Experience Jordan Adventures

Name

Experience Jordan Adventures

Legal name

Experience Jordan for Travel and Tourism

Website

https://experiencejordan.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adventure Tourism and Guided Tour Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Active Travel Agencies (THAKABAD)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Desert & Dune Adventure Tour Operators (Camel treks, sandboarding) (THAAADAG)

Keywords

• Adventure tourism
• Guided hiking tours
• Cycling tours
• Multi-day treks
• Cultural sightseeing

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Guided Tour Packages: One-time payment tour packages that include guided hiking, cycling, and sightseeing adventures. Customers pay upfront for complete tour experiences including guide services, accommodation, meals as specified, and transportation during the tour. Pricing varies by tour duration (day, mini-adventure 2-6 days, full adventure 8-15 days) and type (hiking, cycling, multi-sport).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Experience Jordan Adventures organizes and sells guided hiking, cycling, multi-sport, and cultural sightseeing tour packages in Jordan, delivered as small-group scheduled departures or private/custom itineraries. Tours range from single-day excursions to 15-day expeditions along the Jordan Trail and Jordan Bike Trail, with the operator handling all logistics including local guides, accommodation, meals, transportation, permits, and entry fees. The company serves both individual travelers direct and travel agents through a B2B channel.

Product overview

Experience Jordan Adventures offers a portfolio of adventure tour products organized into three main categories: Full Adventures (week-long multi-day tours), Mini Adventures (2-5 day tours), and Day Adventures (single-day experiences). The company also provides Private and Custom Tours for travelers wanting personalized itineraries. The core products include hiking tours along the Jordan Trail (including the famous Dana to Petra Trek), cycling tours on the Jordan Bike Trail, cultural sightseeing tours, beach holidays combining the Dead Sea and Red Sea, and multi-sport adventures combining hiking, cycling, and water activities. Notable named products include the Dana to Petra Trek (named one of National Geographic's best 15 multi-day hikes), Cycle Jordan Bike Trail tours, and Jordan Beach Holiday packages. Tours are offered as both small group adventures with scheduled departures and private/custom arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• Jordan Trail: A national hiking trail service covering 40 days and 600km from Um Qais in the north to Aqaba and the Red Sea in the south.
• Jordan Bike Trail

Products and services

• Full Adventures (8-15 day small-group tours) Week-long small-group adventure tours ranging from US$995 to US$1,850 covering hiking, cycling, and multi-sport itineraries across Jordan's landscapes, with expert local guides and full logistics handled.
• Mini Adventures (2-6 day small-group tours) Two to several day small-group adventures in the Petra and Wadi Rum region ranging from US$295 to US$1,145, including hiking, cycling, and cross-border excursions.
• Day Adventures (single-day tours) Single-day expedition tours ranging from US$115 to US$175 covering wadi hiking, cultural tours, and experiences not easily done independently.
• Private and Custom Tours Customizable private trips where customers can modify itinerary, accommodation, and experiences, or convert existing small-group adventures into private tours, with private drivers and high-end hotel options.
• Dana to Petra Trek + Wadi Rum & the Dead Sea 9-day full adventure combining the Dana to Petra Trek with visits to Wadi Rum desert and the Dead Sea, priced at US$1,595. Difficulty ranges from Easy/Moderate to Challenging/Tough.
• Jordan Hiking Adventure 8-day hiking adventure priced from US$1,595 covering the best parts of Jordan's landscapes and hiking trails.
• Jordan Active Adventure (Hike & Bike) Multi-sport adventure priced at US$1,495 combining hiking and cycling to experience Jordan's most beautiful sights with a sense of adventure.
• Cycle Jordan: Jordan Bike Trail through Petra and Wadi Rum 8-day cycling adventure priced up to US$1,850 along the Jordan Bike Trail visiting Petra and Wadi Rum UNESCO World Heritage Sites.
• Experience Jordan Tour Comprehensive tour visiting Jordan's unique sites, experiencing the country's beauty, and engaging with its people and culture.
• Summer Adventure in Jordan Small-group summer adventure priced at US$995 featuring summer hikes, stunning landscapes, and outstanding Jordanian hospitality.
• Dana to Petra Trek (Mini) 5-day mini adventure covering the core part of the Dana to Petra trek, one of National Geographic's best 15 multi-day hikes in the world.
• Petra to Wadi Rum Trek 6-day trek continuing from Dana to Petra through remote desert landscape between Petra and Wadi Rum UNESCO World Heritage Sites, priced at US$1,145.
• Jordan 2-Day Tour (Petra, Wadi Rum & the Dead Sea) Mini adventure priced at US$295 exploring Petra with a licensed guide, overnight in a Bedouin camp, and visits to Wadi Rum and the Dead Sea.
• Dana to Petra by Bike Cycling mini adventure through the most beautiful part of Jordan along the Dana to Petra route.
• Jerusalem & Bethlehem 2-Day Tour from Amman Cross-border excursion from Jordan to Jerusalem and Bethlehem, departing from Amman.
• North of Jordan Tour – 2 Days Two-day exploration of northern Jordan's green landscapes, ruins, and cultural heritage.
• Petra - Off the Beaten Path Two-day exploration of lesser-known sites and trails in Petra beyond the main tourist trail.
• Splash & Hike in Wadi Mujib (Siq Trail) Self-guided day adventure on the Siq Trail featuring 2-3 hours of climbing, splashing, hiking, sliding, and jumping through Wadi Mujib canyon, priced at US$115.
• Jerash, Ajloun, & Lunch at a Local Family Day tour exploring Jordan's green north with visits to Jerash and Ajloun, including lunch with a local family.
• Swim & Hike in Wadi Hidan Day adventure swimming in natural pools of the dramatic Wadi Hidan canyon.
• Jordan Trail: Umm Qais to Arab Dam & Lunch with a Local Family Day tour combining ruins of Umm Qais, hiking the start of the Jordan Trail, and lunch with a local family.
• As Salt City Tour – Full Day Full-day cultural exploration of As Salt city, priced at US$175.
• Jordan Beach Holiday 8-day beach vacation combining the Dead Sea and Red Sea experiences, including Petra visit, jeep tour in Wadi Rum, and boat trip in Aqaba.
• Best of the Jordan Trail 14-day tour covering over 600 km of the Jordan Trail hiking tracks from Um Qais to Aqaba.
• Full Jordan Bike Trail 15-day cycling tour riding the full Jordan Bike Trail from green North through stony deserts.
• Best of the Jordan Bike Trail Tour along the 650-kilometer Jordan Bike Trail scenic route spanning the length of Jordan.
• Jordan Multi-Sport Combined hiking, cycling, and swimming adventure through Jordan.
• Wadi Rum Trek Desert exploration of Wadi Rum including stargazing and immersive desert experience.
• Jordan's Hikes & Sights 7-day tour combining the best of Jordan's hikes and sights.
• Rose-Red Triangle – Hiking Tour Hiking tour discovering Petra (Rose-Red City) and Wadi Rum desert via less-traveled routes.
• Rose Red Triangle – Sightseeing Tour Sightseeing tour exploring the majestic desert of Wadi Rum and the Rose-Red City of Petra.
• 4-Day Sightseeing Tour Private tour visiting and experiencing some of Jordan's unique sites and engaging with its culture.
• 5-Day Sightseeing Tour Five-day tour visiting and experiencing Jordan's unique sites and engaging with its culture.
• 6-Day Sightseeing Tour Six-day tour visiting and experiencing Jordan's unique sites and engaging with its culture.

