Optifi.AI

What Optifi.AI does

Optifi.AI is a US-based, full-service digital marketing agency that delivers search engine optimization, paid media management, link building, conversion rate optimization, and web design services to small businesses, mid-market firms, and select enterprise clients across the United States. The company operates from a headquarters in Libby, Montana, with a secondary office in Nashville, Tennessee, and serves clients spanning healthcare (treatment centers, mental health providers), e-commerce, legal, automotive, home services, education, and B2B sectors. Its go-to-market is sales-led, combining free consultation and strategy sessions with phone-based inside sales (877-224-4411) and online self-service purchase of standardized subscription tiers — Silver at $999/month and Gold at $2,499/month — alongside custom enterprise engagements.

The company's core methodology, branded as "The SEO Game Plan," is presented as a proprietary holistic framework combining AI-powered SEO strategies, keyword clustering, technical audits, competitive analysis, and elite link building. The technology stack is largely service-delivery oriented, integrating with major e-commerce platforms (Shopify, WooCommerce, WordPress, Wix) and advertising ecosystems (Google Ads, Facebook/Instagram, LinkedIn, TikTok), with a third-party data-cleansing tool ("Knack IQ") referenced in pricing materials. The four-person leadership team — Karsyn O'Connor (CEO), Kevin Leonard (Director of Marketing & Senior Sales Executive), Evvyn Leonard (Content Writer & Social Media Expert), and Missy O'Connor (Operations Specialist & Account Executive) — markets over 20 years of collective SEO expertise and positions the firm against agencies that rely on AI shortcuts or outsourced delivery.

The business model is subscription-based, with monthly recurring retainers across SEO, paid media, local SEO, and e-commerce service modules, supplemented by one-time web design and development projects. No external funding, ownership disclosures beyond founder/management control, or revenue figures are publicly available, and the firm operates as a privately held company incorporated in the United States with no parent, subsidiaries, or merger activity disclosed.

Name

Optifi.AI

Legal name

Optifi.AI

Website

https://optifi.ai

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Optifi.AI is a US-based, full-service digital marketing agency providing AI-augmented SEO, paid media, link building, conversion optimization, and web design services to small businesses, mid-market firms, and select enterprise clients across healthcare, e-commerce, legal, and local-services verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Services Revenue: Monthly recurring revenue from ongoing SEO services including keyword research, on-page optimization, link building, and technical SEO. Delivered through managed campaign packages.
2. Paid Marketing Services: Revenue from Google Ads management, social media advertising, and paid search campaigns. Typically structured as monthly retainer fees.
3. Local SEO Subscription Plans: Tiered subscription model with Silver ($999/month) and Gold ($2,499/month) plans offering different levels of website design, SEO setup, social media management, and ongoing optimization.
4. E-commerce SEO Services: Specialized SEO services for ecommerce platforms including technical audits, content strategy, link building, and conversion rate optimization.
5. Web Design and Development: Website design and development services included in local SEO packages (Silver: up to 5 pages, Gold: up to 10 pages) and potentially sold separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Optifi.AI is a full-service digital marketing agency that delivers search engine optimization, paid advertising management (Google Ads and social media ads), link building, conversion rate optimization, and technical SEO audits to US-based businesses. The agency combines AI-powered tools with human expertise and operates a proprietary "SEO Game Plan" methodology alongside vertical-specific SEO offerings for healthcare, e-commerce, education, small business, and professional services clients. Revenue is generated through monthly retainer subscriptions and custom enterprise contracts.

