Cheng Hong Welfare Service Society

What Cheng Hong Welfare Service Society does

Cheng Hong Welfare Service Society (CHWSS) is a Singapore-based non-profit welfare society founded in 2004 that delivers a diversified portfolio of community services to elderly and underprivileged beneficiaries. Its core programs include subsidized Traditional Chinese Medicine (TCM) consultations delivered through 10 fixed clinics and one mobile TCM vehicle, afterlife memorial services, medical escort and transport services, ten weekly senior stations providing social and recreational engagement, and bursary awards supporting educational access. The organization serves an active registered membership exceeding 3,000 AMS members, with its services oriented toward lower-income elderly Singaporeans who rely on affordable TCM treatments and structured community engagement.

CHWSS's revenue model is donation-dependent with no disclosed fee-for-service income. Funding is sourced from individual donations, corporate sponsorships, and annual fundraising events — most notably the Charity Gala Dinner, which raised approximately SGD $3,023,911 in 2022. The organization holds Full Membership in the National Council of Social Service (NCSS), was recognized with the Charity Transparency Awards in 2017, and received the President's Certificate of Commendation in 2022 for its COVID-19 community response, providing it with regulatory standing and eligibility for government co-funding frameworks.

CHWSS's most material recent commitment is a SGD $6 million pledge disbursed over six years (2023-2029) in support of the Woodlands Hospice palliative care facility, marking a strategic expansion into end-of-life care services. The organization has simultaneously launched the "1000 Hearts Movement" fundraising campaign targeting SGD $1.2 million, opened a new TCM clinic at Union House, and continues to operate its mobile TCM vehicle, all of which signal an active expansion posture across clinical capacity, fundraising infrastructure, and service-line breadth within the Singapore welfare sector.

Name

Cheng Hong Welfare Service Society

Legal name

Cheng Hong Welfare Service Society

Website

https://chenghongwelfare.org

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Cheng Hong Welfare Service Society is a Singapore-based non-profit founded in 2004, providing subsidized Traditional Chinese Medicine clinics, afterlife memorial services, medical transport, senior engagement programs, and bursary awards to elderly and underprivileged beneficiaries.

Ownership category

akta.pro rank

Product category

Social Services / Elder Care

NAICS

Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI), Companion Care & Social Support (non-clinical) (HLADAGAB), Medical Appointment Transport & Clinic Escort (HSABAOAD), Companionship & Social Engagement Visits (HSABAAAA)

Keywords

• Eldercare welfare services
• Traditional Chinese medicine clinics
• Afterlife funeral services
• Medical escort transport
• Senior community engagement

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public Donations: Primary funding source from general public and long-term supporters. Accepts donations via PayNow, credit card, cheque, cash, and Giving.sg. Donations of $50 and above are eligible for 250% tax deduction.
2. Charity Events and Gala Dinner: Fundraising through organized charity events. The 2022 'We are One Family' Charity Gala Dinner raised $3,023,911, with $823,111 from charity auction.
3. 1000 Hearts Movement Campaign: Monthly donation campaign targeting 1,000 Heroes contributing $100 monthly or $1,200 one-time to raise $1,200,000 for Afterlife Memorial Service supporting over 3,000 AMS Members.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Cheng Hong Welfare Service Society provides free Traditional Chinese Medicine consultations and treatments through 10 fixed clinics and 1 mobile clinic across Singapore, end-of-life funeral and memorial services for elderly without family support (Afterlife Memorial Service), medical escort and transport for seniors with mobility difficulties, community-based senior engagement programmes (Senior Stations and Gym Tonic), and educational bursary awards for underprivileged students. All services are delivered pro bono to eligible beneficiaries regardless of race or creed, and the Society is funded entirely through public donations, corporate sponsorships and charitable events.

Product overview

Cheng Hong Welfare Service Society (CHWSS) operates as a social service organization offering a portfolio of eldercare services rather than a unified technology product. The core service offerings include: the Afterlife Memorial Service (AMS) providing funeral arrangements for vulnerable elderly; Traditional Chinese Medicine (TCM) Services through 10 fixed clinics and 1 mobile clinic; Medical Escort and Transport (MET) Service for medical appointments; Gym Tonic fitness programme; and Senior Stations community centers. Supplementary programmes include Bursary Awards for underprivileged students and various fundraising campaigns such as the 1000 Hearts Movement. These services are delivered primarily through direct service delivery at physical locations across Singapore, with donation collection facilitated through the organization's website and integrations with PayNow, Giving.sg, and 2C2P payment systems.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 3,000 AMS members supported with comprehensive eldercare services
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core, major, secondary and minor.

