What CaredFor does

CaredFor is a HIPAA-compliant patient engagement SaaS platform licensed to addiction treatment and primary mental health organizations, founded in 2016 and operating as a business unit within ContinuumCloud, headquartered at 100 S Ashley Dr, Suite 1500, Tampa, FL. The platform delivers a white-labeled mobile application that engages patients and alumni across the full care continuum, from residential and PHP through IOP, outpatient, family, and alumni programming, providing peer support communities, HIPAA-compliant messaging, telehealth, appointment reminders, a pre-loaded content library, customized surveys and assessments, contingency management, virtual events, and a potential relapse indicator. The product architecture is purpose-built for behavioral health, with native integrations into five major EHR/EMR systems (Salesforce, BestNotes, Athena Health, Kipu, Lightning Step) and is co-distributed as part of ContinuumCloud's suite alongside Welligent (EHR) and DATIS (HCM).

CaredFor's commercial model is enterprise B2B SaaS sold via direct, consultative field sales. Pricing is quote-based and annually or multi-year billed, customized around organizational size, scope, and engagement goals, supporting land-and-expand expansion across departments such as admissions, clinical, alumni, marketing/business development, and fundraising. The platform is marketed through webinars, podcasts, success stories, NAATP membership signals, and demo-request CTAs. CaredFor reports a base of 450+ ContinuumCloud customers, 175K+ active members, and 5M+ people impacted annually across the suite, with named clients including American Addiction Centers, Ashley Addiction, Rosecrance, Harmony Foundation, Main Line Health, Northpoint, Cliffside Malibu, Mount Sinai, and others.

Customer evidence is overwhelmingly concentrated in the U.S. addiction treatment vertical, where CaredFor reports measurable outcomes including 90% of users agreeing the app supports recovery, 95% feeling more connected, 78% supporting relapse prevention, alumni programs contributing 30-50% of census at the lowest cost-per-acquisition, and approximately one-third of referred individuals entering treatment. Disclosed engagement in 2020 included 7 million minutes of in-app use and 2 million logins. Leadership includes Jim Madden (EVP, Business Development & CaredFor) and Parker Polidor (CEO), and the company operates with a stated 1-10 employee footprint embedded within the broader ContinuumCloud organization.

Name

CaredFor

Legal name

ContinuumCloud, Inc.

Website

https://caredfor.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

CaredFor is a HIPAA-compliant patient engagement SaaS platform licensed to addiction treatment and primary mental health organizations, offering white-labeled mobile apps with peer support, messaging, and outcomes tracking, sold direct to U.S. treatment facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription (SaaS): CaredFor operates as a cloud-based SaaS platform offering patient engagement solutions to treatment organizations on a subscription basis. The platform is white-labeled for individual treatment facilities and provides continuous engagement across the care continuum from residential treatment through alumni programming. The revenue model supports land-and-expand dynamics as organizations engage patients across multiple levels of care.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CaredFor is a HIPAA-compliant, mobile patient engagement platform licensed to addiction treatment and primary mental health organizations. It enables facilities to connect, engage, and influence patients and alumni through peer support communities, telehealth, secure messaging, a content library, customized surveys, care journeys, and digital interventions, delivered as a white-label subscription SaaS.

Product overview

CaredFor offers a single unified Patient Engagement Platform designed specifically for addiction treatment and primary mental health programs. The core platform provides a mobile application that enables treatment organizations to engage patients throughout the care continuum—from residential and PHP levels through IOP, OP, and into aftercare and alumni programming. Key capabilities include HIPAA-compliant messaging, peer support community, private messaging, virtual events engine, telehealth functionality, appointment reminders, digital interventions, contingency management, surveys and assessments, content library, potential relapse indicator, and click-to-call functionality. The platform integrates with partner solutions such as Salesforce, BestNotes, Athena Health, Kipu, and Lightning Step, and is part of the ContinuumCloud suite alongside Welligent (EHR) and DATIS (HCM).

Differentiator

Problem solved

Functional benefit

Products and services

• CaredFor Patient Engagement Platform A HIPAA-compliant mobile patient engagement platform licensed to addiction treatment and primary mental health programs that helps facilities efficiently engage patients to improve outcomes, increase conversion, and reduce attrition. Includes peer support community, events, telehealth, appointment reminders, content library, care journeys, digital interventions, surveys, contingency management, secure messaging, and a potential relapse indicator.
• AAC Together Alumni App A white-labeled deployment of the CaredFor patient engagement platform for American Addiction Centers' alumni community, offering peer support, events, educational content, and referral capabilities.

Quantifiable outcome

• 90% agree that the app helps support recovery
• +9 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

15 partnerships are on record, tiered core and minor.

