Esp Sales
ESP Sales is a San Jose-based e-commerce distributor of specialty cleaning, restoration, sealing, and polishing products for stone, masonry, tile, glass, and stainless steel surfaces, serving professional restoration contractors, stone fabricators, and homeowners nationwide.
- Company typePrivate
- Founded-
- HeadquartersSan Jose, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Esp Sales does
ESP Sales is a privately held, single-location e-commerce distributor based in San Jose, California, operating under the legal name ESP Sales and owned by David Bonasera. The company sells cleaning, restoration, sealing, polishing, and maintenance products for stone, masonry, tile, glass, and stainless steel surfaces through its espsales.net storefront. Its portfolio aggregates more than ten third-party specialty brands, including Better Bio Solutions, Bonstone, D/2 Biological Solution, Diamond Vantage, Dr. Fred's Innovative Solutions, Faber, MB Stone Care, MORE Surface Care, Stone Pro, and Stain Eraser, alongside its own ESPS brand. The company also distributes niche professional systems such as the patent-pending Steve's Polishing Pro System and the Dr. Fred's three-reagent stain removal kit paired with the Stain Care PRO instructional app.
The underlying technology stack is not software-driven; it consists of chemical formulations for surface care, including biodegradable and EPA-certified cleaners, low-VOC sealers, diamond-impregnated polishing pads, and proprietary polishing powder blends. Distribution is exclusively direct-to-customer via the company's own e-commerce platform, with quick order processing, fast shipping, and a 30-day free-return policy. The company maintains industry affiliations including a Natural Stone Institute membership badge and an exclusive Ceramic Tile Institute of America endorsement for the Better Bio Gentle Giant product.
Revenue is generated entirely through transactional product sales at unit prices ranging from under $20 for basic cleaners to over $700 for professional restoration kits. The customer base is split between professional stone restoration contractors and stone fabricators (B2B) and individual homeowners with natural stone surfaces (B2C). Marketing relies on the company website, Facebook, YouTube, LinkedIn, and a monthly email newsletter. ESP Sales has no disclosed funding rounds, no parent company, no M&A activity, and operates with a headcount of 1-10 employees.
Esp Sales firmographics
Firmographics- Name
- Esp Sales
- Legal name
- ESP Sales
- Website
- https://espsales.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ESP Sales is a San Jose-based e-commerce distributor of specialty cleaning, restoration, sealing, and polishing products for stone, masonry, tile, glass, and stainless steel surfaces, serving professional restoration contractors, stone fabricators, and homeowners nationwide.
- Ownership category
- akta.pro rank
Esp Sales industry classification
Industry- Product category
- Stone and Surface Care Products
- akta.pro industry
- Specialty Retail Omnichannel (Books, Office, Toys, Hobby)
Keywords
Where Esp Sales is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Esp Sales business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer and direct-to-professional sales of stone care, cleaning, restoration, and maintenance products through the espsales.net online store. Products include daily cleaners, heavy duty cleaners, sealers, polishers, adhesives, repair kits, and restoration equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products under $25 |
| Unit Pricing | Pay-as-you-go | Mid-range professional products $25-$100 |
| Unit Pricing | Pay-as-you-go | Professional restoration kits $100-$500 |
Distribution channels1 record
Marketing channels5 records
Esp Sales product offering
Product offeringCore offering
ESP Sales is a specialty e-commerce distributor of environmentally safe cleaning, restoration, sealing, polishing, stain-removal, and adhesive products for natural stone, tile, glass, masonry, concrete, and stainless steel surfaces. The company curates and sells a multi-brand catalog (Better Bio, Bonstone, D/2, Diamond Vantage, Dr. Fred's, Faber, MB Stone Care, MORE Surface Care, Stone Pro) plus its own ESPS brand, serving professional restoration contractors, stone fabricators, and homeowners.
Product overview
ESP Sales is a distributor of environmentally safe stone, masonry, tile, glass, and stainless steel cleaning and restoration products. The company offers a diverse portfolio organized by multiple sub-brands including Better Bio Solutions (bio-based cleaners), Bonstone (adhesives and repair), D/2 Biological Solution (biological stain removal), Diamond Vantage (diamond abrasives), Dr. Fred's Innovative Solutions (professional stain management), Faber (professional stone care), MB Stone Care (comprehensive stone care), MORE Surface Care (water-based low-VOC products), Stone Pro (professional systems), and Stain Eraser. The product lineup includes daily cleaners, heavy-duty cleaners and strippers, polishing powders and creams, sealers and color enhancers, stain management products, repair kits, adhesives, and restoration systems. ESP Sales serves both professional restoration contractors and homeowners with products for marble, granite, limestone, travertine, slate, porcelain, ceramic tile, concrete, and other natural stone surfaces.
Differentiator
Problem solved
Functional benefit
Products and services
- D/2 Biological Solution Biodegradable liquid stain remover for biological stains (mold, algae, mildew, lichens, and air pollutants) on marble, granite, limestone, brownstone, travertine, masonry, terra cotta, concrete, stucco, wood, monuments, sculpture, and headstones.
