EthicDrinks
EthicDrinks is a Bordeaux-based wine négociant founded in 2019 that sells organic, vegan, and alcohol-free wines via D2C e-commerce, subscriptions, and retail partners in France. It differentiates through zero-plastic packaging, carbon-neutral logistics, and certified sustainability credentials.
- Company typePrivate
- Founded2019
- HeadquartersBordeaux, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What EthicDrinks does
EthicDrinks is a Bordeaux-based wine négociant and distributor founded in 2019 by agronomy graduates Mickaël and Camille Alborghetti. The company sources, assembles, and sells organic, biodynamic, and in-conversion wines from French vineyards, positioning itself as France's first carbon-neutral wine wholesaler. Its product portfolio covers organic still wines (red, white, rosé), organic champagnes and sparkling wines, canned wines ('Tchinon', launched 2022), alcohol-free organic wines ('Resolution', launched 2025), curated gift boxes ('Coffrets'), and wine accessories. Packaging innovation is a core technical pillar: zero-plastic design with capsule removal, lightweight recycled-glass bottles, kraft tape, recycled-paper labels, and cork stoppers from sustainably managed forests.
The business operates a hybrid go-to-market combining a direct-to-consumer e-commerce storefront at ethicdrinks.fr with broad wholesale distribution through major French retailers (Carrefour, Monoprix, Franprix), specialty wine shops (V&S, L'Intendance), anti-waste retailers (Nous anti-gaspi), and online marketplaces (La Tournée, Le Petit Ballon, La Fourchette, Greenflow, Tcheen). Revenue is generated from one-off bottle and gift-box purchases, monthly subscription plans at €29 for three bottles (red-only, white-only, mixed, and seasonal tiers, billed monthly on 3- to 6-month terms), and wholesale orders to channel partners. International shipments use TOWT sail-freight logistics to minimize emissions.
EthicDrinks holds B Corp certification (score 103.3), the French 'Entreprise à Mission' legal status, and The Climate Label. It has won the Adelphe 'Concours Millésime' eco-conception award in 2020 and 2024, and partners with WWF, Sea Shepherd, and Coeur de Forêt for environmental projects (including sponsorship of 5,908 trees in Madagascar). The company operates as an SAS with €55,000 of capital social, remains founder-owned, employs approximately 10 people across sourcing, commercial, export, communication, and administration, and is active in France with limited export activity (notably a 2025 sail-cargo shipment to New York).
EthicDrinks firmographics
Firmographics- Name
- EthicDrinks
- Legal name
- EthicDrinks
- Website
- https://ethicdrinks.fr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EthicDrinks is a Bordeaux-based wine négociant founded in 2019 that sells organic, vegan, and alcohol-free wines via D2C e-commerce, subscriptions, and retail partners in France. It differentiates through zero-plastic packaging, carbon-neutral logistics, and certified sustainability credentials.
- Ownership category
- akta.pro rank
EthicDrinks industry classification
Industry- Product category
- Organic Wines
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Organic & Natural Beverage Wholesale (AFAIAJAE)
Keywords
Where EthicDrinks is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
EthicDrinks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- E-commerce Direct Sales: EthicDrinks sells wines, champagnes, sparkling wines, non-alcoholic wines, and gift boxes directly to consumers through its website www.ethicdrinks.fr. Customers can purchase individual bottles or curated sets. Payment methods include credit card, PayPal, and bank transfer.
- Wine Subscription Boxes: EthicDrinks offers monthly subscription plans (3 to 6 months) delivering 3 bottles per month. Subscribers choose from red wine only, white wine only, mixed red/white, or seasonal selections. Billed monthly at €29 per plan.
- Retail & Marketplace Distribution: EthicDrinks supplies its wine range to physical retail partners (Monoprix, Carrefour, Franprix, specialty cavistes, anti-waste retailers) and online marketplaces (La Tournée, Le Petit Ballon, La Fourchette, Greenflow, Tcheen). Revenue generated through wholesale orders to these channel partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly wine subscription - 3 bottles per month |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
EthicDrinks product offering
Product offeringCore offering
EthicDrinks is a Bordeaux-based wine négociant that sources, assembles, and sells organic, biodynamic, and in-conversion wines under its own brand, packaged with eco-designed, zero-plastic materials. Its portfolio includes organic red, white, and rosé wines, organic champagnes and sparkling wines, dealcoholized wines (Resolution range), canned wines (Tchinon), curated gift boxes, and monthly subscription plans of three bottles. The company sells primarily direct-to-consumer through its e-commerce site and through French retail and online marketplace partners.
