Floating Home Films

What Floating Home Films does

Floating Home Films is a privately held, boutique video production company founded in 2014 and headquartered in Rochester, NY, with a second office in Philadelphia, PA. The firm produces interview-based documentary, testimonial, brand anthem, museum exhibition, event coverage, and short-form social video content for corporate, institutional, nonprofit, and government clients. Its stated positioning emphasizes authentic, human-centered storytelling rather than high-gloss corporate production, with the tagline 'Stories Handled With Care.' Visible client work spans healthcare (CooperVision, Novartis/Kymriah, CHOP), arts and museums (Memorial Art Gallery, George Eastman Museum), tourism (PHLCVB, Visit Philadelphia), media (HGTV, PBS), automotive (Jeep), telecom (Comcast), and local SMBs.

Name

Floating Home Films

Legal name

Floating Home Films

Website

https://floatinghomefilms.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Floating Home Films is a boutique, two-office (Philadelphia and Rochester, NY) video production company founded in 2014 that produces authentic documentary, testimonial, brand anthem, and short-form social videos for healthcare, museum, tourism, and enterprise clients.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Soundstage & Stage Rental (Film/TV) (MPADAIAA)

Keywords

• Documentary video production
• Brand storytelling films
• Corporate testimonial videos
• Museum exhibition videos
• Event video coverage

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: Full-service video production for corporate, institutional, and nonprofit clients. Projects range from short social content to long-form documentaries and brand films.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Floating Home Films is a video production company that produces interview-based documentaries, testimonial videos, brand anthem films, museum exhibition videos, short social ads, and event coverage for corporate, institutional, nonprofit, healthcare, and government clients. The studio operates from offices in Philadelphia and Rochester, traveling as needed, and delivers custom projects from short social cuts to long-form documentary work.

Product overview

Floating Home Films is a video production company offering authentic documentary-style video content. Their service portfolio consists of seven core video production categories: Anthem (brand identity videos), Short Documentary (short-form documentaries), Testimonial (client/customer testimonial videos), Ads & Short Social (advertising and social media content), Museum Exhibition (museum installation videos), About Us (corporate brand story videos), and Events (event coverage). The company operates from offices in Philadelphia and Rochester, serving clients across various industries including healthcare, arts, and tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• Anthem Videos Brand anthem videos that tell the overarching story and identity of organizations for corporate, institutional, and nonprofit clients.
• Short Documentary Videos Short-form documentary style videos capturing real stories and subjects for client organizations.
• Testimonial Videos Client or customer testimonial videos featuring personal stories and endorsements for brands, healthcare organizations, and nonprofits.
• Ads & Short Social Videos Advertising and short-form social media content optimized for digital platforms and social channels.
• Museum Exhibition Videos Video content designed for museum installations and exhibitions, including exhibition documentation and artist profiles.
• About Us Brand Videos Corporate brand story videos introducing organizations to audiences through documentary-style storytelling.
• Event Coverage Videos Event coverage videos capturing conferences, summits, and special occasions for organizations.

Named customers22 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• IDOC (Independent Doctors of Optometry)coreStrategic or Co-development PartnerOngoing collaboration with IDOC to produce testimonial and educational video content for CooperVision, featuring optometrists and their patient stories. Multiple video projects produced including Dr. Karen Fortman, Dr. Jennifer Zolman, Dr. Chaka Norwood, and Dr. Stewart profiles.
• CooperVisioncoreStrategic or Co-development PartnerExtensive partnership producing healthcare testimonial videos, educational summits, manufacturing shorts, and event documentation. Content includes 'The Story Is You' series, Educational Summit series, and Costco event coverage.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Radical Media: Radical Media is a large, established production company producing commercials, branded content, documentaries, and digital video for global brands — a broader incumbent operating in the same production space at higher scale.

Direct peers

• Bullion Productions: Bullion Productions is a documentary-style video production company producing branded documentary, testimonial, and event content — directly comparable in authentic storytelling focus.
• Tool of North America: Tool of North America is a commercial production company producing branded video, anthems, and short-form content for major brands — directly comparable as a high-end boutique film production competitor.
• Blue Chalk Media: Blue Chalk Media produces short-form documentaries and branded video content for organizations and nonprofits — directly comparable in documentary-style storytelling and nonprofit/cultural client mix.
• Lemonlight: Lemonlight is a video production company producing branded content, testimonials, ads, and social videos for enterprise and SMB clients — directly comparable in service mix and customer profile to Floating Home Films.
• Sandwich Video: Sandwich Video is a creative video production company producing branded ads and short-form social content for major brands — comparable in offering short social ads and anthems for enterprise clients.
• Coolfire Studios: Coolfire Studios is a video production agency producing corporate, brand, and event content — comparable in producing testimonial, brand, and event videos for enterprise and nonprofit clients.
• StoryCorps: StoryCorps produces interview-based documentary content for organizations and institutions; Floating Home Films' interview-based testimonials and short documentaries mirror StoryCorps' interview-driven storytelling model.
• Tortoise Films: Tortoise Films is a documentary-style video production company producing brand films, testimonials, and event content for enterprise clients — closely comparable in service mix and authentic storytelling approach.
• Honor Society: Honor Society is a creative agency producing branded video content, anthems, and testimonial campaigns — comparable in producing branded video for enterprise clients with a storytelling emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floating Home Films