2r aventure

What 2r aventure does

2R Aventure is a French sustainable mobility company founded in 2009 and headquartered in Bondues near Lille, Hauts-de-France. The firm operates a hybrid model combining (a) an e-commerce storefront at 2raventure.com selling bikes, cargo bikes, and outdoor/camping equipment from brands including Riese & Müller, Birdy, Bombtrack, Big Agnes, Brooks England, and VAUDE, and (b) a B2B mobility consulting practice serving employers, local artisans, and public institutions. The professional services portfolio includes usage diagnostics, transition planning, impact evaluation, turnkey cargo bike trials, employee engagement workshops, and employer mobility plans (Plan de Mobilité Employeur). The company monetizes through unit-priced hardware sales (€31–€10,589 per product), subscription-based corporate programs (Starter, Professional, Enterprise tiers), and long-term leasing (V'Lease) contracts of 12, 24, or 36 months bundled with insurance and maintenance. Funded trials are deployed through partnerships with Programme Marguerite and Booster PME, which lower buyer-side acquisition cost.

Name

2r aventure

Legal name

2R Aventure

Website

https://2raventure.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

2R Aventure is a French sustainable mobility consultancy and bike/outdoor e-commerce retailer, founded 2009 in Bondues, serving individual consumers, SMBs, employers, and public institutions across France with consulting, cargo bike trials, fleet leasing (V'Lease), and equipment sales.

Ownership category

akta.pro rank

Product category

Sustainable mobility consulting and cycling retail

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB), E-Bike Retail (CRAMAHAE)

Keywords

• Sustainable mobility consulting
• Bicycle retail
• Cargo bike trials
• Corporate fleet solutions
• Bike leasing services

Headquarters

HQ city

Bondues

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Mobility consulting services: Usage diagnostics, transition planning, and impact evaluation services for businesses and public institutions transitioning to sustainable mobility.
2. E-commerce product sales: Sale of bikes, camping/outdoor equipment, and accessories through online shop. Products include bikes from brands like Riese & Müller, Bombtrack, and accessories from Brooks, Big Agnes, and others.
3. Company fleet solutions and leasing: Offering company ebikes with services including individual diagnostics, setup, delivery, on-site training, maintenance and repair. Leasing programs with 12-36 month terms.
4. Funded trials through programs: Deploying turnkey customized and funded trials through programs like Marguerite, company bikes, and parking charter.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

2R Aventure sells bicycles, bikepacking and camping equipment, and cycling accessories through its online storefront, while providing sustainable mobility consulting and corporate fleet services (diagnostics, cargo bike trials, e-bike deployment, and long-term leasing) to businesses and public institutions across France. The offering blends consumer e-commerce with B2B advisory work on employer mobility plans and real-life experimentation programs.

Product overview

2R Aventure operates as a combined e-commerce retailer and mobility consultancy. The product portfolio consists of two main pillars: (1) Physical products including bicycles (electric bikes, cargo bikes, folding bikes, gravel bikes), outdoor/camping equipment (tents, sleeping pads), and cycling accessories (bags, panniers, child bike accessories), with brands such as Riese & Müller, Birdy, Bombtrack, Big Agnes, Brooks England, VAUDE, and Cabaniste; and (2) Professional services including mobility consulting for employers, cargo bike trial programs, company e-bike fleet deployment, employee engagement workshops, and leasing solutions (V'Lease) through programs like Programme Marguerite. The company serves individuals, businesses, and public institutions in Northern France seeking sustainable mobility solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Birdy (compact folding bike) A compact folding electric bike designed for urban commuting and multimodal transportation, with a folding design for easy storage and transport.
• Bombtrack Arise Tour A touring gravel bike built for adventure and mixed-terrain riding, designed for durability and long-distance travel.
• Bombtrack Beyond Plus Midtail A midtail cargo bike designed for transporting loads while maintaining maneuverability, suitable for urban logistics and family use.
• Riese & Müller Superdelite5 A high-performance electric bike with Bosch Dual Battery technology, ABS safety system, and an optional 45 km/h speedbike configuration, designed for long-distance commuting and premium urban mobility.
• Big Agnes Tiger Wall UL Bikepack (tent) An ultralight two-person tent designed for bikepacking, featuring lightweight materials and compact packing size for adventure cycling.
• Big Agnes Rapide SL double sleeping pad A double insulated sleeping pad designed for camping and outdoor use, providing comfort and insulation from the ground.
• Brooks Scape Handlebar Case A handlebar-mounted bikepacking bag from Brooks England, providing waterproof storage for cycling essentials and gear.
• Cabaniste Caba-roule child bike bag A child-specific bike bag designed to attach to children's bikes, allowing kids to carry their belongings while riding.
• Carrie2 cargo bike A cargo bike designed for transporting children and cargo, offering practical urban family mobility solutions.
• Riese & Müller Charger5 e-bike A Riese & Müller electric bike model with a versatile design suitable for daily commuting and longer recreational rides.
• Riese & Müller Load5 longtail cargo bike A longtail cargo bike from Riese & Müller designed for heavy-duty cargo transport, ideal for commercial deliveries and family use.
• Riese & Müller Packster2 70 cargo bike A front-loader cargo bike designed for transporting children and goods, featuring a front box design for visibility and interaction.
• VAUDE Proof Transformer 2in1 backpack / pannier A convertible backpack and pannier bag that transforms from a pannier for cycling to a backpack for carrying, featuring waterproof construction.
• Mobility Consulting Services (Plan de Mobilité Employeur) Usage diagnostics analyzing employee commute patterns, transition planning for mobility strategies, and impact evaluation measuring CO2 reduction, cost savings, and employee satisfaction, delivered to businesses and public institutions.
• Cargo Bike Trial / Test & Deployment Programs Turnkey cargo bike trial programs allowing organizations to test different models under real working conditions, including fleet transition support and employee pilot programs.
• Company E-Bike Fleet Solutions Comprehensive e-bike fleet deployment for businesses including individual diagnostics, setup, delivery, on-site training, maintenance and repair, and second-life solutions for employees.
• Engagement & Training Programs Workshops and awareness sessions for employee discovery, co-construction and customization of mobility plans including financial incentives such as company bikes and sustainable mobility allowances.
• V'Lease Leasing Solutions (bike LLD) Long-term leasing options (location longue durée / LLD) with services including insurance, maintenance, and flexible duration options (12-36 months) for employer-provided bikes.
• Calculateur Coût Vélo (bike cost calculator) A cost calculator tool that estimates the real cost of a bike over time, including fiscal and social optimizations, to help companies and employees understand the economic impact of cycling mobility.

