alberom

What alberom does

Alberom is an Italian artisanal woodworking workshop operating under the legal entity ARTISANHUB SRLS, headquartered in Rome, that designs, fabricates, and sells handcrafted wood products predominantly made from reclaimed materials. The business is built around a direct-to-consumer Shopify storefront (alberom.it) carrying 109+ unique SKUs priced between €10 and €1,220, spanning lamps, decorative sculptures, jewelry holders, photo frames, vases, and coat hooks. Each finished piece is shipped with an engraved QR code and accompanying NFT that document the material's origin, regeneration phases, artisanal process, and transformation images — a digital provenance layer that the company positions as its core technological differentiator.

Revenue is generated through three streams: one-time e-commerce product sales (consumer and small-business buyers), project-based custom carpentry and furniture restoration services (quote-based, bespoke), and ancillary lines such as gaming/roleplay table commissions, event/locale installations, and a hobbyist laboratory program. The pricing model is unit-based for catalog items and project-quoted for services, with payment processing via PayPal and credit card (3D Secure) on Shopify. Customer segments include individual home decor enthusiasts (primary), event planners and venue owners, the gaming/cosplay community, professionals/businesses requiring custom carpentry, and a hobbyist maker community that uses the workshop space and may sell through the platform. Marketing is conducted organically through Instagram, Facebook, TikTok, and an email newsletter, with no disclosed paid acquisition or B2B sales motion.

Operationally, Alberom runs from two Rome addresses — a legal registered office on Viale Caduti per la Resistenza and an operating workshop on Via Ubaldo Montelatici — and maintains no disclosed headcount, leadership roster, or external investors. A sub-brand called Stickmanart by Alberom extends the line into wire-and-wood miniature artisan scenes. The company is privately held under ARTISANHUB SRLS with no funding rounds, no subsidiaries, and no public reporting; all source data is self-published on the company's own website and Shopify product pages.

Name

alberom

Legal name

ARTISANHUB SRLS

Website

https://alberom.it

Company type

Private

Operating status

Operating

Short description

Alberom (ARTISANHUB SRLS) is a Rome-based artisanal woodworking workshop that designs, produces, and sells 109+ handcrafted reclaimed-wood objects — lamps, sculptures, jewelry holders, frames, vases — and offers custom carpentry, restoration, gaming tables, and event installations via a Shopify DTC storefront, with each piece NFT-certified for digital provenance.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of artisanal wood products through their online store. Products range from decorative objects (€10) to premium furniture pieces (up to €1,220). One-time transaction-based revenue.
2. Custom Carpentry Services: Bespoke furniture and woodworking services designed together with the customer, from initial contact to final realization. Project-based pricing.
3. Restoration Services: Furniture and wood artifact restoration services, reviving discarded or time-worn pieces with artisanal techniques respecting original structure and history.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Alberom designs, handcrafts, and sells unique artisanal wooden objects and furniture primarily made from reclaimed and regenerated wood, alongside custom carpentry, restoration, gaming/roleplay tables, and event installation services. Each piece is individually produced and accompanied by an NFT and QR code engraved in the wood documenting its origin, regeneration phases, and artisan journey. Distribution occurs through a Shopify-powered direct-to-consumer e-commerce store along with project-based custom services.

Product overview

Alberom is an artisanal workshop specializing in handcrafted wood products, many created from reclaimed and recycled wood materials. The product portfolio centers on a comprehensive catalog of 109+ unique artisanal wood items including jewelry holders (Albero di Diamanti, Appoggia Gioielli), wall lamps (Coppia Lampade Geometriche, Fire Lamp, Fire Rock), decorative sculptures (Fenice, Gnu, Barboncino con Vaso Segreto), centerpieces (Centrotavola Rustico), frames and photo holders (Cornice con Cuore, Cornice Porta Foto), and home decor accessories. The company also offers Stickmanart, a sub-brand featuring small artisan objects made with iron wire and natural wood. Services include custom carpentry, furniture restoration, gaming/roleplay tables, event installations, and a hobbyist workshop. Each piece is accompanied by NFT and QR code certification documenting its origin, transformation process, and artisan journey. The product ecosystem operates as a direct-to-consumer e-commerce platform with Shopify.

Differentiator

Problem solved

Functional benefit

Brands

• Stickmanart by Alberom: A product line featuring small artisanal objects made with wire and natural wood bases, creating simple, ironic, and personal scenes that transform memories, passions, and everyday moments into small crafted objects.

