Xoxoday
Xoxoday is an India-based enterprise platform providing AI-powered rewards, recognition, and loyalty programs for employees, sales teams, channel partners, and customers globally. Its three products — Empuls, Plum, and Loyalife — serve 5,000+ enterprises across 150+ countries via usage-based pricing.
- Company typePrivate
- Founded2012
- HeadquartersRedwood City, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Xoxoday does
Xoxoday (legal entity Nreach Online Services Pvt Ltd) is an India-headquartered enterprise software company that operates an AI-powered rewards, loyalty, and incentive platform serving 5,000+ enterprises across 150+ countries. The platform is organized around three core products — Empuls for employee and sales engagement, Plum as the global rewards and payouts engine (10M+ rewards across 30+ categories), and Loyalife for customer and channel loyalty — which share a unified reward catalog, analytics layer, and AI co-pilot. Its technology stack includes conversational AI, predictive analytics for attrition/churn/quota attainment/CLTV, recommendation engines, context-aware nudging, fraud detection, and flexible deployment across public, private, on-premise, and multi-region cloud, backed by SOC 2 Type II, ISO 27001, GDPR, and CCPA certifications.
The platform's technical differentiators include 100+ pre-built integrations across HRMS, CRM, ERP, collaboration, identity, payments, and CDP ecosystems (Salesforce, Workday, SAP, Slack, Microsoft Teams, Okta, Stripe, NetSuite, HubSpot, PayPal), REST APIs and SDKs for embedded and white-label distribution, and an enterprise-grade data flywheel built on 65M+ end users and 1M+ daily transactions.
Xoxoday monetizes through a usage-based, pay-as-you-go pricing model charging on redemption, issuance, API calls, or active users, with no fixed seat licenses and no publicly disclosed tier pricing. Go-to-market is enterprise field sales with 'Book a demo' CTAs, dedicated customer success teams, structured onboarding (scoping, setup, integrations, UAT, go-live), and 24/7 support with a 4-hour first-response guarantee. Distribution combines direct enterprise sales, integration-ecosystem partnerships, and white-label/OEM embedding for partners that deploy rewards under their own branding. Named enterprise customers span technology (Microsoft, Adobe, Infosys), financial services (HSBC, Mastercard, Visa, Standard Chartered), retail (H&M, Tesco, Rakuten), automotive (Mercedes-Benz, Continental), consulting (Capgemini, CGI), manufacturing (Siemens, Western Digital, Kennametal), healthcare (Abbott), telecom (AT&T), media (Nielsen), real estate (DAMAC), and HR tech (Keka).
Xoxoday firmographics
Firmographics- Name
- Xoxoday
- Legal name
- Nreach Online Services Pvt Ltd
- Website
- https://www.xoxoday.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Xoxoday is an India-based enterprise platform providing AI-powered rewards, recognition, and loyalty programs for employees, sales teams, channel partners, and customers globally. Its three products — Empuls, Plum, and Loyalife — serve 5,000+ enterprises across 150+ countries via usage-based pricing.
- Ownership category
- akta.pro rank
Xoxoday industry classification
Industry- Product category
- Employee Engagement & Rewards Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
- akta.pro secondary industries
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Tier, Status & Benefits Management (Elite Qualification, Entitlements, Upgrades) (THALAKAK)
Keywords
Where Xoxoday is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
Xoxoday business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Usage-based Platform Fees: Pay-as-you-go model based on actual usage - redemption, issuance, API calls, or active users. Cost scales with value delivered, making budgets predictable without paying for unused capacity. No hidden fees with flexible pricing structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based pricing with flexible consumption metrics |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Xoxoday product offering
Product offeringCore offering
Xoxoday is an AI-powered rewards, loyalty, and incentives platform offering three modular products—Empuls (employee and sales engagement), Plum (rewards, incentives, and payouts engine with 10M+ rewards across 150+ countries), and Loyalife (customer and channel loyalty). The platform enables enterprises to consolidate recognition programs, sales commissions, channel partner incentives, customer loyalty, and merchant offers into a single AI-driven infrastructure with usage-based pricing.
