Europeiska ERV

What Europeiska ERV does

Europeiska ERV is the Swedish branch (Filial) of Danish insurance carrier ERGO Forsikring A/S and operates one of Sweden's largest specialist travel-insurance franchises, directly serving approximately 1.2 million travelers annually in the Swedish market. Its product portfolio spans retail travel cover (Reseförsäkring Ung, Bas, Plus, Backpacker, Extremsport, Student, Besöksförsäkring, Semesterboende), corporate travel (Tjänsterese, Expatriat, Affärs, Affärsbesök, Årsrese för småföretag), and Schengen-compliant visitor insurance with a minimum 30,000 EUR coverage threshold. Underwriting and claims are supported by an owned global service network — 11 Euro-Centers in 11 countries with Scandinavian-speaking staff, 40,000 hospitals and doctors, and the 24/7 ERGO Alarm emergency center — making the company as much an assistance operator as an insurer.

The business operates a multi-channel distribution model combining direct-to-consumer online sales through erv.se, a travel-agency reseller portal (Agentwebben), a dedicated corporate sales team for enterprise accounts, an affiliate program via Adtraction, and embedded card-based insurance partnerships with major Nordic financial institutions (Swedbank, EnterCard, Forex Bank, Santander) and newer 2020 partners Klarna and SkiStar. The embedded card book alone covers approximately 7 million card customers. Pricing is dynamically calculated per trip based on destination, dates, traveler age, and coverage options and is not publicly listed. The company historically relied on a single-pillar travel-insurance offering but in June 2025 was legally reorganized as ERGO Försäkring Filial alongside the merger of the Norwegian ERGO Forsikring AS NUF into the Danish parent and the launch of a parallel health-insurance sub-brand, DKV Hälsa, expanding the product set beyond travel.

Europeiska ERV was founded in 1920 by A.T. Hammarstad, with the underlying concept dating to a 1905 proposal by Hungarian merchant von Engel, and was consolidated under the German insurance conglomerate ERGO Group AG through a series of mergers including the 1987 WASA formation, the 2000 Europeiska brand merger, the 2012/2014 ERV/Europeiska ERV name changes, and the 2017 Swedish-Danish merger. The company is privately held within the ERGO Group and does not publicly disclose financial results. Revenue mechanics are anchored in per-trip and per-trip-equivalent insurance premiums plus embedded-insurance commissions from bank and fintech partners, supported by a 100-year brand and a differentiated physical service footprint that digital-first competitors cannot easily replicate.

Name

Europeiska ERV

Legal name

ERGO Forsikring A/S

Website

https://erv.se

Company type

Private

Founded year

1920

Operating status

Operating

Short description

Europeiska ERV, the Swedish branch of Danish insurer ERGO Forsikring A/S, is a specialist travel insurance provider serving approximately 1.2 million Swedish travelers directly each year and roughly 7 million more through embedded card and fintech partnerships with major Nordic banks, Klarna, and SkiStar.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Accident & Health Insurance (6321)

akta.pro primary industry

Travel Medical Insurance (Individual) (FSAIAEAI)

akta.pro secondary industries

Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG), Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)

Keywords

• Travel insurance
• Expatriate insurance
• Business travel insurance
• Cancellation protection
• Card-based insurance

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Travel Insurance Premiums: Collection of insurance premiums from private individuals and corporate clients purchasing travel insurance coverage. Products include travel insurance, backpacker insurance, extreme sports insurance, student insurance, visitor insurance, cancellation protection, and vacation property insurance. Premiums are recurring per trip or annual coverage periods.
2. Card-based Insurance Partnerships: Insurance coverage embedded in bank and credit card products through partnerships with Swedbank, EnterCard, Forex Bank, and Santander, insuring approximately 7 million card customers. New partnerships with Klarna and SkiStar as of 2020.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Europeiska ERV is a Swedish travel insurance provider underwriting and distributing a portfolio of trip-cancellation, medical, baggage, evacuation, and liability coverage for private travelers, business travelers, expatriates, students, backpackers, extreme-sports participants, and foreign visitors to Sweden. It sells direct-to-consumer online, through a travel-agency reseller portal, via a corporate sales team, through affiliates, and as embedded coverage inside bank and credit-card products from Nordic partners. It also operates its own 24/7 ERGO Alarm emergency center and the Euro-Center global service network of 11 in-country offices backed by 40,000 contracted hospitals and doctors.