- Better Bio Problem Solved Bio-safe, biodegradable, concentrated industrial-strength cleaner for granite, marble, and limestone; non-fuming, non-corrosive, and non-combustible; field tested by tile and stone restoration experts for bath, shower, and heavy-duty cleaning.
- Glass Plus Metal Non-acidic cleaner that restores and shines windows, showers, boats, and windshields; safe on glass, natural tiles, fiberglass, most stones, and metals.
- Invisible Squeegee Polymer-based surface protection product that creates an invisible barrier on shower doors to inhibit soap film build-up.
- MB-20 Stone Granite Polishing Cream Professional-grade polishing compound with proprietary blend of abrasives and polishing agents for granite and engineered stone; improves gloss surfaces 20–30% over original factory finish.
- Ultimate Stain Removal Kit (Dr. Fred's three-reagent system) Comprehensive professional stain removal kit including three chemical reagents (#1 organic stains, #2 inorganic stains, #3 metal stains) plus a 90-day subscription to the Stain Care PRO app with step-by-step instructions for stain management on stone and hard surfaces.
- GT-1 Green Thing EPA-Certified Multisurface Cleaner EPA-certified green, pH-neutral multisurface cleaner formulated for honed and polished marble, limestone, travertine, granite, slate, ceramic, porcelain tiles, Corian, laminate, and painted surfaces.
- Concrobium Mold Stain Remover EPA-registered botanically derived bactericide, virucide, and fungicide for one-step hospital-grade disinfection and cleaning of mold stains on stone and architectural surfaces.
- Engineered Stone Restoration Kit (Steve's Polishing Pro System) Professional restoration kit for engineered stone combining proprietary powder blends with leather polishing pads, velvet touch pads, and various grit polishing compounds.
- Natural Stone Restoration Kit (Steve's Polishing Pro System) Professional restoration kit for natural stone using leather polishing pads and multiple grit polishing compounds (6000, 8000, 14000) to achieve a mirror-like shine.
- Porcelain Restoration Kit System for removing light scratches, films, residues, and transfer marks on polished porcelain, Dekton, Neolith, and other highly polished porcelain surfaces.
- Stone Pro ZOOM Diamond Impregnated Pads Diamond floor pads infused with millions of micro-diamonds for cleaning, light restoration, and maintenance of marble, travertine, limestone, terrazzo, and polished concrete; available in grits 200–11000.
- MB-5 Marble, Granite and More Spray Cleaner pH-neutral daily spray cleaner designed for natural stone surfaces including marble, limestone, travertine, slate, granites, porcelain, and ceramic tile.
- MORE Stone Sealer Water-based penetrating sealer designed to create an invisible barrier against oil- and water-based stains without changing the look of stone; part of MORE Surface Care's water-based line that reduces VOC emissions by up to 90% versus solvent-based products.
- Touchstone Glacier Color Epoxy Kit (Bonstone) UV-stable, non-yellowing two-part structural adhesive for light-colored marbles, granite, quartz, and engineered stone; includes multiple color options and is suitable for exterior and interior bonding and repair applications.
Quantifiable outcome
- Improve granite and engineered stone gloss surfaces by 20-30% from original factory finish with MB-20 Stone Granite Polishing Cream
- +2 more outcomes
Companies that use Esp Sales
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Esp Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Esp Sales partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Better Bio SolutionscoreESP Sales is an authorized distributor of Better Bio Solutions products including Gentle Giant, 7 n One, Problem Solved, and stainless steel cleaners. Better Bio is committed to providing bio-based products that are economical, safe, easy to use, and environmentally friendly.
- MB Stone CarecoreDistributor of MB Stone Care products including MB-20 granite polishing cream, MB-5 spray cleaner, soap film removers, and stain removal products. Industry-leading stone care manufacturer.
- Stone ProcoreAuthorized distributor of Stone Pro products including Crystal Clean, Formula 51, ZOOM diamond pads, and restoration kits. Professional stone care products.
- D/2 Biological SolutioncoreDistributor of D/2 Biological Solution, a biodegradable liquid that removes stains from mold, algae, mildew, lichens and air pollutants on stone and architectural surfaces.
- BonstonecoreDistributor of Bonstone adhesive products including Touchstone Glacier epoxy, Duropoxi SC, Express II flowing epoxy, and granite/marble repair kits for stone fabrication.
- Dr. Fred's Innovative SolutionscoreDistributor of Dr. Fred's stain removal reagents and solutions including the Ultimate Stain Removal Kit with companion Stain Care PRO app and eLearning courses.
- MORE Surface CarecoreDistributor of MORE Surface Care water-based stone, tile, and grout cleaning and sealing products including Premium Stone Sealer, Stone Enhancer, and grout sealers.
- Diamond VantagecoreDistributor of Diamond Vantage diamond abrasives, core bits, and cutting tools for stone fabrication and restoration.
