pro.
What industry is Matériel CHR Pro in?
Matériel CHR Pro's product category is Commercial Foodservice Equipment Retail. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of AFAIALAK, Food Preparation Equipment & Smallwares Wholesale. Its NAICS code is 423740 and its SIC code is 3580.