Patpat
- Company typePrivate
- Founded2014
- HeadquartersMountain View, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Patpat firmographics
Firmographics- Name
- Patpat
- Legal name
- PatPat
- Website
- https://us.patpat.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Patpat industry classification
Industry- Product category
- Children's Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Toddler Apparel (2T–5T) (CRAAAHAB)
- akta.pro secondary industries
- Outerwear & Snowsuits (Children) (CRAAAHAF), Underwear & Socks (Children) (CRAAAHAI)
Keywords
Where Patpat is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Patpat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: PatPat generates revenue through direct-to-consumer sales of children's apparel and family matching outfits via its e-commerce platform (patpat.com) and mobile app. Products are sold as one-time transactions with prices ranging from approximately $5.99 to $21.99. Revenue is generated from product sales across categories including baby clothes, toddler clothes, kids clothes, bamboo clothing, character clothing (Disney, Barbie, Paw Patrol, etc.), and family matching outfits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly apparel starting at $5.99 |
| Other | Pay-as-you-go | Free shipping threshold at $49 |
| Other | Monthly | PatPat Rewards loyalty program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Patpat product offering
Product offeringCore offering
PatPat designs, brands, and sells coordinated children's and family apparel directly to consumers through its e-commerce website (patpat.com) and mobile app. Core product lines include matching family outfits (mommy & me, daddy & me, sibling sets), an eco-friendly bamboo clothing collection, family pajamas, matching family swimsuits, and officially licensed character apparel featuring Disney, Mattel (Barbie), Paramount (PAW Patrol), Marvel, Harry Potter, and other major children's franchises.
Product overview
PatPat is a children's apparel brand founded in Mountain View, California, by two dads. The company operates as a multi-category e-commerce platform offering coordinated family outfits, bamboo clothing, and licensed character apparel. Core offerings include Matching Family Outfits (mommy & me, daddy & me, sibling matching), Bamboo Clothes (eco-friendly collection for all ages), Baby Clothes (0-2Y), Toddler Clothes (2-6Y), Kids Clothes (5-12Y), Family Pajamas, Matching Family Swimsuits, and Disney/Licensed Character Clothes. The platform sells directly to consumers through its Shopify-based e-commerce site and mobile app, supporting international shipping to multiple countries. The business model incorporates influencer marketing via micro-mom influencers and licensed partnerships with major IP holders including Disney, Mattel (Barbie), Paramount, Marvel, Star Wars, and Harry Potter. PatPat maintains a rewards program and parent community as engagement initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Matching Family Outfits Coordinated clothing sets for the whole family including mommy & me, daddy & me, and sibling matching outfits, designed for holidays, vacations, photoshoots, and everyday occasions, with inclusive sizing from newborn to adult plus sizes.
- Bamboo Clothing Line Eco-friendly bamboo fiber clothing collection made from 93% organic bamboo viscose and 7% spandex, featuring hypoallergenic and moisture-wicking properties for sensitive skin, available for babies, toddlers, kids, and families.
- Family Pajamas Coordinated matching pajama sets for families featuring classic stripes, playful prints, and licensed characters, suitable for family movie nights, cozy nights in, and holiday gifting. Awarded Gold recognition from Mom's Choice Awards.
- Matching Family Swimsuits Family coordinating swimwear with vibrant tropical or character-inspired prints and UV-protective stretchy fits for beach and pool adventures, with entry-level pricing starting at $5.99.
- Licensed Character Apparel Officially licensed character clothing featuring Disney (Mickey, Minnie, Elsa, Anna, Princess, Winnie the Pooh, Lilo & Stitch), Mattel Barbie, Paramount PAW Patrol, Marvel (Spider-Man, Iron Man, Avengers), Warner Bros Harry Potter, Star Wars, Hot Wheels, SpongeBob, My Little Pony, Peppa Pig, and other popular children's franchises. Includes current mommy-and-me matching outfits with Barbie.
- 2025 Christmas Pajamas Collection Holiday collection of matching family Christmas pajamas featuring over 200 styles with inclusive sizing, festive designs, and enhanced fabrics for comfort, available through PatPat's e-commerce platform and third-party retail platforms.
Quantifiable outcome
- 10% of sales generated from influencer partnerships (budget allocation)
- +2 more outcomes
Companies that use Patpat
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Patpat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Patpat partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DisneycoreLicensed apparel partnership featuring Disney characters including Mickey Mouse, Minnie Mouse, Elsa, Anna, Winnie the Pooh, Lilo & Stitch, Frozen, Lion King, and Disney Princess. Products include bodysuits, dresses, rompers, pajamas, and family matching outfits. Disney matching collection is a major driver of sales.
- Mattel (Barbie)coreLicensed apparel partnership with Mattel for Barbie-branded children's clothing. Features sparkly pink dresses, stylish jackets, cozy pajamas in bold colors. Currently running mommy-and-me matching outfits with Barbie. Products include toddler/kid girl dresses, Valentine's Day designs, Christmas and Halloween options.