- FaberminorDistributor of Faber surface care products including Hidro Protector sealer, Limestone Densifier, and restoration products for natural stone.
- Steve's Polishing Pro SystemscoreDistributor of Steve's Polishing Pro Systems patent-pending stone polishing kits including Natural Stone Restoration Kit, Engineered Stone Restoration Kit, and satin finish systems.
- ConcorbiumminorDistributor of Concrobium botanical-based mold stain removers and Broad Spectrum Disinfectant for professional restoration contractors.
- Natural Stone InstituteminorESP Sales displays Natural Stone Institute badge indicating membership or affiliation with the leading stone industry trade organization.
- SurpHacesminorEndorsed by SurpHaces, linked to Dr. Fred's Stain Care PRO eLearning courses and SurpHaces eLearning Institute for professional training.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Esp Sales competitors and assessment
Company assessmentEmerging players
- Weiman: Specialty consumer cleaning brand offering surface-specific cleaners (granite, glass, cooktop, leather) sold through big-box retail — competes with ESP Sales' homeowner-facing daily cleaners and bath/shower care SKUs.
Broad incumbents
- Laticrete: Large established manufacturer of tile and stone installation systems, surface preparation, and care products serving the broader construction/professional market — overlaps with ESP Sales' Bonstone and surface protection categories but at much greater scale and breadth.
- Custom Building Products: Broad-line manufacturer of surface preparation, tile installation, grout, and care products including Aqua Mix — addresses the same stone/tile care use cases as ESP Sales but as part of a full installation portfolio.
Direct peers
- Faber Chimica: Italian stone care manufacturer selling sealers, densifiers, cleaners, and restoration products (including Hidro Protector and Limestone Densifier) — directly competing with ESP Sales' Faber sub-brand assortment.
- Stone Pro: Manufacturer and direct-to-consumer seller of stone care cleaners, polishers, crystallizers, and restoration systems including Crystal Clean, Formula 51, and ZOOM diamond pads — overlapping almost entirely with ESP Sales' Stone Pro product line and serving the same B2B/B2C audience.
- Miracle Sealants: Long-standing brand of penetrating sealers, cleaners, and surface care products for stone, tile, grout, and concrete, sold direct to pros and homeowners — a directly comparable specialty sealer/cleaner offering to ESP Sales' MORE and Faber lines.
- MB Stone Care: Manufacturer and direct seller of natural stone cleaners, sealers, polishers, and restoration kits (MB-5, MB-20, soap film removers) — directly competitive with ESP Sales' MB Stone Care catalog and serving professional contractors and homeowners through its own e-commerce site.
- Tenax USA: Manufacturer and direct seller of stone adhesives, sealers, polishing powders, and care products targeting fabricators and restoration professionals — overlapping with ESP Sales' Bonstone adhesive and Faber/MORE sealer categories.
- Aqua Mix (Custom Building Products): Established brand of stone and tile care sealers, cleaners, and problem solvers sold direct through its own site and big-box retail — competing with ESP Sales' cleaner/sealer offerings and addressing the same professional and DIY stone care use cases.
- Fila Solutions: Global surface care manufacturer selling stone, tile, and grout cleaners, sealers, and stain removal products direct through its own e-commerce — overlapping with ESP Sales' stain management and sealer categories for professional and consumer buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Esp Sales social profiles
Digital presenceEsp Sales compliance and trust
Trust signalCompliance3 records
Esp Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Esp Sales leadership team
Management profileNumber of profiles
Profiles1 record
Esp Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Esp Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Esp Sales
What does Esp Sales do?
ESP Sales is a specialty e-commerce distributor of environmentally safe cleaning, restoration, sealing, polishing, stain-removal, and adhesive products for natural stone, tile, glass, masonry, concrete, and stainless steel surfaces. The company curates and sells a multi-brand catalog (Better Bio, Bonstone, D/2, Diamond Vantage, Dr. Fred's, Faber, MB Stone Care, MORE Surface Care, Stone Pro) plus its own ESPS brand, serving professional restoration contractors, stone fabricators, and homeowners.
Is Esp Sales a public or private company?
Esp Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Esp Sales founded?
Esp Sales was founded in -1. It employs 1 to 10 people.
Where is Esp Sales based?
Esp Sales is headquartered in San Jose, United States, in the North America region.
How does Esp Sales make money?
One revenue line is on record: E-commerce Product Sales.
Who are Esp Sales's main competitors?
Weiman is listed as an emerging player. Broad incumbents are Laticrete and Custom Building Products. Direct peers are Faber Chimica, Stone Pro, Miracle Sealants, MB Stone Care, Tenax USA, Aqua Mix (Custom Building Products) and Fila Solutions.
Does Esp Sales have an API?
No public API is recorded for Esp Sales.
What industry is Esp Sales in?
Esp Sales's product category is Stone and Surface Care Products. Its primary akta.pro industry code is CRAFAEAI, Specialty Retail Omnichannel (Books, Office, Toys, Hobby).