Château Guiraud
Château Guiraud is a historic Premier Grand Cru Classé Sauternes estate producing organic-certified sweet and dry white wines, serving wine collectors, tourists, and diners through direct-to-consumer e-commerce, two on-site restaurants, and wine tourism experiences.
- Company typePrivate
- Founded1766
- HeadquartersSauternes, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Château Guiraud does
Château Guiraud is a historic Bordeaux wine estate in Sauternes, France, classified as Premier Grand Cru Classé in the 1855 Bordeaux Classification and owned by the Guiraud family since 1766. The estate spans 128 hectares of vineyard producing a portfolio of sweet and dry white wines — the flagship Château Guiraud 1er Grand Cru Classé (€64–€70/bottle), the second wine Petit Guiraud (€28), the entry-level dry white G de Guiraud (€15), and the premium dry white Grand Vin Blanc Sec (€60) — alongside wine tourism experiences, digital gift cards, and two on-site restaurants including Michelin-starred Le Cercle Guiraud.
Production is anchored in organic and biodynamic viticulture, with pioneering biodiversity practices since 1996 and a 2011 Agriculture Biologique certification — the first among the 1855 classified Sauternes growths. Technical differentiators include 145 maintained clones of Sémillon and Sauvignon Blanc, 630+ documented insect species, cover crops between vine rows, indigenous-yeast fermentation, aging in French oak barriques, and an unusually high 35% Sauvignon Blanc proportion in the grand vin assemblage, delivering distinctive freshness within the sweet wine category.
The estate operates a direct-to-consumer business model through two proprietary e-commerce platforms (shop.chateauguiraud.com and experiences.chateauguiraud.com) with global shipping to 55+ countries. Revenue streams span wine sales, on-site wine tourism (a 20+ year program), restaurant operations (Le Cercle Guiraud opened 2023, Michelin-starred as of March 2026; La Chapelle de Guiraud bistronomic), and digital gift cards. The customer base comprises wine collectors and enthusiasts, wine tourists, fine-dining guests, and gift buyers, with marketing channels spanning direct e-commerce, content marketing, the Terres de Natures sustainable wine label partnership, and earned media from critics scoring 91–98 points on recent vintages.
Château Guiraud firmographics
Firmographics- Name
- Château Guiraud
- Legal name
- SOC CIVIL AGRI CHATEAU GUIRAUD
- Website
- https://chateauguiraud.com
- Company type
- Private
- Founded year
- 1766
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Château Guiraud is a historic Premier Grand Cru Classé Sauternes estate producing organic-certified sweet and dry white wines, serving wine collectors, tourists, and diners through direct-to-consumer e-commerce, two on-site restaurants, and wine tourism experiences.
- Ownership category
- akta.pro rank
Château Guiraud industry classification
Industry- Product category
- Premium Wine
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Château Guiraud is headquartered
LocationHeadquarters
- HQ city
- Sauternes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Château Guiraud business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Wine Sales (Direct-to-Consumer): Direct sales of wines including Château Guiraud 1er Grand Cru Classé, Petit Guiraud (second wine), G de Guiraud (dry white), and Grand Vin Blanc Sec. Sales conducted through proprietary e-commerce platforms with global shipping. Bottles range from €15 to €70 depending on cuvée and vintage.
- Wine Tourism and Visits: Vineyard tours, tastings, and immersive wine experiences offered on the estate. The property has been offering wine tourism experiences for 20 years, with visits available in French, English, and Norwegian. Open 7 days/week.
- Restaurant Operations: Two on-site restaurants generate food and beverage revenue: Le Cercle Guiraud (Michelin-starred gastronomic restaurant opened 2023) and La Chapelle de Guiraud (bistronomic restaurant at the Château).
