ataum
Ataum is a Belgian wholesale distributor and e-commerce retailer of renewable energy equipment, supplying solar panels, inverters, batteries, and EV charging stations to professional installers and individuals across Belgium, Luxembourg, and France, with co-developed proprietary battery kits and bundled technical services.
- Company typePrivate
- Founded2021
- HeadquartersMarche-en-famenne, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ataum does
Ataum is a privately held Belgian wholesale distributor and e-commerce retailer of renewable energy equipment, headquartered in Marche-en-Famenne, Wallonia. Founded in 2021 or 2022 (sources disagree), the company operates a multi-language online shop offering more than 2,000 SKUs across photovoltaic panels, grid-tied and hybrid inverters, lithium batteries, EV charging stations, mounting hardware, monitoring accessories, and electrical components. It serves two main customer segments: professional installers and electricians (via a Pro Account program with volume-based discounts and 30-day payment terms) and individual consumers seeking self-installation kits. Delivery and commercial operations extend across Belgium, Luxembourg, and France.
The company's product portfolio combines third-party resale with limited proprietary offerings. It is an official distributor in Belgium for major brands including Victron Energy, Pylontech, Belup, JA Solar, SMA, Huawei, Solis, Smappee, Fronius, V2C, and Hager. Proprietary or co-developed SKUs include ATAUM Battery Kits with plug-and-play technology, anti-decoupling inverter protection, backup power functionality, and 2026 variable-tariff optimization, as well as the BELUP Smart Battery developed in collaboration with Ataum's in-house R&D engineer. The firm positions technical support, sizing assistance, commissioning services, and installer training as value-added differentiators alongside hardware supply.
Ataum's revenue model is primarily hardware sales with secondary revenue from professional services (technical support, sizing, commissioning). Pricing is publicly disclosed on the e-shop, with Pro accounts receiving personalized discounts based on annual installation volume and 30-day net payment terms. The company is founder/owner-operated by CEO Matthieu and a small team of engineers and commercial staff, with no external funding, no parent company, and no disclosed revenue. Its market position rests on supplier relationships, multi-brand aggregation, real-time stock visibility, and local technical expertise in battery storage and off-grid systems.
ataum firmographics
Firmographics- Name
- ataum
- Legal name
- ATAUM SRL
- Website
- https://ataum.be
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ataum is a Belgian wholesale distributor and e-commerce retailer of renewable energy equipment, supplying solar panels, inverters, batteries, and EV charging stations to professional installers and individuals across Belgium, Luxembourg, and France, with co-developed proprietary battery kits and bundled technical services.
- Ownership category
- akta.pro rank
ataum industry classification
Industry- Product category
- Renewable Energy Equipment Distribution
- NAICS
- Electrical Equipment Manufacturing (33531)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- EV & Fleet Charging Equipment (AC/DC chargers, depot charging systems) (IMAGAHAF)
- akta.pro secondary industry
- Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping) (IMAGAHAG)
Keywords
Where ataum is headquartered
LocationHeadquarters
- HQ city
- Marche-en-famenne
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
ataum business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Primary revenue from selling solar batteries, photovoltaic panels, inverters (grid, hybrid), charging stations, mounting hardware, monitoring accessories, electrical components, and complete solar/battery/Off-grid kits to professionals and individuals.
- Professional Services: Technical support, installation sizing, commissioning assistance, and on-site services for helping customers with installation development plans and implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Pro Account - Volume-based discounts for professionals |
| One time/ perpetual license | Pay-as-you-go | Belup Battery Plug 4.8 kWh |
| Other | Pay-as-you-go | Individual Customer Account |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ataum product offering
Product offeringCore offering
Ataum is a Belgian wholesale distributor that sells renewable energy equipment and solar battery systems through an e-commerce platform serving both professional installers and individual consumers across Belgium, Luxembourg, and France. Its product portfolio spans over 2,000 items including photovoltaic panels, grid-tie and hybrid inverters, lithium storage batteries, EV charging stations, mounting hardware, and electrical components from leading brands. The company complements distribution with technical support, system sizing assistance, commissioning services, and installer training, and offers its proprietary ATAUM Battery Kits featuring plug-and-play technology with anti-decoupling inverter function and 2026 variable-tariff optimization.
