Chateau De Cerons
Château de Cérons is a privately-held family-owned Bordeaux wine estate in the Graves region that produces AOC Cérons, Graves red, white, and sweet wines, and operates an oenotourism business offering tours, tastings, weddings, and corporate events.
- Company typePrivate
- Founded1958
- HeadquartersCérons, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chateau De Cerons does
Château de Cérons is a privately-held, family-owned wine estate located in Cérons, in the Graves sub-region of Bordeaux, France. The property centers on a 17th-century Chartreuse (listed as a supplementary historic monument since 2008) set within approximately 30 hectares, of which 27 hectares are planted to vines at a density of 6,500 vines per hectare. Under the legal entity Xavier et Caroline Perromat Domaines (SAS), the estate is run by owners Xavier Perromat (who assumed management in 2012 after joining in 1980) and Caroline Perromat (who joined after 15 years at Château Haut-Bailly), supported by a small team (1–10 employees) covering sales, administration, and technical operations, with consulting oenologist Julien Belle of Cabinet Oenoteam.
The estate produces AOC Cérons (sweet/liquoreux), AOC Graves Rouge, and AOC Graves Blanc wines, alongside Château Calvimont (heritage-tier), La Quille (accessible everyday), and the Coucher de Soleil range — an innovative skin-contact orange wine and Crémant de Bordeaux. Winemaking relies on a 1966 gravity-fed winery (chai gravitaire, one of the earliest in Bordeaux) with concrete and stainless-steel tanks, bioprotection vinification for reds, and aging of sweet wines in a 300-year-old barrel cellar. The estate is certified HVE3 and ISO 14001 (since July 2019) and is fully organic from the 2024 vintage.
Château de Cérons generates revenue through four streams: direct wine sales via its own e-commerce shop and on-site boutique (€10.37–€29.70 per bottle, free domestic shipping from 12 bottles), oenotourism experiences including guided tours, tastings, picnics, rotisserie dining, and the Sieste Vigneronne (€10–€115 per person), bespoke wedding wine packages with personalized labels, and corporate seminars/private events priced on quote. International distribution is handled through the Direct Chateaux online marketplace. Marketing relies on the estate's own website, Facebook and Instagram presence, an email-driven loyalty programme (Club des Fous de Cérons), event-driven word-of-mouth, and a 'slow tourism' partnership with La Bulle Verte electric-bike rentals at Cérons train station.
Chateau De Cerons firmographics
Firmographics- Name
- Chateau De Cerons
- Legal name
- Xavier et Caroline Perromat Domaines
- Website
- https://chateaudecerons.fr
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Château de Cérons is a privately-held family-owned Bordeaux wine estate in the Graves region that produces AOC Cérons, Graves red, white, and sweet wines, and operates an oenotourism business offering tours, tastings, weddings, and corporate events.
- Ownership category
- akta.pro rank
Chateau De Cerons industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Culinary & Wine Travel Agencies (THAKAFAH), Historic/Heritage Conference Hotels (THAGALAL)
Keywords
Where Chateau De Cerons is headquartered
LocationHeadquarters
- HQ city
- Cérons
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Chateau De Cerons business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Wine Sales (E-commerce and On-site Boutique): The estate sells its wines directly to consumers through its own online shop (www.chateaudecerons.com) and the on-site boutique. Wines include Château de Cérons AOC Cérons (from €17.00/bottle), Château de Cérons AOC Graves Rouge (from €19.70/bottle), Château de Cérons AOC Graves Blanc Sec (€19.70/bottle), Château Calvimont AOC Cérons, Château Calvimont AOC Graves Rouge and Blanc, La Quille AOC Graves Rouge (from €10.80/bottle), La Quille AOC Graves Blanc Sec, La Quille AOC Bordeaux Clairet, La Quille AOC Bordeaux Rosé (from €10.37/bottle), and Coucher de Soleil Vin de France (€29.70/bottle). Formats include bottles (75cl), Magnum (1.5L), Double-Magnum (3L), Impériale (6L), and Bag-in-Box (5L). Free shipping from 12 bottles.