- Gift Cards and Vouchers: Digital gift cards and experience vouchers sold online in denominations of €50, €100, €200, €500, or custom amounts. Valid for 12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Château Guiraud 1er Grand Cru Classé en 1855 - Premium Sauternes |
| Unit Pricing | Pay-as-you-go | Petit Guiraud - Second Wine / Cadet de Château |
| Unit Pricing | Pay-as-you-go | G de Guiraud - Dry White Wine Entry Level |
| Unit Pricing | Pay-as-you-go | Grand Vin Blanc Sec - Premium Dry White |
| Unit Pricing | Pay-as-you-go | Gift Cards and Experience Vouchers |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Château Guiraud product offering
Product offeringCore offering
Château Guiraud is a historic Bordeaux wine estate producing premium Sauternes sweet white wines and dry white wines under the Premier Grand Cru Classé designation. The estate also operates Michelin-starred and bistro-style restaurants, wine tourism experiences including cellar tours and tastings, and sells wines direct-to-consumer via e-commerce shipping internationally.
Product overview
Château Guiraud is a Premier Grand Cru Classé Sauternes estate (1855 Classification) offering a portfolio of sweet and dry white wines alongside wine tourism and hospitality services. The core product line includes Château Guiraud 1er Grand Cru (flagship sweet wine), Petit Guiraud (second wine), G de Guiraud (dry white entry-level), and Grand Vin Blanc Sec (premium dry white). Hospitality offerings comprise wine tourism experiences, two restaurants (Le Cercle Guiraud Michelin-starred gastronomic restaurant and La Chapelle de Guiraud bistronomic restaurant), and an online shop powered by Vintrail for direct wine sales globally.
Differentiator
Problem solved
Functional benefit
Brands
- Petit Guiraud: The second wine of Château Guiraud, a Sauternes cadet offering an accessible expression of the estate's terroir with finesse and airy sweetness.
- G de Guiraud
- Grand Vin Blanc Sec
- Le Cercle Guiraud
- La Chapelle de Guiraud
Products and services
- Château Guiraud (Premier Grand Cru Classé)
- Petit Guiraud
- G de Guiraud
- Grand Vin Blanc Sec
- Le Cercle Guiraud
- La Chapelle de Guiraud
- Wine Tourism Experiences
Quantifiable outcome
- 98 points Revue des Vins de France for Château Guiraud 2022
- +2 more outcomes
Companies that use Château Guiraud
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Château Guiraud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Château Guiraud partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Terres de NaturescoreChâteau Guiraud is integrated into the Terres de Natures label, a sustainable wine collective founded by Matthieu Gufflet. The label includes Château des Bachelards, Château de Callac, and Domaine Les Aurelles. Joint marketing activities include shared newsletters and cross-promotion of member estates.
- Jérémy Lauilhé - Meilleur Ouvrier de France Barman 2023minorCollaboration with renowned French bartender Jérémy Lauilhé (MOF 2023) to create cocktail recipes featuring Petit Guiraud. Two cocktail recipes developed: Petit Péché and Spritz des Vignes, with downloadable PDF recipes and YouTube video content.
- Spritz des DunesminorSupplier of bitter (Spritz des Dunes) from Charente-Maritime with immortelle flowers, used in the Spritz des Vignes cocktail recipe created in collaboration with Jérémy Lauilhé.
- Direct ChâteauxcoreOnline shop solution provider powering shop.chateauguiraud.com for direct wine sales in France and internationally. Provides e-commerce platform specifically designed for wine estates.
- VintrailcoreTechnical platform provider for experiences.chateauguiraud.com, powering wine tourism bookings and online wine sales. Provides infrastructure for the international direct-to-consumer platform.
- Eureka Logistique BordeauxcoreLogistics partner (SARL registered in Bordeaux, No. 523 901 338) handling all wine shipments from the estate. Offers DDP (Delivery Duty Paid) shipping to most countries including USA, Japan, Singapore, Switzerland, UK, Norway, Australia. Canada ships DAP (Delivery at Place).
- Pelican Air ServicesminorInternational wine transport specialist, shipping from the winemaker to private customers. Mentioned as shipping solution for shop.chateauguiraud.com.
- StripecorePayment processing partner for secure online transactions on experiences.chateauguiraud.com. PCI-DSS compliant payment gateway.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Château Guiraud competitors and assessment
Company assessmentBroad incumbents
- Domaine de la Romanée-Conti: DRC is the benchmark for biodynamic, ultra-premium French single-estate wine production with strict allocation-based DTC; comparable to Château Guiraud in its family-ownership, terroir-led positioning and its cultivation of scarcity-driven pricing power.
