Calaso
Calaso is a Netherlands-headquartered B2B distributor of glass packaging (bottles, jars, closures, and decoration services) selling ex-works from stock with low minimum order quantities to small and medium-sized brands across cosmetics, perfume, fragrance, wellness, food, and cannabis verticals in Europe, North America, and Australia.
- Company typePrivate
- Founded2016
- HeadquartersHoogeveen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Calaso does
Calaso B.V. is a Netherlands-based (Hoogeveen) private distributor and marketer of glass packaging, founded in 2016, that supplies bottles, jars, closures, and in-house decoration services to small and medium-sized brands across cosmetics, perfume, home fragrance, health and wellness, food and nutrition, and cannabis verticals. The company operates a B2B e-commerce platform (calaso.com) localised in five languages and across approximately 50+ delivery countries, with documented low minimum order quantities (e.g., 24 units) and ex-works-from-stock fulfilment that eliminates the long lead times typical of the glass packaging industry. A wholly-owned US subsidiary (Calaso USA Inc., Carson, California) and an Australian distributor (Techpack Pty Ltd) extend the model into North America and Oceania.
The catalogue is built around two layers: a broad SKU base spanning Flint, Frosted Flint, Amber, Amber Brown, Frosted Amber, Brown, and Opal glass types across multiple neck finishes, and an exclusive design layer sourced via a flagship partnership with ESTAL — Bubbles® (push-up base delivering 35% weight reduction), DobleAlto® (double-height podium-style base), WildGlass® (100% post-consumer recycled glass), and Corkcoal® (cork-and-activated-carbon closure). In-house decoration capabilities — screen printing, pad printing, hot stamping, rasterisation, spraying, metallisation, frosted finish, and relief — are bundled with the base products, enabling single-supplier customisation. Pricing is quote-based, with no public list price, and revenue is generated on a per-unit hardware basis supplemented by decoration service fees. The company exhibits at PCD London and MJBizCon Las Vegas to generate demand in the perfume and cannabis verticals respectively. No external institutional funding, no AI/ML capabilities, and no revenue disclosure are present in the available source material.
Calaso firmographics
Firmographics- Name
- Calaso
- Legal name
- Calaso B.V.
- Website
- https://calaso.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Calaso is a Netherlands-headquartered B2B distributor of glass packaging (bottles, jars, closures, and decoration services) selling ex-works from stock with low minimum order quantities to small and medium-sized brands across cosmetics, perfume, fragrance, wellness, food, and cannabis verticals in Europe, North America, and Australia.
- Ownership category
- akta.pro rank
Calaso industry classification
Industry- Product category
- Glass Packaging
- NAICS
- Glass Container Manufacturing (327213), Glass and Glass Product Manufacturing (3272)
- SIC
- Glass Containers (3221), Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Lightweight & High-Performance Glass Packaging (Reduced Weight, Strengthened) (IMALAEAG)
- akta.pro secondary industries
- Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF), Pharmaceutical & Medical Glass Packaging (Vials, Ampoules, Syringes) (IMALAEAB), Wide-Mouth & Storage Glass Packaging (Canisters, Utility Jars) (IMALAEAI), Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)
Keywords
Where Calaso is headquartered
LocationHeadquarters
- HQ city
- Hoogeveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Calaso business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Inventory, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Glass Packaging Product Sales: Calaso generates revenue primarily through the sale of glass bottles, jars, and closures. Products are sold directly through its e-commerce platform with low minimum order quantities. The company maintains stock inventory for fast worldwide delivery, enabling orders of any size with no lead times. Revenue is generated on a per-unit basis across diverse glass types (Wild Glass, Flint, Frosted Flint, Amber, Amber Brown, Frosted Amber, Brown, Opal) and product categories.
- Custom Decoration Services: In-house decoration services including screen printing, pad printing, hot stamping, spraying, metallisation, frosted finish, and relief applied to glass packaging. Custom decoration is offered as an upsell alongside base glass product sales, adding value through branding and personalisation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based pricing for all product categories |
| Unit Pricing | Pay-as-you-go | Per-product MOQ example: Perfume bottle Bubbles Cloche 100ml |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Calaso product offering
Product offeringCore offering
Calaso designs and supplies sustainable glass packaging — bottles, jars, and closures — along with in-house decoration services for beauty, wellness, cannabis, and beverage brands. The company operates a B2B e-commerce platform that enables customers to order any quantity with low minimum order quantities and receive fast worldwide delivery from stock. Through its exclusive partnership with ESTAL, Calaso also distributes proprietary sustainable glass designs (Bubbles®, DobleAlto®, WildGlass®, Corkcoal®).
Differentiator
Problem solved
Functional benefit
Brands
- ESTAL: Sustainable luxury glass packaging designs by ESTAL, available through Calaso's platform. Includes Bubbles (35% lighter glass), DobleAlto (double-height base design), WildGlass (100% recycled glass), and Corkcoal (cork and activated carbon closure) product lines.
Products and services
- Glass Bottles A broad catalogue of glass bottles in multiple shapes, sizes, glass types, and neck finishes (e.g., 18/400, 24/410, FEA 15, SNI15) targeted at cosmetics, personal care, perfume, home fragrance, health & wellness, food & nutrition, and cannabis brands.
- Glass Jars Glass jars including candle jars, cosmetic jars, vitamin jars, and wide-neck jars in multiple glass types; targeted at skincare, wellness, vitamin, food, and candle brands.
- Caps and Closures Comprehensive closure portfolio with pump caps, spray caps, pipettes, dropper caps, pourer caps, screw caps, diffuser caps, roll-on caps, lids, seals, disc liners, and accessories compatible with Calaso's bottle and jar ranges.