- Paramount (PAW Patrol)coreLicensed apparel partnership featuring PAW Patrol characters including Chase and other popular characters. Products include Christmas and Halloween outfits, pajamas, and outfit sets for toddlers and kids. PAW Patrol collection is featured in bamboo clothing and toddler categories.
- Warner Bros. (Harry Potter)minorLicensed Harry Potter apparel featuring cozy baby onesies, kids' hoodies, dresses, and family matching pajama sets. Brings the magic of Hogwarts to everyday wear with themed designs for imaginative play.
- MarvelminorLicensed Marvel apparel featuring Spider-Man, Iron Man, Captain America, and Avengers outfits. Products include jackets, hoodies, and sweatshirts combining bold superhero designs with comfort for everyday wear.
- Baby2BabyminorPatPat donated 2,000 pieces of baby essentials to Baby2Baby's Maternal Health & Newborn Supply Kits program, helping provide mothers and newborns across 21 states with essential baby items. This corporate social responsibility partnership supports underserved families.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Patpat competitors and assessment
Company assessmentBroad incumbents
- Carter's: Carter's is the largest US children's apparel brand with multi-billion dollar revenue and thousands of retail locations plus DTC. Both serve parents seeking baby/toddler/kids clothing, though Carter's is broader and more entrenched while PatPat is digital-native with a family-matching focus.
- Old Navy: Old Navy is a mass-market family apparel retailer offering affordable matching family outfits, kids' basics, and seasonal collections. It competes with PatPat on family-matching and value pricing, though primarily through physical retail and a much broader assortment.
Direct peers
- Monica + Andy: Monica + Andy is a DTC baby and kids apparel brand emphasizing soft, organic fabrics with a curated boutique aesthetic. Both brands serve the same millennial parent demographic with quality, design-forward children's basics and matching outfits.
- Primary: Primary is a DTC children's basics brand offering colorful, affordable everyday apparel for kids without character prints. It competes directly with PatPat on value-priced children's clothing but differentiates by avoiding licensed IP, whereas PatPat leans into character-driven demand.
- FabKids: FabKids is a subscription-based DTC children's apparel brand offering personalized outfits for kids. Both operate in the DTC children's apparel space with similar value propositions around convenience, style, and affordability, though FabKids is subscription-led versus PatPat's transaction model.
- Hanna Andersson: Hanna Andersson is a premium DTC children's apparel brand known for matching family pajamas, sustainable fabrics, and Swedish heritage. It is the closest direct competitor to PatPat on family-matching outfits and quality bamboo/cotton basics, with overlapping customer demographics.
- Boden: Boden is a UK-based apparel brand famous for family matching outfits across adults and children, with vibrant prints and coordinated collections. The family-matching aesthetic and international DTC model closely mirror PatPat's positioning.
- Tea Collection: Tea Collection is a global DTC children's apparel brand offering premium, globally-inspired clothing with a similar aesthetic and quality positioning to PatPat. Both target design-conscious parents and operate internationally with a strong DTC model.
Emerging players
- Maisonette: Maisonette is a curated multi-brand children's marketplace offering premium kids apparel, toys, and gear. It targets a similar parent demographic to PatPat but competes via aggregation rather than owned brand, making it a partial/emerging peer in the premium DTC kids space.
- Shein Kids: Shein's kids line and broader ultra-fast-fashion model competes directly with PatPat on price-sensitive parents seeking trendy, frequently refreshed children's apparel. While differing vastly in scale and supply chain, Shein is an aggressive low-price competitor in PatPat's core demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Patpat social profiles
Digital presencePatpat compliance and trust
Trust signalCompliance3 records
Patpat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patpat leadership team
Management profileNumber of profiles
Profiles2 records
Patpat funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patpat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patpat
What does Patpat do?
PatPat designs, brands, and sells coordinated children's and family apparel directly to consumers through its e-commerce website (patpat.com) and mobile app. Core product lines include matching family outfits (mommy & me, daddy & me, sibling sets), an eco-friendly bamboo clothing collection, family pajamas, matching family swimsuits, and officially licensed character apparel featuring Disney, Mattel (Barbie), Paramount (PAW Patrol), Marvel, Harry Potter, and other major children's franchises.
Is Patpat a public or private company?
Patpat is a private company. It is classified as venture growth investor backed and is currently operating.
When was Patpat founded?
Patpat was founded in 2014. It employs 101 to 250 people.
Where is Patpat based?
Patpat is headquartered in Mountain View, United States, in the North America region.
How does Patpat make money?
One revenue line is on record: direct E-commerce Sales.
Who are Patpat's main competitors?
Broad incumbents on record are Carter's and Old Navy. Direct peers are Monica + Andy, Primary, FabKids, Hanna Andersson, Boden and Tea Collection. Emerging players are Maisonette and Shein Kids.
Does Patpat have an API?
No public API is recorded for Patpat.
What industry is Patpat in?
Patpat's product category is Children's Apparel. Its primary akta.pro industry code is CRAAAHAB, Toddler Apparel (2T–5T), with a secondary code of CRAAAHAF, Outerwear & Snowsuits (Children). Its NAICS code is 3159 and its SIC code is 5600.