• American Addiction CenterscoreTechnology or IntegrationAmerican Addiction Centers launched AAC Together alumni mobile application powered by CaredFor's patient engagement platform. The app provides an alumni-only community with peer support, virtual and in-person events, educational content, and built-in referral capabilities. Since launching in December, the app demonstrated strong engagement with approximately one-third of referred individuals going on to enter treatment.
• SalesforcecoreTechnology or IntegrationNative platform integration with Salesforce EHR/CRM system enabling seamless workflow adoption for treatment organizations already using Salesforce infrastructure.
• BestNotescoreTechnology or IntegrationNative platform integration with BestNotes EHR system enabling data interoperability and workflow automation for behavioral health organizations.
• Athena HealthcoreTechnology or IntegrationNative platform integration with Athena Health EHR network enabling connectivity with one of the largest healthcare provider networks.
• KipucoreTechnology or IntegrationNative platform integration with Kipu EMR system, a leading electronic medical records platform for addiction and behavioral health treatment facilities.
• Lightning StepcoreTechnology or IntegrationNative platform integration with Lightning Step EHR/EMR system providing interoperability for addiction treatment software ecosystem.
• GreenspaceminorStrategic or Co-development PartnerPartner solution provider within ContinuumCloud's partner ecosystem offering complementary behavioral health technology solutions.
• EleosminorStrategic or Co-development PartnerPartner solution provider within ContinuumCloud's partner ecosystem offering complementary behavioral health technology solutions.
• 5eAnalyticsminorStrategic or Co-development PartnerPartner solution provider within ContinuumCloud's partner ecosystem offering data analytics capabilities for behavioral health organizations.
• BranchminorStrategic or Co-development PartnerPartner solution provider within ContinuumCloud's partner ecosystem offering complementary technology solutions.
• ReliasminorStrategic or Co-development PartnerPartner solution provider within ContinuumCloud's partner ecosystem offering learning and compliance solutions for healthcare organizations.
• JobTargetminorStrategic or Co-development PartnerPartner solution provider within ContinuumCloud's partner ecosystem offering workforce recruitment solutions.
• MineralminorStrategic or Co-development PartnerPartner solution provider within ContinuumCloud's partner ecosystem offering HR and compliance solutions.
• DrFirstminorStrategic or Co-development PartnerPartner solution provider within ContinuumCloud's partner ecosystem offering e-prescribing and medication management solutions.
• InovalonminorStrategic or Co-development PartnerPartner solution provider within ContinuumCloud's partner ecosystem offering data analytics and healthcare quality improvement solutions.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bicycle Health: Virtual medication-assisted treatment (MAT) provider for opioid use disorder with its own patient engagement app. Partial overlap with CaredFor — Bicycle Health operates its own program rather than licensing software to other treatment centers.
• Eleos Health: AI-driven behavioral health clinical documentation and insights platform for SUD and mental health providers. Adjacent to CaredFor via shared behavioral health customer base; complementary rather than directly competing on patient engagement.
• Ophelia: Virtual opioid use disorder treatment provider with patient engagement and care journey tooling. Comparable to CaredFor's care journey and SUD engagement features, though Ophelia operates its own clinical program.
• Workit Health: Virtual addiction treatment provider with a member-facing engagement app and self-directed content library. Partial overlap with CaredFor's patient engagement, content library, and SUD care journey features.

Direct peers

• Sober Grid: A peer-support and recovery community mobile app for people in addiction recovery. Closely comparable to CaredFor's alumni community, peer support, and engagement features for the same SUD population.
• Pelago (formerly Quit Genius): Digital substance use management platform serving employers and health plans, combining virtual treatment with patient engagement tooling. Comparable to CaredFor's SUD-focused engagement platform with adjacent virtual care capabilities.
• WEconnect Health: Recovery engagement app offering daily check-ins, milestone tracking, and community connection for people in addiction recovery. Overlaps directly with CaredFor's engagement, contingency management, and alumni functionality.

Broad incumbents

• Headspace Health: Combined Headspace and Ginger mental health platform offering digital engagement, coaching, and therapy at scale to employers and health plans. Adjacent incumbent competing for the broader mental health engagement budget where CaredFor is expanding.
• Kipu: Leading EMR for addiction and behavioral health treatment facilities, with growing patient engagement and outcome features. Competes broadly with CaredFor via the same customer base while also being a current CaredFor integration partner.
• Lightning Step: Behavioral health software suite combining CRM, EMR, and patient engagement capabilities for treatment organizations. Overlaps with CaredFor's engagement layer from a broader platform play, and is also a current CaredFor integration partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CaredFor