- Château Cos d'Estournel: Cos d'Estournel is a Saint-Estèphe 2ème Cru Classé with a highly developed wine tourism program, branded restaurant (COS 1913), and architectural estate hospitality — a useful comp for Château Guiraud's push into integrated wine + culinary + tourism experiences.
- Château Mouton Rothschild: Château Mouton Rothschild is a Pauillac 1er Grand Cru Classé with a globally scaled wine tourism program, fine-dining restaurant, and direct e-commerce platform — a broader incumbent comp for Château Guiraud's combined wine + hospitality + DTC strategy at higher scale.
Emerging players
- Maison Chapoutier: Chapoutier is a leading biodynamic Rhône Valley producer with comparable organic/biodynamic certification leadership, a portfolio of premium single-estate wines, hospitality experiences, and global DTC distribution that parallels Château Guiraud's organic pioneer positioning.
Direct peers
- Château Rieussec: Château Rieussec is a 1er Grand Cru Classé Sauternes estate (1855) owned by Domaines Barons de Rothschild (Lafite), making it a direct comp in classification tier, terroir, and product mix, with comparable global DTC distribution.
- Château La Tour Blanche: Château La Tour Blanche is a 1er Grand Cru Classé Sauternes estate (1855) with comparable vineyard scale, on-site tourism programming, and historic château hospitality offering that mirrors Château Guiraud's experience-led model.
- Château d'Yquem: Château d'Yquem is the sole Premier Cru Supérieur of the 1855 Sauternes classification and Château Guiraud's most direct comp: same appellation, same noble-rot winemaking tradition, similar DTC and en primeur distribution model, and the benchmark for premium Sauternes pricing.
- Château de Fargues: Château de Fargues is a Sauternes cru classified in 1855 (Lur Saluces family, historically linked to Yquem) producing the same noble-rot sweet wines with a similar family-owned, boutique-scale operating profile.
- Château Suduiraut: Château Suduiraut is a 1er Grand Cru Classé Sauternes estate (1855) owned by AXA Millésimes, producing the same noble-rot sweet wines as Château Guiraud with comparable vineyard tourism and DTC e-commerce operations in Sauternes.
- Château Coutet: Château Coutet is a 1er Grand Cru Classé from Barsac (the adjacent Sauternes appellation) producing the same noble-rot sweet wines with a similar organic/sustainable focus and on-property hospitality experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Château Guiraud social profiles
Digital presenceChâteau Guiraud compliance and trust
Trust signalCompliance1 record
Château Guiraud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Château Guiraud leadership team
Management profileNumber of profiles
Profiles5 records
Château Guiraud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Château Guiraud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Château Guiraud
What does Château Guiraud do?
Château Guiraud is a historic Bordeaux wine estate producing premium Sauternes sweet white wines and dry white wines under the Premier Grand Cru Classé designation. The estate also operates Michelin-starred and bistro-style restaurants, wine tourism experiences including cellar tours and tastings, and sells wines direct-to-consumer via e-commerce shipping internationally.
Is Château Guiraud a public or private company?
Château Guiraud is a private company. It is classified as family owned and is currently operating.
When was Château Guiraud founded?
Château Guiraud was founded in 1766. It employs 11 to 50 people.
Where is Château Guiraud based?
Château Guiraud is headquartered in Sauternes, France, in the Europe region.
How does Château Guiraud make money?
Four revenue lines are on record. Wine Sales (Direct-to-Consumer) is the primary driver. The others are wine Tourism and Visits, restaurant Operations and gift Cards and Vouchers.
Who are Château Guiraud's main competitors?
Broad incumbents on record are Domaine de la Romanée-Conti, Château Cos d'Estournel and Château Mouton Rothschild. Maison Chapoutier is listed as an emerging player. Direct peers are Château Rieussec, Château La Tour Blanche, Château d'Yquem, Château de Fargues, Château Suduiraut and Château Coutet.
Does Château Guiraud have an API?
No public API is recorded for Château Guiraud.
What industry is Château Guiraud in?
Château Guiraud's product category is Premium Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.