Cat Energy BV
Cat Energy BV builds a mobile app, WiFi/LoRaWAN smart plugs, and switching hardware that automate Dutch residential and SME electricity use around hourly EPEX spot prices, monetizing via subscription tiers (€0-€29.99/month), hardware sales, and installation services.
- Company typePrivate
- Founded2022
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Cat Energy BV does
Cat Energy BV is a Netherlands-based private company, founded in 2022 and headquartered in Heenvliet, that has built a mobile application, WiFi and LoRaWAN smart plugs, and switching hardware designed to automate household and business electricity consumption in response to hourly dynamic energy prices on the Dutch EPEX spot market. The product works with any dynamic-tariff supplier and runs five named savings strategies — including peak shaving for heat pumps, cheapest-hour scheduling for EV charging, solar inverter shut-off during negative-price hours, and a Bespaar 30 strategy for refrigeration and air-conditioning loads — accessed through iOS and Android apps and complemented by an optional professional installation service.
The business operates a three-tier subscription model (Free for 1 device, Home at €14.99/month for up to 5 devices, Business at €29.99/month for unlimited devices with annual invoicing), supplemented by one-time hardware sales (WiFi plugs from €16.95, LoRaWAN plugs and industrial switches from €54.95, gateways at €124.95) and a €225 installation add-on. Distribution is direct-to-consumer via the catenergy.nl e-commerce site and the Apple App Store and Google Play, with a separate B2B inquiry form capturing company and consumption details for SME/enterprise quotes.
The company targets two primary customer segments: residential homeowners with dynamic energy contracts seeking to automate heat-pump, EV-charging, and solar-inverter control without switching providers, and SMEs and small enterprises (construction, horticulture, warehousing, manufacturing) with multiple high-consumption devices such as EV fleets, electric forklifts, heat pumps, and industrial refrigeration. Named enterprise customers include P. Vis Aannemingsbedrijf (forklift charging) and Dick Klok Cultuurtechniek BV (multi-facility energy optimization). With a team of 1-10 employees, no disclosed funding, and operations concentrated in the Netherlands, CatEnergy is an early-stage, bootstrapped niche player in the Dutch dynamic-tariff energy-management market.
Cat Energy BV firmographics
Firmographics- Name
- Cat Energy BV
- Legal name
- CatEnergy BV
- Website
- https://catenergy.nl
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cat Energy BV builds a mobile app, WiFi/LoRaWAN smart plugs, and switching hardware that automate Dutch residential and SME electricity use around hourly EPEX spot prices, monetizing via subscription tiers (€0-€29.99/month), hardware sales, and installation services.
- Ownership category
- akta.pro rank
Cat Energy BV industry classification
Industry- Product category
- Smart Energy Management
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA)
- akta.pro secondary industries
- EV Managed Charging as Demand Response (Residential, Fleet, Workplace) (EUAFAGAL), Utility & Grid Services Integration for EV Flexibility (DR/DERMS/SCADA Interfaces) (EUAFAMAF), EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV & Fleet Charging Equipment (AC/DC chargers, depot charging systems) (IMAGAHAF)
Keywords
Where Cat Energy BV is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Cat Energy BV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Software Subscription: Monthly or annual subscription fees for access to the CatEnergy mobile app with savings optimization features. Three tiers: Free (1 device), Home (5 devices at €14.99/month), and Business (unlimited devices at €29.99/month).
- Hardware Sales: One-time sales of smart plugs, switches, and kits. Includes WiFi smart plugs (€25.95-€39.50), LoRaWAN smart plugs and switches (€54.95-€59.95), EV charging packages (€44.59-€84.95), solar panel packages (€44.95-€84.95), and gateways (€124.95).
- Installation Services: Professional installation service for hardware at €225.00, available for both Home and Business customers. Includes setup and configuration in the app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - 1 device, WiFi switch, no monthly fee |
| Subscription | Monthly | Home subscription - 5 devices, WiFi switches, monthly billing |
| Subscription | Annual | Business subscription - unlimited devices, LoRaWAN switches, annual billing |
| Unit Pricing | Pay-as-you-go | WiFi Smart Plug (standard) |
| Unit Pricing | Pay-as-you-go | WiFi Smart Plug 3500W |
| Unit Pricing | Pay-as-you-go | WiFi Inbouwschakelaar (built-in switch) |
| Unit Pricing | Pay-as-you-go | Laadpaal Pakket (Home) |
| Unit Pricing | Pay-as-you-go | Zonnepanelen Pakket (Home) |
| Unit Pricing | Pay-as-you-go | LoRaWAN Gateway |
| Unit Pricing | Pay-as-you-go | LoRaWAN Stekker |
| Unit Pricing | Pay-as-you-go | Industriële LoRaWAN Contactschakelaar |
| Unit Pricing | Pay-as-you-go | Laadpaal Pakket (Business) |
| Unit Pricing | Pay-as-you-go | Zonnepanelen Pakket (Business) |
| Unit Pricing | Pay-as-you-go | Installatieservice |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cat Energy BV product offering
Product offeringCore offering
Cat Energy BV develops a mobile application, smart plugs, and switching hardware that automate electricity consumption based on dynamic (hourly) EPEX spot market prices. The platform schedules high-consumption devices such as heat pumps, EV chargers, solar inverters, refrigeration, and industrial equipment to run during the cheapest hours of the day, enabling Dutch households and businesses with dynamic energy contracts to save up to 40% on electricity costs without changing energy supplier.
