Flora Film

What Flora Film does

Flora Film is a two-person German media production partnership, legally identified as "Flora Film (Jan Jatzkowski & Marcel Müller)," operating from a studio in Rellingen with a registered address in Kummerfeld, Kreis Pinneberg. The company delivers an integrated stack of video production, photography, web design, and digital marketing services targeting small and medium-sized businesses in the German "green industry" (horticulture, nurseries, garden centers, landscaping) within roughly a 20 km radius of Rellingen. Its offering is organized into three core service pillars — FOTOS (product and business photography), FILM (image films and advertising clips at TV quality), and WEBDESIGN (responsive landing pages and marketing campaigns) — plus a standalone Portraitfotografie service for employee headshots.

The technical backbone is an in-house production studio coupled with a mobile studio brought on-site to client facilities. The company's stated differentiator is a set of self-developed filming techniques ("Eigens entwickelte Techniken") purpose-built for visually presenting plants and horticultural products, a craft competence the founders attribute to Marcel Müller's 15 years of production experience via the predecessor brand Hanse Film Kontor. The revenue model is primarily project-based professional services: portrait photography is sold at published all-inclusive prices (All Inclusive M for teams up to 8 at €399, All Inclusive L for teams up to 15 at €599, both discounted from €699 / €999), while film, web design, and integrated marketing work is custom-quoted after a free initial consultation. Go-to-market is direct B2B sales via the company website (flora-film.de), email ([email protected]), and a published WhatsApp link — there is no channel partner, agency, or reseller layer between the company and its clients, and no subscription, retainer, or licensing revenue component is disclosed.

Name

Flora Film

Legal name

Flora Film (Jan Jatzkowski & Marcel Müller)

Website

https://flora-film.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Flora Film is a two-person German media production partnership in Kreis Pinneberg that delivers video production, photography, web design, and digital marketing services to small and medium-sized green-industry businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Rellingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Production Services: Project-based professional services including photo shoots, video productions, and web design. Revenue generated through one-time service fees for creative work tailored to each client's needs.
2. Web Design Services: Planning and creation of modern, responsive landing pages and marketing campaigns, charged as project-based fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Flora Film is a full-service media production company that produces professional photography, video, and web design content specifically for businesses in the green industry (Pflanzenbranche). The studio operates from Rellingen with an in-house studio and a mobile studio setup for on-site shoots, offering TV-quality image films, product videos, business portraits, and responsive web design optimized for social media and Web 3.0 channels.

Product overview

Flora Film is a full-service media production company for the green industry (Pflanzenbranche) offering three core integrated services: FOTOS (photography), FILM (video production), and WEBDESIGN (web design). The company also provides specialized Portraitfotografie (portrait photography) as a standalone service with all-inclusive packages. Services can be booked individually or as a comprehensive marketing package, with offerings optimized for social media and digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• FOTOS (Photography Services)

Quantifiable outcome

• Higher sales through improved advertising materials and visual marketing.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Pflanz MichminorChannel Partner/ Reseller/ DistributorLogo-listed customer and partner in the green industry ecosystem. Flora Film produces marketing content for this plant/garden retailer.
• KobiminorChannel Partner/ Reseller/ DistributorLogo-listed customer in the green industry sector receiving media production services.
• GLminorChannel Partner/ Reseller/ DistributorLogo-listed customer (Green Industry) receiving media production services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• UFA GmbH: Germany's largest TV and film production company, producing scripted series, entertainment, and branded content. Comparable as a German video production operator serving German-speaking clients, though operating at vastly larger scale and with a much broader portfolio than Flora Film's green-industry SMB niche.
• Jung von Matt: Major German creative agency producing campaigns across film, photography, and digital for B2B and B2C clients. Comparable as a German full-service creative producer (photo, film, web) but with significantly larger scale, broader client base, and entertainment/global brand focus rather than green-industry SMBs.
• Wiedemann & Berg Film: Established German film and series production company (known for 'Dark' and other Netflix content). Comparable as a German video production house, though focused on high-end scripted content rather than SMB marketing services for the green industry.
• Studio Babelsberg: Germany's oldest large-scale film studio and a major European production facility. Comparable as a German video production incumbent but with significantly different scale, infrastructure (purpose-built studios), and customer base (feature film and high-end TV).
• Endemol Shine Germany: German arm of global content producer Endemol Shine, producing entertainment and branded content. Comparable as a video content producer in the German market, but operating at global scale with entertainment IP rather than Flora Film's SMB green-industry niche.
• Bavaria Film: Major German film and media production company operating Bavaria Film Studios. Comparable as a German video production incumbent with full-service production capabilities, but with significantly broader scope (feature films, TV, branded content) than Flora Film's niche.
• Studio Hamburg: Major Hamburg-based film and media production group offering production services, post-production, and distribution. Geographic peer in northern Germany (Flora Film is in Schleswig-Holstein) but operating at enterprise scale with capabilities well beyond Flora Film's boutique offering.
• Constantin Film: One of Germany's largest independent film production and distribution companies. Comparable as a German video/film production incumbent but serving theatrical and streaming markets rather than Flora Film's green-industry SMB segment.

Direct peers

• Pixomondo: Visual effects and virtual production studio with German operations. Overlaps with Flora Film's video production and digital content creation capabilities, though Pixomondo focuses on VFX and film/series work rather than SMB marketing content for the green industry.
• Cine Plus Media Service GmbH: German full-service media production company providing corporate video, post-production, and branded content. Closely overlaps with Flora Film's core service lines (image films, corporate video), though Cine Plus operates at larger scale and serves a broader mix of industries.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flora Film