GENEX Brasil
GENEX Brasil is a bovine genetic improvement cooperative serving dairy and beef cattle producers across all 27 Brazilian states, offering semen, sexed genetics, herd care products, and AI-powered management software.
- Company typePrivate
- Founded2005
- HeadquartersUberaba, Brazil
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What GENEX Brasil does
GENEX Brasil is a bovine genetic improvement cooperative headquartered in Uberaba, Minas Gerais, operating as part of URUS, a global holding described as a world reference in bovine genetics. Founded in 2005, the company serves dairy and beef cattle producers across all 27 Brazilian states through a direct technical-commercial representative network. Its core offering is genetic material — conventional and sexed (GenChoice) bovine semen spanning Nelore/Zebu and taurine breeds (Holstein, Jersey, Brown Swiss, Guernsey, Ayrshire, Dairy Shorthorn) — augmented by the Matterna herd care line (powdered bovine colostrum and RumiLife CAL24 calcium boluses) and a digital platform that includes MyDC (cloud herd management), GENEX Smart Dairy (AI-powered genetic prediction and mating recommendations developed with GenMate), PregCheck BR (fertility indicator service for IATF programs), and GENEX Conecta (reproductive cycle monitoring).
Revenue mechanics combine transactional sales of genetic material and care products with subscription/access-based pricing on MyDC, Smart Dairy, and related digital tools, alongside professional-services revenue from technical advisory and reproductive program support. Pricing is not publicly disclosed. The go-to-market is sales-led, combining field representatives in every Brazilian state with mobile-app (iOS/Android) and e-commerce storefront (produtos.genexbrasil.com.br) channels. Customer segmentation is vertical — split between dairy producers focused on milk productivity and beef producers focused on growth, carcass quality, and reproductive efficiency — with no named enterprise customers and no disclosed concentration metrics.
Operationally, the company is undergoing a transition: Sérgio Saud departed after 15 years as commercial director, an interim Management Committee now governs the brand under Guilherme Gallerani's leadership, and URUS Brasil (led by Heverardo Carvalho from June 2025) is investing R$10 million in a new Distribution Center in Uberaba — the formal entry of the URUS group into Brazil. The current mix of offensive moves (product launches, partnership additions, capital investment) and defensive moves (governance restructuring) frames GENEX as a mid-scale national agribusiness in an active expansion and stabilization phase.
GENEX Brasil firmographics
Firmographics- Name
- GENEX Brasil
- Legal name
- GENEX Cooperative
- Website
- https://genexbrasil.com.br
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- GENEX Brasil is a bovine genetic improvement cooperative serving dairy and beef cattle producers across all 27 Brazilian states, offering semen, sexed genetics, herd care products, and AI-powered management software.
- Ownership category
- akta.pro rank
GENEX Brasil industry classification
Industry- Product category
- Bovine Genetics and Livestock Breeding
- NAICS
- Dairy Cattle and Milk Production (11212), Beef Cattle Ranching and Farming (112111)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Artificial Insemination (AI) & Semen Services (Collection, Processing, Storage) (AFACAEAA)
- akta.pro secondary industries
- Sexed Semen & Sex Selection Services (AFAEAJAI), Seedstock/Purebred Beef Cattle Breeding (AFAEABAD), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD)
Keywords
Where GENEX Brasil is headquartered
LocationHeadquarters
- HQ city
- Uberaba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
GENEX Brasil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Genetic Material Sales: Sale of bovine semen (conventional and sexed) from registered bulls for dairy and beef cattle artificial insemination.
- Cattle Care Products: Sale of Matterna product line including colostrum supplements and calcium boluses for herd health management.
- Software and Technology Services: Subscription/access to digital platforms including Smart Dairy AI platform, MyDC herd management software, and other technology tools.
- Technical Services: Advisory and technical support services for genetic improvement programs and breeding strategies.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GENEX Brasil product offering
Product offeringCore offering
GENEX Brasil sells bovine genetic material (conventional and sexed semen) for dairy and beef cattle artificial insemination, along with the Matterna herd care product line (colostrum supplements and calcium boluses) and proprietary digital herd management platforms including the GENEX Smart Dairy AI-powered genetic improvement platform and MyDC cloud-based herd management software. The company supports cattle producers with technical advisory services, breeding programs, and a nationwide representative network across all Brazilian states.
Product overview
GENEX Brasil offers a comprehensive genetic improvement ecosystem for bovine herds, comprising core semen products for dairy (Holstein, Jersey, Brown Swiss, Guernsey, Ayrshire, Dairy Shorthorn) and beef cattle (Nelore/Zebu and Taurino breeds). The technology portfolio centers on GENEX Smart Dairy—an AI-powered genetic platform that integrates genomic prediction and AI mating recommendations—with supporting programs including ICC for dairy herd evaluation, MAP and SortGate for mating and herd ranking, PregCheck BR for beef fertility selection, and GenChoice for sexed semen. The Matterna line provides herd care products including powdered colostrum and calcium supplements. All offerings are accessible through cloud platforms (MyDC/Pulse) and mobile applications.