Quantifiable outcome

• 4.95 out of 5 rating from 900+ reviews on TripAdvisor
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Responsible Travel: UK-based platform that curates and markets small, locally-owned sustainable tour operators worldwide. Overlaps with Experience Jordan on sustainability positioning, B2B distribution, and authentic local-experience ethos.
• Abercrombie & Kent: Established luxury and adventure travel company operating worldwide including the Middle East. Comparable to Experience Jordan on adventure and cultural tours in Jordan, but offers a far broader portfolio and luxury orientation rather than a Jordan specialist focus.

Direct peers

• Jordan Select Tours: Jordan-based inbound tour operator offering private and small-group tours including hiking and adventure itineraries. A direct local competitor operating in the same destination with similar products (Petra, Wadi Rum, Jerash).
• Intrepid Travel: Large global small-group adventure tour operator offering hiking, cycling and cultural trips across 100+ countries. Directly comparable to Experience Jordan's small-group adventure model, though at far greater scale and global footprint.
• Exodus Travels: UK-based adventure tour operator specializing in walking, cycling and cultural trips. Comparable to Experience Jordan in activity mix (hiking and cycling) and tour duration (multi-day small group), making it a directly analogous adventure specialist.
• Adventure Life: Small-group adventure tour operator focused on cultural, hiking and wildlife experiences across multiple regions. Directly comparable product mix and customer profile to Experience Jordan, particularly on multi-day small-group hiking itineraries.
• G Adventures: Global small-group adventure tour operator with a similar B2B agent channel and focus on local experiences. Overlaps with Experience Jordan in product format, customer segment (active/small-group travelers), and adventure-focused itinerary design.
• KE Adventure Travel: UK-based adventure tour operator with a comparable product portfolio spanning hiking, trekking and cycling trips. Similar scale and direct-to-consumer + agent distribution model to Experience Jordan.
• Wild Frontiers: Adventure and cultural tour operator known for off-the-beaten-path itineraries in destinations including the Middle East. Highly comparable in philosophy (authentic, small-group, off-the-beaten-path) to Experience Jordan's positioning.
• Walks Worldwide: Walking and hiking specialist offering small-group and self-guided tours across Europe, the Middle East and beyond. Comparable to Experience Jordan's hiking-first, multi-day small-group tour format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/experience-jordan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Jordan Adventures