Quantifiable outcome

• 4% modal shift from nudges and sustainable mobility programs
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Programme MargueritecoreStrategic or Co-development PartnerProgram partner for testing new mobility solutions, particularly around cargo bikes. Through this program, 2R Aventure helps businesses and professionals experiment with sustainable mobility solutions with potential funding support.
• Tous à BicloucoreStrategic or Co-development PartnerCollective federating business leaders committed to cycling in the Lille metropolitan area. Organizes inspiring events for directors and an annual public event. 2R Aventure participates in this collective as part of their community ecosystem approach.
• Booster PMEminorStrategic or Co-development PartnerRegional program through which funded solutions and trials are made available to businesses, small companies, and public projects.
• Employer Pro Vélo LabelminorImplementation/ SI/ Consulting Partner2R Aventure helps companies advance toward this employer bike label, which provides a structured framework requiring designation of a mobility referent, usage analysis, action implementation, and team communication.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tern: Cargo and folding bike manufacturer with global distribution. Comparable to 2R Aventure's cargo bike and urban utility cycling focus, though as a brand/manufacturer rather than retailer.
• Urban Arrow: Dutch cargo bike manufacturer specializing in family and commercial e-cargo bikes. Comparable for cargo bike focus, though operating as manufacturer rather than retailer/consultant.
• Zoomo: E-bike leasing platform focused on last-mile delivery fleets. Comparable to 2R Aventure's V'Lease cargo bike leasing offering for commercial users.
• Cyclable: French network of independent bike retailers offering e-bikes, cargo bikes, repair services, and corporate mobility services. Closely comparable to 2R Aventure's hybrid bike retail plus B2B services model in France.
• Swapfiets: Bike subscription service offering monthly subscriptions with maintenance included. Directly comparable to 2R Aventure's V'Lease subscription model for bike-as-a-service.
• Bouticycle: Cooperative network of independent bicycle retailers in France offering bikes, accessories, and maintenance services. Comparable to 2R Aventure for the physical retail plus service approach.

Emerging players

• Cowboy: Belgian connected e-bike brand with direct-to-consumer sales. Comparable for premium urban e-bike focus, though pure D2C without consulting or leasing layers.
• Angell: French connected e-bike brand with D2C model. Comparable for French premium e-bike retail focus, but lacks the mobility consulting and B2B services of 2R Aventure.
• Wibio: French premium urban e-bike brand (formerly Carbone Grow). Comparable for French premium e-bike focus but without consulting or fleet services.

Broad incumbents

• Decathlon: Global sporting goods retailer with extensive bike range and a strong e-bike offering. Comparable to 2R Aventure's retail function at vastly larger scale, but without mobility consulting specialization.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/2RAventurelofficiel
• Facebookfacebook.com/2raventures
• LinkedInlinkedin.com/company/2r-aventure
• Instagraminstagram.com/2raventure

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2r aventure