Festina Drinks Ltd

What Festina Drinks Ltd does

Festina Drinks Ltd is a UK-based B2B supplier of post-mix soft drinks and ancillary beverage dispense services to the hospitality sector. From its headquarters in Southampton (Unit 1A, Ashley Crescent, SO19 9NA), the company serves bars, restaurants, nightclubs, pubs, and venue chains across the UK using a direct sales-led motion with personalized telesales and a field engineer network positioned within 2.5 hours of customers. Its core offering bundles bag-in-box syrup concentrate (10-12L boxes, mixing ratios 4+1, 5+1, 6+1) with dispense equipment, installation, proactive maintenance, and 24/7 emergency breakdown cover; equipment and servicing are provided free of charge as part of the service package, effectively a managed-services / razor-and-blade model.

The product portfolio spans a reformulated house brand (Festina Post Mix, under 5g sugar per 100ml, structured to fall outside the UK Soft Drinks Industry Levy), juice post-mix, slush syrups, cordials, and branded lines (Pepsi, Pepsi MAX, 7UP, Tango). Complementary services include refrigeration installation, maintenance, and repair for bar fridges, ice machines, and air conditioning. The company claims 14+ million drinks served annually, 99% of service calls resolved within 24 hours, and 100% of major issues within 12 hours.

The business is privately held and structured as an employee-owned company, with family involvement in key management. Managing Director Robert Gorst brings 40+ years of hospitality industry experience, including nearly 20 years previously at Festival Drinks. The company operates without disclosed external funding, has 1-10 employees, and runs a sub-brand (Festina Events) targeting event-focused beverage service. No patents, certifications, regulatory actions, M&A, or AI/ML capabilities are disclosed.

Name

Festina Drinks Ltd

Legal name

Festina Drinks Limited

Website

https://festinadrinks.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Festina Drinks Ltd is a UK-based B2B supplier of post-mix soft drinks, dispense equipment, refrigeration services, and 24/7 breakdown support to bars, restaurants, nightclubs, and pubs, headquartered in Southampton with 1-10 employees.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Post-mix beverages
• Dispense equipment
• Beverage syrups
• Hospitality refrigeration
• Slush syrups

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Post-Mix Syrup Products: Sale of branded and house-brand post-mix syrups in bag-in-box format. Products include Pepsi, 7UP, Tango, cordials, juices, and slush syrups. Syrups are supplied in 10-12 litre boxes with various mixing ratios (4+1, 5+1, 6+1).
2. Equipment Supply and Maintenance: Supply, installation, and maintenance of dispense equipment. All equipment, breakdowns, and regular servicing are provided free of charge as part of the service package.
3. Refrigeration Services: Installation, maintenance, and repair of refrigeration units, ice machines, and air conditioning systems for bars, restaurants, and nightclubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Festina Drinks supplies post-mix soft drink syrups in bag-in-box format to UK hospitality venues, alongside dispense equipment, refrigeration services, and 24/7 emergency breakdown cover. The offering bundles own-brand (Festina Post Mix, juices, slush, cordials) and branded (Pepsi, 7UP, Tango) syrups with free equipment supply, installation, and maintenance.

Product overview

Festina Drinks Ltd is a post-mix beverage dispensing company offering a portfolio of syrup-based drinks through dispense systems. The core product line includes their own Festina Post Mix house brand (with reformulated lower sugar content under 5g per 100ml), Festina Juice Post Mix (Apple, Orange, Cranberry), Festina Slush (seven flavours including Blue Raspberry and Margarita), and Festina Cordial (Orange, Lime, Blackcurrant). They also distribute branded products including Pepsi, Pepsi MAX, 7up, and Tango. Services include equipment supply, installation, maintenance, refrigeration services, and 24/7 emergency breakdown cover — all equipment and servicing is provided free of charge as part of their service package. The company positions itself as Sugar Tax friendly on house-brand products and emphasises local engineer support within 2.5 hours of customers.

Differentiator

Problem solved

Functional benefit

Brands

• Festina Events: A separate events-related business operated by the company, with its own website at festinaevents.co.uk.

