atelier 111

What atelier 111 does

Atelier 111 is a privately held, founder-led multidisciplinary design studio and traditional workshop based in Taos, New Mexico, founded by Asher Luzzatto. The studio operates as both an active creative workspace and a public-facing gallery and event venue, producing site-specific large-scale artwork, architectural woodwork, custom sculpture, and integrated light and sound installations for visionary brands, developers, and design teams. Its service portfolio spans custom artwork, lighting design, sound design, landscape design, architectural design, interior design, and custom sculpture, with a stated positioning of delivering 'signature environments' that are conceived as part of the architecture rather than applied to it.

The business generates revenue through a hybrid model combining project-based commercial design commissions, retail sales of limited-edition and original artworks (e.g., the Beings series priced at $6,500 with editions of two), lower-priced art prints (Material Portraits starting at $38), handmade archival books (Reflected Works, Refracted Works Vol. 1), and ticketed exhibitions and private events at its Taos gallery. Distribution occurs through an owned global e-commerce website, the onsite retail gallery, and ticketed event programming, with marketing primarily driven by organic social channels (Facebook, Twitter, LinkedIn, Instagram, Pinterest), email newsletter, and editorial content on the company journal.

The studio is independently owned with no disclosed external investors, parent companies, subsidiaries, or acquisition activity. The gallery in Taos combines an Upper Gallery (adobe construction, natural light), a Lower Gallery (industrial design for digital work and soundscape), and a Workshop housing in-house artisans. No AI/ML capabilities, patents, certifications, awards, or third-party partnerships are disclosed, and no financial metrics (revenue, headcount, funding) are publicly available.

Name

atelier 111

Legal name

Atelier 111

Website

https://atelier111.org

Company type

Private

Operating status

Operating

Short description

Atelier 111 is a privately held, founder-led multidisciplinary design studio in Taos, New Mexico, creating site-specific artwork, architecture, lighting, and sound environments for brands, developers, and collectors, with an attached gallery and event venue.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Atelier 111 is a multidisciplinary design studio that delivers site-specific custom artwork, architectural woodwork, and integrated light and sound installations for commercial and residential spaces. The studio partners with brands, developers, and design teams to produce immersive signature environments and also sells limited-run art prints, original artworks, and handmade books directly to consumers through its Taos gallery and e-commerce website.

Product overview

Atelier 111 is a multidisciplinary design studio and traditional workshop functioning as both an active creative workspace and dynamic exhibition environment. The company offers a portfolio of professional design services (Custom Artwork, Lighting Design, Sound Design, Landscape Design, Architectural Design, Interior Design, and Custom Sculpture) for commercial and residential spaces, plus a collection of limited-run prints and original artworks produced in-house. Key art collections include the Beings series, Letterspray, Soft Quotes, and Material Portraits prints, along with published books such as Reflected Works and Refracted Works Vol. 1. The studio also operates a gallery/event space in Taos, New Mexico for exhibitions, performances, and workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Beings: Limited series of original works exploring the intersection of form, energy, and symbolic gesture
• Letterspray
• Soft Quotes
• Material Portraits
• Reflected Works
• Refracted Works Vol. 1

Products and services

• Custom Artwork
• Lighting Design
• Sound Design
• Landscape Design
• Architectural Design
• Interior Design
• Custom Sculpture
• Beings
• Letterspray
• Soft Quotes
• Material Portraits

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Snarkitecture: Brooklyn-based design practice creating experiential, site-responsive installations and architectural environments. Direct peer to Atelier 111 in delivering playful, immersive, art-infused spatial commissions for retail, museums, and brands.
• Random International: London-based contemporary art and design studio known for large-scale immersive installations (e.g., Rain Room) that fuse digital and physical experience. Comparable to Atelier 111 in delivering bespoke, sensory, site-specific environments for visionary clients.
• Studio Drift: Dutch multidisciplinary art and design studio creating site-specific, immersive installations that blend sculpture, light, and movement. Highly comparable to Atelier 111 in its emphasis on signature environments over products, integrated art/architecture practice, and use of premium materials.
• teamLab: Japanese interdisciplinary art collective producing boundaryless, immersive digital and physical installations. Comparable to Atelier 111 as a multidisciplinary practice that integrates light, sound, and space into signature environments, though at much larger scale and visitor volume.

Broad incumbents

• Gensler: Global design and architecture firm whose practice explicitly includes 'brand design' and experiential interior environments for workplaces and retail. Comparable to Atelier 111 as a broader incumbent competing for the same commercial interior and brand-experience commissions, but with vastly greater scale and breadth.
• Ennead Architects: Established architectural design firm with deep cultural-institution portfolio (museums, libraries, civic buildings). Comparable to Atelier 111 in its commitment to context-driven, designed environments, though operating at much larger scale and in conventional architectural delivery rather than art-led commissions.

Others

• Pace Gallery: Major international art gallery representing and exhibiting contemporary artists. Peer to Atelier 111's gallery/sales arm in the primary-market channel for limited-edition and original works, though focused on representation rather than in-house production.
• Magazzino Italian Art Foundation: New York–area art foundation providing immersive exhibition experiences in architecturally distinctive space. Comparable as a peer in the immersive gallery-experience category that Atelier 111 targets with its Taos venue, although operated as a non-profit.

Emerging players

• Artechouse: Immersive digital art exhibition brand operating permanent and traveling installation venues. Comparable to Atelier 111 in its use of ticketed exhibitions to monetize bespoke, multisensory art environments for paying audiences.
• Meow Wolf: Santa Fe–based immersive arts entertainment company building permanent interactive art environments. Comparable to Atelier 111 in the Southwest art/design ecosystem and in its use of custom artwork, lighting, and sound to create singular experiences, though scaled to consumer-ticketed venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about atelier 111