- Oenotourism Experiences: Revenue from paid visits, tastings, and culinary experiences: Discovery Tour (€20/person), Family Visit (€20/adult, free for children under 18), 'As Time Goes By' Vintage Tasting (€30/person), Tasting Only (€10/person), Private Architecture & Arts Tour with Owners (€60/person), Four-Colour Picnic in the Park (€59/adult, €15/child under 12), Rotisserie Lunch (€75/person) or Dinner (€115/person), and Sieste Vigneronne relaxation (€18/person). Seminars and private events are priced on a bespoke quote basis.
- Wedding and Private Event Services: The estate offers wedding wine packages (with personalized labels), event hosting for seminars and private receptions. The service includes accompaniment from initial tasting through logistics to on-time delivery at the reception venue.
- International Marketplace Sales: Wines are also sold internationally through the Direct Chateaux online marketplace, broadening the estate's distribution beyond direct and domestic channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Château de Cérons AOC Cérons — sweet/sauternes-style white wine |
| Unit Pricing | Pay-as-you-go | Château de Cérons AOC Graves Rouge |
| Unit Pricing | Pay-as-you-go | Château de Cérons AOC Graves Blanc Sec |
| Unit Pricing | Pay-as-you-go | La Quille AOC Graves Rouge |
| Unit Pricing | Pay-as-you-go | La Quille AOC Bordeaux Rosé |
| Unit Pricing | Pay-as-you-go | Coucher de Soleil Vin de France (Orange Wine) |
| Other | Pay-as-you-go | Tasting Only Experience |
| Other | Pay-as-you-go | Discovery Tour |
| Other | Pay-as-you-go | Discovery Tour + Instant Relaxation |
| Other | Pay-as-you-go | As Time Goes By Vintage Tasting Tour |
| Other | Pay-as-you-go | Family Visit — Sur les Traces de la Goutte d'Eau |
| Other | Pay-as-you-go | Private Architecture & Decorative Arts Visit with Xavier or Caroline Perromat |
| Other | Pay-as-you-go | Four-Colour Picnic in the Park |
| Other | Pay-as-you-go | Rotisserie Lunch or Dinner |
| Other | Pay-as-you-go | Sieste Vigneronne (Winegrower's Nap) |
| Other | Pay-as-you-go | Wedding Wine Packages |
| Other | Multi-year contract | Seminars and Corporate Events |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Chateau De Cerons product offering
Product offeringCore offering
Château de Cérons is a historic family-owned wine estate in the Graves region of Bordeaux producing AOC Cérons (sweet/liquoreux), Graves Rouge, Graves Blanc Sec, Bordeaux Clairet, Bordeaux Rosé, and innovative orange wines under four brands (Château de Cérons, Château Calvimont, La Quille, Coucher de Soleil). The estate also operates a comprehensive oenotourism division offering guided tours, tastings, private owner-led visits, gastronomic dining, picnics, family experiences, and bespoke wedding wine services from a 17th-century Chartreuse listed as a historic monument.
Product overview
Château de Cérons is a historic wine estate in the Graves region of Bordeaux producing wines across three main brands: Château de Cérons (flagship), Château Calvimont (honoring 17th-century heritage), and La Quille (accessible everyday wines). The portfolio includes AOC Cérons (sweet/liquoreux), AOC Graves Rouge, AOC Graves Blanc Sec, AOC Bordeaux Clairet, AOC Bordeaux Rosé, and Coucher de Soleil (orange wine and Crémant). Beyond wine production, the estate operates a comprehensive oenotourism division offering guided tours, tastings, private events, gastronomic dining, family experiences, and wedding wine services.
Differentiator
Problem solved
Functional benefit
Brands
- Château Calvimont: A brand producing red and dry white wines, honoring the Marquises de Calvimont who developed the property in the 17th century. Parcels producing these wines have always been part of the Château de Cérons estate.