Products and services

• Festina Post Mix (House Brand) Festina's own-brand post-mix syrup range offering high-quality dispense beverages at competitive prices with reformulated lower sugar content (under 5g per 100ml), supplied to UK hospitality venues.
• Festina Juice Post Mix Post-mix juice range including Apple, Orange, and Cranberry flavours, designed to provide bright, fruity, and intense taste experiences for venue customers.
• Festina Slush Ice-cold slush syrup flavours including Apple Sour, Strawberry Daiquiri, Blue Raspberry, Lemon and Lime, Mango, Margarita, and Strawberry, supplied in 10-litre boxes with 6+1 ratio.
• Festina Cordial Dispense cordials in Orange, Lime, and Blackcurrant flavours, supplied in 10-litre boxes with 4+1 ratio for use on post-mix guns.
• Pepsi Post Mix (Branded) Branded Pepsi post-mix products including Pepsi MAX (no sugar), 7up, and Tango Orange, supplied in 12-litre boxes with 5+1 ratio for venues seeking brand-conscious offerings.
• Refrigeration Services Installation, maintenance, and repair of refrigeration equipment including bar fridges, ice machines, and air conditioning units for bars, restaurants, and nightclubs.
• Equipment Supply, Installation and Maintenance Supply, installation, and maintenance of post-mix dispense equipment with all equipment, breakdowns, and regular servicing provided free of charge as part of the service package.
• Emergency Breakdown Cover Expert emergency breakdown cover available 7 days a week, 364 days a year, with guaranteed attendance within 24 hours for major breakdowns.

Quantifiable outcome

• 99% of service calls resolved within 24 hours (2023/2024 data)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Britvic: Britvic manufactures and distributes branded and own-label soft drinks, including post-mix syrups (Pepsi, 7UP, Tango in UK on-trade via licensing) and a full dispense equipment service. It is a direct peer in UK hospitality post-mix.
• Nichols plc (Vimto): Nichols owns Vimto and other soft drink brands and supplies cordials and post-mix syrups to UK hospitality and convenience channels. It overlaps directly with Festina's cordial and house-brand soft drink offering.
• SLUSH PUPPiE: SLUSH PUPPiE supplies slush syrups and dispense machines to UK hospitality venues, including convenience-store and forecourt operators. It directly competes with Festina's Festina Slush range.
• Coca-Cola Europacific Partners: CCEP is the largest Coca-Cola anchor bottler in the UK and Western Europe and operates a major post-mix dispense business serving hospitality venues. It is the most direct competitor to Festina's carbonated post-mix offering.
• AG Barr (Barr Soft Drinks): AG Barr manufactures IRN-BRU and other soft drinks and supplies them to UK hospitality, including via dispense and own-brand post-mix programmes. It competes directly with Festina's house-brand and cordial range.

Broad incumbents

• Refresco: Refresco is one of the world's largest independent beverage co-packers, producing private-label soft drinks, juices, and waters for retailers and brands. It is a broad incumbent comparable to the production side of Festina's house-brand post-mix syrup business.
• Red Bull: Red Bull operates its own dispense ('Red Bull Soda') and fridge programmes with hospitality venues in the UK. While not a post-mix soft drink peer in the traditional sense, it competes for the same venue dispense assets and service infrastructure.
• Cott Corporation: Cott is a global co-packer and supplier of private-label and branded soft drinks, juices, and waters. It is a broad incumbent comparable to the formulation and supply side of Festina's house-brand beverage offering.
• PepsiCo: PepsiCo is the brand owner whose Pepsi, 7UP and Tango products Festina distributes via post-mix. PepsiCo is a broad incumbent that could choose to bypass regional dispense operators and serve venues directly, representing both a supplier and a competitive threat.

Emerging players

• Fever-Tree: Fever-Tree supplies premium mixers and tonics to UK hospitality on-trade. While not a direct post-mix soft drinks peer, it competes for similar bar and pub dispense equipment real estate and customer relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/festinadrinks
• Instagraminstagram.com/festinadrinks
• YouTubeyoutube.com/festinadrinks
• LinkedInlinkedin.com/company/festina-drinks-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festina Drinks Ltd