La Bulle Verte
La Bulle Verte is a Bordeaux-based mobile platform offering curated slow tourism wine experiences across 13 French regions. Its app and self-service electric bike stations enable users to book vineyard tours, tastings, and château stays at 70+ partner estates.
- Company typePrivate
- Founded2020
- HeadquartersBordeaux, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La Bulle Verte does
Founded in 2020 and headquartered in Bordeaux, La Bulle Verte operates a digital platform that curates and distributes slow tourism wine experiences across 13 French wine regions, including Bordeaux (34 Bulles Vertes), Champagne, Provence–Vallée du Rhône, Cognac, and Beaujolais. The company serves individual leisure travelers, families, and corporate groups seeking sustainable, electric-bike and walking-based wine tourism. The platform connects users to a network of more than 70 partner wine estates, châteaux, auberges, and hotels, with per-experience pricing ranging from €10 to €149 per person.
The product stack centers on a native mobile application (iOS and Android) layered over a web-based content management system that delivers geolocated, GPS-guided cycling and walking itineraries with audio/video content at each stop. The company has begun deploying physical self-service electric bike rental stations, beginning with the flagship Cérons station in Graves & Sauternes, inaugurated in June 2024, offering six itineraries from 9 to 80 km. Distribution is direct-to-consumer via the app and website (la-bulle-verte.com), supplemented by content marketing (carnet d'inspirations blog, Instagram @explorationtranquille, LinkedIn, Facebook), podcast appearances, and selective trade show participation including French Travel Days Nordics 2024 in Copenhagen.
The business model blends transaction-based, usage-based, and gift (coffret cadeau) revenue streams. Revenue accrues through per-experience booking fees across a distributed catalog of vineyard tours, tastings, and château stays; per-time electric bike rentals; and pre-packaged gift boxes aimed at the gifting market. La Bulle Verte does not disclose revenue or external funding, and ownership remains with co-founders Cyrielle Nau (director) and Frédéric. The company has earned industry recognition including Challenge Tourisme Innov' 2021 (Atout France / Welcome City Lab), the Startup Contest public prize (2021), Best Of Wine Tourism (2024, via partner Château Guiraud), and the Trophée Champenois (2024), as well as government-level engagement including meetings with King Charles III (2023) and France's Minister for Tourism (2025).
La Bulle Verte firmographics
Firmographics- Name
- La Bulle Verte
- Legal name
- La Bulle Verte
- Website
- https://la-bulle-verte.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Bulle Verte is a Bordeaux-based mobile platform offering curated slow tourism wine experiences across 13 French regions. Its app and self-service electric bike stations enable users to book vineyard tours, tastings, and château stays at 70+ partner estates.
- Ownership category
- akta.pro rank
La Bulle Verte industry classification
Industry- Product category
- Wine Tourism Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
- akta.pro secondary industries
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Culinary & Wine Travel Agencies (THAKAFAH), Culinary & Wine Itinerary Planning (THAKAOAJ), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Culinary Walking & Market Tours (THAJAGAA)
Keywords
Where La Bulle Verte is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Bulle Verte business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain
Revenue model
- Per-experience transaction fees: Visitors purchase individual experiences (bike rides, tastings, gourmet meals, overnight stays) at partner wine estates and hospitality providers. Prices range from €10 to €149 per person depending on the experience type. Revenue accrues per booking made through the platform.
- Electric bike rental: Self-service electric bike rental at La Bulle Verte stations (e.g., Cérons). Bikes are rented per half-day, full day, or multi-day period. Rates start from €19/person for half-day rental, with itineraries ranging from 9 to 80 km.
- Gift boxes / coffrets cadeaux: The company sells gift boxes (coffrets cadeaux) offering curated wine tourism experiences, available in various price ranges for gifting purposes. These represent a B2C revenue stream targeting consumers seeking original gift ideas.
- Partner hosting fees / station concessions: Wine estates, hotels, and hospitality providers join the Bulle Verte network as partner hosts. While not explicitly stated as fee-based, partners benefit from increased visitor traffic and likely pay either a commission or subscription for inclusion on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tipi accommodation in Champagne — nature immersion stay |
| Unit Pricing | Pay-as-you-go | Electric bike rental at Cérons station |
| Unit Pricing | Pay-as-you-go | Guided wine tasting experiences |
| Unit Pricing | Pay-as-you-go | Gastronomic meal at Château Malartic-Lagravière |
| Unit Pricing | Pay-as-you-go | Overnight stay at Le Relais du Vigneron (Champagne) |
| Unit Pricing | Pay-as-you-go | Electric bike wine region tour (Pomerol) |
| Unit Pricing | Pay-as-you-go | Gourmet escape at La Mascaronne (Provence) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
La Bulle Verte product offering
Product offeringCore offering
La Bulle Verte operates a curated wine tourism marketplace that connects travelers with a network of 70+ partner wine estates and hospitality providers across 13 French wine regions. Users discover and book self-guided or app-guided electric bike and walking itineraries (9–80 km) featuring wine tastings, gourmet meals, and château stays, accessed through a proprietary mobile app and self-service bike rental stations such as the Cérons flagship station.