• Woodlands HospitalcoreStrategic or Co-development Partner · 3 August 2026Joint operator of Woodlands Hospice providing 16-bed palliative care facility in northern Singapore with plans to expand to 70 beds. CHWSS pledged $6 million over six years to support the hospice.
• Ren Ci HospitalcoreStrategic or Co-development Partner · 3 August 2026Joint operator of Woodlands Hospice providing palliative care services. Together with Woodlands Hospital and CHWSS community support, the hospice serves northern Singapore.
• Agency for Integrated CarecoreStrategic or Co-development PartnerReferral partner for Medical Escort and Transport (MET) Service. AIC refers elderly with mobility difficulties to CHWSS for escort services to medical appointments.
• Bank of SingaporemajorGTM or Marketing PartnerCorporate sponsor for dinner distributions for over 1,000 elderly beneficiaries. Bank of Singapore staff also participated in distributing and delivering dinner bentos at Senior Station, receiving introduction to CHWSS services.
• Union Gas Holdings LimitedmajorGTM or Marketing PartnerAvid supporter enabling the opening of Cheng Hong TCM clinic and Senior Station at Union House, 89 Defu Lane 10, expanding service reach in the community.
• JCI City SingaporesecondaryGTM or Marketing PartnerCollaborated on 'Capturing Dignity, Embracing Life' photoshoot campaign for close to 300 AMS members, helping raise awareness and funds for CHWSS services.
• Neo Group LimitedsecondaryGTM or Marketing PartnerDonated dinners for monthly food distribution to Afterlife Memorial Service members islandwide, supporting 232 packed dinners per distribution.
• SAGE Counselling CentresecondaryGTM or Marketing PartnerPartnered with CHWSS Oasis Senior Station to distribute 50 mp3 radio sets donated by Project Audible Cheer to AMS members during COVID-19.
• Kembangan-Chai Chee Senior Activity CentresecondaryGTM or Marketing PartnerCommunity partner for senior engagement activities, collaborating on Chinese New Year well-wishes distribution with CHWSS and Mayor Denise Phua.
• PEACEConnect Senior Activity CentresecondaryGTM or Marketing PartnerCommunity partner working with CHWSS to reach needy seniors in the community for engagement activities and support distribution.
• Lion BefrienderssecondaryGTM or Marketing PartnerSenior Activity Centre partner hosting Mobile TCM Clinic sessions at multiple locations including Ghim Moh, Mei Ling Street, and Ang Mo Kio.
• NTUC Health AACsecondaryGTM or Marketing PartnerActive Aging Centre partner hosting Mobile TCM Clinic at Telok Blangah, Lengkok Bahru, and Bukit Merah locations for community healthcare access.
• Project Audible CheerminorGTM or Marketing PartnerDonated mp3 radio players preloaded with multilingual audio programs and music for AMS members, distributed through SAGE Counselling Centre partnership.
• Shaw TheatresminorGTM or Marketing PartnerVenue partner for 'Ajoomma' movie screening exclusively for Kembangan-Chai Chee seniors, hosted at Shaw Theatres Paya Lebar Quarter.
• Thekchen CholingminorGTM or Marketing PartnerReligious organization that made a donation to CHWSS and visited Cheng Hong TCM & Senior Station @ Union House for facility tour.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ren Ci Hospital: Singapore community hospital and charity providing eldercare, rehabilitation, and palliative services; joint partner with CHWSS on Woodlands Hospice. Directly comparable for chronic and end-of-life elder services delivered free or subsidised.
• SATA CommHealth: Singapore charitable healthcare provider offering TCM, dental, and community health services to the public including low-income groups. Closely comparable to CHWSS's TCM clinic pillar and its charity-subsidised healthcare model.
• Thye Hua Kwan Moral Charities: One of Singapore's largest IPC charities running extensive eldercare, community, and family services including senior activity centres and home-help programmes. Directly comparable to CHWSS in mission and beneficiary pool — competes for the same Public Assistance-eligible elderly.
• Lions Befrienders Service Association: Singapore IPC charity focused on befriending and active-ageing programmes for lonely seniors, including Senior Activity Centre operations. Currently a CHWSS partner for Mobile TCM deployment and directly comparable in elder community engagement.
• Montfort Care: Singapore IPC charity providing eldercare, family services, and counselling including active ageing programmes for vulnerable seniors. Comparable beneficiary base and funding model to CHWSS.
• AMKFSC Community Services: Singapore IPC charity delivering a range of community and eldercare programmes including active ageing and befriending services. Comparable in mission, beneficiary segments, and donation-funded service delivery to CHWSS.

Broad incumbents

• Woodlands Health: Singapore public healthcare cluster operating Woodlands Hospital and integrating Woodlands Hospice. Partner to CHWSS and broader/incumbent counterpart for inpatient, palliative, and community elder services in northern Singapore.
• St. Andrew's Community Hospital: Singapore community hospital under St. Andrew's Mission Hospital providing sub-acute, rehabilitation, and eldercare. Compares to CHWSS on charitable eldercare delivery, particularly palliative and post-acute pathways.
• Agency for Integrated Care (AIC): Singapore government agency coordinating eldercare referrals including MET and community care placements; CHWSS's main referral source. Broader incumbent counterpart shaping the wider eldercare ecosystem CHWSS operates within.
• NTUC Health Co-operative Limited: Large Singapore provider of eldercare including Active Ageing Centres, day care, and home personal care — a current Mobile TCM host partner of CHWSS. Broader incumbent serving overlapping beneficiary segments at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chenghongWSSSG
• LinkedInlinkedin.com/company/cheng-hong-welfare-service-society
• Instagraminstagram.com/chenghongwss

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheng Hong Welfare Service Society