GG Brokers

What GG Brokers does

GG Brokers (GG Brokers Corretora de Seguros) is a Brazilian insurance brokerage founded in 2019 and headquartered in São Paulo, operating as a multi-line intermediary distributing insurance products to individuals and businesses. The firm places health plans across four distinct segments — PME (small and medium enterprise), Corporate, Collective by Adhesion, and Individual — alongside life insurance, dental plans, and personal lines including pet, auto, and residential coverage. The product portfolio has been deliberately broadened from its health-plan core into adjacent lines, and the firm has extended into occupational health through a partnership with Preserve Ocupacional.

The business is founder-led by Gustavo D'Alessandro, who founded the firm in 2019, and Gabriel Moraes, who joined as co-partner at the end of 2020. The operating model is a consultative, relationship-driven brokerage: client engagement runs primarily through WhatsApp and direct contact rather than a digital self-service platform, and the firm positions its value proposition around comparative quoting and ongoing cost optimization (claimed at up to 30% reduction versus unmanaged policies).

Revenue is generated through commissions on policies placed with carrier partners, with no disclosed funding, premium volume, or active policy count. The team is reported at 1-10 employees, and there is no observed evidence of proprietary technology, data assets, or geographic expansion beyond São Paulo. The firm's competitive position rests on founder experience (prior roles at Qualicorp and Prudential do Brasil), personal client relationships, and cross-sell across an expanded product menu rather than on technology differentiation or scale.

Name

GG Brokers

Legal name

GG Brokers Corretora de Seguros

Website

https://ggbrokers.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

GG Brokers is a São Paulo-based Brazilian insurance brokerage distributing health, life, dental, pet, auto, and residential coverage to individuals and SMBs via a WhatsApp-driven, consultative sales model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAB

Commercial Lines Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Insurance brokerage
• Health insurance plans
• Corporate benefits consulting
• Life insurance advisory
• Insurance intermediation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Insurance brokerage commissions: GG Brokers earns commissions from insurance carriers and health plan operators for placing policies with businesses (PME, corporativo, collective by adhesion) and individuals. The revenue model is commission-based, with brokers earning a percentage of premiums placed. No subscription or fee-for-service model is described.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GG Brokers is a São Paulo-based insurance brokerage and consultancy that intermediates the sale of health insurance plans (PME, corporate, collective by adhesion, and individual) along with life, dental, pet, auto, and residential insurance. The firm compares offerings across multiple Brazilian insurers and operators to recommend tailored, cost-optimized coverage for businesses and individuals, supported by an annual cost-benefit review process.

Product overview

GG Brokers is a specialized insurance brokerage consultancy focused primarily on commercializing health insurance plans (including PME, Corporate, Collective by Adhesion, and Individual plans) as well as life insurance, dental plans, pet insurance, auto insurance, and residential insurance. Founded in 2019 by Gustavo D'Alessandro and Gabriel Moraes, the company positions itself as an intermediary between clients and insurance providers, offering personalized consulting services to help businesses and families select optimal benefit packages. Their core differentiator is providing annual cost-benefit reviews to reduce health plan costs by up to 30% while maintaining quality coverage for employees and families.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano de Saúde PME Health insurance brokerage for small and medium-sized enterprises (SMEs) requiring a minimum of 2 beneficiaries with an active CNPJ. GG Brokers consults on plan selection and negotiates coverage across multiple operators.
• Plano de Saúde Corporativo Corporate health insurance brokerage designed for companies with more than 100 employees seeking comprehensive plans to attract and retain talent.
• Plano de Saúde Coletivo por Adesão Collective health plan by adhesion brokerage for self-employed professionals (without CNPJ) who access health insurance through their professional unions and associations.
• Plano de Saúde Individual Individual health insurance brokerage for individuals without CNPJ or professional affiliation seeking private health coverage as their primary alternative.
• Seguro de Vida Life insurance brokerage providing financial protection for policyholders and beneficiaries in cases of death, accidents, or permanent disability.
• Plano Odontológico Dental insurance brokerage covering consultations, cleanings, restorations, extractions, gum treatment, root canal procedures, and 24-hour emergency coverage.
• Seguro PET Pet health insurance brokerage providing veterinary consultations, vaccines, emergency care, and laboratory and imaging exams for pets.
• Seguro de Automóveis Vehicle insurance brokerage covering accidents, theft, mechanical problems, personal and third-party damage, with optional coverages such as 24-hour assistance, courtesy car, and glass protection.
• Seguro Residencial Multi-risk home insurance brokerage protecting against fire, collapse, theft, electrical damage, and natural disasters, including emergency assistance services such as locksmith, plumber, and electrician.

