Florida Penguin Productions

What Florida Penguin Productions does

Florida Penguin Productions is a privately held community event management company founded in 2020 and headquartered in Clearwater, Florida. The company operates a portfolio of recurring weekly markets (Corey Avenue Sunday Market, Friday Moonlight Markets at The Hub at Bexley, Harvest Market at The Grove at Wesley Chapel, and a new Dolphin Village market on St Pete Beach), seasonal festivals (SunWest Crab & Shrimp Festival, Land O Lakes Seafood Festival, Sarasota Winter Carnival, Sabor Latino Music Fest, Suncoast Largest Food Truck Festival), back-to-school community events at 7+ locations, five-plus regional Senior Expos, and a Women's Expo. Its sole product is the orchestration of live community events; there is no software platform, API, or proprietary technology offering. Operations are supported by third-party SaaS tools: Eventbrite for ticketing, Constant Contact for email marketing and vendor outreach, MarketWurks (mymarket.org) for vendor registration and billing, and Facebook for event promotion.

The business generates revenue across three streams: vendor table/booth fees (e.g., $25-$60 per crafter slot at Harvest Markets, $150 for business marketing booths), consumer ticket sales (e.g., $10 early-bird Land O Lakes Seafood Festival tickets plus optional carnival wristbands), and sponsorship/advertising packages (with Senior Expos offering up to 200k impressions). Go-to-market is hybrid — event-driven for vendors and attendees (online applications, Eventbrite, Constant Contact) and community-led for sponsors and venues, leveraging long-standing relationships with premier Tampa Bay venues such as The Mall at University Town Center, Ruth Eckerd Hall, Bradenton Convention Center, Fishermen's Village, and the Corey Avenue Business District.

Customer segments split between business-side customers (local small businesses, crafters, food trucks, regional sponsors including healthcare brands such as Guardant Health and MyEyeDr, charter schools, and municipalities like Pasco County Tourism) and consumer-side audiences (families with school-age children and adults 55+). The company is founder/owner-operated with no institutional investors, no disclosed funding rounds, no parent company, and a small management team handling vendor coordination, sponsorship sales, and event operations directly.

Name

Florida Penguin Productions

Legal name

Florida Penguin Productions

Website

https://floridapenguinproductions.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Penguin Productions is a Clearwater, Florida-based event management company founded in 2020 that organizes community markets, festivals, expos, and family events across the Tampa Bay region, serving local small businesses, vendors, and sponsors.

Ownership category

akta.pro rank

Product category

Community Event Management Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Holiday, Seasonal & Christmas Markets (MPAGAFAL)

Keywords

• Community event management
• Vendor market organization
• Festival event production
• Event sponsorship sales
• Live event coordination

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vendor Table/Fees: Revenue generated from local businesses, crafters, and food vendors who pay to participate in markets, festivals, and expos. Fees vary by event type and vendor category. Crafters pay $25-$60 per event at Harvest Markets, while business marketing booths cost $150. Standard vendor applications are free to submit with fees due upon acceptance.
2. Event Ticket Sales: Revenue from consumer tickets to larger festivals and events. Early bird tickets for the Land O Lakes Seafood Festival are priced at $10. Some events offer free entry with optional paid activities like carnival ride wristbands.
3. Sponsorship & Advertising Packages: Local businesses and organizations pay for sponsorship packages that include social media shoutouts, branded event signage, vendor tables, and other marketing benefits. Senior Expos feature sponsorship opportunities with up to 200k impressions for sponsors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Florida Penguin Productions organizes and operates a portfolio of community events across the Tampa Bay region of Florida. The company's core offerings include recurring weekly and bi-weekly markets (Corey Avenue Sunday Market, Friday Moonlight Markets, Harvest Market), annual seasonal festivals (SunWest Crab & Shrimp Festival, Land O Lakes Seafood Festival, Sarasota Winter Carnival, Sabor Latino Music Fest, Suncoast Largest Food Truck Festival), the multi-location Back to School Bash Series, multiple Senior Expos, and a Women's Expo. Revenue is generated primarily through vendor table/booth fees, sponsorship and advertising packages, and consumer ticket sales.