Product overview
Ataum operates as a Belgian wholesale distributor and e-commerce platform for renewable energy equipment, offering over 2000 products. The core offering includes proprietary ATAUM Battery Kits with plug-and-play technology, complemented by a comprehensive portfolio of third-party solar and energy storage products including solar panels (Trina Solar, JA Solar, Soluxtec, Belga Solar), grid and hybrid inverters (Solis, Fronius, Huawei, SMA), batteries (Belup, Pylontech, Huawei, Victron, Solis), EV charging stations (V2C, Smappee, Hager, Victron, Fronius), and mounting hardware. As an official Victron Energy distributor, Ataum offers the full Victron product range including MultiPlus and Quattro inverters, Cerbo GX communication interfaces, SmartSolar MPPT controllers, and Lynx system components. Ataum serves both professionals and individuals through its e-shop, providing technical support, sizing assistance, commissioning services, and specialized training programs for installers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4-day delivery for most equipment in stock
- +2 more outcomes
Companies that use ataum
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
ataum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ataum partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Victron EnergycoreOfficial Victron Energy distributor in Belgium. Victron is a European leader in solar energy with over 30 years of experience, known for technical innovation, reliability, and quality manufacturing. Ataum distributes the full range including inverters, converters, charge controllers, BMS, battery monitors, and EV charging stations. Victron specializes in off-grid and marine applications.
- PylontechcoreOfficial distributor of Pylontech batteries in Belgium. Pylontech offers lithium batteries with 10-year warranty and over 6000 cycles at 95% depth of discharge. Their modular design allows stacking and parallel connection for capacity expansion. Compatible with Victron and most inverter brands.
- BelupcoreOfficial distributor of Belup industrial and residential batteries in Belgium. Belup batteries reduce grid voltage surges and inverter tripping, increase photovoltaic self-consumption, reduce prosumer tariffs, and offer V2X-ready technology for vehicle-to-home energy discharge. Ataum also collaborates on BELUP product development through their R&D team.
- JA SolarmajorOfficial distributor of JA Solar photovoltaic panels in Belgium. JA Solar is a major manufacturer of solar panels included in Ataum's product catalog.
- SMAmajorOfficial distributor of SMA inverters (both grid-tied and hybrid) in Belgium. SMA is a leading inverter manufacturer, and Ataum distributes their complete range.
- HuaweimajorOfficial distributor of Huawei inverters (grid-tied and hybrid) and Huawei batteries in Belgium. Huawei is a major technology company offering solar inverters and energy storage solutions.
- SolismajorOfficial distributor of Solis inverters (including hybrid models) and Solis batteries in Belgium. Recently added to their portfolio for three-phase 230V grid applications.
- SmappeemajorOfficial distributor of Smappee EV charging stations and monitoring accessories in Belgium. Smappee offers smart charging solutions for electric vehicles.
- FroniusmajorOfficial distributor of Fronius inverters (grid-tied and hybrid), EV charging stations, and monitoring accessories in Belgium.
- V2CminorOfficial distributor of V2C EV charging stations in Belgium. V2C offers vehicle-to-grid and vehicle-to-home charging solutions.
- HagerminorOfficial distributor of Hager products including circuit breakers and decoupling solutions for electrical installations.
- ORESminorORES conducted information sessions at Ataum offices about energy sharing and new dynamic tariffs for grid connections.
Scale indicators4 records
Recent moves7 records
Expansion highlights7 records
ataum competitors and assessment
Company assessmentDirect peers
- Solarclarity: Solarclarity is a Dutch-based online wholesaler of solar panels, inverters, batteries, and EV chargers focused on Benelux installers. Direct peer because the geography, product mix (multi-brand PV + storage + EV), and e-commerce-led installer service model are highly comparable to Ataum's.