Differentiator
Problem solved
Functional benefit
Products and services
- CatEnergy Mobile App
Quantifiable outcome
- Up to 40% savings on electricity costs through automated smart plug switching during cheapest hours without switching providers
- +4 more outcomes
Companies that use Cat Energy BV
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Cat Energy BV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Cat Energy BV partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cat Energy BV competitors and assessment
Company assessmentDirect peers
- Powerdale: Belgian manufacturer of smart energy devices and energy management software with hardware + SaaS model targeting commercial and industrial customers. Comparable mix of proprietary smart switches, measurement hardware, and optimization software, with deeper industrial concentration.
- EV.Energy: Smart EV charging software platform that optimizes charging sessions against dynamic tariffs, time-of-use rates, and grid signals. Directly comparable core functionality to CatEnergy's "Goedkoopste Uren Aan" EV charging strategy, with a stronger enterprise/fleet orientation.
- Tibber: Norwegian-headquartered dynamic energy retailer operating in the Netherlands with a smart home app that integrates EPEX spot pricing and automates device scheduling. Directly comparable business model: dynamic contract plus automation layer, sold as a single proposition to residential and SME customers.
- Smappee: Belgian smart energy management company that combines proprietary hardware (energy monitors, smart switches, EV chargers) with a cloud platform for consumption optimization. Closely comparable in combining WiFi/LoRaWAN-style connectivity with energy optimization software for residential and business users.
- Zonneplan: Dutch solar-plus-dynamic-energy provider with a smart home app focused on solar self-consumption and dynamic pricing optimization. Operates in the same Dutch market with overlapping use cases — solar return-feed management, heat pump optimization, and dynamic tariff automation — making it a directly comparable regional peer.
- ANEVE: Dutch energy management company offering dynamic contracts, solar, and energy optimization services to residential and SME customers. Competes head-to-head in the same Dutch dynamic-energy customer segment that CatEnergy serves with its automation software.
Broad incumbents
- Octopus Energy: Large UK-headquartered energy retailer with dynamic tariff products (Octopus Agile) and a smart device/automation ecosystem. Operates at significantly greater scale across multiple geographies; offers overlapping capability (dynamic price-driven automation) as part of a much broader energy retail portfolio.
- Lichtblick: German dynamic energy and smart home provider with a focus on renewables and electric mobility. Comparable product architecture — dynamic tariff plus home automation — but at materially larger scale and with deeper vertical integration into generation.
- tado°: European smart thermostat and home energy management company focused on heating optimization, with adjacent capabilities in dynamic tariff optimization. Comparable in addressing residential energy cost reduction through automated device control, but specialized in HVAC rather than cross-load optimization.
Others
- Shelly: Smart plug, switch, and measurement hardware vendor whose products (Shelly Plus Plug, Shelly 3EM, Shelly Meet Instrumenten) CatEnergy explicitly integrates and resells. Acts as an enabling supplier/ecosystem participant rather than a direct competitor, though Shelly's own app and automation features compete for the same end-customer use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Cat Energy BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cat Energy BV leadership team
Management profileNumber of profiles
Cat Energy BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cat Energy BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cat Energy BV
What does Cat Energy BV do?
Cat Energy BV develops a mobile application, smart plugs, and switching hardware that automate electricity consumption based on dynamic (hourly) EPEX spot market prices. The platform schedules high-consumption devices such as heat pumps, EV chargers, solar inverters, refrigeration, and industrial equipment to run during the cheapest hours of the day, enabling Dutch households and businesses with dynamic energy contracts to save up to 40% on electricity costs without changing energy supplier.
Is Cat Energy BV a public or private company?
Cat Energy BV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cat Energy BV founded?
Cat Energy BV was founded in 2022. It employs 1 to 10 people.
Where is Cat Energy BV based?
Cat Energy BV is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Cat Energy BV make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are hardware Sales and installation Services.
Who are Cat Energy BV's main competitors?
Direct peers on record are Powerdale, EV.Energy, Tibber, Smappee, Zonneplan and ANEVE. Broad incumbents are Octopus Energy, Lichtblick and tado°. Shelly is listed as an others.
Does Cat Energy BV have an API?
No public API is recorded for Cat Energy BV.
What industry is Cat Energy BV in?
Cat Energy BV's product category is Smart Energy Management. Its primary akta.pro industry code is EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace), with a secondary code of EUAFAGAL, EV Managed Charging as Demand Response (Residential, Fleet, Workplace). Its SIC code is 3600.