Product overview
EthicDrinks is an e-commerce platform specializing in organic and ethical wines, offering a portfolio of products centered around sustainable wine production. The core offering includes Vins Bio (organic wines in red, white, and rosé varieties), Champagnes et Pétillants Bio (organic champagnes and sparkling wines including Prosecco), and the newly launched Vin sans alcool Resolution range (alcohol-free wines). The company operates subscription services (Abonnement Vins Rouges Bio, Abonnement Vins Blancs Bio, Abonnement Vins Blancs et Rouges Bio, Abonnement Vins Saisonniers Bio) delivering 3 bottles monthly at €29/month with 3-6 month renewable commitments. Supporting products include Coffrets (gift boxes), Cartes Cadeaux (gift cards), and Accessoires (wine accessories). All products emphasize eco-design, plastic-free packaging, and carbon footprint reduction throughout the supply chain.
Differentiator
Problem solved
Functional benefit
Products and services
- Vins Bio (Rouges, Blancs, Rosés) Organic wines in red, white, and rosé varieties, sourced from bio, biodynamic, or converting winemakers with an eco-responsible assembly process in Bordeaux, sold individually or as part of sets.
- Champagnes et Pétillants Bio Organic champagnes and sparkling wines including Prosecco, offering celebratory and effervescent options for various occasions.
- Tchinon (Vins Bio en Canette) Range of organic wines packaged in cans, introduced as an innovative single-serve packaging format.
- Vin sans alcool (gamme Resolution) Dealcoholized organic wines launched as the Resolution range, produced with eco-conscious processes for consumers reducing alcohol intake who still want a wine-like experience.
- Coffrets (Gift Boxes) Curated gift boxes and wine selections presented as gift options for special occasions and corporate gifting.
- Abonnement Vins Rouges Bio Monthly subscription plan delivering 3 bottles of organic red wines at €29 per month, available in renewable 3 to 6 month commitments.
- Abonnement Vins Blancs Bio Monthly subscription plan delivering 3 bottles of organic white wines at €29 per month.
- Abonnement Vins Blancs et Rouges Bio Monthly mixed subscription plan delivering 3 bottles with rotating red and white selections at €29 per month.
- Abonnement Vins Saisonniers Bio Seasonal wine subscription plan delivering 3 bottles of varying organic wine selections each month at €29 per month.
- Cartes Cadeaux (Gift Cards) Gift cards usable for purchasing wines and products on the EthicDrinks platform.
Quantifiable outcome
- B Corp score of 103.3 — well above the 80-point passing threshold for certification
- +2 more outcomes
Companies that use EthicDrinks
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles4 records
EthicDrinks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EthicDrinks partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- WWF (World Wildlife Fund)coreEthicDrinks is a partner of WWF, actively contributing to planet protection with a focus on combating ocean plastic pollution, supporting Mediterranean Sea protection, and conserving threatened species.
- Sea ShepherdcoreEthicDrinks partners with Sea Shepherd, an international marine conservation organization, as part of its commitment to protecting oceans and marine life from environmental harm.
- Coeur de ForêtcoreEthicDrinks supports Coeur de Forêt's reforestation and agroecological transition projects in Madagascar (Magneva project), having sponsored 5,908 trees. The partnership also includes support for fair trade development and environmental awareness.
- TOWT (TransOceanic Wind Transport)coreEthicDrinks partners with TOWT, the first sailing cargo ship operator, to ship wines internationally via sail-powered vessels. This partnership enables carbon-neutral export logistics and is a key differentiator in the brand's sustainable supply chain. TOWT has transported EthicDrinks wines to New York via sailing cargo.
- Adelphe (CITEO subsidiary)coreAdelphe is a non-profit eco-organization approved by the French state to develop recycling of household packaging from businesses in France, particularly in the wine and spirits sector. EthicDrinks is a laureate of the Adelphe Millésime eco-design competition (2020 and 2024), recognizing its sustainable packaging approach.
