What Childbirth Concierge does

Childbirth Concierge is a private perinatal care services and professional training company headquartered in Winter Garden, Florida, founded in 2013 by Kathy Bradley, who brings 34+ years of maternal health experience (including 14 years at Winnie Palmer Hospital for Women & Babies). The company serves expectant and new families across Central Florida with in-person services and nationwide via telehealth, offering childbirth education classes (in-person and on-demand), birth doula support ($550-$1,400 per engagement), postpartum doula support ($29-$58 per hour), and board-certified lactation consultations. Its tiered Navigator Experience™ subscription programs — Pregnancy Navigator (under $45/month), Birth Navigator ($295), and Newborn Navigator (approximately $11/day) — bundle one-on-one Certified Childbirth Consultant™ access with web-app-based educational content (52-72 page apps with 17-44 videos, ADA-accessible) and twice-monthly live Peace of Mind Sessions.

The company's core intellectual property is the trademarked Peace of Mind Method™, a trauma-informed, evidence-based framework underpinning all family services and the professional training arm, the Childbirth Concierge Institute (CCI). CCI issues certifications in Childbirth Consultant, Childbirth Educator, Birth Doula, and Lactation Educator (priced $485-$1,500), with Postpartum Doula and Pediatric Sleep Educator certifications slated for Fall 2026. The technology backbone is a web application with full accessibility features, an EngineHire-based intake and contract management platform, and HIPAA-compliant telehealth infrastructure integrated with Wildflower Health and MyTLN for insurance verification.

The business operates through a hybrid direct-to-consumer and community-referred GTM: complimentary consultations, personalized client-to-professional matching, OB/GYN and pediatric office referral partnerships, organic content marketing, and a verified base of 1,400+ five-star Google reviews. Revenue is generated across professional services, subscription programs, one-time training enrollments, and insurance-covered lactation visits. The company is founder-owned and bootstrapped with no disclosed external funding.

Name

Childbirth Concierge

Legal name

Childbirth Concierge

Website

https://childbirthconcierge.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Childbirth Concierge is a Winter Garden, Florida-based perinatal care services and professional training company that provides childbirth education, birth and postpartum doula support, lactation consultations, and tiered Navigator Experience™ subscription programs to expectant and new families, alongside the Childbirth Concierge Institute's certification training for birth professionals.

Ownership category

akta.pro rank

Product category

Maternal and Perinatal Care Services

NAICS

Educational Support Services (61171), Child Care Services (6244)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Newborn/Infant Mother’s Helper Support (HSAAAGAB), Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK)

Keywords

• Doula support services
• Childbirth education classes
• Lactation consulting
• Perinatal care services
• Postpartum support

Headquarters

HQ city

Winter Garden

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Support Services: Revenue from providing birth doula support, postpartum doula services, breastfeeding/lactation consultations, and childbirth education classes. Services offered both in-person (Central Florida) and via telehealth (nationwide).
2. Navigator Experience™ Subscriptions: Monthly subscription programs including Pregnancy Navigator (less than $45/month), Birth Navigator ($295 one-time), and Newborn Navigator (comprehensive postpartum care approximately $11/day). These programs bundle consulting access with educational content and ongoing support.
3. Professional Training & Certification: Training programs for aspiring birth professionals including Certified Childbirth Consultant™ ($1,500), Certified Childbirth Educator ($485), Certified Doula ($485), and Certified Lactation Educator. Multiple pathways including traditional enrollment, fellowship programs for experienced professionals, and fast-track options.
4. Insurance-Covered Lactation Services: Lactation support services that may be fully or partially covered by insurance plans, including in-home and telehealth visits. Company assists with insurance verification and benefit checks through Wildflower Health and MyTLN portals.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Childbirth Concierge provides professional perinatal support services including in-person and on-demand childbirth education classes, birth doula support, postpartum doula care, and breastfeeding/lactation consultations. Its tiered Navigator Experience™ programs (Pregnancy, Birth, and Newborn) bundle one-on-one consultant access with educational web-app content and ongoing text/email support. Through Childbirth Concierge Institute, the company also trains and certifies aspiring birth professionals as Certified Childbirth Consultants™, Childbirth Educators, Doulas, and Lactation Educators.