- La Quille
- Coucher de Soleil
Products and services
- Château de Cérons AOC Cérons Flagship sweet/liquoreux wine of the Cérons appellation, produced from Sémillon and Muscadelle grapes with botrytis selection. Sold from €17.00 per 75cl bottle.
- Château de Cérons AOC Graves Rouge
- Château de Cérons AOC Graves Blanc Sec
- Château Calvimont AOC Cérons
- Château Calvimont AOC Graves Rouge
- Château Calvimont AOC Graves Blanc Sec
- La Quille AOC Graves Rouge
- La Quille AOC Graves Blanc Sec
- La Quille AOC Bordeaux Clairet
- La Quille AOC Bordeaux Rosé
- Coucher de Soleil Vin de France (Orange Wine) Orange wine from 100% Sauvignon Blanc, vinified with 4-week pellicular maceration producing unique aromatic expression with citrus, walnut tannins, and saline finish. Sold at €29.70 per bottle.
- Coucher de Soleil Crémant de Bordeaux Sparkling Crémant de Bordeaux from 100% Sémillon, aged 12 months on fine lees, with white flower and citrus notes.
- Discovery Tour (Visite Découverte)
- As Time Goes By Vintage Tasting Tour
- Family Visit 'Sur les Traces de la Goutte d'Eau' Family-friendly immersive tour for children aged 5+, including immersive screening, biodiversity discovery, organic grape juice tasting for children, and wine tasting for adults. Priced at €20 per adult; free for children under 18.
- Private Architecture & Decorative Arts Visit with Xavier or Caroline Perromat
- Tasting Only Experience (Dégustation seule)
- Four-Colour Picnic in the Park (Pique-niques des Quatre Couleurs)
- Rotisserie Lunch or Dinner (La Rôtisserie)
- Winegrower's Nap (Sieste Vigneronne)
- Wedding Wines Service
- Corporate Seminars and Private Events Hosting
Quantifiable outcome
- The estate's entire vineyard will be certified organic from the 2024 vintage
- +3 more outcomes
Companies that use Chateau De Cerons
Customer profileSegments5 records
Ideal customer profiles4 records
Chateau De Cerons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Chateau De Cerons partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- La Bulle VerteminorLa Bulle Verte provides electric bike rental stations at Cérons train station (on the Bordeaux-Langon TER line). Visitors arriving by train can rent an electric bike and follow an audio-guided tour to discover Château de Cérons. This 'slow tourism' partnership enables sustainable access to the estate from Bordeaux without a car (approximately 1h30 by bike from Cérons station).
- Julien Belle, Cabinet OenoteamcoreJulien Belle is the consulting oenologist from Cabinet Oenoteam who collaborates daily with the estate's technical teams in their SME (Système de Management Environnemental) agro-environmental approach. He provides expert guidance on parcel-based viticulture and winemaking to reveal the fine qualities of Cérons' unique terroir.
- Direct ChateauxcoreDirect Chateaux (directchateaux.com) is an online marketplace for Bordeaux wines that enables Château de Cérons to reach international wine buyers. The platform facilitates international sales and shipping for overseas consumers who cannot purchase directly from the estate's domestic e-commerce shop.
- Roger Henri ExpertminorRoger Henri Expert (1882–1955), Grand Prix de Rome winner in 1912, was a renowned architect who frequently stayed at Château de Cérons and oversaw the restoration of the Chartreuse. His major works include the fittings of the Normandie ocean liner (1932–1935) and the Trocadéro fountains in Paris (1936–1937). He passed away at Cérons on April 13, 1955.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Chateau De Cerons competitors and assessment
Company assessmentDirect peers
- Château Pape Clément: Historic Pessac-Léognan Graves estate dating to the 13th century, owned by Bernard Magrez, producing premium red wines with on-site tours and tastings. Comparable as a heritage-rich Graves estate with both fine wine production and visitor offerings.
- Château Fieuzal: Pessac-Léognan, Graves classed growth producing both red and white wines with organic farming and visitor tours. Comparable mid-sized family-operated Graves estate with similar DTC and tour offerings.