- Custom Decoration Services In-house custom decoration services for glass bottles and jars, including screen printing, pad printing, hot stamping, rasterisation, spraying, metallisation, frosted finish, and relief — enabling brand-specific customisation without third-party decorators.
- Bubbles® Design Series ESTAL's patented push-up technology perfume bottle design distributed exclusively by Calaso in Europe and the United States; delivers a 35% weight reduction compared to standard perfume bottles while retaining a luxury look.
- DobleAlto® Design Series ESTAL's innovative double-height base glass bottle design distributed exclusively by Calaso in Europe and the United States; offers a podium-style aesthetic and reduced glass usage.
- WildGlass® (100% PCR Recycled Glass) ESTAL's 100% post-consumer recycled glass line distributed exclusively by Calaso in Europe and the United States; embraces natural imperfections for an artisanal look while eliminating additional colourants.
- Corkcoal® Closure Technology ESTAL's natural closure combining cork with activated carbon to preserve aroma and flavour while neutralising TCA and defects; distributed exclusively by Calaso in Europe and the United States.
Quantifiable outcome
- 35% reduction in glass weight with Bubbles® push-up technology compared to standard perfume bottles
- +3 more outcomes
Companies that use Calaso
Customer profileSegments5 records
Ideal customer profiles2 records
Calaso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Calaso partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ESTALflagshipCalaso announced a partnership with ESTAL, a leading innovator in sustainable and creative glass packaging design. Through this partnership, Calaso features ESTAL's iconic designs including Bubbles®, DobleAlto®, WildGlass®, and Corkcoal® as part of its comprehensive packaging offerings. The collaboration is specifically aimed at empowering small and medium-sized brands across Europe and the United States with premium packaging that combines functionality, sustainability, and style. ESTAL's Beauty and Home Fragrance product ranges are fully incorporated into Calaso's portfolio, expanding options for customisation, sustainability, and aesthetics.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Calaso competitors and assessment
Company assessmentBroad incumbents
- Verallia: One of the world's largest glass packaging producers for beverages and food. A broad incumbent competing for the same end-brand customers as Calaso, but with integrated furnace-scale manufacturing and a much wider product range.
- Ardagh Glass Packaging: Major global glass packaging producer serving beverage, food, and personal care brands. Comparable end markets to Calaso but with integrated manufacturing and substantially larger scale.
- O-I Glass: Global glass container manufacturer with a broad portfolio across food, beverage, beauty, and pharma. Competes for the same brand-owner customers but at vastly greater scale and with own manufacturing.
Direct peers
- Pochet du Courval: Historic French luxury glassmaker serving the perfume and beauty industry with high-end bottles and decoration. Comparable to Calaso in serving premium fragrance brands with custom, decorated glass packaging.
- Verescence: French specialty glass packaging producer for the perfume, cosmetics, and pharmaceutical markets. Closely aligned with Calaso's customer base and offering premium decorated glass with sustainability credentials.
- Stoelzle Glass Group: Austrian specialty glass manufacturer producing perfume, cosmetics, and pharmaceutical bottles. Comparable customer base and premium glass positioning to Calaso's fragrance and wellness lines.
- Heinz Glas: German specialty glassmaker serving perfumery, cosmetics, and pharma with decorated glass packaging. Directly comparable to Calaso's perfume/cosmetics/health-wellbeing focus.
- Bormioli Luigi: Italian specialty glassmaker focused on premium perfume, fragrance, and cosmetics bottles. Directly comparable to Calaso's perfume/home fragrance vertical and similarly competes for indie and premium beauty brands.
Emerging players
- TricorBraun: Large North American rigid packaging distributor with broad glass, plastic, and closures offering for beauty, personal care, and wellness. Comparable distributor-led model competing for the same indie brand customers as Calaso.
- Berlin Packaging: Global hybrid packaging supplier offering bottles, jars, closures, and decoration across glass, plastic, and metal. Comparable as a multi-material packaging platform competing for the same indie/mid-market beauty customers as Calaso.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Calaso social profiles
Digital presenceCalaso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calaso leadership team
Management profileNumber of profiles
Profiles1 record
Calaso subsidiaries and ownership
Company hierarchySubsidiaries1 record
Calaso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calaso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calaso
What does Calaso do?
Calaso designs and supplies sustainable glass packaging — bottles, jars, and closures — along with in-house decoration services for beauty, wellness, cannabis, and beverage brands. The company operates a B2B e-commerce platform that enables customers to order any quantity with low minimum order quantities and receive fast worldwide delivery from stock. Through its exclusive partnership with ESTAL, Calaso also distributes proprietary sustainable glass designs (Bubbles®, DobleAlto®, WildGlass®, Corkcoal®).
Is Calaso a public or private company?
Calaso is a private company. It is classified as unknown and is currently operating.
When was Calaso founded?
Calaso was founded in 2016. It employs 11 to 50 people.
Where is Calaso based?
Calaso is headquartered in Hoogeveen, Netherlands, in the Europe region.
How does Calaso make money?
Two revenue lines are on record. Glass Packaging Product Sales are the primary driver. The others are custom Decoration Services.
Who are Calaso's main competitors?
Broad incumbents on record are Verallia, Ardagh Glass Packaging and O-I Glass. Direct peers are Pochet du Courval, Verescence, Stoelzle Glass Group, Heinz Glas and Bormioli Luigi. Emerging players are TricorBraun and Berlin Packaging.
Does Calaso have an API?
No public API is recorded for Calaso.
What industry is Calaso in?
Calaso's product category is Glass Packaging. Its primary akta.pro industry code is IMALAEAG, Lightweight & High-Performance Glass Packaging (Reduced Weight, Strengthened), with a secondary code of IMALAEAF, Returnable & Refillable Glass Packaging (Deposit, Reuse Systems). Its NAICS code is 327213 and its SIC code is 3221.