Differentiator
Problem solved
Functional benefit
Brands
- Matterna: Product line for calf care and postpartum cow care, including Colostro Bovino em Pó (powdered bovine colostrum) and RumiLife CAL24
- GENEX SMART DAIRY
- MyDC
- Horizon
- PREGCHECK BR
- GENEX Conecta
- GenChoice
Companies that use GENEX Brasil
Customer profileSegments2 records
Ideal customer profiles2 records
GENEX Brasil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature11 records
GENEX Brasil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- URUS BrasilcoreURUS Brasil is the parent company and Brazilian arm of URUS global holding, a leader in bovine genetics and cattle solutions worldwide. GENEX operates as part of the URUS ecosystem in Brazil. Heverardo Carvalho serves as Commercial Director of URUS Brasil, with investment of R$10 million announced for a new Distribution Center in Uberaba.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
GENEX Brasil competitors and assessment
Company assessmentDirect peers
- ABS Global (Genus plc): One of the largest bovine genetics companies worldwide, owned by Genus plc, with established Brazil operations and a broad portfolio across conventional and sexed semen. Competes head-on with GENEX Brasil on beef and dairy stud batteries, IATF fertility programs, and genomic tools.
- Select Sires: US member-owned bovine AI cooperative with global distribution. Competes with GENEX across the conventional and sexed semen markets and frequently partners with Brazilian distributors for elite Holstein and beef genetics.
- CRV: Dutch cooperative offering bovine genetics, sexed semen, and herd management software internationally, with a presence in the Brazilian market. Overlaps directly with GENEX on dairy sire offerings and digital herd management tools comparable to MyDC.
- Semex Alliance: Canadian bovine AI cooperative with international reach including Brazilian dairy and beef markets. Competes with GENEX in dairy sire catalogues and genomic evaluation services.
- STgen (ST Genetics): US-based bovine genetics company notable as a pioneer of sexed semen technology with global distribution into Brazil. Competes directly with GENEX's GenChoice product line and dairy/beef sire catalogues.
- Alta Genetics: Global bovine AI stud offering dairy and beef semen, sexed semen, and reproductive services with a strong Brazil-focused commercial operation. Direct competitor to GENEX Brasil across the same Holstein, Jersey, Nelore and Taurine bull batteries and AI services.
Others
- Sexing Technologies: Leading provider of sexed semen technology (SexedUltra process) whose technology is also used by GENEX and competing studs. Adjacent enabler in the same bovine AI value chain rather than a direct retail competitor in Brazil.
- IMV Technologies: Reproductive technology equipment manufacturer supplying AI catheters, ultrasound, and lab instruments to bovine AI studs and veterinarians. Comparable as an infrastructure/enabler underpinning GENEX's AI service delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GENEX Brasil social profiles
Digital presenceGENEX Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
GENEX Brasil leadership team
Management profileNumber of profiles
Profiles7 records
GENEX Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GENEX Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GENEX Brasil
What does GENEX Brasil do?
GENEX Brasil sells bovine genetic material (conventional and sexed semen) for dairy and beef cattle artificial insemination, along with the Matterna herd care product line (colostrum supplements and calcium boluses) and proprietary digital herd management platforms including the GENEX Smart Dairy AI-powered genetic improvement platform and MyDC cloud-based herd management software. The company supports cattle producers with technical advisory services, breeding programs, and a nationwide representative network across all Brazilian states.
Is GENEX Brasil a public or private company?
GENEX Brasil is a private company. It is classified as corporate owned and is currently operating.
When was GENEX Brasil founded?
GENEX Brasil was founded in 2005.
Where is GENEX Brasil based?
GENEX Brasil is headquartered in Uberaba, Brazil, in the Latin America region.
How does GENEX Brasil make money?
Four revenue lines are on record. Genetic Material Sales are the primary driver. The others are cattle Care Products, software and Technology Services and technical Services.
Who are GENEX Brasil's main competitors?
Direct peers on record are ABS Global (Genus plc), Select Sires, CRV, Semex Alliance, STgen (ST Genetics) and Alta Genetics. Others are Sexing Technologies and IMV Technologies.
Does GENEX Brasil have an API?
No public API is recorded for GENEX Brasil.
What industry is GENEX Brasil in?
GENEX Brasil's product category is Bovine Genetics and Livestock Breeding. Its primary akta.pro industry code is AFACAEAA, Artificial Insemination (AI) & Semen Services (Collection, Processing, Storage), with a secondary code of AFAEAJAI, Sexed Semen & Sex Selection Services. Its NAICS code is 11212 and its SIC code is 700.