Quantifiable outcome

• Up to 30% reduction in health plan costs while maintaining quality coverage

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Preserve OcupacionalminorStrategic or Co-development PartnerPreserve Ocupacional, supported by Horus Lab Center, is a specialist in occupational health and COVID-19 prevention protocols. GG Brokers partnered with Preserve Ocupacional to ensure a safe office reopening and recommends the firm to clients seeking to return to operations with proper health and safety measures.
• Prudential do BrasilminorOthersBoth GG Brokers founders — Gustavo D'Alessandro and Gabriel Moraes — were franchisees of Prudential do Brasil, one of the world's largest insurers, prior to founding the brokerage. This prior relationship provided foundational industry experience and likely ongoing commercial ties.
• QualicorpminorOthersCo-founder Gabriel Moraes previously served as a relationship specialist with investors at Qualicorp, Brazil's largest insurance broker and benefits administrator. Gabriel's expertise in benefits consulting and brokerage operations was built through this role.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Willis Towers Watson Brasil: Global advisory, broking, and solutions firm with operations in Brazil covering employee benefits, insurance brokerage, and risk management. Comparable in benefits intermediation but positioned at the enterprise end of the market.
• Porto Seguro: Leading Brazilian insurance group with strong positions in auto, home, life, and health, distributed through brokers and direct channels. Comparable product overlap with GG Brokers on auto, residential, and life lines.
• Bradesco Seguros: One of Brazil's largest insurance groups, with health, life, dental, auto, and home lines distributed through proprietary and broker channels. Competes with GG Brokers indirectly as a carrier whose products GG Brokers may place, and as a captive distribution alternative.
• Lockton Brasil: World's largest independent insurance brokerage, operating in Brazil with corporate and commercial insurance placement and benefits advisory capabilities. Comparable broker model but at global scale.
• Aon Brazil: Global insurance and reinsurance brokerage with a substantial Brazilian operation offering commercial insurance, health and benefits, and risk advisory to mid-market and enterprise clients. Comparable to GG Brokers in benefits advisory function but operates at vastly greater scale and breadth.
• Marsh Brasil: Global insurance broker and risk advisor with a Brazilian presence serving corporate clients across commercial lines, employee benefits, and risk consulting. Overlaps with GG Brokers on corporate benefits brokerage but serves a much larger enterprise segment.
• SulAmérica: Major Brazilian health, dental, life, and P&C insurer with strong brand and broad distribution including broker channels. Comparable to GG Brokers in that it sells health plans that GG Brokers brokers, while also competing for end-customer mindshare.

Others

• Prudential do Brasil: Major life insurance carrier in Brazil, where both GG Brokers founders were previously franchisees. Relevant as a key supplier partner and historical foundation of the founders' insurance expertise, though it operates as a carrier rather than competing broker.

Emerging players

• Howden Brasil: Specialty insurance and reinsurance broker expanding in Latin America with a Brazil presence, offering commercial and personal lines placement. Comparable as a growing broker competing for placement volume in the Brazilian market.

Direct peers

• Qualicorp: Brazil's largest insurance broker and benefits administrator, specializing in collective health plans by adhesion and corporate benefits. Co-founder Gabriel Moraes previously worked at Qualicorp as an investor relationship specialist, making it the most directly comparable firm in the Brazilian benefits brokerage space.

Market position

Strengths4 records

Weaknesses6 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ggbrokerscorretora

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GG Brokers