Act. Agency OI

What Act. Agency OI does

Act. Agency OI is a private digital agency founded in 2013 and headquartered in Saint-Louis-de-Montferrand on the island of La Réunion, France. The firm delivers custom web development, search engine optimization (SEO), community management, paid search and social advertising (SEA), graphic design, and managed hosting services to a heterogeneous client base spanning small and medium enterprises, mid-market businesses, regional government entities (notably Préfecture Réunion), associations, and tourism operators. Its geographic footprint extends from La Réunion across the broader Indian Ocean region, Brittany, Paris, and select international markets, with named enterprise and institutional clients including EDF, Carmignac, Cap Bourbon, and Paris&Co.

The agency's core technology stack combines bespoke website and web-tool development with technical and off-page SEO, supported by performance-optimization techniques such as image compression, code minification, and web font optimization. It integrates major advertising and analytics platforms (Google Analytics, Google Ads, Facebook Ads, Instagram Ads, Instagram Shopping, and Amazon) and maintains official partner status with Google, Facebook (Blueprint), HubSpot, and Amazon (Club Partenaires). The business model is a hybrid of one-time project fees ranging from €500 to over €20,000, recurring annual retainers for SEO, community management, and maintenance (€2,000-€10,000 band), and facilitation of regional subsidy programs such as Kap Numérique (€3,200 digital voucher, up to 80% subsidy). Go-to-market is sales-led via direct consultation and website quote-request forms, with no disclosed third-party resellers, no institutional investors, and a founder-operated ownership structure (Mr. LEPINAY as responsible publisher).

Name

Act. Agency OI

Legal name

Act. Agency OI

Website

https://act-agency.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Act. Agency OI is a private digital agency founded in 2013 in La Réunion, France, providing custom web development, SEO, community management, paid advertising, graphic design, and managed hosting to SMBs, mid-market firms, government entities, and associations across La Réunion, France, and international markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Web development services
• Search engine optimization
• Community management services
• Digital marketing agency
• E-commerce site development

Headquarters

HQ city

Saint-louis-de-montferrand

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Creation Services: Custom website development including showcase sites, e-commerce platforms, and bespoke web tools. One-time project-based service with pricing tiers ranging from budget options to premium custom solutions (500€ to 20,000€+).
2. Digital Marketing Services: Ongoing services including SEO, SEA (Google Ads), community management, web marketing, and content creation. Recurring revenue through maintenance contracts and retainer arrangements.
3. Community Management: Social media management services including content creation, community engagement, and social media strategy. Pricing varies by number of publications, content types (carousel, video, image, gif), and number of networks managed.
4. Website Maintenance: Site maintenance and update services for ongoing website health and performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Act. Agency OI is a digital agency that builds custom websites and web tools, delivers natural and paid search marketing (SEO/SEA), runs social media community management, designs web and print graphics, and provides ongoing website maintenance and managed hosting. It serves primarily local businesses, institutions, associations and tourism operators in La Réunion, and is accredited under the regional Kap Numérik "Chèque Numérique" program.

Product overview

Act. Agency OI is a digital marketing agency offering a comprehensive suite of services centered on web development and online marketing. The core portfolio consists of custom website development (Création de Site Web sur mesure), search engine optimization (Référencement naturel SEO), community management for social media, and paid advertising (SEA/Google Ads/Facebook Ads). These foundational services are supported by technical SEO audits, graphic design for web and print, and website maintenance (Infogérance). The agency also provides strategic web marketing (Inbound Marketing) and helps clients access government digital assistance programs like the Kap Numérik. Operating primarily from La Réunion while serving clients across the Indian Ocean region, France, and internationally, Act. Agency OI positions itself as a full-service digital partner with expertise in custom web development and SEO as key differentiators since its founding in 2013.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Website and Web Tool Development (Création de site web et d'outils sur mesure)

Quantifiable outcome

• Companies with websites report 33% average revenue increase according to cited Comarketing-News study
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Club Partenaires d'Amazon (Amazon Partner Program)minorGTM or Marketing PartnerAffiliate partnership program for Amazon services. The agency participates in Amazon's partner network for recommending external services.
• Google PartnercoreGTM or Marketing PartnerOfficial Google Partner status indicating certified expertise in Google advertising and marketing solutions. Enables agency to offer certified Google Ads services to clients.
• Facebook BlueprintcoreGTM or Marketing PartnerFacebook's official training and certification program for digital marketing professionals. Certifies agency's expertise in Facebook and Instagram advertising.
• HubSpot PartnercoreTechnology or IntegrationPartner status with HubSpot's inbound marketing and sales platform. Enables agency to implement HubSpot CRM and marketing automation solutions for clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Publicis Groupe is a global advertising and communications holding company with full-service creative, media, digital, and data capabilities. It operates far above Act. Agency OI's tier but competes for the same pool of mid-market and enterprise digital budgets in France and the Indian Ocean.
• Havas Group: Havas Group is a global advertising, media, and communications group offering integrated creative and digital services. As a broad incumbent, it competes with Act. Agency OI for enterprise digital mandates while serving many more clients and geographies.

Direct peers

• Eskimoz: Eskimoz is a French SEO and digital marketing agency offering SEO, SEA, content, and web analytics services to SMBs and mid-market clients. It directly mirrors Act. Agency OI's core offering of SEO combined with paid media and is among the closest French comparables in the integrated digital agency space.
• Junto: Junto is a French digital agency specializing in inbound marketing, content strategy, SEO, and web design for B2B SMBs and mid-market accounts. Its integrated SEO + content + web positioning closely resembles Act. Agency OI's value proposition.
• Primelis: Primelis is a French SEO and digital marketing agency offering natural and paid search, analytics, and content services. It competes with Act. Agency OI in the SEO-led growth segment and serves a similar SMB and mid-market profile.
• 1min30: 1min30 is a French digital agency providing SEO, SEA, social media, web development, and inbound marketing services. Like Act. Agency OI, it targets SMBs and mid-market clients with an integrated service stack and recurring-retainer model.

Others

• Région Réunion (via Kap Numérik program): Région Réunion operates the Kap Numérik / Chèque Numérique digital transformation subsidy program that channels SMB digital budgets — including to Act. Agency OI. While not a peer in the commercial sense, it is a key ecosystem enabler and indirect demand driver for the agency.
• DigitalOcean (Hetzner / OVHcloud as managed-hosting peers): OVHcloud is a European cloud and managed-hosting provider. Act. Agency OI offers website maintenance and hosting ("Infogérance") as an add-on service, putting it in an adjacent ecosystem relationship with infrastructure providers like OVHcloud.

Regional players

• WebFX: WebFX is a US-based digital marketing agency providing SEO, web design, social media, and content services to SMBs and mid-market clients. It mirrors Act. Agency OI's integrated SMB offering but operates primarily in North America rather than Europe/Indian Ocean.

Emerging players

• MindFruits: MindFruits is a smaller European digital agency offering web design, SEO, and community management to SMBs. It overlaps with Act. Agency OI in service mix and customer size, but at a more limited scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/act.agency.oi
• LinkedInlinkedin.com/company/act-agency-oi
• Instagraminstagram.com/act_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Act. Agency OI