Product overview

Europeiska ERV (now ERGO Försäkring Filial) is a travel insurance company offering a comprehensive portfolio of insurance products for both private individuals and corporate clients. The product lineup includes: (1) Individual travel insurance products: Reseförsäkring Ung (youth), Reseförsäkring Bas/Plus (basic/enhanced coverage for all ages), Backpackerförsäkring (long-term travelers), Extremsport (high-risk activities), Reseförsäkring Student (study abroad), Besöksförsäkring (visitor insurance for foreign guests), and Semesterboende/Avbeställningsskydd (vacation rental and cancellation insurance); (2) Corporate insurance products: Tjänstereseförsäkring (business travel), Expatriatförsäkring (expatriates), Affärsreseförsäkring (business trips), Försäkring för affärsbesök (business visitors), and Årsreseförsäkring för småföretag (annual small business coverage); (3) Affinity/Card-based insurance: Kortförsäkringar integrated with banking partners insuring approximately 7 million card customers. The company also sells health insurance under the sub-brand DKV Hälsa. Products can be purchased as standalone coverage or as supplements to existing home insurance travel protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Reseförsäkring Ung Entry-level travel insurance for individuals up to 35 years old. The cheapest insurance option with basic coverage that can be combined with add-ons. Valid for trips up to 365 days.
• Reseförsäkring Bas/Plus Core travel insurance for all types of trips and ages with no upper age limit, sold in Bas (basic) and Plus (enhanced) coverage levels. Can be combined with add-ons such as baggage protection and sports equipment coverage.
• Backpackerförsäkring Travel insurance specifically designed for backpackers and long-term travelers up to age 35. Can be extended and is valid for trips up to 365 days.
• Extremsport Specialized travel insurance covering high-risk activities such as mountain climbing, motorsports, extreme skiing, and deep-sea diving that are typically excluded from standard travel insurance.
• Reseförsäkring Student Travel insurance designed for students studying abroad independently (outside exchange programs through Swedish universities).
• Besöksförsäkring Visitor insurance purchased by Swedish residents for foreign guests, covering healthcare, repatriation, and dental care. Also serves as medical travel insurance meeting Schengen visa requirements with a minimum EUR 30,000 of coverage valid in all Schengen countries.
• Semesterboende Insurance for vacation rentals covering cancellation before the trip and protection during the stay, including for the accommodation property itself within Sweden and the EU/EEA.
• Avbeställningsskydd Cancellation protection insurance covering prepaid travel costs if the policyholder cannot travel due to illness, accident, or other covered reasons.
• Kortförsäkringar (card-based travel insurance) Travel insurance coverage integrated into bank and credit card products, currently insuring approximately 7 million card customers for Swedbank, EnterCard, Forex Bank, Santander, Klarnakortet, and SkiStar.
• Tjänstereseförsäkring Business travel insurance for companies covering employees on work trips, providing protection for medical expenses, repatriation, and trip interruptions.
• Expatriatförsäkring Insurance for employees stationed abroad by their employer for extended periods, covering medical care and repatriation.
• Affärsreseförsäkring Business trip insurance covering all types of business travel for corporate clients.
• Försäkring för affärsbesök Insurance for foreign business visitors coming to Sweden, covering medical expenses and repatriation.
• Årsreseförsäkring för småföretag Annual travel insurance designed for small businesses covering multiple employees throughout the year.
• DKV Hälsa Health insurance brand under ERGO Försäkring Filial, offering healthcare insurance products for individuals and sold at dkvhalsa.se.