Product overview
La Bulle Verte operates a slow tourism platform focused on wine tourism experiences across French vineyards. The core offering consists of a mobile/web application combined with physical partner stations (Bulle Verte stations) where users rent electric bikes to explore curated itineraries. The platform connects users with partner wine estates offering diverse experiences including walking tours, wine tastings, gourmet meals, château accommodations, and cultural visits. The portfolio includes themed discovery itineraries (ranging from 9km to 80km), gift boxes (coffrets cadeaux), and approximately 74+ Bulle Verte locations across 13 French wine regions including Bordeaux, Provence, Cognac, and Champagne. The company positions itself at the intersection of sustainable mobility (soft mobility/éco-mobilité) and authentic wine tourism discovery.
Differentiator
Problem solved
Functional benefit
Products and services
- La Bulle Verte Mobile Application Native mobile application (iOS and Android) guiding users through curated wine tourism itineraries with geolocated audio/video content at each stop, GPS navigation, and integrated booking of experiences and electric bike rentals.
- Stations La Bulle Verte (Self-Service Bike Rental) Self-service electric bike rental stations deployed at strategic wine tourism hubs (flagship at Cérons in Graves & Sauternes) offering rentals from half-day to multi-day periods and serving as departure points for 9–80 km curated itineraries.
- Itinéraires Découverte (Discovery Itineraries) Geolocated cycling and walking itineraries ranging from 9 km to 80 km that combine wine tastings, château visits, gourmet stops, and cultural discoveries across 13 French wine regions.
- Bulle Verte Experiences Curated experiences at partner wine estates including walking tours, wine tastings, gourmet meals, château stays, family-friendly activities, and team-building events, priced from €10 to €149 per person.
- Coffrets Cadeaux (Gift Boxes) Pre-packaged gift experiences offering curated vineyard visits, tastings, and culinary experiences at partner establishments across French wine regions, sold at multiple price tiers for gifting.
Quantifiable outcome
- Network of 70+ partner estates across 13 French wine regions
Companies that use La Bulle Verte
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
La Bulle Verte technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
La Bulle Verte partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Château Hôtel Grand Barrail - Restaurant & SpacoreA flagship 5-star château hotel in Saint-Émilion offering 4 La Bulle Verte cycling itineraries. The hotel provides 16 electric bikes for guests, with routes exploring Saint-Émilion, Pomerol, and the Dordogne. Deep integration with La Bulle Verte's app and booking experience.
- Le Relais du VigneroncoreA Best Western hotel-restaurant in Champagne's Côte des Blancs (Vertus), managed by Stéphane Herregods Pougeoise. Offers multiple cycling and walking routes including La Bulle Verte experiences. Features the 'Terre de Craie' restaurant and Vinesime spa.
- Auberge Saint-Fergeux - Éleveurs de canardscoreA family-run auberge and farm in Champagne (Gionges, Marne), producers of foie gras for 27 years. Hosts electric bike tours and gourmet dining experiences within the La Bulle Verte network, with awards for duck and foie gras products.
- Château Malartic-LagravièrecoreA Grand Cru Classé in Pessac-Léognan (Léognan), owned by the Bonnie family since 1997. Offers the 'Les Chemins de Malartic' walking circuit with wine tastings, gourmet breaks, and gastronomic meals as part of La Bulle Verte experiences.
- Château La MascaronnecoreA premium Provence estate (Le Luc, Var) offering the 'Sur les traces de La Mascaronne' walking tour with wine tastings and gourmet experiences. Part of La Bulle Verte's southern France expansion.
- Village by Credit Agricole Nouvelle-AquitaineminorLa Bulle Verte was admitted to the Village by CA startup accelerator in Nouvelle-Aquitaine, gaining mentorship, resources, and a GTM network for sustainable tourism startups in the Bordeaux region.
- Station La Bulle Verte à CéronscoreLa Bulle Verte's flagship self-service electric bike rental station at Cérons (Graves & Sauternes), 5 minutes walk from Céron train station. Offers 6 cycling itineraries from 9 to 80 km covering ~15 partner sites across the Sud-Gironde wine region.
- Château OliviercoreA historic Pessac-Léognan estate (Léognan) owned by the de Bethmann family since 1867. Features the 'Sur les traces du Prince Noir' walking tour with chais visits and wine tastings, with HVE 3 and ISO 14001 certifications.
- Château CarbonnieuxcoreA Pessac-Léognan estate (Léognan) offering the 'Balade entre Vignes et Forêt' walking experience and museum visits as part of La Bulle Verte's Bordeaux portfolio.
- Château Fage - La Maison des VignescoreA 4-star château-hotel in Graves de Vayres (Arveyres), run by Carole & Yves Glotin. Hosts two La Bulle Verte itineraries (walking and cycling) plus dining at the Maison des Vignes restaurant.
- Château MeyneycoreA historic Saint-Estèphe estate owned by Crédit Agricole since 2004, offering a free-access walking trail as part of La Bulle Verte's Médoc offerings.
- Château MontlabertcoreA Grand Cru Classé in Saint-Émilion (owned by the Castel family since 2008), offering the 'Balade bucolique' walking tour and cycling routes to Saint-Émilion village.
