LAWBIZ

What LAWBIZ does

LawBiz, legally Edward Poll & Associates, Inc., is a U.S.-based professional services and educational consulting firm founded in 1990 by Ed Poll, operating from Los Angeles (Venice), California. The firm provides coaching, consulting, and educational resources targeted at lawyers and law firms seeking to professionalize the business side of legal practice. Core services include one-on-one lawyer coaching under Poll's proprietary 'Business of Law®' methodology, legal and practice consulting, law firm retreats and keynotes, MCLE (continuing legal education) programming, and transactional advisory for attorneys buying or selling law practices (including valuation, buyer identification, and transaction facilitation). Primary customer segments are sole practitioners and small law firms (2–20 attorneys), with secondary reach to large firms, associates, and law firm administrators.

The firm's technology footprint is intentionally light: LawBiz runs on standard web platforms for content delivery (blog, Coach's Corner column, podcast, video, newsletter archives), digital marketing, and e-commerce via lawbizstore.com, where self-study products — including the LawBiz Special Report Series, Practice Profitability and Small Business Planning, Financial Management of the Firm, and Growing Your Practice — are sold at $119–$139 per package (one-time/perpetual license). There is no proprietary software platform, API surface, or mobile application.

The business model is a hybrid of high-touch professional services (coaching and consulting engagements led directly by Ed Poll) and low-touch productized educational content (special reports sold through the storefront). Go-to-market is sales-led and content-driven: Poll personally engages clients via direct consulting agreements and phone-based inbound (800-837-5880), while free educational content (articles in ABA journals, weekly column, podcast, videos, newsletters) drives top-of-funnel demand generation and SEO. Pricing on the consulting side is not publicly disclosed, while digital products are listed as discounted one-time purchases, indicating a pay-as-you-go model rather than subscription. The firm has no outside funding, no institutional investors, and operates as an independent founder-led practice.

Name

LAWBIZ

Legal name

Edward Poll & Associates, Inc.

Website

https://lawbiz.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

LawBiz is a U.S.-based consulting and coaching firm founded in 1990 by Ed Poll that helps sole practitioners and small law firms professionalize the business side of legal practice through coaching, consulting, MCLE programming, and self-study products.

Ownership category

akta.pro rank

Product category

Legal Practice Management Consulting

NAICS

Legal Services (5411), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAEAPAC

Legal Practice Management & Case Management

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Governance, Risk, Compliance (GRC) & Legal Tech

SECONDARYEDAGABAH

Law & Legal Studies

Education/Educational Publishing & Learning Content/Higher Education Textbooks & Courseware

Keywords

• Legal practice consulting
• Lawyer coaching services
• Law firm management
• Practice management training
• Legal marketing consulting

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Professional Services (Coaching and Consulting): Core revenue stream from Ed Poll providing direct consulting and coaching services to law firms and attorneys, including business of law coaching, practice management consulting, and post-sale coaching for law practice transitions.
2. Educational Products and Publications: Sale of self-study materials, special report series, and practice management guides through the LawBiz Store. Products include bundled packages covering practice profitability, financial management, and practice growth strategies.
3. Law Firm Retreats and Conferences: Revenue from conducting law firm retreats and training seminars, including keynotes and specialized programs for practice management and business development.
4. MCLE (Continuing Legal Education): Continuing legal education offerings that provide professional development credits for attorneys.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

LawBiz is a consulting and coaching practice that helps lawyers and law firms run the business side of their practices. The firm delivers one-on-one coaching, practice management consulting, law firm retreats and conferences, MCLE programs, and advisory services for buying or selling a law practice, supplemented by self-study publications sold through the LawBiz Store.

Product overview

LAWBIZ is a legal consulting and coaching practice founded by Ed Poll, offering a portfolio of services centered on 'The Business of Law®' philosophy. The company provides lawyer coaching, legal consulting, practice consulting, law firm retreats, legal marketing guidance, and MCLE programs. Their product offerings include published report series covering practice profitability, financial management, and practice growth. The company also offers services for attorneys looking to buy or sell their practices, including valuation and transaction support.

Differentiator

Problem solved

Functional benefit

Brands

• The Business of Law: A coaching methodology and trademarked approach developed by Ed Poll for building and managing a successful law practice.

Products and services

• LawBiz Special Report Series A series of special reports providing guidance on law practice management topics, sold as a bundled self-study product for attorneys and law firms.
• Practice Profitability and Small Business Planning Package
• Financial Management of the Firm
• Growing Your Practice
• Business of Law® Coaching / Lawyer Coaching
• Legal / Practice Consulting
• Law Firm Retreats & Conferences
• MCLE Programs (Continuing Legal Education)
• Selling a Law Practice
• Buying a Law Practice
• Expert Witness Services

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Strategic Alliances (unspecified)Others

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• The Rainmaker Institute: The Rainmaker Institute provides legal marketing coaching and consulting to attorneys, including practice growth programs and marketing retreats. It directly competes with LawBiz's Legal Marketing coaching and Law Firm Retreats offerings for the same solo practitioner and small firm market.
• Affinity Consulting Group: Affinity Consulting Group provides legal technology, practice management, and workflow consulting services to law firms. It overlaps directly with LawBiz's consulting/coaching offerings on operational efficiency, technology adoption, and firm profitability for small and mid-sized law firms.
• Attorney at Work: Attorney at Work is a legal coaching and practice management media company that publishes articles, podcasts, and resources aimed at helping lawyers grow their practices. It directly competes with LawBiz in the practice management coaching and content space for the same solo and small-firm attorney audience.
• Great Legal Marketing: Great Legal Marketing is a coaching and consulting practice focused on marketing and client acquisition for solo and small law firms. It competes directly with LawBiz on practice growth strategy, marketing advisory services, and attorney coaching.
• Lawyerist: Lawyerist is a legal practice management media and education platform providing coaching, courses, and content aimed at solo and small law firm practitioners. It competes with LawBiz in the practice management education and consulting space, particularly through its Lawyerist Coaching programs.

Broad incumbents

• Clio: Clio is a leading legal practice management software platform serving law firms with case management, billing, and client intake tools, plus an extensive education and resource library. It overlaps with LawBiz as a broader incumbent in the practice management ecosystem, including Clio's law firm growth content and CLE-accredited programs.
• CosmoLex: CosmoLex provides cloud-based practice management, billing, and accounting software for small law firms. It sits in the same practice management ecosystem as LawBiz, offering some educational resources and productized advice on profitability and financial management that overlaps with LawBiz's consulting scope.
• ABA Law Practice Division (American Bar Association): The ABA Law Practice Division is the largest U.S. legal industry association offering practice management resources, publications, CLE programs, and coaching for member attorneys. It competes broadly with LawBiz's content, education, and MCLE offerings as part of a much larger institutional portfolio.
• MyCase: MyCase is a legal practice management platform offering case management, billing, and client communication tools for small and solo law firms. It competes in the broader practice management space where LawBiz operates and increasingly bundles educational content for its users.

Others

• LawPay: LawPay is a payment processing platform built specifically for law firms, often offered alongside practice management ecosystems (e.g., Clio, MyCase). It is thematically related to LawBiz's profitability and financial management consulting focus but does not directly compete in coaching or content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lawbiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAWBIZ