What Performance Footing does

Performance Footing is a privately held equestrian arena products company headquartered in Scottsdale, Arizona, that designs, sells, and ships specialty footing additives, ground stabilization systems, grooming equipment, and facility products globally. Its core technology is the ArenaSpec modular footing system, which combines three engineered plant-based components — FIBR (traction fiber), FLEX (cushion and shock absorption), and LOCK (moisture retention and dust control) — prescribed via an AI-assisted diagnostic process that incorporates human expert review and optional lab-grade ASTM C136 sand sieve analysis. Custom blends are tuned to each arena's sand gradation, discipline (dressage, hunter/jumper, reining, barrel racing, western, eventing, polo, multi-use, driving, racing, dog agility), and climate conditions. All ArenaSpec components are 100% plant-based with zero microplastics, positioning the company against synthetic competitors using tire crumb rubber (SBR) or polymer fibers.

The product portfolio spans four categories: arena footing additives (FLEX, Levitare, FoamFooting, EcoStride, Dust Halt); ground stabilization (BaseCore HD geocell, geotextile fabric, PaveCore permeable pavers); maintenance equipment (Conterra-manufactured arena groomers and SprinklAir automated sprinklers); and facility products (StallCushion orthopedic mattresses, rubber pavers, Healix equine laser therapy). Pricing is per-unit with automatic volume discounts at checkout; custom ArenaSpec blends are quote-based following a free assessment. Distribution combines direct-to-consumer e-commerce, phone sales (877-835-0878), Quick Quote forms, and an indirect Ground Shapers builder referral network. Customers include individual horse owners, lesson barns, training facilities, riding academies, university equestrian programs (Stephens College, The Thacher School), and major competition venues (Palm Beach International Equestrian Center). The company is privately financed with no disclosed funding rounds, parent entity, or management team details available in source data.

Name

Performance Footing

Legal name

Performance Footing

Website

https://performancefooting.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Performance Footing designs and sells modular plant-based equestrian arena footing systems, ground stabilization products, grooming equipment, and facility products globally, serving dressage, hunter/jumper, reining, barrel racing, and other equestrian disciplines through direct e-commerce, phone sales, and a builder referral network.

Ownership category

akta.pro rank

Product category

Equestrian Arena Footing

NAICS

Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industry

Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI)

Keywords

• Equestrian arena footing
• Horse arena additives
• Arena dust control
• Arena ground stabilization
• Equestrian facility products

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Arena Footing Additives & Systems: Primary revenue stream from proprietary footing additives and systems including FLEX ($69/bag), Levitare ($69/bag), FoamFooting ($79), EcoStride ($68), FIBR, LOCK, and ArenaSpec custom blends. Products are sold per bag with minimum order quantities (FLEX: 20 bags minimum). Revenue is transactional and reorder-driven based on arena maintenance cycles.
2. Ground Stabilization Products: BaseCore HD and Standard geocell products ($79-$99+ per panel), geotextile fabric ($84-$899), PaveCore eco pavers ($449-$1,999), rubber pavers ($1.49-$1.04 per unit at bulk), steel edging, BaseClips, BaseCaps. Unit pricing with automatic volume discounts at bulk quantities.
3. Arena Equipment & Maintenance: Arena drags and groomers including Arena Drag ($1,145), Arena Dragster ($2,995), Arena Rake ($4,295), Arena Max ($5,995), Equi Groomer QDX ($5,495), Synergy Arena Drag ($4,995). Drag accessories including replacement tines, Profiler Bars, Reclaimer Bars, Water Kits. SprinklAir automated sprinkler system ($719).
4. Facility Products: Stall Mattress/stallCushion orthopedic horse beds ($429-$529 per mattress with volume discounts down to $429 at 16+ units). Healix Laser equine therapy device ($2,495 per unit). Dust Halt dust control treatment ($399 per 22lb bucket covering up to 22,000 sq ft).
5. Diagnostic Services: Free ArenaSpec assessment providing honest diagnosis of footing problems, simple fixes (watering, dragging adjustments), and sand guidance. Optional paid Sand Analysis Kit ($79 beta pricing, $349 standard) for lab-grade sieve analysis with zone-by-zone comparison and adjusted blend recommendations. Revenue from diagnostic services is minimal relative to product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Performance Footing designs, manufactures, and sells a modular arena footing ecosystem built around the ArenaSpec™ FIBR·FLEX·LOCK system, complemented by standalone footing additives (Levitare, FoamFooting, EcoStride, Dust Halt), ground stabilization products (BaseCore geocell, geotextile, PaveCore pavers), maintenance equipment (Conterra-built arena groomers, SprinklAir sprinklers), and facility products (rubber pavers, StallCushion mattresses, Healix equine laser). All products are sold direct-to-customer through an e-commerce storefront with volume discounts and a free diagnostic assessment funnel, shipped globally.

