3 Empreintes

What 3 Empreintes does

3 Empreintes is a French boutique consulting firm (SAS) specializing in cycle tourism (vélotourisme) strategy, studies, and marketing. Founded and operated by three associates — Vincent Orcel, Gaël Berthier (President), and Jérôme Deldon — and headquartered in Berzème, Ardèche, the firm serves public-sector clients including local and regional government bodies (collectivités, intercommunalités), tourism boards (offices de tourisme), and itinerary governance committees (comités d'itinéraires). Its core offerings span the full project lifecycle: feasibility and economic-impact studies, strategic positioning and 360° marketing plans, brand identity and digital communication, stakeholder mobilization between public and private actors, and ongoing data evaluation (eco-compteurs, audience analytics, economic-impact measurement). The firm also publishes and maintains Ma Voie Verte (ma-voie-verte.fr), a national web portal mapping French greenways and cycling paths.

The underlying technology is conventional digital marketing infrastructure rather than proprietary software: the firm's technical capabilities lie in SEO/SEA, analytics, CRM integration, and web design, delivered in long-standing partnership with Agence Mill, a communication agency co-founded and directed by associates Berthier and Deldon. Notable integration platforms used across client projects include Apidae (SIT), Elloha (booking), Fairguest (reviews), and Avizi (CRM/availability). The firm operates a 90,000-member Facebook community ("Nos plus belles voies vertes"), giving it meaningful organic reach in the French greenway space.

3 Empreintes generates revenue through fee-for-service project engagements (likely fixed-price or retainer structures) with public-sector clients, accessed via direct relationship-based business development and referrals from industry networks such as Vélo & Territoires and Anjou Tourisme. There is no disclosed pricing, no external funding, and no public ownership; the firm is independently held by its three associates. No revenue, ARR, or contract values are publicly disclosed.

Name

3 Empreintes

Legal name

3 EMPREINTES

Website

https://3empreintes.com

Company type

Private

Operating status

Operating

Short description

3 Empreintes is a French boutique consulting firm of three associates that delivers strategy, feasibility studies, and 360° marketing services for public-sector cycle tourism (vélotourisme) projects across France, including the national Ma Voie Verte greenway portal.

Ownership category

akta.pro rank

Product category

Tourism Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

Keywords

• Cycling tourism consulting
• Tourism strategy studies
• Greenway development
• Destination marketing
• Tourism digital communication

Headquarters

HQ city

Berzème

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Strategic Studies: Project-based consulting engagements with public sector clients (collectivités, intercommunalités, tourism boards, itinerary committees) for cycle tourism development. Engagements span from opportunity/f feasibility studies, strategic marketing, positioning, and stakeholder mobilization through to operational implementation. Revenue is generated through fee-for-service contracts, likely structured as fixed-price project engagements or retainer arrangements based on the modular, flexible intervention model described.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

3 Empreintes is a boutique consulting firm that provides strategic studies, project engineering, and digital marketing services to public sector clients developing cycling tourism (vélotourisme) infrastructure. The firm supports collectivités, intercommunalités, tourism offices, and itinerary committees across the full project lifecycle — from opportunity and feasibility studies, economic impact assessment (eco-compteurs), and strategic positioning through to operational marketing, brand identity, digital communication, CRM integration, and stakeholder mobilization between public and private actors. The firm also publishes Ma Voie Verte, the national web portal mapping France's greenways and cycling routes.

Product overview

3 Empreintes is a consulting firm specializing in cycling tourism (vélotourisme) comprising multiple service offerings. The company operates primarily through: (1) Ma voie verte - a national portal for greenways and cycling paths, (2) strategic and operational consulting services for cycling tourism projects including feasibility studies and economic impact analysis, (3) digital marketing and communication services including 360° marketing plans and brand identity, (4) data evaluation services including eco-counters and audience analytics, and (5) digital communication/web development services for tourism offices integrating platforms like Apidae, Elloha, Fairguest, and Avizi CRM.

