gamin gamine
Gamin Gamine is a Paris-based direct-to-consumer clothing subscription business serving parents with curated children’s outfits, complemented by women’s quarterly bundles, an online shop and gift cards under a demand-led, zero-stock production model.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What gamin gamine does
Founded in 2019, Gamin Gamine is a Paris-based direct-to-consumer apparel subscription business operated by ONCE UPON A TIME SASU. Its core offer is a monthly children’s bundle containing a surprise-curated complete look—one top, one bottom, one accessory, and one pair of socks—for children from 3 months to 10/12 years, with a €36 monthly plan and prepaid three- and six-month options. It also offers a quarterly women’s subscription, a separate e-shop for individual items and capsule collections, and gift cards. The company reports that more than 4,800 parents trust the service.
The company monetizes recurring subscriptions through monthly direct debit, quarterly and annual plans, prepaid bundles, full-price and discounted e-shop sales, and one-time gift cards. Its demand-led, zero-stock production model is intended to reduce unsold inventory and discounting, with surplus factory materials upcycled into new looks; production is concentrated with a single certified factory in China. Go-to-market is primarily product-led and community-driven through the website, Instagram, word of mouth, and a referral program, while delivery is available to a defined list of countries. No proprietary technology platform is disclosed, and operations appear to rely on third-party website infrastructure and standard e-commerce and subscription-management software.
gamin gamine firmographics
Firmographics- Name
- gamin gamine
- Legal name
- ONCE UPON A TIME SASU
- Website
- https://gaminetgamine.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gamin Gamine is a Paris-based direct-to-consumer clothing subscription business serving parents with curated children’s outfits, complemented by women’s quarterly bundles, an online shop and gift cards under a demand-led, zero-stock production model.
- Ownership category
- akta.pro rank
gamin gamine industry classification
Industry- Product category
- Children's Clothing Subscription
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Kids Apparel (5–12) (CRAAAHAC)
- akta.pro secondary industry
- Toy Rentals & Subscription Boxes (CRALAFAK)
Keywords
Where gamin gamine is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
gamin gamine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly Subscription Boxes (Baluchon): Recurring monthly revenue from subscription boxes delivering complete children's outfits. Revenue recognized monthly upon delivery between the 10th and 20th of each month. Automatic monthly direct debit on the 13th of each month. Subscribers can cancel anytime.
- Prepaid Subscription Bundles (3/6 months): One-time payment for 3 or 6 months of monthly deliveries at a discounted rate (€110 and €220 respectively), providing upfront cash flow with free delivery.
- Women's Quarterly Subscription: Quarterly subscription delivering 4 complete women's outfits per year (April, June, September, December) at €46 per delivery or €174 annually. Additional subscriber perk: -30% on e-shop year-round.
- E-commerce / E-shop: Direct à la carte sales of individual clothing items and exclusive capsule collections. Subscribers receive -30% discount on the e-shop. Non-subscribers pay full retail price.
- Gift Cards: One-time prepaid gift cards for 1, 3, or 6 months of subscription, available for purchase on the website and valid for 6 months from purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Kid Subscription — €36/month |
| Subscription | Multi-year contract | 3-Month Kid Bundle — €110 upfront (€36.67/month equivalent) |
| Subscription | Multi-year contract | 6-Month Kid Bundle — €220 upfront (€36.67/month equivalent) |
| Subscription | Pay-as-you-go | Women's Quarterly Bundle — €46/delivery (4x/year) |
| Subscription | Annual | Women's Annual Bundle — €174/year |
| One time/ perpetual license | Pay-as-you-go | Gift Cards — €42 (1 month), €110 (3 months), €220 (6 months) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
gamin gamine product offering
Product offeringCore offering
GAMIN.GAMINE. sells a monthly clothing subscription box ("Baluchon Enfants") for children aged 3 months to 10/12 years, delivering a brand-curated complete outfit of one top, one bottom, one accessory and one pair of socks for €36/month (or €110/€220 prepaid for 3 or 6 months). It also runs a quarterly women's clothing subscription ("Baluchon Femme") and an e-shop selling exclusive capsule collections and individual items, with subscribers receiving a year-round 30% discount on the e-shop.
Product overview
GAMIN.GAMINE. is a French children's clothing subscription service operated by ONCE UPON A TIME SASU. The core offering consists of the Baluchon Enfants (Kids Bundle) - a monthly subscription box delivering complete outfits for children aged 3 months to 10/12 years - and the Baluchon Femme (Women Bundle) - a quarterly subscription for women's clothing. The E-Shop serves as a complementary retail channel offering individual items at discounted rates for subscribers. Gift cards are also available for gifting subscriptions. The business model emphasizes a surprise element (no customer selection of items), minimalist basics, oversized unisex cuts, and fair pricing as an alternative to fast fashion.
Differentiator
Problem solved
Functional benefit
Products and services
- Baluchon Enfants (Kids Bundle) Monthly subscription box delivering a complete children's outfit (1 top + 1 bottom + 1 accessory + 1 pair of socks) for children aged 3 months to 10/12 years, with monthly size alternation available within the subscription and pause/cancel options before the 13th of each month.