Product overview

Florida Penguin Productions is a community event management company that organizes and operates a portfolio of recurring live events across the Tampa Bay region. The offering consists of multiple distinct event series rather than a unified software product: (1) Weekly/Bi-weekly Markets including Corey Avenue Sunday Morning Market, Friday Moonlight Market at The Hub at Bexley, and Harvest Market at The Grove at Wesley Chapel; (2) Seasonal Festivals including SunWest Crab & Shrimp Festival, Land O Lakes Seafood Festival, Sarasota Winter Carnival, Sabor Latino Music Fest, and Suncoast Largest Food Truck Festival; (3) Back to School Bash Series held at multiple locations; (4) Senior Expo events in Bradenton, St. Pete/Clearwater, Sarasota, Sun City Center, and Ocala; and (5) Women's Expos. The company provides vendor management services, ticketing through Eventbrite, and vendor registration through platforms like MarketWurks and Constant Contact. There is no SaaS platform, API, or software product being offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Corey Avenue Sunday Morning Market Weekly Sunday morning farmers/craft market held at the Corey Avenue Business District of St Pete Beach, Florida. Features up to 120 vendors offering handmade crafts, cottage-baked goods, unique items, snacks, and live music. Targets local small businesses, crafters, and food vendors.
• Friday Moonlight Market at The Hub at Bexley Bi-weekly Friday evening market at The Hub at Bexley in Land O Lakes, FL, running from 5 PM to 9 PM. Features up to 35 vendors with unique items, baked goods, snacks, and live music. Targets local small businesses, crafters, and food vendors.
• Harvest Market at The Grove at Wesley Chapel Bi-weekly Sunday market at The Grove shopping center in Wesley Chapel, held the 2nd and 4th Sundays from September through May. Vendor fees are $25-$60 for crafters and $150 for business marketing booths. Food trucks are not accepted at this venue.
• SunWest Crab & Shrimp Festival Annual seafood festival at SunWest Park in Pasco County, Florida, featuring fresh seafood vendors, adult beverages, live music performances, and family-friendly activities. A ticketed event.
• Land O Lakes Seafood Festival Annual seafood festival held at Land O Lakes Heritage Park featuring live music, food vendors, and family entertainment. Early-bird tickets priced at $10. Now in its second annual edition in 2026.
• Sarasota Winter Carnival & Street Food Invasion Winter carnival at The Mall at University Town Center in partnership with Dreamland Amusements, featuring carnival rides and games plus 30+ food trucks and street food vendors. Offers discounted early-bird ride wristbands.
• Sabor Latino Music Fest Latin music festival featuring Latin-inspired food vendors, local crafters and artists, and live music performances by Tampa Bay artists throughout the day.
• Back to School Bash Series Series of back-to-school community events held at 7+ Tampa Bay locations including Bradenton, St. Pete/Clearwater, Fishermen's Village, New Tampa, Wesley Chapel, Ocala, and Sarasota. Features free backpack giveaways, school supply distributions, local vendor showcases, kids activities, and family resources.
• St. Pete Clearwater Senior Expo Senior lifestyle expo held at Ruth Eckerd Hall in Clearwater, featuring up to 60 local businesses, health and wellness information, free raffles, prize giveaways, and complimentary bingo games. Free entry and parking.
• Sarasota Senior Expo Senior expo held at Sarasota Fairgrounds (Robarts Arena), featuring local businesses, health and wellness resources, senior services, and community programs. Free entry with vendor tables and sponsorship packages available.
• Bradenton Area Senior Expo Senior expo at Bradenton Area Convention Center featuring complimentary bingo games, vendor showcases, and senior resources. Spring and fall editions available.
• Sun City Center Senior Expo Senior expo at Lake Wimauma Convention Center featuring local vendors, health resources, and community services for seniors. Free entry and parking.
• Treat Yourself Like a Queen Women's Expo Women's expo at The Mall at University Town Center featuring 30+ exhibitors representing health, fitness, work, art, and lifestyle services. Includes stage performances, fashion shows, a Mother/Daughter Look-A-Like Contest, and an Indie Market.
• Suncoast Largest Food Truck Festival Independence Day weekend food truck festival held at The Mall at University Town Center, billed as the largest gathering of international menus in the SRQ area. Free entry for all ages.

