Fyma.io Ug (haftungsbeschrankt)

What Fyma.io Ug (haftungsbeschrankt) does

FYMA.io UG (haftungsbeschrankt) is a Munich-based performance marketing agency founded in 2023 that manages paid media campaigns for e-commerce businesses across the DACH region. Operating with a small team of 1-10 employees under a German UG limited liability structure, the firm delivers Google Ads (Search, Shopping, Performance Max, Merchant Center), Amazon Ads, and Meta Ads management, supplemented by forensic account auditing, feed optimization, CSS integration, and Performance Max control. Its client portfolio includes 13 named enterprise and mid-market brands such as Lusini, Avery Zweckform, VfL Wolfsburg, BERING, and Edurino, spanning diverse verticals from textiles and optical to edtech and sports.

The firm's go-to-market is direct sales-led, with a free no-obligation account audit as the primary lead generation mechanism. FYMA differentiates on three positioning pillars: 100% senior staffing (every account handler has at least 7 years of operative experience, drawn from a base of 640+ analyzed accounts), radical data transparency via custom Looker Studio dashboards that remain client-owned post-engagement, and a tool-agnostic, platform-independent stance that explicitly disclaims alignment with platform commissions. The revenue model is recurring management fees priced against client goals rather than published tiers, with no public pricing available.

Operationally, FYMA holds Google Partner status and leverages standard ad-tech infrastructure rather than proprietary AI or automation tooling. Ownership appears to be founder-led and bootstrapped, with no disclosed venture funding, acquisitions, or parent-company relationships. The firm emphasizes mid-market and enterprise e-commerce clients in German-speaking markets, with its value proposition framed as a deliberate counter to the junior-staffed, opaque, and tool-locked agency model prevalent in the market.

Name

Fyma.io Ug (haftungsbeschrankt)

Legal name

Fyma.io UG (haftungsbeschrankt)

Website

https://fyma.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

FYMA.io UG is a Munich-based performance marketing agency managing Google, Amazon, and Meta advertising campaigns for enterprise e-commerce clients in the DACH region, differentiated by 100% senior staffing (7+ years experience), client-owned Looker Studio dashboards, and a tool-agnostic, platform-independent delivery model.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

akta.pro secondary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Performance marketing services
• PPC campaign management
• Google Ads management
• Amazon advertising services
• E-commerce growth marketing

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Performance Marketing Services: Management fees for managing Google, Amazon, and Meta advertising campaigns for e-commerce clients. Pricing is stated to be goal-oriented ("Pricing richtet sich nach deinen Zielen").

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

FYMA is a Munich-based performance marketing agency that manages Google Ads, Amazon Ads, and Meta Ads campaigns for e-commerce businesses. Services include campaign management across Search, Shopping, Performance Max, and Meta platforms, complemented by forensic auditing, feed optimization, CSS integration, and Merchant Center management delivered exclusively by senior experts with at least seven years of operative experience.

Product overview

FYMA is a performance marketing agency offering a unified suite of services focused on e-commerce growth across Google, Amazon, and Meta advertising platforms. The core offering includes campaign management (Google Ads, Amazon Ads, Meta Ads) supported by specialized services: Search & Shopping Audit for forensic campaign analysis, Performance Max Control for transparent PMax monitoring, Feed Optimization & CSS for product feed improvements, and Merchant Center Management. All services are delivered exclusively by senior-level experts with at least 7 years of operative experience. The agency provides clients with custom live dashboards (Looker Studio) and works with their existing tool stack (Triple Whale, Profit Metrics) rather than mandating specific platforms.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 640+ accounts analyzed and audited

Named customers13 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationFYMA operates as a Google Partner agency, managing Google Ads campaigns including Search, Shopping, Performance Max, and Merchant Center for clients. They emphasize working WITH Google platforms while optimizing exclusively for client success rather than platform commissions.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance marketing agency focused on paid advertising (Google Ads, Meta Ads, PPC) for e-commerce and SaaS clients, with a similar mid-size boutique agency profile. Directly comparable in offering and target SMB-to-mid-market segment.
• Croud: Performance marketing agency specializing in paid media (Google, Meta, Amazon, programmatic) for enterprise brands, with a distributed senior-only model similar to FYMA's positioning. Directly comparable in offering and target customer.
• Wolfgang Digital: Award-winning European digital marketing agency specializing in Google Ads, paid social, and SEO for enterprise brands. Comparable as a boutique-to-mid-market performance agency in a similar regional peer set.
• Tinuiti: Independent performance marketing agency specializing in Amazon, Google, Meta, and TikTok advertising for retail and e-commerce brands. Directly comparable in channel focus and target customer segment.

Broad incumbents

• Performics: Publicis-owned global performance marketing agency offering paid media, SEO, and digital marketing services. Comparable in service offerings but operates at much greater scale as part of a holding company network.
• Dept Agency: Large global digital agency offering performance marketing, including Google, Amazon, and Meta Ads services to enterprise e-commerce brands. Comparable because it operates in the same digital performance marketing space but at significantly greater scale and with a broader service portfolio.
• GroupM (WPP): WPP's media investment arm operating agencies like Mindshare and Essence that manage Google, Amazon, and Meta campaigns at global scale. Comparable as a competitor for the same enterprise e-commerce media budgets.
• Jellyfish: Global digital marketing agency owned by Brandtech Group offering Google, Amazon, and Meta Ads management for enterprise clients. Comparable in services offered, but at much larger scale with proprietary technology.

Regional players

• Webrepublic: Swiss-based performance marketing agency offering Google Ads, Meta Ads, and programmatic services to DACH-region clients. Comparable as a regional competitor for the same DACH e-commerce clients.

Emerging players

• Lengow: European e-commerce SaaS platform specializing in product feed management, marketplaces, and shopping ads optimization. Comparable because it addresses the same feed optimization and Shopping ads pain points FYMA solves in its CSS and Merchant Center service line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fyma-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fyma.io Ug (haftungsbeschrankt)