Product overview

Performance Footing offers a modular arena footing ecosystem centered on the ArenaSpec system, which combines three engineered components—FIBR (plant-based traction fiber), FLEX (bio-based cushion), and LOCK (plant-based moisture retention)—mixed to ratios specific to each discipline, sand type, and climate. Standalone footing additives include Levitare (Bluesign-certified elastomer blend), FoamFooting (repurposed foam), Dust Halt (eco-gel dust suppression), and EcoStride. Ground stabilization products include BaseCore HD geocell, geotextile fabric, and PaveCore permeable pavers. Maintenance equipment encompasses Conterra-built arena groomers (Arena Drag, Arena Dragster, Arena Rake, Arena Max, Equi Groomer) and SprinklAir automated irrigation. Facility products include interlocking rubber pavers, StallCushion orthopedic stall mattresses, and Healix equine laser therapy. The company serves equestrian disciplines including Dressage, Hunter/Jumper, Eventing, Reining, Barrel Racing, Western, Polo, Multi-Use, Driving, Racing, and Dog Agility.

Differentiator

Problem solved

Functional benefit

Brands

• ArenaSpec: Custom footing system combining FIBR, FLEX, and LOCK components for dust-free, almost waterless arena surfaces.
• FLEX
• LOCK
• FIBR
• FoamFooting
• Levitare
• BaseCore
• PaveCore
• DustHalt
• SprinklAir
• Healix Laser
• StallCushion
• Arena Dragster
• Arena Max
• Equi Groomer QDX

Products and services

• ArenaSpec Custom Footing System Custom-diagnosed modular arena footing system prescribing FIBR, FLEX, and LOCK ratios matched to a specific arena's discipline, sand type, and climate conditions for dressage, hunter/jumper, reining, barrel racing, western, eventing, polo, and multi-use facilities.
• FIBR Plant-Based Traction Fiber 100% plant-based structural fiber that creates a mechanical binding matrix in arena sand, providing traction and shear strength for confident push-off, turning, and stability through collected work. Sold as a standalone ArenaSpec component.
• FLEX Bio-Based Cushioning Module Bio-based cushion and shock absorption component that protects horse joints on landing, softens impact, and returns energy through the stride; available in three product options. Sold as a standalone ArenaSpec component.
• LOCK Plant-Based Moisture & Dust Control Liquid Plant-based liquid concentrate that coats sand particles to retain moisture and bind dust, dramatically reducing or eliminating arena watering requirements while keeping surface consistency between waterings. Sold as a standalone ArenaSpec component.
• Levitare Footing Additive Premium engineered elastomer additive blending plant-based rubbers with performance fibers for cushioning, grip, and dust reduction across all equestrian disciplines; Bluesign approved for environmental responsibility.
• FoamFooting Arena Additive Foam-cushioned arena additive made from repurposed closed-cell foam for shock absorption and dust control, designed for easy installation and reduced watering requirements.
• Dust Halt Eco-Gel Dust Control Eco-gel dust suppression treatment using negative-charge technology to pull airborne dust back to the surface, pet-friendly, non-corrosive, indoor/outdoor compatible, and reduces watering by up to 50%.
• EcoStride Eco-Friendly Footing Additive Bagged eco-friendly footing additive for arena surfaces.
• BaseCore HD Geocell Ground Stabilization Perforated-wall virgin UV-stable HDPE geocell in Standard and HD grades (2-6 inch depths) that confines compacted aggregate into a rigid, load-spreading mat for arenas, paddocks, and driveways.
• Non-Woven Geotextile Fabric Needle-punched polypropylene non-woven fabric that separates native soil from stone base, drains freely at 62 gal/min/sf while blocking fines from pumping into the stone layer, mitigating frost heave.
• PaveCore Permeable HDPE Pavers 100% permeable HDPE interlocking paver system made from recycled HDPE for grass and gravel stabilization with approximately 18.5 tons per square foot load-bearing capacity.
• Conterra Arena Groomers Line Line of arena grooming equipment including Arena Drag, Arena Dragster, Arena Rake, Arena Max, Equi Groomer QDX, and Synergy Arena Drag, built by Conterra with drag accessories (Profiler Bars, Reclaimer Bars, Water Kits, replacement tines).
• SprinklAir Automated Arena Sprinkler Automatic self-retracting arena sprinkler system that travels across the arena under water pressure, applies even coverage, and retracts automatically, reducing water use by up to 50% versus traditional sprinklers.
• Interlocking Rubber Pavers Interlocking dog-bone rubber bricks for barn aisles, grooming stalls, wash racks, and walkways; slip-resistant, shock-absorbing, with 15-20+ year service life and bulk pricing auto-applied.
• StallCushion Orthopedic Stall Mattress Orthopedic foam-core horse bed with closed-cell foam sealed between vulcanized rubber layers, designed to provide REM sleep opportunity, reduce hock sores, and cut bedding use by up to 75%; 6ft x 4ft size with 20+ year lifespan.
• Healix Equine Laser Therapy Device Professional equine cold and pulse laser therapy device with 4 wavelengths (905nm, 850nm, 635nm, 470nm), 12 pre-set programs, continuous-wave and pulse modes, and adjustable 4-60 minute treatment times for veterinary rehab use.
• ArenaSpec Sand Analysis Kit Lab-grade sand sieve analysis kit with ASTM C136 sieve analysis and zone-by-zone comparison of arena sand, paired with adjusted blend recommendations to complement the sand's strengths and compensate for its weaknesses.