Differentiator

Problem solved

Functional benefit

Products and services

• Ma Voie Verte Portal
• Conseil Stratégique et Opérationnel (Études)

Quantifiable outcome

• Infrastructure investment of 100,000 to 200,000 € per linear km for greenways, requiring effective marketing to optimize economic returns
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Anjou TourismecoreStrategic or Co-development Partner · 1 April 2022Anjou Tourisme is the lead agency piloting the Vélo Francette itinerary committee. They commissioned 3 Empreintes for the 2022 marketing strategy study for the Vélo Francette route, acting as the primary contracting party alongside Vélo & Territoires.
• Vélo & TerritoirescoreStrategic or Co-development Partner · 1 April 2022National cycling tourism association and technical reference for French cycle route development. Provided support to Anjou Tourisme in commissioning 3 Empreintes for the Vélo Francette study. A key industry network and referral source for 3 Empreintes' consulting engagements.
• Agence MillcoreStrategic or Co-development PartnerLong-standing strategic partnership with Agence Mill, a communication agency based in Privas, France. Agence Mill provides digital marketing, web design, brand identity, graphic production, and creative services for both 3 Empreintes' own communications and its client projects. The two firms share associates: Gaël Berthier and Jérôme Deldon are both directors at Agence Mill and associates at 3 Empreintes SAS.
• Ma Voie VertecoreOthers3 Empreintes publishes and manages Ma Voie Verte (ma-voie-verte.fr), the national web portal for greenways in France, featuring a searchable map of greenways and cycling paths. This is a proprietary owned platform that serves both as a client tool and a market-facing resource, generating organic traffic and reinforcing the firm's industry authority.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Skift: Travel industry media, research and events company producing sector intelligence and trend analysis. Comparable to 3 Empreintes in producing strategic insights and benchmarking content for the travel industry, though primarily B2B media rather than consulting.
• Euromonitor International: Global market research firm with a dedicated travel and tourism practice producing country, city and segment-level research. Overlaps with 3 Empreintes on tourism demand studies and benchmarking work, though at a global scale and across all travel verticals.
• Phocuswright: Global travel industry research firm producing research, events and advisory for the travel ecosystem. Comparable to 3 Empreintes as a research- and insight-driven consultancy serving travel and tourism stakeholders, though much larger and global in scope.
• Tourism Economics: Tourism-specific economic research and forecasting firm (part of Oxford Economics) producing travel demand models and impact analyses. Comparable to 3 Empreintes' economic impact assessment and customer studies offerings, with stronger quantitative modeling capabilities.
• Kantar: Global market research and consulting firm with significant travel and tourism client work, including audience analytics, brand tracking and customer studies. Overlaps with 3 Empreintes' diagnostic and data evaluation services, though at enterprise scale across all industries.

Others

• ForwardKeys: Travel data and analytics platform providing real-time booking and mobility intelligence to destinations and operators. Comparable to 3 Empreintes in supplying data-driven audience insights for tourism stakeholders, but as a data infrastructure provider rather than a strategic consultancy.
• Atout France: French national tourism development agency responsible for promoting France as a destination and supporting tourism professionals. Less a competitor than an institutional partner/buyer; comparable because it operates in the same French public tourism ecosystem 3 Empreintes serves and publishes market intelligence.
• ADT (Agence de Développement Touristique) network: Federation of French regional tourism development agencies that commission strategy, marketing and feasibility studies from consultancies. Comparable to 3 Empreintes in mission scope (territorial tourism engineering) but as public buyers rather than commercial consultancies.
• Agence Mill: Communication and digital agency based in Privas that shares two principals (Gaël Berthier, Jérôme Deldon) with 3 Empreintes and delivers the digital, web and brand execution layer of 3 Empreintes' integrated 360° offerings. Sister/partner agency rather than direct competitor, but operates adjacent services.

Direct peers

• MMGY Global: Integrated marketing and communications firm dedicated to the travel, tourism and hospitality industry, offering strategy, branding, digital marketing and creative services to destinations and brands. Closest direct peer to 3 Empreintes in terms of bundling consulting with destination marketing execution, although at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/2475330119449494

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Empreintes