Quantifiable outcome

• 1.2 million travelers insured annually in Swedish market
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• KlarnaflagshipGTM or Marketing Partner · 1 January 2020Partnership started in 2020 where Europeiska ERV serves as primary provider of insurance solutions in Klarna's digital purchase flows in the Nordic region.
• SkiStarflagshipGTM or Marketing Partner · 1 January 2020Partnership started in 2020 where Europeiska ERV serves as primary provider of insurance solutions in SkiStar's digital purchase flows in the Nordic region.
• SwedbankcoreGTM or Marketing PartnerCard-based travel insurance partnership insuring approximately 7 million card customers through Swedbank's banking products.
• EnterCardcoreGTM or Marketing PartnerCard-based travel insurance partnership with EnterCard (Scandinavian credit card company) covering their card customer base.
• Forex BankcoreGTM or Marketing PartnerCard-based travel insurance partnership with Forex Bank covering their banking customers.
• SantandercoreGTM or Marketing PartnerCard-based travel insurance partnership with Santander for Swedish market covering card customers.
• AdtractionminorGTM or Marketing PartnerThird-party affiliate marketing platform managing Europeiska ERV's affiliate program. Adtraction controls all tracking as an independent third party and handles commission payments to affiliates.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Emerging players

• SafetyWing: SafetyWing is an insurtech offering travel and global health insurance targeted at digital nomads and remote workers. It competes directly with Europeiska ERV's Besöksförsäkring, Expatriat, and long-term travel products with a lower-cost, app-first model.
• World Nomads: World Nomads is a digital-first travel insurance provider focused on backpackers, adventure travelers, and long-term international travelers. It directly competes with Europeiska ERV's Backpacker and Extremsport products via a fully online, mobile-first experience.

Broad incumbents

• Allianz Travel Insurance: Allianz Travel is one of the world's largest travel insurance providers operating in 30+ countries with annual, single-trip, and family products. It competes with Europeiska ERV across European geographies and serves similar customer segments.
• Folksam Ömsesidig Livförsäkring: Folksam is a major Swedish mutual insurer offering travel insurance as part of a broader portfolio of home, life, and vehicle insurance. It competes directly with Europeiska ERV's individual travel insurance products but operates as a broad multi-line incumbent with deep distribution through employer and union partnerships.
• Trygg-Hansa (Codan/TRYG): Trygg-Hansa is a major Swedish insurer (part of the TTRYG group) that bundles travel insurance with home and personal lines. It is a broad incumbent competitor to Europeiska ERV in the Swedish retail travel insurance market.
• IF Skadeförsäkring: IF is one of the largest Nordic P&C insurers and offers travel insurance as part of its broader household and personal lines portfolio. It competes with Europeiska ERV on bundled home+travel policies and corporate accounts, but travel is not its primary focus.
• AIG Travel (AIG): AIG Travel is a global travel insurance provider underwriter offering individual, group, and corporate travel insurance products worldwide. It is a broad incumbent in the international travel insurance space and a relevant competitor for Europeiska ERV's expatriate and business travel segments.
• AXA Travel Insurance (AXA Partners): AXA Partners offers a global travel insurance product suite including single-trip, annual, and Schengen-compliant coverage. It is a broad incumbent competitor with similar Schengen visa and European retail travel offerings.

Direct peers

• IMG Global Medical Insurance: IMG specializes in international travel, expatriate, and global health insurance products for individuals and corporate clients. It is a direct peer for Europeiska ERV's expatriate and corporate travel insurance lines, particularly for clients with multi-country assignments.
• Gouda Travel Insurance (Gouda Reseförsäkring): Gouda is a leading Nordic travel insurance specialist offering similar individual, family, and corporate travel insurance products in Sweden. It is the most direct head-to-head competitor to Europeiska ERV in the Swedish travel insurance market with comparable product depth and direct-to-consumer distribution.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ERGOforsakring
• LinkedInlinkedin.com/company/ergo-forsakring
• Instagraminstagram.com/ergoforsakring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europeiska ERV