Gyftoo Pay Private Limited

What Gyftoo Pay Private Limited does

Gyftoo Pay Private Limited, founded in 2022 and headquartered in Bengaluru, India, operates gyftoo.com — an online marketplace that aggregates digital gift cards and vouchers from more than 200 brands (one corporate-facing source cites 300+) across categories including fashion and lifestyle, jewellery, grocery, electronics, food and beverage, travel, entertainment, and health and beauty. The platform is operated through parent entity Instareward Pvt Ltd and delivers e-gift cards electronically via email and SMS, with stated delivery targets of 15–20 minutes. The technology layer is a standard digital commerce platform supporting multiple payment rails (Visa, Mastercard, American Express, Discover, UPI, debit cards, net banking, digital wallets) and social sign-in (Google, Facebook), with an Android mobile app and an enterprise-facing API for programmatic gift card issuance.

Name

Gyftoo Pay Private Limited

Legal name

Gyftoo Pay Private Limited

Website

https://gyftoo.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Gift Card Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

akta.pro secondary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Digital gift cards
• Gift card marketplace
• Corporate gifting
• Brand vouchers
• Enterprise rewards platform

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gift Card Sales Commission: Gyftoo operates as a gift card aggregator/marketplace, earning commissions on gift card sales from various brands. The company acts as an intermediary between brand partners and end customers, facilitating transactions on their platform.
2. Corporate Bulk Orders: Enterprise gifting solutions where Gyftoo supplies bulk gift cards to corporate clients for employee rewards, customer loyalty programs, and channel partner incentives. Revenue generated from volume-based sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gyftoo Pay Private Limited operates an online gift card marketplace (gyftoo.com) that aggregates and sells digital gift cards and vouchers from over 200 brands across fashion, food, travel, entertainment, grocery, and electronics categories. The platform also offers a proprietary multi-brand GYFTOO Gift Card redeemable across the entire brand catalog, an Enterprise Gifting service with API integration and bulk ordering for corporate reward programs, and a Rewards Program (5 points per ₹500 via UPI) for repeat individual buyers.

Product overview

Gyftoo Pay Private Limited operates a digital gift voucher marketplace (Gyftoo.com) that enables users to buy and send eGift cards from over 200 brands across multiple categories including Fashion & Lifestyle, Grocery, Electronics, Travel, Entertainment, Food & Beverage, Health & Beauty, and more. The core product is the GYFTOO Gift Card, a proprietary multi-brand gift card that provides unified access to 200+ brands. The platform also offers Enterprise Gifting services for corporate clients with API integration, bulk ordering capabilities, and customizable corporate branding. Additional offerings include a Rewards Program for individual users and support for both individual gifting occasions and bulk corporate orders.