Product overview

Childbirth Concierge® is a perinatal care service company offering a comprehensive portfolio of support services for expectant and new families, organized as three interconnected divisions: The Agency (direct family services), The Institute (professional training), and The Expert (founder Kathy Bradley's expertise). Family services include childbirth classes (in-person and on-demand), Birth Doula Support, Postpartum Doula Support, and Breastfeeding/Lactation Support. The Navigator Experience™ programs (Pregnancy, Birth, and Newborn Navigators) provide tiered one-on-one consulting with Certified Childbirth Consultants™. Professional training programs include Certified Childbirth Consultant (CCC), Certified Childbirth Educator (CCE), Certified Doula (CD), and Certified Lactation Educator (CLE) programs. The company is expanding offerings to include Postpartum Doula and Pediatric Sleep Educator certifications, plus Master Classes for professional development.

Differentiator

Problem solved

Functional benefit

Brands

• Childbirth Concierge Institute (CCI): Professional training and certification programs for perinatal professionals including Certified Childbirth Consultant, Childbirth Educator, Birth Doula, Postpartum Doula, Lactation Educator, and Pediatric Sleep Educator certifications.

Products and services

• Childbirth Classes (In-Person)

Quantifiable outcome

• Doula support significantly reduces cesarean section rates, forceps deliveries, need for oxytocin, and epidural anesthesia use while shortening labor (Kennell, et al., JAMA 1991)
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Commonsense Childbirth, Inc.coreStrategic or Co-development PartnerCollaborative partnership with Jennie Joseph, LM, CPM's organization where the Certified Childbirth Consultant training and certification programs are issued through Commonsense Childbirth Institute. The Easy Access Clinic provides internship opportunities for students in Central Florida.
• The Birth Place (Jennie Joseph)coreStrategic or Co-development PartnerFree-standing birth center owned and operated by Jennie Joseph, LM, CPM, providing clinical training opportunities for CCI certification students to gain required birth experience.
• Sutton & AssociatessupportingOthersBackground check services provider ensuring all team members are thoroughly vetted. All childbirth educators, doulas, lactation educators, and IBCLCs are background checked through Sutton & Associates.
• New York LifesupportingOthersPartnership providing complimentary financial planning sessions to team members as a professional development benefit.
• Wildflower Health (CIGNA Plans)supportingOthersInsurance benefits verification portal for CIGNA plan holders to check lactation support coverage eligibility.
• MyTLN (Other Insurance Plans)supportingOthersInsurance benefits verification platform for non-CIGNA insurance plans to check lactation support coverage.
• OB/GYN and Pediatric OfficescoreGTM or Marketing PartnerHealthcare provider partnerships offering patient education materials, Lunch & Learn sessions, and professional referral programs to extend care beyond the exam room.
• Pelvic Floor Therapists and Postpartum CounselorssupportingGTM or Marketing PartnerCollaborative care partnerships with complementary wellness providers including pelvic floor therapists, postpartum counselors, and other professionals committed to whole-family wellness.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mama Natural: Online natural childbirth education brand with courses, a doula directory, and content; competes for the same first-time parent audience seeking education outside hospital defaults.
• Doula Trainings International (DTI): Provides doula certification, continuing education, and a directory for expectant families — directly comparable on both training and family-services sides of Childbirth Concierge.
• ProDoula: National doula training and support services company offering certification and agency services; competes directly with Childbirth Concierge Institute's doula certification programs and agency offerings.
• The Lactation Network: Insurance-covered lactation support platform connecting families with IBCLCs — competes directly with Childbirth Concierge's lactation services on insurance verification and telehealth delivery.
• Birthing From Within: Childbirth education methodology with training and certification for educators; mirrors Childbirth Concierge's combination of branded childbirth education curriculum and professional certification pathway.

Emerging players

• Boober: On-demand marketplace for birth doulas, postpartum doulas, and lactation consultants; overlaps Childbirth Concierge's core service lines with a tech-enabled matching model that pressures traditional agencies.
• Mahmee: Maternal-health platform offering virtual postpartum and pregnancy support from nurses and doulas; intersects Childbirth Concierge's Navigator subscriptions and telehealth lactation offerings with a national digital model.
• Commonsense Childbirth Inc. Partner and clinical training site for certification students; offers perinatal support and birth-center services in Central Florida, overlapping Childbirth Concierge's geography and training pathways.

Broad incumbents

• Lamaze International: Established childbirth education organization offering educator certification and consumer classes; competes broadly in the same category as Childbirth Concierge's childbirth education programs.
• Winnie Palmer Hospital for Women & Babies: Large regional hospital system where the founder previously worked; provides hospital-based childbirth education that competes with Childbirth Concierge's in-person classes in the Orlando market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/birthconcierge
• YouTubeyoutube.com/@childbirthconciergeLLC
• Facebookfacebook.com/childbirthconcierge
• Instagraminstagram.com/childbirthconcierge
• LinkedInlinkedin.com/company/childbirth-concierge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Childbirth Concierge