Firstday Learning

What Firstday Learning does

FirstDay Learning, Inc. is a privately held professional development firm founded in 2020 and headquartered in Charlottesville, Virginia, that delivers science-based training, coaching, and consulting services to early childhood educators in the United States. The company addresses challenging classroom behavior — described as the single biggest issue facing early childhood teachers — by combining trauma-informed practices, self-care strategies, and Applied Behavior Analysis into a structured curriculum delivered by former educators. Its proprietary framework includes Method Cards with simple icons and specific strategies, the ABC-123 Behavior Change Program, and the trademarked Campfire Coaching practice-based coaching cycle.

The company sells a suite of ten products organized into training programs (Behavior Bootcamp, Badged Courses), specialized training modules (Proactive Methods, Reactive Solutions, Complex Learners, Teacher Success, Administrator Supports), an ongoing coaching program (Campfire Coaching), hands-on workshops (Practice Cohorts), and custom consulting engagements. Delivery is offered onsite at client sites and virtually through a facilitated online platform. Pricing is quote-based with multi-year contract cadences, and the company holds IACET accreditation (Provider ID 140873) enabling it to issue recognized continuing education units.

FirstDay Learning targets four customer segments — early childhood teachers, coaches, administrators, and families — via a sales-led go-to-market motion that emphasizes direct engagement with early learning centers and school districts, supported by content marketing (blog, newsletter, research summaries) and organic social channels (LinkedIn, Facebook, YouTube). A 2023 evaluation study conducted with Nova Southeastern University independently validated statistically significant positive impacts of the Campfire Coaching program on children's protective factors across 28 classrooms, 57 teaching staff, and 369 children, providing the company's principal evidence-based differentiator.

Name

Firstday Learning

Legal name

FirstDay Learning, Inc.

Website

https://firstdaylearning.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

FirstDay Learning is a privately held professional development firm that delivers science-based training, coaching, and consulting to early childhood educators across the United States, focused on preventing and responding to challenging classroom behavior.

Ownership category

akta.pro rank

Product category

Early Childhood Education Professional Development

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Child Development, Behavior Guidance & Trauma-Informed Practice Training (EDACAIAG)

akta.pro secondary industries

Inclusion, Special Needs & Early Intervention Training (IEPs/IFSPs, Neurodiversity) (EDACAIAF), Parenting Skills & Child Development Education (EDACALAA)

Keywords

• Early childhood education
• Professional development
• Behavior management training
• Teacher training
• Trauma-informed practices

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Development Services: FirstDay Learning provides a suite of professional development services to support educators in preventing and responding to challenging behavior. Revenue is generated through training programs, coaching services, workshops, and consulting engagements delivered both onsite and virtually. The company offers modules, events, and multi-session programs across various topics including behavior management, trauma-informed practices, and teacher well-being.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FirstDay Learning provides science-based professional development services for early childhood educators focused on preventing and responding to challenging classroom behavior. Its offerings combine training programs, practice-based coaching, hands-on workshops, and consulting services, integrating trauma-informed practices, self-care strategies, and Applied Behavior Analysis. The company delivers solutions onsite and virtually to early childhood education centers, school districts, teachers, coaches, administrators, and families.

Product overview

FirstDay Learning is a professional development firm offering a comprehensive suite of solutions for early childhood educators. The portfolio consists of ten distinct products organized around professional development training programs, practice-based coaching, and consulting services. The core training programs include Behavior Bootcamp (introductory event), Badged Courses (online sessions), and six specialized training modules (Proactive Methods, Reactive Solutions, Complex Learners, Teacher Success, Administrator Supports). These are complemented by Campfire Coaching (ongoing practice-based coaching) and Practice Cohorts (hands-on workshops). Consulting Services provide custom interventions including onsite behavior consultation, coach/admin support, family support, and trainer quality assurance. The programs combine trauma-informed practices, self-care strategies, and Applied Behavior Analysis principles to help educators prevent and respond to challenging behaviors.

Differentiator

Problem solved

Functional benefit

Brands

• Campfire Coaching: An ongoing practice-based coaching cycle that provides support and accountability, leading teachers toward continuous classroom improvement.
• Behavior Bootcamp
• Teacher Success
• Administrator Supports

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NOVA Southeastern UniversitycoreStrategic or Co-development Partner · 1 January 2023NOVA Southeastern University conducted an independent evaluation study on FirstDay Learning's Campfire Coaching program in spring 2023. The study included 28 classrooms, 57 teaching staff, and 369 children across eight centers. Results demonstrated statistically significant positive impact on children's protective factors (initiative, self-regulation, attachment/relationships) measured by the Devereux Early Childhood Assessment (DECA-P2).
• IACET (International Association for Continuing Education and Training)minorOthersFirstDay Learning holds IACET accreditation, demonstrating compliance with continuing education standards for professional development providers.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Committee for Children (Second Step): Nonprofit developer of the Second Step SEL curriculum and accompanying educator professional development for early learning through grade 8. Comparable as a research-validated SEL/behavior PD provider targeting the same ECE procurement channels and teacher/administrator buyer roles.
• Pyramid Model Consortium: National PD and implementation framework for promoting social-emotional competence and addressing challenging behavior in early childhood settings. Directly comparable to FirstDay Learning in targeting ECE behavior challenges with research-aligned training, coaching, and family engagement resources.
• Crisis Prevention Institute (CPI): Specializes in behavior management, de-escalation, and crisis prevention training across education, healthcare, and human services. Comparable to FirstDay Learning in delivering applied-behavior-analysis-based behavior training, though broader in audience and more crisis-oriented than ECE-focused.
• Teachstone: Provides early childhood educator PD anchored in the CLASS observation framework, including coaching, workshops, and badged courses. Directly comparable to FirstDay Learning as an evidence-based ECE PD company offering facilitator-led and virtual training products to similar district and center buyers.
• Conscious Discipline: Provides SEL-based PD, coaching, and classroom resources for early childhood and elementary educators, focused on behavior regulation and trauma-informed practice. Directly competes with FirstDay Learning for ECE PD budgets serving similar teacher, coach, and administrator personas.
• HighScope: Research-based ECE curriculum organization offering training, coaching, and publications for preschool educators. Comparable as a research-validated early childhood PD provider with onsite/virtual training and coaching products targeting similar teacher and administrator segments.

Broad incumbents

• ZERO TO THREE: National nonprofit focused on infant and early childhood development, providing professional development, training, and resources for educators and families. Comparable to FirstDay Learning in addressing ECE behavior/development via research-aligned PD, though with a broader mandate including policy and family-facing services.
• Center on the Developing Child (Harvard University): Academic research center producing widely cited work on early childhood development, trauma, and resilience that informs ECE PD design. Comparable to FirstDay Learning as a behavioral-science-driven influence on ECE professional development, though operating primarily as a research and resource body rather than a commercial PD vendor.

Others

• Devereux Center for Resilient Children: Developer of the DECA and DECA-P2 assessments used in FirstDay Learning's NSU evaluation study, providing training and resources for SEL in early childhood. Comparable as a research-aligned ECE assessment and PD provider, and a potential partner/competitor at the assessment layer of behavior programs.

Regional players

• Fred Rogers Center: Early childhood organization offering educator professional development and resources focused on social-emotional development and play-based learning. Comparable to FirstDay Learning in providing research-aligned ECE PD, though operating more regionally and with stronger roots in public television and family engagement content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@firstdaylearning5429
• Facebookfacebook.com/firstdaylearning
• LinkedInlinkedin.com/company/firstday-learning

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firstday Learning