Central Texas Rehab

What Central Texas Rehab does

Central Texas Rehab Management is a private for-profit company headquartered in Austin, Texas, that delivers outsourced practice management services to rehabilitation providers. Per firmographic data, the company offers four integrated service lines spanning billing, human resources, accounting, and marketing, positioning it as a back-office operational partner rather than a clinical care provider. The target customer base is rehabilitation practices, which the firm supports through administrative functions such as revenue cycle management, payroll and HR administration, financial accounting, and patient acquisition marketing.

The firm operates with 11-50 employees and maintains a web presence at atxrehab.com, suggesting a small, locally-focused operation rather than a scaled multi-state platform. No technology stack, proprietary software products, app ecosystem, or digital patient tools were disclosed in the input data. Pricing models, contract structures, customer logos, and revenue mechanics were likewise not provided.

The business model is service-based and recurring in nature — typical of practice management outsourcing arrangements, which commonly operate on a percentage-of-collections, per-claim, or monthly retainer basis. However, none of these specifics are confirmed in the source data. Beyond the firmographic profile, the source data contains conflicting information attributed to Central Texas Rehab that describes a separate, large-scale integrated healthcare delivery system; that material is treated as not directly attributable to this firm and is excluded from the analysis.

Name

Central Texas Rehab

Legal name

Baylor Scott & White Health

Website

https://atxrehab.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Central Texas Rehab Management provides outsourced practice management, billing, HR, accounting, and marketing services to rehabilitation providers. The firm is a private for-profit company headquartered in Austin, Texas, operating with 11-50 employees.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Services

NAICS

Nursing and Residential Care Facilities (623), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLADAJAN

Post-Acute Transitional Care / Subacute Rehab Centers

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHLADAJAB

Skilled Nursing Facility (SNF)-Based Rehab Units

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHLAFAFAD

Long-Term Care Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

Keywords

• Practice management services
• Medical billing services
• Healthcare administration
• Rehabilitation management
• Healthcare HR services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels6 records

Marketing channels5 records

Core offering

Central Texas Rehab Management provides practice management, billing, HR, accounting, and marketing services for rehabilitation providers. The associated Baylor Scott & White Health platform delivers integrated inpatient, outpatient, primary, specialty, emergency, and rehabilitation care supported by digital tools including the MyBSWHealth portal, mobile app, 24/7 virtual visits, and clinical research services.

Product overview

Baylor Scott & White Health operates a comprehensive healthcare platform offering both digital and in-person care services. The digital ecosystem includes MyBSWHealth patient portal and mobile app for managing appointments, messages, test results, and payments. Virtual care options include 24/7 eVisit (asynchronous questionnaire-based service) and 24/7 Video Visit (real-time video consultations). In-person services span urgent care, primary care, specialty care including chiropractic medicine, and rehabilitation services. Research initiatives are supported through clinical trials offered across North Texas and Central Texas locations. The platform also provides digital tools including a symptom checker to guide patients to appropriate care.

Differentiator

Problem solved

Functional benefit

Brands

• Baylor Scott & White Research Institute: Research institute undertaking clinical trials in both North Texas and Central Texas regions.
• MyBSWHealth
• Scrubbing In

Products and services

• MyBSWHealth Patient Portal Digital patient portal enabling users to view and schedule appointments, access messages, review test results, and pay bills online. Available to patients of Baylor Scott & White Health.
• MyBSWHealth Mobile App Mobile application providing on-the-go access to healthcare management including appointments, messages, test results, and bill payment for Baylor Scott & White Health patients.
• 24/7 eVisit Online questionnaire-based virtual care service providing diagnosis or guidance within an hour without requiring an appointment, available 24/7 at $40 per visit.
• 24/7 Video Visit Video-based consultation with an on-call provider using camera-enabled devices, available anytime for Baylor Scott & White Health patients.
• Urgent Care In-person care for non-life-threatening medical needs with options to schedule ahead or walk in at Baylor Scott & White Health urgent care locations.
• Chiropractic Medicine Chiropractic care services provided by licensed practitioners within Baylor Scott & White Health for musculoskeletal and neurological disorders with emphasis on sports injuries.
• Clinical Trials Clinical research trials offered across medical specialties through the Baylor Scott & White Research Institute in North Texas and Central Texas.
• Symptom Checker Interactive digital tool to chat about symptoms and receive guidance on appropriate care options for Baylor Scott & White Health patients.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Direct peers

• Tebra (formerly Kareo): Tebra is a cloud-based practice management, EHR, and billing platform for independent healthcare practices. It competes for the same small-practice administrators that Central Texas Rehab serves.
• ClinicSource: ClinicSource provides practice management and therapy software for speech, occupational, and physical therapy practices. Its feature set overlaps with Central Texas Rehab's billing and management offerings.
• Net Health: Net Health offers specialized EHR and practice management software for outpatient rehabilitation, wound care, and other post-acute settings. Its rehab-focused suite overlaps with Central Texas Rehab's core service bundle.
• SimplePractice: SimplePractice is a practice management platform for health and wellness private practitioners, including therapists. It targets the same small-practice segment that Central Texas Rehab serves with billing and administrative services.
• WebPT: WebPT is a leading practice management and electronic medical record platform built specifically for physical, occupational, and speech therapists. It directly competes with Central Texas Rehab's billing and practice management offerings for rehab providers.
• Jane App: Jane App provides practice management software for allied health practitioners, including physiotherapists, chiropractors, and massage therapists. It is comparable to Central Texas Rehab as a back-office management solution for rehab practices.
• TherapyNotes: TherapyNotes provides practice management, EHR, and billing software specifically designed for behavioral health and therapy practices. It competes with Central Texas Rehab for rehab provider back-office and clinical management spend.

Broad incumbents

• athenahealth: athenahealth is a large, established healthcare IT vendor offering practice management, EHR, and billing services across multiple specialties. It is a broader incumbent that competes with Central Texas Rehab for the practice management wallet share.

Emerging players

• StrataPT: StrataPT offers practice management and billing software specifically for physical and occupational therapy clinics. It targets the same niche customer base as Central Texas Rehab with a tech-enabled service model.
• Cortex EDI: Cortex EDI provides revenue cycle management and billing services to therapy and rehabilitation providers. It is comparable to Central Texas Rehab's billing and back-office service component.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/central-texas-rehab-management

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Texas Rehab