- Château BigarouxcoreA Saint-Émilion Grand Cru estate (Saint-Sulpice-de-Faleyrens) owned by the Bouzignac family, offering self-guided vineyard visits and gîte accommodation within La Bulle Verte's Saint-Émilion circuit.
- Château Larrivet Haut-BrioncoreA Pessac-Léognan estate owned by Philippe and Christine Gervoson since 1987, offering the 'L'Art DiVin' tasting experience, biodiversity garden walks, and blending workshops via La Bulle Verte.
- Château Léognan - Hôtel Spa & RestaurantcoreA family-owned Pessac-Léognan estate (owned by Philippe and Chantal Miecaze since 2007) offering cycling tours, walking trails, and dining at the 'Le Manège' restaurant, plus B&B accommodation.
- Château de CéronscoreA historic Chartreuse in the Graves appellation (Cérons), owned by the Perromat family since 1958, offering immersive vineyard visits and tasting experiences as part of La Bulle Verte's Cérons station network.
- Château GuiraudcoreA premier cru in Sauternes (1er Grand Cru Classé 1855) that won the International Best Of Wine Tourism award. Offers cycling routes and tasting experiences as part of La Bulle Verte's Sauternes itinerary.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
La Bulle Verte competitors and assessment
Company assessmentDirect peers
- Viator (TripAdvisor): Viator is a leading tours and activities platform owned by TripAdvisor, offering wine tastings, food tours, and cycling experiences worldwide. Comparable marketplace model with overlapping French wine tourism supply.
- GetYourGuide: GetYourGuide is a global tours and activities marketplace offering curated experiences including wine and food tours. Operates the same marketplace/booking model as La Bulle Verte but at global scale, with overlapping product in wine regions.
- Winalist: Winalist is a French wine tourism booking platform that aggregates wine experiences and tastings at estates across France and Europe. Directly comparable to La Bulle Verte in wine tourism niche, marketplace model, and French target market.
- Withlocals: Withlocals is a marketplace for local-led tours and culinary experiences across Europe. Directly comparable in the curated, locally-hosted wine and food experience category where La Bulle Verte operates.
- Eatwith: Eatwith is a marketplace connecting travelers with hosts for culinary experiences, including tastings and hosted meals. Comparable to La Bulle Verte's curated gourmet experiences at partner wine estates, with similar discovery and booking model.
Emerging players
- Klook: Klook is an Asia-headquartered tours and activities platform expanding into Europe. Comparable mobile-first booking model and curated experience marketplace, with growing wine and culinary content.
- Headout: Headout is a curated marketplace for tours, attractions, and experiences. Targets similar experiential travel demand and uses a mobile-first booking model comparable to La Bulle Verte's app-driven approach.
- Musement: Musement is a European tours and activities marketplace acquired by TUI, offering curated experiences including food and wine tours. Comparable marketplace model and European focus to La Bulle Verte.
Broad incumbents
- Booking.com Experiences: Booking.com's attractions and experiences offering is a broad marketplace for tours and activities. While not a niche wine tourism player, it competes for the same traveler wallet share on experiences and lodging across French wine regions.
- Airbnb Experiences: Airbnb Experiences is Airbnb's marketplace for host-led tours, tastings, and activities worldwide. Operates at much larger scale than La Bulle Verte but overlaps in the wine, food, and outdoor experience category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
La Bulle Verte social profiles
Digital presenceLa Bulle Verte financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Bulle Verte leadership team
Management profileNumber of profiles
Profiles2 records
La Bulle Verte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Bulle Verte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Bulle Verte
What does La Bulle Verte do?
La Bulle Verte operates a curated wine tourism marketplace that connects travelers with a network of 70+ partner wine estates and hospitality providers across 13 French wine regions. Users discover and book self-guided or app-guided electric bike and walking itineraries (9–80 km) featuring wine tastings, gourmet meals, and château stays, accessed through a proprietary mobile app and self-service bike rental stations such as the Cérons flagship station.
Is La Bulle Verte a public or private company?
La Bulle Verte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Bulle Verte founded?
La Bulle Verte was founded in 2020. It employs 1 to 10 people.
Where is La Bulle Verte based?
La Bulle Verte is headquartered in Bordeaux, France, in the Europe region.
How does La Bulle Verte make money?
Four revenue lines are on record. Per-experience transaction fees are the primary driver. The others are electric bike rental, gift boxes / coffrets cadeaux and partner hosting fees / station concessions.
Who are La Bulle Verte's main competitors?
Direct peers on record are Viator (TripAdvisor), GetYourGuide, Winalist, Withlocals and Eatwith. Emerging players are Klook, Headout and Musement. Broad incumbents are Booking.com Experiences and Airbnb Experiences.
Does La Bulle Verte have an API?
No public API is recorded for La Bulle Verte.
What industry is La Bulle Verte in?
La Bulle Verte's product category is Wine Tourism Services. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours, with a secondary code of THAJABAF, Cycling, Mountain Biking & E-bike Adventures. Its NAICS code is 561520 and its SIC code is 7900.