Quantifiable outcome

• Dust reduction up to 50% vs. untreated sand
• +8 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• ConterracoreTechnology or IntegrationConterra manufactures arena drags and groomers sold through Performance Footing. Products include Arena Drag, Arena Dragster, Arena Rake, Arena Max, Equi Groomer QDX, and Synergy Arena Drag. 30+ years of North American manufacturing with continuous design improvement based on real-world testing and customer feedback. Drag accessories (Profiler Bars, Reclaimer Bars, Water Kits, replacement tines) are designed for Conterra equipment compatibility.
• Ground Shapers (Arena Builder Network)coreChannel Partner/ Reseller/ DistributorIndependent arena builder referral network. Performance Footing is not an installer but refers customers to vetted independent builders who contract directly with the customer. Builders spec every layer of high-performance arenas using Performance Footing products. Request a Builder Introduction available through the Horse Arena Builder Network page.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Linear Rubber Products: Manufacturer of recycled rubber arena footing, mats, and pavers for equestrian facilities. Comparable product set in ground stabilization and rubber-based footing solutions.
• Premier Equestrian: Long-standing US retailer and installer of arena footing, dust control, and arena accessories across multiple equestrian disciplines. Competes with Performance Footing across both footing products and arena construction services.
• GGT Footing: Established arena footing brand widely used in dressage and hunter/jumper arenas. Performance Footing's customer testimonial explicitly cites GGT as the previous preferred footing, confirming it as the most direct head-to-head competitor in textile/footing additives.
• Cushion Ride Footing: Specialist in cushion/rubber-blend arena footing for hunter/jumper and dressage disciplines. Directly comparable as an engineered footing system targeting the same equestrian customer base.
• Conterra Inc. Manufacturer of arena drags and groomers (Arena Drag, Arena Dragster, Arena Rake, Arena Max, Equi Groomer) that Performance Footing resells. Functions as both a partner and adjacent competitor in equestrian arena maintenance equipment.

Broad incumbents

• SmartPak Equine: Large multi-category equestrian retailer selling supplements, gear, and stable supplies. Adjacent in equestrian e-commerce but does not specialize in arena footing — represents a potential platform competitor if it expands into facility products.
• Dover Saddlery: Major multi-channel equestrian retailer (owned by PetSmart) selling riding apparel, tack, and stable supplies. Operates in equestrian e-commerce at scale but does not focus on arena footing — a potential adjacent expansion vector.

Others

• Classic Equine Equipment: Manufacturer of horse stalls, barn doors, and stable equipment. Comparable in serving equestrian facility owners but focused on barn infrastructure rather than arena footing — a complementary ecosystem participant.
• Ritchie Industries: Long-established manufacturer of automatic horse waterers and barn equipment. Serves the same equestrian facility owner demographic and could be a relevant cross-sell or partnership counterpart.

Emerging players

• Footing First Equestrian: Specialty retailer of arena footing products and installation services for equestrian facilities. Smaller footprint than Performance Footing but operates in the same niche with overlapping product offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Footing