Differentiator

Problem solved

Functional benefit

Products and services

• GYFTOO Gift Card Proprietary multi-brand gift card that provides unified access to 200+ brands across categories such as E-commerce, Apparels, Dine Out, Electronics, Travel, and Entertainment. Can be redeemed on gyftoo.com or the Gyftoo App for any listed brand's gift card. Denominations from ₹100 to ₹5,000 with one-year validity.
• Enterprise Gifting Corporate gifting solution for businesses to reward employees, engage customers, and incentivize channel partners. Includes bulk ordering via API or Excel upload, customizable cards with company branding, and instant delivery via Email/SMS. Access to 300+ brand options.
• Gyftoo Rewards Program Loyalty program where users earn 5 Reward points for every ₹500 spent via UPI Payments. Points are redeemable for free gift cards on future purchases, encouraging repeat usage.
• Levi's Gift Card Gift card for Levi's apparel, redeemable at 400+ Levi's stores across India. Denominations from ₹500 to ₹5,000.
• Pizza Hut Gift Card Gift card for Pizza Hut restaurants in India, valid at Yum! Restaurants outlets. Denominations from ₹100 to ₹2,000.
• KFC Gift Card Gift card for KFC restaurants in India, redeemable at over 350 KFC outlets pan India.
• Cafe Coffee Day Gift Card Gift card for Cafe Coffee Day (CCD), India's largest coffee chain. Denominations from ₹100 to ₹2,000.
• Vero Moda Gift Card Gift card for Vero Moda fashion brand, accepted at 86+ Jack & Jones/Vero Moda/Only premium stores across India. Pre-defined denominations ₹250 to ₹5,000.
• Hidesign Gift Card Gift card for Hidesign, redeemable at all exclusive Hidesign boutiques in India.
• Bigbasket Gift Card Gift card for Bigbasket, India's largest online food and grocery store, operating in 25 Indian cities.
• Lifestyle Gift Card Gift card for Lifestyle stores, redeemable at Lifestyle, Home Centre, select Max and Melange stores in India.
• Home Centre Gift Card Gift card for Home Centre stores offering home furnishings and lifestyle products.
• MakeMyTrip Gift Card Gift card for MakeMyTrip, India's online travel platform for flights, hotels, and holiday bookings.
• Jockey Gift Card Gift card for Jockey innerwear and apparel brand, redeemable on jockeyindia.com website. Denominations from ₹500 to ₹2,000.
• PVR Gift Card Gift card for PVR Cinemas, redeemable at box office/concessions and on pvrcinemas.com and PVR app. Denominations ₹100 to ₹1,000.
• The Body Shop Gift Card Gift card for The Body Shop ethical beauty brand, accepted at TBS outlets and on thebodyshop.in.
• Myntra Gift Card Gift card for Myntra fashion e-commerce platform.
• Westside Gift Card Gift card for Westside stores (Trent Limited), accepted in all Westside stores in India. Pre-defined denomination ₹2,500, valid for 6 months from issue.
• Prestige Gift Card Gift card for Prestige Smart Kitchen, redeemable at Prestige Smart Kitchen outlets, Prestige Lifestyle stores, and prestigexclusive.in. Denominations ₹250 to ₹5,000.
• BookMyShow Gift Card Gift card for BookMyShow, India's online movie and events ticketing platform.
• Amazon Pay Gift Card Gift card for Amazon.in, redeemable across all products on Amazon.in except apps, global store products, and other gift cards.
• Flipkart Gift Card Gift card for Flipkart, India's online shopping destination.
• Uber Gift Card Gift card for Uber rides, redeemable on the Uber App in India.
• Yatra.com Gift Card Gift card for Yatra.com, valid for flights, hotels, buses, and holidays bookings.
• Apollo Pharmacy Gift Card Gift card for Apollo Pharmacy, Asia's largest pharmacy chain with over 3,500 stores across India.
• PC Jeweller Diamond Gift Card Gift card for PC Jeweller, accepted at 93 showrooms across 73 cities and 20 states in India.
• Jack & Jones Gift Card Gift card for Jack & Jones menswear, redeemable at 86+ premium stores across India.
• Only Gift Card Gift card for Only women's fashion brand, redeemable at 86+ premium stores across India.
• Allen Solly Gift Card Gift card for Allen Solly premium clothing brand from Madura Fashion & Lifestyle.
• Van Heusen Gift Card Gift card for Van Heusen corporate work wear brand from Madura Fashion & Lifestyle.
• Peter England Gift Card Gift card for Peter England menswear brand.
• Planet Fashion Gift Card Gift card for Planet Fashion lifestyle brand stores.
• Aurelia Gift Card Gift card for Aurelia women's fashion brand from TCNS Clothing Co.
• Euphoria Jewellery Gold Coins Gift Card Gift card for A.Himanshu Jewelery (Euphoria Jewellery), redeemable online at euphoriajewellery.in for gold and silver coins.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kalyan JewellerscoreOthersFeatured as top redemption partner for enterprise gifting solutions. Kalyan Jewellers gift cards available for purchase on Gyftoo platform for corporate rewards and loyalty programs.
• LifestylecoreOthersFeatured as top redemption partner. Lifestyle gift cards are available on Gyftoo for personal and corporate gifting.
• Xbox Game PassminorOthersFeatured as top redemption partner for digital entertainment rewards through Gyftoo's enterprise gifting platform.
• CleartripminorOthersFeatured as top redemption partner for travel rewards. Cleartrip gift cards available for corporate reward programs.
• MaxminorOthersFeatured as top redemption partner for fashion retail rewards. Max gift cards available on Gyftoo platform.
• Jack & JonesminorOthersFashion brand partner with gift cards available on Gyftoo platform for personal and corporate gifting.
• Malabar Gold & DiamondsminorOthersFeatured as top redemption partner for jewellery rewards through enterprise gifting solutions.
• Costa CoffeeminorOthersFeatured as top redemption partner for food and beverage rewards programs.
• Joy AlukkasminorOthersFeatured as top redemption partner for jewellery rewards through Gyftoo's enterprise gifting platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Happay: Indian expense, travel and rewards management platform that includes prepaid cards and gift voucher distribution for corporate customers; competes for the same enterprise gifting wallet.
• Vantage Circle: Employee engagement and rewards platform offering a multi-brand gift card catalog and corporate reward programs; closely comparable in target customer (HR/people-ops) and catalog model.
• Xoxoday: India-headquartered rewards, recognition and gifting platform with a multi-brand catalog and API-driven enterprise reward programs; comparable B2B and B2C gifting model.
• Qwikcilver (Pine Labs): Pine Labs-owned gift card issuance and distribution platform used by retailers and corporates across India; directly comparable as a gift card aggregator with enterprise distribution capabilities.
• Pluxee India (formerly Sodexo BRS India): Operates prepaid meal and gift voucher programs in India via a large merchant network; directly competes with Gyftoo in the closed-loop corporate voucher and gift card segment.
• Woohoo: Indian gift voucher and rewards platform offering multi-brand gift cards and corporate gifting solutions; directly competes with Gyftoo in both B2C and B2B gifting in India.

Broad incumbents

• Flipkart Gift Cards: Flipkart runs its own branded gift card program that competes with Gyftoo's marketplace; broader incumbent with captive demand from one of India's largest e-commerce platforms.
• Amazon Pay (Gift Cards): Amazon.in's first-party gift card storefront is sold through Gyftoo and competes with it for end-customers, given Amazon's scale, brand recognition and direct redemption ecosystem.
• Paytm Gift Cards: Paytm's wallet-led digital gift card offering covers multiple brands and is integrated with UPI and wallet payments; broader incumbent comparable in catalog breadth and India payment-rail alignment.

Regional players

• Trent (Westside / Star Bazaar gift cards): Trent Ltd. issues and distributes Westside and other in-house brand gift cards in India through its own retail network; comparable in single-brand gift card issuance but operates as a brand-side issuer rather than a multi-brand aggregator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gyftoo-pay-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gyftoo Pay Private Limited