- MonoprixmajorMonoprix is a major French retail chain carrying EthicDrinks organic wines in its stores, providing broad national consumer reach for the brand.
- CarrefourmajorCarrefour, one of the largest retail chains in France, stocks EthicDrinks products, enabling mass-market distribution of eco-responsible wines.
- FranprixmajorFranprix, a French supermarket chain focused on urban locations, carries EthicDrinks wines, expanding urban consumer access.
- Minuit sur TerreminorEthicDrinks collaborated with Minuit sur Terre to create grape marc-based shoe soles (100% vegan and recycled), upcycling wine production by-products into consumer goods. This cross-industry partnership highlights circular economy innovation.
- La Brasserie FondamentaleminorEthicDrinks partnered with La Brasserie Fondamentale to produce a beer made from unsold bread, repurposing surplus bread into a new beverage product and reducing food waste.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
EthicDrinks competitors and assessment
Company assessmentBroad incumbents
- Gérard Bertrand: Major French producer of organic and biodynamic wines across multiple estates and brands. Competes broadly with EthicDrinks in the organic wine category at retail, but with vastly greater scale, vineyard ownership and distribution.
- Nicolas: France's largest specialty wine retail chain with hundreds of stores and a strong online shop. A broad incumbent that competes with EthicDrinks across both physical retail and online D2C channels.
Direct peers
- Vin Malin: French online wine retailer selling discounted wines directly to consumers. Competes for the same D2C wine shopper and overlaps in promotional/online wine retail with EthicDrinks.
- Le Petit Ballon: French online wine subscription club offering curated monthly wine deliveries to consumers. Operates the same D2C subscription model with wine discovery at its core, directly competing for the same eco-conscious and curious-drinker customer base as EthicDrinks.
- Wineandco: French online wine retailer offering a curated catalogue of French wines with home delivery. Directly comparable in e-commerce wine distribution, target customer and curated-brand positioning.
- Cuvée Privée: French online wine subscription club selling curated wines directly to consumers with a discovery-led proposition. Overlaps directly with EthicDrinks' subscription and gift-box offering.
- La Tournée: French online wine delivery marketplace serving offices, hotels and individuals. Competes with EthicDrinks in online wine retail and is also one of its distribution partners.
Emerging players
- Pierre Zéro: French alcohol-free wine brand owned by Premium Brands. Directly competes with EthicDrinks' newly launched Resolution dealcoholised organic wine range in the same emerging no/low-alcohol category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EthicDrinks social profiles
Digital presenceEthicDrinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
EthicDrinks leadership team
Management profileNumber of profiles
Profiles10 records
EthicDrinks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EthicDrinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EthicDrinks
What does EthicDrinks do?
EthicDrinks is a Bordeaux-based wine négociant that sources, assembles, and sells organic, biodynamic, and in-conversion wines under its own brand, packaged with eco-designed, zero-plastic materials. Its portfolio includes organic red, white, and rosé wines, organic champagnes and sparkling wines, dealcoholized wines (Resolution range), canned wines (Tchinon), curated gift boxes, and monthly subscription plans of three bottles. The company sells primarily direct-to-consumer through its e-commerce site and through French retail and online marketplace partners.
Is EthicDrinks a public or private company?
EthicDrinks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EthicDrinks founded?
EthicDrinks was founded in 2019. It employs 1 to 10 people.
Where is EthicDrinks based?
EthicDrinks is headquartered in Bordeaux, France, in the Europe region.
How does EthicDrinks make money?
Three revenue lines are on record. E-commerce Direct Sales are the primary driver. The others are wine Subscription Boxes and retail & Marketplace Distribution.
Who are EthicDrinks's main competitors?
Broad incumbents on record are Gérard Bertrand and Nicolas. Direct peers are Vin Malin, Le Petit Ballon, Wineandco, Cuvée Privée and La Tournée. Pierre Zéro is listed as an emerging player.
Does EthicDrinks have an API?
No public API is recorded for EthicDrinks.
What industry is EthicDrinks in?
EthicDrinks's product category is Organic Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 42482 and its SIC code is 5180.