FRAMING BY DESIGN OF PENSACOLA, INC.

What FRAMING BY DESIGN OF PENSACOLA, INC. does

Framing By Design of Pensacola, Inc. is a locally owned and operated custom picture framing company based in Pensacola, Florida, established more than two decades ago. The company operates from a single showroom at 4718 North W Street and serves residential consumers, local businesses, and military members across Northwest Florida and South Alabama. Its core offerings include custom framing for photographs, artwork, and three-dimensional objects; picture frame retail from an inventory of over 1,000 frames sourced from brands such as Larson-Juhl, Roma, Nielsen Bainbridge, Tru Vue, and Crescent Mat Board; shadow boxes and flag boxes for memorabilia; and specialized military award framing. Wholesale and commercial framing services extend the model to B2B clients, with the Art Museum of Pensacola cited as a notable customer.

The business is built around craftsmanship and trade credentials rather than technology differentiation. Staff includes certified picture framers holding the highest standing in the Professional Picture Framers Association, supported by over 100 years of combined industry experience. Production uses a computerized mat cutter for precise mat work, and the company holds BBB accreditation plus multiple consecutive Best of the Coast awards. Revenue is generated through one-time, project-based custom framing jobs and retail frame sales at competitive but undisclosed prices, with quotes tailored to customer budgets and after-hours appointments available. The go-to-market is primarily direct-to-consumer via showroom walk-ins, phone (850-432-5519), and a basic website with a contact form; there is no e-commerce storefront, mobile app, public API, or third-party platform integration.

Operationally, the company is small (1-10 employees), privately held, independently owned with no parent company, subsidiaries, institutional investment, or disclosed funding history. It is not actively hiring at scale, has not made acquisitions, and has no disclosed M&A or geographic expansion plans. Its scale is bounded by the single-showroom retail model and the regional trade area, making it a stable, locally embedded craft-services business rather than a scaling enterprise.

Name

FRAMING BY DESIGN OF PENSACOLA, INC.

Legal name

Framing By Design of Pensacola Inc.

Website

https://framingbydesignpensacola.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Framing By Design of Pensacola, Inc. is a locally owned custom framing company in Pensacola, Florida, offering picture frames, custom framing, shadow boxes, and military award framing to residential, commercial, and military customers across Northwest Florida and South Alabama from a single showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Framing Services: One-time custom framing services for photographs, artwork, documents, and three-dimensional objects. Customers work with designers to create tailored frames and shadow boxes.
2. Picture Frame Sales: Retail sale of picture frames from a showroom inventory of over a thousand frames. Includes specialty frames, hand carved mats, hand painted mats, and framing supplies.
3. Wholesale and Commercial Framing: B2B framing solutions for businesses and commercial picture framing needs.
4. Shadow Box Sales: Sale of shadow boxes for displaying sports awards, military memorabilia, antiques, and keepsakes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Framing By Design of Pensacola, Inc. provides custom picture framing services and sells picture frames, shadow boxes, flag boxes, and conservation frames from a retail showroom in Pensacola, FL. The company serves both residential customers (photographs, artwork, memorabilia, military awards) and commercial clients (businesses, museums) with bespoke framing design consultations and computerized mat cutting. They also offer wholesale framing solutions and DIY framing supplies.

Product overview

Framing By Design of Pensacola, Inc. is a custom picture framing company offering a unified suite of framing services and products. The core offerings include Picture Frames (a selection of over a thousand frames with specialty options like hand carved mats and photo collages), Custom Framing (bespoke framing for flat and 3D items), Shadow Boxes (enclosed display cases), and Military Award Framing (specialized framing for military honors). The company also provides Wholesale Framing and Commercial Picture Framing services for business clients. Supporting these services are accessory products including Flag Boxes, Conservation/Preservation Frames, and Framing Supplies (glass, mat board, foam core). The company operates a showroom-based retail model with an emphasis on personalized design services and certified craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Framing Bespoke custom framing services for photographs, posters, documents, and three-dimensional objects, tailored to customer specifications and interior aesthetics.
• Picture Frames Massive selection of over a thousand picture frames available in the showroom, including specialty frames, hand carved mats, hand painted mats, French lines, and photo collages from top industry brands.
• Shadow Boxes Glass-front enclosed cases in various shapes and sizes for displaying thematic groupings of personal significance such as sports awards, military memorabilia, and antiques.
• Military Award Framing Specialized custom framing services for military awards, honors, and memorabilia, with customizable options to display accomplishments in homes or offices.
• Commercial Picture Framing Commercial picture framing services for businesses, including solutions for the Art Museum of Pensacola and other professional clients.
• Wholesale Framing Wholesale framing solutions for businesses and commercial clients in the Pensacola area.
• Flag Boxes Specialized cases for displaying and preserving flags, commonly used for military and ceremonial flags.
• Conservation and Preservation Frames Frames designed with archival-quality materials to preserve and protect valuable artwork, photographs, and documents.
• Framing Supplies Framing supplies including glass, mat board, foam core, and other materials for DIY framing projects.

Quantifiable outcome

• Serving the local community for more than two decades
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Larson-JuhlcoreOthersFrame supplier brand carried in inventory. Larson-Juhl is a leading manufacturer of high-quality picture frames and mouldings.
• RomacoreOthersFrame supplier brand carried in inventory for picture frame products.
• Nielsen BainbridgecoreOthersFrame and mat board supplier brand carried in inventory.
• Tru VueminorOthersGlass and acrylic supplier for framing supplies.
• Crescent Mat BoardcoreOthersMat board supplier brand carried in inventory.
• BBB Accredited BusinessminorOthersBBB accreditation providing business legitimacy and consumer trust verification.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• West Elm: Modern home furnishings retailer offering curated picture frames and gallery wall solutions as part of broader home decor assortment. Adjacent competitor in the home decor framing segment with strong brand and design positioning.
• Hobby Lobby: National arts, crafts, and home decor retailer offering in-store custom framing departments across hundreds of locations. Competes with Framing By Design on price-sensitive framing and DIY materials at much larger scale.
• Pottery Barn: National home furnishings retailer selling decorative picture frames and gallery wall products alongside furniture and home decor. Indirect competitor in home decor framing but lacks custom services comparable to Framing By Design.
• Michaels Companies: National arts, crafts, and home decor retail chain offering in-store custom framing services alongside DIY frame inventory. Broad incumbent with overlapping custom framing capability but lower specialization and craftsmanship positioning.

Emerging players

• Artifact Uprising: Premium photo print and framing brand specializing in archival-quality photo books, prints, and framed pieces. Overlaps with Framing By Design's preservation/conservation framing offerings and serves a similar gift-and-keepsake customer.

Direct peers

• Framebridge: Online-first custom picture framing company offering made-to-order framing, shadow boxes, and specialty services delivered nationwide. Direct competitor in the custom framing category, differentiated by digital-only model vs. Framing By Design's showroom-based approach.
• Level Frames: Online custom framing startup focused on quality frames with modern design sensibility and competitive pricing. Targets the same residential artwork and photo framing customer but bypasses showroom retail entirely.
• Simply Framed: Direct-to-consumer custom framing brand offering online design tools and shipped-to-door framing services. Competes on convenience and curated aesthetics, serving the same residential custom framing use case as Framing By Design.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/framing-by-design-of-pensacola-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRAMING BY DESIGN OF PENSACOLA, INC.