- Baluchon Femme (Women Bundle) Quarterly subscription box delivering a curated women's outfit (sizes S/M 36-38 or M/L 38-40) 4 times per year (April, June, September, December), with each delivery containing 1 top + 1 bottom + 1 accessory.
- E-Shop Direct-to-consumer e-commerce storefront for purchasing individual clothing items and exclusive capsule collections; subscribers receive a -30% discount on all e-shop purchases year-round.
- Gift Cards Subscription gift cards available in 1-month (€42), 3-month (€110, free delivery), and 6-month (€220, free delivery) durations, valid for 6 months from purchase and activated by the recipient via a code on the website.
Quantifiable outcome
- Over 4,800 families subscribed to the service
- +2 more outcomes
Companies that use gamin gamine
Customer profileNamed customers3 records
Ideal customer profiles2 records
gamin gamine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
gamin gamine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Certified Factory in ChinacoreSince 2019, GAMIN.GAMINE. has worked with a single certified factory in China that also produces clothing for leading baby and kids' wear brands. The factory is described as respectful of its workers and environmentally conscious. The brand founder has a direct, personal relationship with the factory and visits regularly. The factory upcycles surplus materials from production into new GG. looks, supporting the brand's zero-waste and upcycling positioning.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
gamin gamine competitors and assessment
Company assessmentBroad incumbents
- Carter's: Largest US kids apparel brand, operating own stores plus wholesale and e-commerce. Represents the scale incumbent whose mass-market basics pricing GG's <2x markup model explicitly competes against.
- Cyrillus: French family apparel retailer carrying children's and women's clothing lines. Comparable on multi-age family wardrobe positioning and French omnichannel retail competition.
- Petit Bateau: Iconic French heritage kids apparel brand with omnichannel retail and subscription-adjacent offerings. Comparable on basics/mix-and-match positioning and French market presence.
- Tape à l'œil: Large French mass-market kids apparel retailer with broad brick-and-mortar and online presence. Competes with GG on price and assortment but operates a traditional retail model.
Direct peers
- Stitch Fix: Personal styling subscription service that includes a dedicated Stitch Fix Kids line delivering curated clothing boxes. Closest direct comparable on subscription curation and DTC apparel model.
- Kidbox: Kids clothing subscription box delivering curated outfits on a monthly/seasonal cadence. Operates an almost identical surprise-curation model to GG, targeting the same parent shopper.
- Rockets of Awesome: Former US-based kids clothing subscription delivering curated seasonal boxes (now operating as a DTC brand). Highly comparable model that validates the curated-look approach in the US market.
Others
- Vinted (kids category): Peer-to-peer resale marketplace with a fast-growing kids and baby clothing category. Adjacent competitor that addresses the same 'value-conscious parent' segment via secondhand.
- Veepee (kids section): European flash-sale platform with a substantial kids and family apparel assortment sold at deep discounts. Adjacent channel rather than direct competitor; competes on price-discovering parents.
Emerging players
- PatPat: DTC kids apparel brand with deep value pricing and global online reach. Comparable on direct-to-consumer kids basics model and factory-direct supply chain economics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
gamin gamine social profiles
Digital presencegamin gamine financial estimates
Financial estimateRevenue estimate
Valuation estimate
gamin gamine leadership team
Management profileNumber of profiles
Profiles1 record
gamin gamine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gamin gamine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gamin gamine
What does gamin gamine do?
GAMIN.GAMINE. sells a monthly clothing subscription box ("Baluchon Enfants") for children aged 3 months to 10/12 years, delivering a brand-curated complete outfit of one top, one bottom, one accessory and one pair of socks for €36/month (or €110/€220 prepaid for 3 or 6 months). It also runs a quarterly women's clothing subscription ("Baluchon Femme") and an e-shop selling exclusive capsule collections and individual items, with subscribers receiving a year-round 30% discount on the e-shop.
Is gamin gamine a public or private company?
gamin gamine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was gamin gamine founded?
gamin gamine was founded in 2019. It employs 1 to 10 people.
Where is gamin gamine based?
gamin gamine is headquartered in Paris, France, in the Europe region.
How does gamin gamine make money?
Five revenue lines are on record. Monthly Subscription Boxes (Baluchon) is the primary driver. The others are prepaid Subscription Bundles (3/6 months), women's Quarterly Subscription, E-commerce / E-shop and gift Cards.
Who are gamin gamine's main competitors?
Broad incumbents on record are Carter's, Cyrillus, Petit Bateau and Tape à l'œil. Direct peers are Stitch Fix, Kidbox and Rockets of Awesome. Others are Vinted (kids category) and Veepee (kids section). PatPat is listed as an emerging player.
Does gamin gamine have an API?
No public API is recorded for gamin gamine.
What industry is gamin gamine in?
gamin gamine's product category is Children's Clothing Subscription. Its primary akta.pro industry code is CRAAAHAC, Kids Apparel (5–12), with a secondary code of CRALAFAK, Toy Rentals & Subscription Boxes. Its NAICS code is 4581 and its SIC code is 5651.