Georgian Wine Association
Georgian Wine Association (GWA) is a non-profit industry association founded in 2010 in Tbilisi that represents 30 Georgian wine producers. It promotes Georgian wine internationally through flagship competitions, trade delegations across 30+ countries, and wine tourism, leveraging UNESCO-recognized Qvevri heritage.
- Company typePrivate
- Founded2010
- HeadquartersTbilisi, Georgia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Georgian Wine Association does
Georgian Wine Association (GWA) is a non-commercial industry association founded in 2010 and headquartered in Tbilisi, Georgia. It represents 30 Georgian wine producers and serves as the unified national voice for the Georgian wine sector in both domestic and international markets. The association's mandate covers international promotion of Georgian wine, preservation of traditional winemaking methods (notably the 8,000-year-old Qvevri clay-vessel technique recognized by UNESCO as Intangible Cultural Heritage in 2013), cataloging of 530+ indigenous grape varieties, scientific research support, education, and wine tourism development.
The association's core operational products are two flagship annual international competitions — the Qvevri Wine Competition (run under the Wine Hunter Award brand in partnership with Merano Wine Festival since 2022, with 150 GEL per sample entry fee) and the Saperavi International Competition (100 GEL per sample) — alongside an informational website, a grape varieties database, wine tourism services, and structured participation in major international wine exhibitions including ProWein, VinExpo, the Hong Kong International Wine & Spirits Fair, and London International Wine Fair. Distribution to international markets is facilitated through trade delegations to Germany, USA, Japan, Turkey, China, and the UK, and B2B matchmaking events connecting member producers with global buyers.
The business model is a subscription-style non-profit funded by annual membership dues from its 30 member companies, supplemented by competition entry fees and likely institutional support from the Ministry of Environmental Protection and Agriculture of Georgia, the National Wine Agency, and the Swiss-funded RSMEDP program. The organization operates with a lean 7-person team (Executive Director, Lawyer, Communications & Business Development Manager, Events Manager, PR Manager, Accountant, Marketing Manager) and does not sell products or services commercially; its competitive advantage lies in official national representation, UNESCO-recognized heritage branding, and curated international event access for members.
Georgian Wine Association firmographics
Firmographics- Name
- Georgian Wine Association
- Legal name
- ასოციაცია ქართული ღვინო
- Website
- https://gwa.ge
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Georgian Wine Association (GWA) is a non-profit industry association founded in 2010 in Tbilisi that represents 30 Georgian wine producers. It promotes Georgian wine internationally through flagship competitions, trade delegations across 30+ countries, and wine tourism, leveraging UNESCO-recognized Qvevri heritage.
- Ownership category
- akta.pro rank
Georgian Wine Association industry classification
Industry- Product category
- Wine Industry Association Services
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Georgian Wine Association is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices1 record
Markets served
Georgian Wine Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Association Membership Dues: Annual membership fees from 30 member wine companies. Membership provides access to association services, representation, and participation in organized activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Qvevri Wine Competition Entry Fee |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Georgian Wine Association product offering
Product offeringCore offering
Georgian Wine Association is a non-commercial industry association that represents 30 Georgian wine-producing member companies and promotes Georgian wine in domestic and international markets. It organizes international wine competitions (Qvevri Wine Competition and Saperavi International Competition), maintains a database of 530+ indigenous Georgian grape varieties, supports wine tourism, and runs trade delegations, B2B matchmaking, and participation in major global wine exhibitions to increase international visibility for Georgian wines.
Product overview
The Georgian Wine Association (GWA) operates primarily as an organizational portal and promotional platform rather than a software product. The association's offerings include an informational website covering Georgian wine regions, grape varieties, and traditions; two flagship international wine competitions (Qvevri Wine Competition and Saperavi International Competition); wine tourism services; and a grape varieties database. GWA is a non-profit organization representing Georgian wine producers internationally, founded in 2010 and currently comprising 30 member companies.
Differentiator
Problem solved
Functional benefit
Products and services
- International Qvevri Wine Competition Annual international competition for Qvevri wines held in Georgia, organized by GWA to evaluate and promote wines produced using the traditional Qvevri clay-vessel method; entry fees apply per sample and the event attracts international producers, buyers, and media.
- Saperavi International Competition Annual international competition focused on wines made from the Saperavi grape variety, organized by GWA with National Wine Agency support to promote Saperavi wines to international buyers and media; entry fees apply per sample.
- Wine Tourism Services Services promoting wine tourism in Georgia, including information and coordination of tastings, food pairings, and accommodation options at Georgian wineries; serves domestic and international tourists interested in Georgian wine culture.