Product overview

Optifi.AI is a full-service digital marketing agency that combines human expertise with AI-powered technologies to deliver SEO, paid marketing, and conversion optimization services. The core offering centers on Search Engine Optimization, supplemented by Link Building, Paid Marketing, Conversion Rate Optimization, and Marketing Data Optimization as integrated service lines. The company operates The SEO Game Plan as its proprietary methodology, supported by specialized modules including Technical SEO & Auditing, Keyword Research Services, Local SEO Service, E-Commerce SEO Services, and industry-specific verticals (Healthcare SEO, Educational SEO, Personal SEO for Professionals). Additional services include Google Ads Services and Custom Social Media Ad Services. The company serves diverse industries including healthcare, education, e-commerce, small business, real estate, legal, automotive, home services, construction, and B2B sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) AI-powered SEO strategies to improve website rankings and attract high-quality organic traffic, tailored to each client's business goals.
• Link Building Strategic link building services focusing on quality backlinks from authoritative sources to improve domain authority and search rankings.
• Paid Marketing AI-powered unified approach combining organic and paid channels to optimize ad spend and maximize ROI across Google Ads and social platforms.
• Conversion Rate Optimization (CRO) AI-powered approach to transform website visitors into conversions through optimized user experiences and conversion-focused design.
• Marketing Data Optimization AI-powered data analysis to demystify marketing data and turn raw numbers into actionable insights for growth.
• Technical SEO & Auditing Comprehensive SEO audits covering technical infrastructure, page speed, Core Web Vitals, schema markup, and crawlability.
• Keyword Research Services Data-driven keyword research process identifying 1,000-6,000 high-impact keywords tailored to client niches.
• Local SEO Service Local SEO optimization including Google My Business management, local citations, and location-specific keyword targeting for service-area businesses.
• E-Commerce SEO Services Comprehensive ecommerce SEO including on-page optimization, technical audits, link building, and conversion rate optimization for online stores across Shopify, WooCommerce, WordPress, and Wix.
• Small Business SEO Services SEO strategies tailored for small businesses to compete with larger corporations and generate qualified leads.
• Healthcare SEO Services Specialized SEO for healthcare providers including treatment centers, substance abuse facilities, and mental health organizations.
• Educational SEO Services SEO strategies for boarding schools, private schools, and e-learning platforms to increase enrollment and visibility.
• Personal SEO for Professionals Personalized SEO for private practices, real estate professionals, attorneys, and startups seeking to build personal brand and online presence.
• Google Ads Services Data-driven Google Ads campaigns including Search Ads, Display Ads, Shopping Ads, Remarketing, Local Campaigns, and YouTube Ads.
• Custom Social Media Ad Services Social media advertising across Facebook, Instagram, Twitter, LinkedIn, Reddit, and TikTok with retargeting capabilities.
• The SEO Game Plan Proprietary holistic SEO approach serving as a strategic blueprint combining analytics and expert insights for ranking improvement, including comprehensive keyword research, technical audits, competitive analysis, and strategic optimization.
• Silver Plan Subscription Monthly subscription at $999/month for startups and small businesses establishing their digital foundation, including basic website design (up to 5 pages), on-page SEO setup, social media profile setup (3 platforms), weekly blog posts, citations, listing management, and weekly analytics.
• Gold Plan Subscription Monthly subscription at $2,499/month for growing businesses expanding digital footprint, including enhanced website design (up to 10 pages), comprehensive SEO strategy, social media strategy and management (3 platforms), 3 weekly blog posts, managed location data, and Knack IQ data tooling.

Quantifiable outcome

• 150-200% increase in organic traffic within 4-6 months for various clients
• +4 more outcomes

Named customers22 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators16 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, CRO, and SEO with performance-driven subscription retainers — closely comparable on the paid-media-plus-organic-and-CRO service bundle.
• OuterBox: OuterBox is a digital marketing agency specializing in SEO, PPC, and e-commerce platforms (Shopify, Magento) — directly comparable on e-commerce vertical focus and SEO/PPC service mix.
• HigherVisibility: HigherVisibility is a full-service SEO and digital marketing agency offering organic search, PPC, and web design with subscription pricing models — directly comparable on service mix and GTM.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, CRO, and web design with transparent subscription pricing — directly comparable to Optifi.AI in service mix, GTM motion, and SMB-mid-market targeting. Larger scale (~500+ employees) makes it the primary incumbent competitor.
• SmartSites: SmartSites is a full-service digital marketing agency offering SEO, PPC, web design, and social media with subscription retainers — directly comparable service model and SMB-mid-market focus.
• Straight North: Straight North is an SEO and PPC agency offering integrated search marketing with subscription retainers — closely comparable on paid media + organic SEO service bundle and SMB-mid-market positioning.
• Victorious SEO: Victorious is an SEO-specialist agency focused on organic search with proprietary methodologies and transparent reporting — closest comparable to Optifi.AI on the organic-SEO specialization axis.
• Coalition Technologies: Coalition Technologies is a full-service SEO, web design, and PPC agency — directly comparable service portfolio and SMB/mid-market target customer to Optifi.AI.
• Thrive Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, social media, and web design to SMB and enterprise clients across multiple verticals — near-identical service portfolio and customer segmentation to Optifi.AI.
• Ignite Digital: Ignite Digital is an SEO and digital marketing agency focused on measurable ROI through SEO, PPC, and content — directly comparable service offering and customer profile (SMB and mid-market) to Optifi.AI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/optifi-ai
• Instagraminstagram.com/optifi.ai
• Xx.com/OptifiAI

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optifi.AI