Product overview
Xoxoday is a modular enterprise platform consisting of three core products—Empuls, Plum, and Loyalife—that work together to provide a unified solution for employee engagement, rewards and incentives, and loyalty management. Empuls handles employee and sales engagement including recognition, rewards, surveys, social intranet, and sales commission automation. Plum serves as the rewards and payouts engine with access to 10M+ global rewards across 150+ countries. Loyalife powers customer and channel loyalty programs including campaigns, tiered loyalty, influencer programs, and merchant-funded offers. All three products share a unified reward catalog, AI co-pilot, and analytics layer, enabling enterprises to engage employees, motivate sales teams, reward channel partners, retain customers, and activate merchant networks from a single scalable platform.
Differentiator
Problem solved
Functional benefit
Brands
- Empuls: Employee and sales engagement platform offering recognition, rewards, surveys, social intranet, sales commission and incentive automation.
- Plum
- Loyalife
Products and services
- Empuls Employee and sales engagement platform offering peer, spot, and milestone recognition and rewards, total rewards with tax-saving fringe and lifestyle benefits, engagement and lifecycle surveys, well-being and retention programs, social intranet, sales commission design and automation, quota planning and forecasting, gamified leaderboards, and instant payouts. Built for HR and sales teams at enterprises.
- Plum Rewards, incentives, and payouts engine offering 10M+ rewards across 30+ categories in 150+ countries, delivered via API, link, or code. Powers merchant loyalty programs, card-linked and merchant-funded offers, self-serve merchant onboarding with approval flows, and rewards and redemption partnerships across 1M+ merchants in the global network.
- Loyalife Customer and channel loyalty platform enabling loyalty programs for wholesalers, dealers, distributors, influencers, and agents. Includes points, tiers, rule engines, accruals and burn programs, campaign management, influencer and agent incentive programs, card-linked offers, personalized omnichannel campaigns with CDP and member segmentation, referrals, gamification, instant points redemption, and consumer behavior insights to grow lifetime value.
Quantifiable outcome
- 700+ rewards distributed in 45 days of going live with zero API downtime
- +2 more outcomes
Companies that use Xoxoday
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles2 records
Xoxoday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature7 records
Xoxoday partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SalesforcecorePre-built integration connecting Xoxoday's rewards and incentives platform with Salesforce CRM for seamless workflow embedding of employee recognition, rewards, and incentive programs within Salesforce ecosystem.
- SlackcoreIntegration enabling recognition, rewards, and engagement activities directly within Slack workspace - allowing employees to send recognition, redeem rewards, and participate in programs without leaving Slack.
- WorkdaycorePre-built connector to Workday HRMS for seamless integration of employee data, benefits, recognition, and rewards programs with Workday's human capital management platform.
- HubSpotcoreIntegration with HubSpot CRM for embedding rewards and incentive capabilities into sales and marketing workflows within HubSpot's platform ecosystem.
- Microsoft TeamscoreIntegration enabling rewards, recognition, and engagement activities directly within Microsoft Teams, supporting enterprise collaboration and reward workflows.
- SAPcorePre-built integration with SAP enterprise systems for connecting rewards, incentives, and loyalty programs with SAP's ERP and HCM ecosystem.
- StripecorePayment integration with Stripe for processing financial transactions related to rewards, incentives, and payouts within the platform.
- NetSuitecoreIntegration with Oracle NetSuite ERP for connecting rewards, incentives, and loyalty programs with NetSuite's enterprise resource planning system.
- PayPalcorePayment integration with PayPal for processing reward payouts, cashouts, and financial transactions across the global rewards network.
