diex international

What diex international does

Diex International is a French B2B sourcing and procurement services company founded in 2020 and headquartered in Bordeaux, France. It operates as a Société par Actions Simplifiée (SAS) with a stated team of 1-10 employees and declared capital of 4,000 EUR, reflecting a lean, bootstrapped professional services structure. The company serves small and medium-sized enterprises (SMEs), wholesalers, and distributors that require international procurement support, with a stated customer base of 120+ clients served since inception across furniture, home decor, consumer goods, and HORECA equipment categories.

Diex delivers a vertically integrated service suite spanning supplier sourcing and qualification, logistics coordination (FCL, LCL, and air freight), quality control inspections, product development, and consulting/strategy work. The offering is built on human expertise and partner networks rather than proprietary technology: Diex maintains field presence across seven locations — Bordeaux (HQ), Nantes, Warsaw, Ho Chi Minh City, Phnom Penh, Dalian, and Guangzhou — and operates long-standing partnerships with an independent quality control provider and reliable freight forwarders. No platform, software product, or automation tooling is referenced in the available information.

Revenue is generated through transparent service fees rather than commissions embedded in product pricing. The go-to-market motion is sales-led, beginning with an exploratory call, followed by a complimentary 2–3 week pre-study/feasibility engagement, and concluding with a tailored proposal that typically converts into multi-year contracts (with a fixed-commission track available for high-volume clients). The firm has no institutional funding and operates as a partnership between co-founders François Duro, Matthieu Petit, and Johanna Pham.

Name

diex international

Legal name

DIEX INTERNATIONAL SAS

Website

https://diex-international.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Diex International is a French B2B sourcing and procurement services firm that helps SMEs, wholesalers, and distributors source, qualify, and deliver products from suppliers in Southeast Asia and Eastern Europe.

Ownership category

akta.pro rank

Product category

International Procurement and Sourcing Services

SIC

Deep Sea Foreign Transportation Of Freight (4412)

akta.pro primary industry

Ocean Freight Brokerage (FCL/LCL) (TLADAMAF)

akta.pro secondary industry

Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG)

Keywords

• International sourcing services
• Supplier qualification
• Procurement consulting
• Quality control inspections
• Logistics coordination

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sourcing and Procurement Services: Diex charges transparent service fees for international sourcing, supplier qualification, quality control, logistics coordination, and procurement strategy services. The company explicitly states they do not embed commissions into product prices, ensuring objectivity in supplier selection. For high-volume projects, alternative billing models such as fixed commissions may be applied when more advantageous for the client.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Diex International provides B2B international sourcing and procurement services for French and European SMEs, wholesalers, and distributors that need to find and manage suppliers in Southeast Asia and Eastern Europe. Its core service covers supplier sourcing and qualification, quality control inspections, logistics coordination between client and supplier, product development support, and procurement consulting delivered on a fee basis.

Product overview

Diex International is a B2B sourcing services company offering a unified suite of international procurement services. The core offering centers on Sourcing Services for finding and qualifying suppliers across Southeast Asia, China, and Eastern Europe, supported by complementary services including Logistics (FCL, LCL, air freight), Quality Control (inspections, audits, testing), Product Development (from design to prototyping), and Consulting & Strategy (cost optimization, export support). The Pre-Study/Feasibility Study acts as an entry-point module, providing complimentary initial analysis before engagement. Together, these services form a comprehensive purchasing office solution for SMEs, wholesalers, and distributors seeking to simplify and secure their international procurement.

Differentiator

Problem solved

Functional benefit

Products and services

• International Sourcing Service End-to-end supplier sourcing and qualification in Southeast Asia and Eastern Europe for European SMEs, wholesalers, and distributors that lack their own procurement office.
• Quality Control Inspection Service Structured on-site quality control inspections at supplier premises to verify product conformity before goods are shipped to the client.
• Logistics Coordination Service Coordination of logistics activities between the client, the overseas supplier, and the inspection team to move goods from supplier to destination.
• Product Development Support Assistance to clients in developing and refining product specifications together with overseas suppliers as part of a sourcing engagement.
• Procurement and Sourcing Consulting Strategic and operational consulting for European SMEs, wholesalers, and distributors on how to structure overseas procurement and supplier engagement.

Quantifiable outcome

• Reduction of unit costs through strategic supplier negotiation
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Reliable Freight ForwarderscoreOthersDiex collaborates with reliable freight forwarders for international logistics coordination. The partnership covers freight (FCL, LCL, air freight), customs formalities, and regulatory compliance management. This ensures traceability, on-time delivery, and optimized transportation costs for clients.
• Independent Quality Control PartnercoreImplementation/ SI/ Consulting PartnerAll quality inspections are conducted by a long-standing independent partner specializing in international quality control. Inspections include detailed quality reports with photos, technical observations, discrepancies, and recommendations. Services cover supplier audits, raw material inspections, in-process quality control (DPI), pre-shipment inspections (PSI), and non-conformity tracking.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Europages: European B2B directory and sourcing platform headquartered in France, helping European buyers identify suppliers across categories and geographies. Closely comparable to Diex in European-SME orientation and cross-border supplier matching, with a stronger directory/SEO model.
• Kompass International: Global B2B directory and supplier-discovery platform operating in 70+ countries. Comparable to Diex as a sourcing-discovery tool for SMEs and wholesalers, though Kompass is primarily a directory business rather than a hands-on procurement-services firm.
• EC21: South Korea-headquartered global B2B sourcing marketplace connecting buyers with suppliers across Asia. Comparable to Diex in serving SMEs and wholesalers sourcing from Asian factories, with a platform rather than personalized-services model.
• Made-in-China: China-focused B2B sourcing platform operated by Focus Technology, connecting international buyers with Chinese suppliers across product categories. Closely comparable to Diex in buyer-supplier matching for European SMEs sourcing from China.
• Global Sources: Hong Kong-headquartered B2B sourcing platform connecting international buyers with Asian suppliers through trade shows and online catalogs. Directly comparable to Diex in serving Western buyers sourcing from Asia, though at vastly larger scale and with a platform rather than services model.

Broad incumbents

• Flexport: US-headquartered digital freight forwarder offering ocean, air, and customs services via a software platform. Directly comparable to Diex on the FCL/LCL/air freight + customs component of its offering, but at vastly greater scale with proprietary technology.
• Coyote Logistics: Large US-based freight brokerage and 3PL owned by UPS, providing truckload, less-than-truckload, and intermodal services. Comparable to Diex's logistics coordination function, though focused on road freight in North America rather than international ocean consolidation.
• Alibaba Group: Largest global B2B e-commerce marketplace connecting buyers with predominantly Chinese manufacturers. Overlaps with Diex's core sourcing-supplier matching function, but operates as a self-service platform across far more categories and geographies.

Regional players

• Thomas Publishing / Thomasnet: North American B2B sourcing platform and industrial supplier directory. Comparable to Diex as a buyer-supplier matching service for industrial and consumer goods, but with a primarily North American buyer base rather than European SMEs.

Others

• HKTDC: Hong Kong Trade Development Council, a statutory body promoting trade between Hong Kong and the world via sourcing tools, fairs, and buyer missions. Comparable as a facilitator of Asia-to-Western sourcing, though non-commercial and ecosystem-enabling rather than a transactional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61558476475178
• LinkedInlinkedin.com/company/diex-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about diex international