- Memodo: Memodo is a European solar wholesale specialist covering PV, energy storage, heat pumps, and EV charging, with strong installer channel marketing and technical advisory. Direct peer because both serve installers with curated multi-brand renewable equipment plus technical sizing and project-support tools.
- Enerix: Enerix is a Germany/Austria-based solar installer franchise and equipment distributor for PV, batteries, and EV chargers. Direct peer because it combines a regional installer franchise with equipment distribution and post-sale service, mirroring Ataum's Pro-account + sizing + commissioning stack.
- Conergy: Conergy is an international solar PV equipment distributor and project developer distributing modules, inverters, mounting systems, and storage. Direct peer because of a similar multi-brand solar equipment distribution role serving installers and project developers across Europe.
- ALD Solar: ALD Solar is a European solar PV wholesaler supplying modules, inverters, and storage systems to professional installers across multiple European markets. Direct peer due to its wholesale-only, multi-brand, installer-channel business model serving overlapping geographies.
- IBC Solar: IBC Solar is a major Germany-based PV wholesaler and project developer distributing modules, inverters, batteries, and EV chargers to installers and large project customers. Direct peer given a highly overlapping multi-brand distribution model with a Pro installer channel and project services.
- Krannich Solar: Krannich Solar is a leading European wholesale distributor of PV components, inverters, energy storage, and EV charging across 26+ countries. Direct peer because both are multi-brand renewable equipment distributors serving professional installers with overlapping product portfolios and online ordering channels.
Emerging players
- Esdec: Esdec is a Netherlands-based specialist manufacturer and distributor of solar mounting and fixation systems also stocked by Ataum. Emerging player comparison because its narrower product focus (mounting/fixation) contrasts with Ataum's broader full-system distribution, but the installer customer base overlaps materially.
Others
- Pylontech: Pylontech is one of Ataum's core suppliers — a global lithium battery manufacturer for residential and C&I energy storage with 6000+ cycle / 10-year warranty products. Included as an adjacent ecosystem player since it is a supplier rather than competitor, but its strategic priorities materially shape Ataum's battery distribution economics.
Broad incumbents
- BayWa r.e. BayWa r.e. is a large diversified European renewable energy company spanning solar distribution, project development, energy trading, and operations. Broad incumbent because it overlaps with Ataum in solar/EV charging distribution but operates on a much wider portfolio and project-development scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
ataum social profiles
Digital presenceataum financial estimates
Financial estimateRevenue estimate
Valuation estimate
ataum leadership team
Management profileNumber of profiles
Profiles5 records
ataum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ataum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ataum
What does ataum do?
Ataum is a Belgian wholesale distributor that sells renewable energy equipment and solar battery systems through an e-commerce platform serving both professional installers and individual consumers across Belgium, Luxembourg, and France. Its product portfolio spans over 2,000 items including photovoltaic panels, grid-tie and hybrid inverters, lithium storage batteries, EV charging stations, mounting hardware, and electrical components from leading brands. The company complements distribution with technical support, system sizing assistance, commissioning services, and installer training, and offers its proprietary ATAUM Battery Kits featuring plug-and-play technology with anti-decoupling inverter function and 2026 variable-tariff optimization.
Is ataum a public or private company?
ataum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ataum founded?
ataum was founded in 2021. It employs 1 to 10 people.
Where is ataum based?
ataum is headquartered in Marche-en-famenne, Belgium, in the Europe region.
How does ataum make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are professional Services.
Who are ataum's main competitors?
Direct peers on record are Solarclarity, Memodo, Enerix, Conergy, ALD Solar, IBC Solar and Krannich Solar. Esdec is listed as an emerging player. Pylontech is listed as an others. BayWa r.e. is listed as a broad incumbent.
Does ataum have an API?
No public API is recorded for ataum.
What industry is ataum in?
ataum's product category is Renewable Energy Equipment Distribution. Its primary akta.pro industry code is IMAGAHAF, EV & Fleet Charging Equipment (AC/DC chargers, depot charging systems), with a secondary code of IMAGAHAG, Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping). Its NAICS code is 33531 and its SIC code is 5065.