- Domaine de Chevalier: Pessac-Léognan, Graves cru classé producing both red and white wines with consistent quality reputation. Directly comparable Graves location and limited-edition DTC storytelling, though without the same oenotourism infrastructure investment.
- Château Smith Haut Lafitte: Graves-Martillac estate producing both red and white wines with one of Bordeaux's most developed oenotourism offerings, including a hotel, restaurant, and spa. Directly comparable as a Graves family estate combining organic viticulture, premium wines, and immersive visitor experiences.
- Château Haut-Bailly: Pessac-Léognan, Graves classified growth that combines premium red wine production with structured oenotourism and direct-to-consumer sales. Highly comparable — co-owner Caroline Perromat worked there for 15 years, and the two estates share Graves terroir, family-management ethos, and DTC emphasis.
- Château Guiraud: Sauternes Premier Cru estate with a significant pivot toward organic and biodynamic viticulture and a structured visitor experience program. Comparable on the sustainability-and-tourism combination, particularly relevant given Cérons's direct neighbourhood to Sauternes.
- Château Climens: Barsac Premier Cru estate exclusively producing botrytised sweet wines from Sémillon with biodynamic viticulture. Comparable on rare-appellation sweet-wine positioning, sustainability credentials, and limited production prestige.
- Château Malartic-Lagravière: Pessac-Léognan classified Graves estate with organic and biodynamic farming, on-site tours and tastings, and a focus on heritage architecture. Comparable as a mid-sized Graves family estate pairing sustainability credentials with tourism-led DTC sales.
- Château Coutet: Barsac Premier Cru estate producing botrytis-driven sweet wines on a comparable microclimate to Cérons. Comparable as a small-output appellation estate specialising in sweet wines with heritage architecture and visitor tours.
Broad incumbents
- Château d'Yquem: Premier Cru Supérieur Sauternes estate and benchmark Bordeaux sweet-wine producer, located in the adjacent Sauternes appellation. Comparable on the sweet-wine side of Château de Cérons' portfolio and serves as the category ceiling the estate implicitly benchmarks against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Chateau De Cerons social profiles
Digital presenceChateau De Cerons compliance and trust
Trust signalCompliance2 records
Chateau De Cerons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chateau De Cerons leadership team
Management profileNumber of profiles
Profiles5 records
Chateau De Cerons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chateau De Cerons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chateau De Cerons
What does Chateau De Cerons do?
Château de Cérons is a historic family-owned wine estate in the Graves region of Bordeaux producing AOC Cérons (sweet/liquoreux), Graves Rouge, Graves Blanc Sec, Bordeaux Clairet, Bordeaux Rosé, and innovative orange wines under four brands (Château de Cérons, Château Calvimont, La Quille, Coucher de Soleil). The estate also operates a comprehensive oenotourism division offering guided tours, tastings, private owner-led visits, gastronomic dining, picnics, family experiences, and bespoke wedding wine services from a 17th-century Chartreuse listed as a historic monument.
Is Chateau De Cerons a public or private company?
Chateau De Cerons is a private company. It is classified as family owned and is currently operating.
When was Chateau De Cerons founded?
Chateau De Cerons was founded in 1958. It employs 1 to 10 people.
Where is Chateau De Cerons based?
Chateau De Cerons is headquartered in Cérons, France, in the Europe region.
How does Chateau De Cerons make money?
Four revenue lines are on record. Direct Wine Sales (E-commerce and On-site Boutique) is the primary driver. The others are oenotourism Experiences, wedding and Private Event Services and international Marketplace Sales.
Who are Chateau De Cerons's main competitors?
Direct peers on record are Château Pape Clément, Château Fieuzal, Domaine de Chevalier, Château Smith Haut Lafitte, Château Haut-Bailly, Château Guiraud, Château Climens, Château Malartic-Lagravière and Château Coutet. Château d'Yquem is listed as a broad incumbent.
Does Chateau De Cerons have an API?
No public API is recorded for Chateau De Cerons.
What industry is Chateau De Cerons in?
Chateau De Cerons's product category is Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 312130.