Products and services

• Albero di Diamanti
• Albero Solitario Small handcrafted vase made from reclaimed natural wood, designed for small plants and dried flowers, fitting shabby chic and modern interiors.
• Centrotavola Rustico Artisanal centerpiece made from a hand-carved fig wood trunk with a longitudinal cavity housing a high-brightness LED and rechargeable powerbank.
• Coppia Lampade Geometriche Pair of minimalist geometric lamps composed of two solid wood blocks with dark metal rods and vintage Edison bulbs in industrial brutalist style.
• Fenice Handcrafted sculpture in reclaimed natural wood evoking the force, movement, and rebirth of a phoenix with wing-like forms opening upward.
• Falegnameria Su Misura Custom carpentry service providing personalized solutions for interior and exterior furniture, custom-built pieces, and wooden furnishings, managed from initial consultation through final realization for individual clients and businesses.
• Restauro & Rigenerazione Restoration and recovery service for wooden furniture and artifacts using artisan techniques that respect original structure and history while improving functionality, offered to individuals and businesses.
• Gaming, Cosplay & Roleplay Design and creation of custom wooden tables and accessories for gaming and role-playing games, featuring ergonomic spaces for dice, maps, miniatures, and integrated accessories, serving the gaming and cosplay community.
• Allestimenti per eventi e locali Design and creation of wooden setups for events, venues, and temporary spaces, combining design, functionality, and visual identity for event planners and venue owners.
• Laboratorio per hobbysti Workshop space open to hobbyists for woodworking, experimentation, and skill sharing, offering an environment for enthusiasts and makers to develop personal projects and potentially reach customers via the Alberom platform.
• Stickmanart by Alberom Sub-brand offering small artisanal objects made with iron wire and natural wood bases, creating simple, ironic, and personal scenes that transform memories, passions, and everyday moments into small crafted objects.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the Alberom online store. Provides the technical infrastructure for product listings, shopping cart, checkout processing, and customer account management.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chairish: Online marketplace for vintage, antique, and pre-owned furniture and decor. Comparable because Alberom's restoration and reclaimed-wood regeneration business overlaps with Chairish's positioning around unique, previously-owned wood pieces with documented history — and both target design-aware buyers seeking one-of-a-kind items.
• Etsy: Global marketplace for handmade, vintage, and artisan goods, including a large category of handcrafted wood decor and furniture. Closely comparable business model — connects independent artisan makers (like Alberom) to buyers seeking unique handcrafted home goods — and serves as both a distribution channel and a competitive benchmark for artisan wood products.
• 1stDibs: Online marketplace for luxury furniture, home decor, and art from vetted dealers and artisans. Comparable to Alberom in positioning unique, high-craft, often one-of-a-kind wood and decorative pieces to design-conscious buyers willing to pay premium prices for provenance and craftsmanship.
• Wooden Story: Polish artisan brand producing handcrafted wooden toys, home decor, and lifestyle objects from sustainably sourced wood. Highly comparable as a small-batch artisan wood products brand with sustainability positioning, direct-to-consumer e-commerce, and similar price points to Alberom's decorative catalog.
• Wyrmwood Gaming: Custom wooden gaming tables and accessories brand serving the tabletop RPG and board game community. Directly comparable to Alberom's gaming/cosplay/roleplay segment — both produce bespoke wooden gaming furniture with integrated features (dice trays, storage, miniature holders) targeting hobbyist gamer buyers.

Regional players

• Folksy: UK-based handmade marketplace connecting British artisan makers with buyers. Comparable in business model (handmade marketplace for artisan home goods and crafts) but geographically distinct from Alberom's Italian focus, making it a regional rather than direct competitor.

Broad incumbents

• Ferm Living: Danish design brand producing contemporary home decor, lighting, and accessories with significant use of natural wood and sustainable materials. Comparable aesthetic positioning around nature-inspired, design-forward wood home goods, but operates at brand scale rather than single atelier.
• Bonaldo: Italian contemporary furniture manufacturer producing designer wood and upholstered furniture for residential and contract markets. Comparable as a fellow Italian wood furniture maker, but operates at industrial scale with designer-led collections rather than artisanal single-piece production.
• Anthropologie: Major lifestyle retailer offering artisan-inspired home decor, lighting, and wood accessories with curated vintage and handcrafted aesthetic. Comparable in targeting design-conscious buyers seeking unique-looking decorative objects, but at much larger scale with both artisan and manufactured inventory.
• West Elm: Large US-based mass-market retailer of modern wood furniture and home decor with a "fair trade" and artisan-leaning positioning. Overlaps with Alberom in wood furniture and home accents but operates at vastly greater scale with mass-produced and artisan-sourced mixed offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/alberom__?igsh=MTA5azk5bWdjaHNrcg==
• TikToktiktok.com/@alberomaestro4?_r=1&_t=ZN-93Hsy7u8A2I

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alberom