- Grape Varieties Database Comprehensive database of over 530 Georgian grape varieties, including red and white varieties, with descriptions of their characteristics, origins, and winemaking applications; over 425 varieties are preserved today.
Companies that use Georgian Wine Association
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Georgian Wine Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Georgian Wine Association partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and major.
- Wine Hunter Award / Merano Wine FestivalflagshipAnnual international wine competition in Italy. GWA partners to run the Qvevri Wine Competition under Wine Hunter brand and present award-winning Georgian wines at Merano Wine Festival in November. High-profile platform for Georgian qvevri wines.
- RSMEDP (Regional Small and Medium Enterprises Development Project)majorSwiss Development and Cooperation program supporting SME development in regions. GWA collaborates on business support services hub for wine producers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Georgian Wine Association competitors and assessment
Company assessmentDirect peers
- Wines of Argentina: Argentine wine promotion body that runs global marketing campaigns and trade programs to position Argentine wines abroad — comparable in mission, geographic origin, and export-promotion focus to GWA.
- Wines of South Africa (WOSA): South Africa's national wine industry body representing producers and promoting South African wines in global markets via trade fairs and B2B programs — directly analogous to GWA's mandate and operating model.
- Wine Institute (California): Public-policy association representing California wineries and conducting international promotion of California wines — a state-level but global-footprint peer with the same industry-representation-plus-marketing mandate as GWA.
- Wine Australia: Australia's national grape and wine body promoting Australian wine internationally through competitions, trade missions, and research — a structurally identical national wine promotion and industry representation association.
- Wines of Chile: Chilean wine industry association promoting Chilean wine exports through international trade fairs, PR campaigns, and education — a directly comparable national wine trade body.
- ViniPortugal: Inter-professional body for Portuguese wines, running Wines of Portugal programs internationally including trade fairs, tastings, and education — a like-for-like national wine trade association comparable in scope to GWA.
- Comité Interprofessionnel du Vin de Champagne (CIVC): The Champagne industry's inter-professional council governing production rules, quality, and global brand promotion — an end-state reference point for what a successful wine trade association can scale into.
- Bureau National Interprofessionnel du Cognac (BNIC): French inter-professional body for cognac that combines regulatory, quality, and international promotion functions — a more mature version of the industry-representation-plus-export-promotion model GWA operates.
Emerging players
- Merano WineFestival & Wine Hunter Award: Italy-based international wine competition and festival where GWA's Qvevri Wine Competition is hosted — a partner-platform peer that demonstrates the global wine competition model GWA is plugged into.
Others
- National Wine Agency of Georgia: Georgian government regulator for wine quality, labeling, and sector policy — a public-sector adjacent peer and Core strategic partner of GWA, useful as a domestic counterpart reference.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Georgian Wine Association social profiles
Digital presenceGeorgian Wine Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Georgian Wine Association leadership team
Management profileNumber of profiles
Profiles7 records
Georgian Wine Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Georgian Wine Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Georgian Wine Association
What does Georgian Wine Association do?
Georgian Wine Association is a non-commercial industry association that represents 30 Georgian wine-producing member companies and promotes Georgian wine in domestic and international markets. It organizes international wine competitions (Qvevri Wine Competition and Saperavi International Competition), maintains a database of 530+ indigenous Georgian grape varieties, supports wine tourism, and runs trade delegations, B2B matchmaking, and participation in major global wine exhibitions to increase international visibility for Georgian wines.
Is Georgian Wine Association a public or private company?
Georgian Wine Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Georgian Wine Association founded?
Georgian Wine Association was founded in 2010. It employs 1 to 10 people.
Where is Georgian Wine Association based?
Georgian Wine Association is headquartered in Tbilisi, Georgia, in the Asia region.
How does Georgian Wine Association make money?
One revenue line is on record: association Membership Dues.
Who are Georgian Wine Association's main competitors?
Direct peers on record are Wines of Argentina, Wines of South Africa (WOSA), Wine Institute (California), Wine Australia, Wines of Chile, ViniPortugal, Comité Interprofessionnel du Vin de Champagne (CIVC) and Bureau National Interprofessionnel du Cognac (BNIC). Merano WineFestival & Wine Hunter Award is listed as an emerging player. National Wine Agency of Georgia is listed as an others.
Does Georgian Wine Association have an API?
No public API is recorded for Georgian Wine Association.
What industry is Georgian Wine Association in?
Georgian Wine Association's product category is Wine Industry Association Services. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.