- OktacoreIdentity integration with Okta for enterprise SSO, authentication, and access management supporting complex enterprise infosec requirements.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Xoxoday competitors and assessment
Company assessmentDirect peers
- Tango Card: Now part of Blackhawk Network, Tango Card operates a digital gift card and rewards platform used by enterprises to deliver incentives globally - the closest direct peer to Xoxoday's Plum product for issuance, redemption, and global reward catalogs.
- Tremendous: Tremendous provides a global payouts and incentives infrastructure for businesses to send rewards in 200+ countries - directly comparable to Xoxoday's Plum on API-first payouts and broad catalog coverage for enterprise use cases.
- Workhuman: Workhuman (formerly Achievers) is an enterprise employee recognition and rewards platform with peer-to-peer recognition, service anniversaries, and global reward catalog - the most direct competitor to Xoxoday's Empuls product.
- Bonusly: Bonusly is a peer recognition and employee rewards platform used by HR teams to drive engagement, with integrations into Slack, Microsoft Teams, and HRIS systems - a direct competitor to the recognition module of Empuls.
- Kudos: Kudos is an employee recognition and culture platform with peer-to-peer recognition, service awards, and a global rewards catalog - overlapping directly with Empuls in the HR-driven engagement segment.
- Yotpo: Yotpo offers a customer loyalty and referrals platform for ecommerce brands alongside reviews and SMS marketing - a direct competitor to Xoxoday's Loyalife for the customer loyalty and merchant-funded offers use cases.
- Xactly: Xactly provides sales performance management and incentive compensation software for enterprises - directly comparable to the sales commission, quota, and incentive modules within Xoxoday's Empuls product.
- Giftbit: Giftbit is a digital gift card delivery platform used by businesses for incentives, rewards, and payouts via API or dashboard - a focused direct peer to Xoxoday's Plum for API-first reward delivery.
Broad incumbents
- Blackhawk Network: Blackhawk Network is a large, established gift card and payments network that owns Tango Card and Rybbon, offering enterprise rewards and incentive infrastructure globally - a broader incumbent that competes with Xoxoday across the full rewards value chain.
Emerging players
- Antavo: Antavo is an enterprise loyalty cloud platform powering tiered loyalty programs, campaigns, and member engagement for global brands - a focused emerging competitor to Xoxoday's Loyalife for customer loyalty programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Xoxoday social profiles
Digital presenceXoxoday compliance and trust
Trust signalCompliance4 records
Xoxoday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xoxoday leadership team
Management profileNumber of profiles
Xoxoday funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xoxoday M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xoxoday
What does Xoxoday do?
Xoxoday is an AI-powered rewards, loyalty, and incentives platform offering three modular products—Empuls (employee and sales engagement), Plum (rewards, incentives, and payouts engine with 10M+ rewards across 150+ countries), and Loyalife (customer and channel loyalty). The platform enables enterprises to consolidate recognition programs, sales commissions, channel partner incentives, customer loyalty, and merchant offers into a single AI-driven infrastructure with usage-based pricing.
Is Xoxoday a public or private company?
Xoxoday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xoxoday founded?
Xoxoday was founded in 2012. It employs 501 to 1,000 people.
Where is Xoxoday based?
Xoxoday is headquartered in Redwood City, United States, in the North America region.
How does Xoxoday make money?
One revenue line is on record: usage-based Platform Fees.
Who are Xoxoday's main competitors?
Direct peers on record are Tango Card, Tremendous, Workhuman, Bonusly, Kudos, Yotpo, Xactly and Giftbit. Blackhawk Network is listed as a broad incumbent. Antavo is listed as an emerging player.
Does Xoxoday have an API?
Yes. REST APIs for embedding rewards, incentives, and payouts. 100+ pre-built integrations and APIs across HRMS, CRM, ERP, collaboration, identity, payments and CDP ecosystems. Supports API calls, issuance, and redemption operations.
What industry is Xoxoday in?
Xoxoday's product category is Employee Engagement & Rewards Platform. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of MPAAAIAG, Rewards, Incentives & Gift Card Program Services. Its SIC code is 7372.