Quantifiable outcome

• Corey Avenue Sunday Market features up to 120 vendors weekly
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Ruth Eckerd HallcoreStrategic or Co-development PartnerMajor venue partner for St. Pete/Clearwater Senior Expo and Back to School Bash events. Provides facilities for community events serving hundreds of families and seniors in the Clearwater area.
• The Mall at University Town CentercoreStrategic or Co-development PartnerPrimary venue partner for multiple large-scale events including Sarasota Winter Carnival, Women's Expo, Suncoast Food Truck Festival, Back to School Bash, and Senior Lifestyle Expo. Hosts events featuring 30+ food trucks and numerous vendors.
• Bradenton Convention CentercoreStrategic or Co-development PartnerVenue host for Bradenton Area Back to School Bash and Bradenton Area Senior Expo. Located at 1 Haben Blvd, Palmetto, FL serving the Bradenton and Palmetto communities.
• Guardant HealthminorGTM or Marketing PartnerSponsor for Senior Expos providing free colorectal cancer testing information and health resources at community events for seniors.
• MyEyeDrminorGTM or Marketing PartnerPresenting sponsor for Back to School Bash events at multiple locations, providing branding and marketing support for school supply distribution events.
• Imagine Charter School at North ManateeminorGTM or Marketing PartnerPresenting sponsor for Bradenton Back to School Bash, supporting school supply distribution and community engagement activities.
• Florida's Sports Coast (Pasco County Tourism)minorGTM or Marketing PartnerAdvertising partner and sponsor for events in Pasco County, promoting tourism and community events in Florida's Sports Coast region.
• Dreamland AmusementscoreStrategic or Co-development PartnerCarnival rides and entertainment provider for Sarasota Winter Carnival. Provides discounted early-bird ride wristbands and operates amusement rides and games for the full festival duration.
• Pasco County Solid Waste & Recycling with CovantaminorGTM or Marketing PartnerPresenting sponsor for Sabor Latino Music Fest, supporting community event programming in Pasco County.
• Corey Avenue Business DistrictcoreStrategic or Co-development PartnerLong-standing partnership hosting the weekly Corey Avenue Sunday Morning Market featuring up to 120 vendors in the St Pete Beach business district.
• The Little Gym of SarasotaminorGTM or Marketing PartnerPresenting sponsor for Back to School Bash at The Mall at University Town Center, supporting children's fitness and educational programming.
• WMOR Tampa Bay TVminorGTM or Marketing PartnerMedia sponsor and television partner for events, providing broadcast coverage and promotional support for Tampa Bay community events.
• MOR Tampa Bay TVminorGTM or Marketing PartnerMedia sponsor for Land O Lakes Seafood Festival, providing television promotion and event coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Superfly: Superfly produces experiential events and festivals (Bonnaroo, Clusterfest) and is a direct peer in the festival/community event production space. Both companies organize multi-format live events combining vendors, sponsors, music, and food for consumer audiences.
• C3 Presents: C3 Presents is a festival and live event producer behind Austin City Limits Music Festival and Lollapalooza. Like Florida Penguin Productions, it builds event portfolios combining vendors, sponsors, and consumer-facing programming, though at much larger scale.
• Dreamland Amusements: Dreamland Amusements is a regional carnival ride and amusement operator that partners with Florida Penguin Productions for Sarasota Winter Carnival. It is a direct peer in the live community-events ecosystem, providing entertainment components at festivals and fairs.

Broad incumbents

• AEG Presents: AEG Presents is a major live entertainment and venue operator producing concerts, festivals, and experiential events. As a broad incumbent, it overlaps with Florida Penguin Productions' festival and venue-anchored event business model.
• Live Nation Entertainment: Live Nation is the largest live entertainment company globally, producing concerts, festivals, and ticketed events. It is a broad incumbent in the live events space that overlaps with Florida Penguin Productions' ticketed festivals and seafood festivals, though at vastly larger scale.
• IMG (IMG Live): IMG operates IMG Live, a global event and experiential marketing division producing large-scale branded events. It is a broad incumbent comparable to Florida Penguin Productions on the event production and sponsorship-driven revenue model.
• George P. Johnson Experience Marketing: GPJ is one of the world's largest experience marketing agencies producing branded events, expos, and trade shows. It is a broad incumbent with the same multi-stakeholder event model (vendors, sponsors, attendees) as Florida Penguin Productions.
• Mosaic (Mosaic Experiential Marketing): Mosaic is a North American experiential marketing agency producing community-facing brand events and festivals for consumer audiences. It is a broad incumbent comparable to Florida Penguin Productions on consumer event production and sponsorship sales.
• Octagon: Octagon is a global experiential marketing and event management agency producing brand-activation events and sports/entertainment experiences. It is a broad incumbent that shares the sponsorship-funded, vendor-coordinated event model with Florida Penguin Productions.

Regional players

• St. Pete Saturday Morning Market: St. Pete Saturday Morning Market is a long-running weekly community market in St. Petersburg, Florida, directly comparable in format (local vendors, crafters, food) and geography to Florida Penguin Productions' Corey Avenue Sunday Market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FLPenguinProductions
• LinkedInlinkedin.com/company/florida-penguin-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Penguin Productions