What Arbalète does

Arbalète LLC is a privately-held, future-oriented management consulting firm founded in 2023 and headquartered across two U.S. offices in Chicago and Detroit. It is co-led by Managing Partners John Jullens (formerly of Booz Allen Hamilton, Accenture, KPMG, PwC, BBDO, Mitsubishi, and Ford) and Marc Robinson (30-year General Motors strategist and former White House Council of Economic Advisers economist), and it serves enterprise C-suite clients navigating volatile, uncertain, complex, and ambiguous (VUCA) business environments. The firm is built around the personal delivery of senior advisory work rather than a scaled analyst pyramid.

The firm organizes its services into three integrated categories: Strategic Foresight (trendspotting, scenario analysis, and business wargaming), Strategic Decisions (growth strategies, applied game theory for 3-7 player scenarios, and stress tests), and Strategic Change (journey management, culture change, and key indicators). The underlying technology consists of structured consulting methodologies, frameworks, and facilitation playbooks rather than a software platform, and no AI/ML, APIs, or proprietary models are disclosed. Named engagements span automotive suppliers, a global agribusiness, a multi-category retailer, and a global athletic footwear and apparel manufacturer.

Arbalète operates a pure enterprise field-sales motion: all engagements are initiated through direct contact with one of the two Managing Partners, with quote-based, custom-scope, multi-year professional services pricing. Demand generation relies on thought leadership via Harvard Business Review and Strategy+Business publications, a C-Suite newsletter, guest lectures at 14+ top business schools, and earned media in outlets such as the Wall Street Journal, Financial Times, Bloomberg, and Washington Post. There are no channel partners, no self-serve offerings, no external funding, and no disclosed revenue.

Name

Arbalète

Legal name

Arbalète LLC

Website

https://arbalete-llc.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Arbalète is a privately-held, two-partner management consulting firm (Chicago and Detroit) that advises enterprise C-suite clients on strategic foresight, high-stakes decision-making, and strategic change using scenario analysis, wargaming, and game theory.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Enterprise Risk Management (ERM) Advisory (BPAHAFAA), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Management consulting
• Strategic foresight
• Risk management advisory
• Scenario analysis
• Business wargaming

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Strategic Foresight Consulting: Consulting engagement helping organizations identify macroenvironmental trends and potential white spaces earlier than competitors through trendspotting, scenario analysis, and business wargaming services.
2. Strategic Decisions Consulting: High-commitment decision-making consulting covering growth strategies, applied game theory, and stress tests for organizations navigating volatile, uncertain, complex, and ambiguous business environments.
3. Strategic Change Consulting: Embedding new organizational capabilities, processes, and behaviors through journey management, culture change, and key indicator development services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Arbalète is a management consulting firm delivering strategic foresight, strategic decision-making, and strategic change services to C-suite executives and senior leadership. Services are organized into three integrated categories—Strategic Foresight (trendspotting, scenario analysis, business wargaming), Strategic Decisions (growth strategies, applied game theory, stress tests), and Strategic Change (journey management, culture change, key indicators)—and are sold as custom consulting engagements handled directly by the firm's two managing partners.

Product overview

Arbalète is a future-oriented management consulting firm offering a unified suite of integrated consulting services organized into three main categories: Strategic Foresight (including Trendspotting, Scenario Analysis, and Business Wargaming), Strategic Decisions (including Growth Strategies, Applied Game Theory, and Stress Tests), and Strategic Change (including Journey Management, Culture Change, and Key Indicators). The firm provides these services through two managing partners (John Jullens in Chicago and Marc Robinson in Detroit) and leverages advanced business strategy and risk management tools to help organizations navigate volatility, uncertainty, complexity, and ambiguity.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Foresight Strategic Foresight consulting helps organizations identify macroenvironmental trends and potential white spaces earlier than competitors through trendspotting, scenario analysis, and business wargaming. It is targeted at C-suite executives and senior leadership at large organizations facing volatile and ambiguous environments.
• Strategic Decisions Strategic Decisions consulting supports senior executives in making robust high-commitment decisions under volatility, uncertainty, complexity, and ambiguity, using growth strategies, applied game theory, and stress tests. Applications include new market entry, M&A, regulatory change, and complex negotiations.
• Strategic Change Strategic Change consulting embeds new organizational capabilities, processes, and behaviors at speed through journey management, culture change, and key indicator development. It is targeted at organizations executing complex transformation programs that require ongoing risk mitigation and progress monitoring.

Quantifiable outcome

• Companies with advanced Strategic Foresight capabilities are on average 33% more profitable than their more myopic competitors
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Bridgespan Group: Boutique advisory firm focused on strategic decision support for leaders of mission-driven and complex organizations; comparable in its senior-partner-led, methodology-driven engagement style to Arbalète.
• ghSMART: Boutique advisory firm specializing in C-suite talent assessment, CEO succession, and leadership team decision support—a niche where Arbalète's senior advisory and strategic change practices sometimes intersect.

Broad incumbents

• Boston Consulting Group (BCG): Global strategy firm with deep scenario planning, Foresight, and Risk & Compliance practices that compete for the same enterprise strategic decision and wargaming mandates.
• Booz Allen Hamilton: Major consulting firm where founder John Jullens previously worked; offers enterprise risk management, strategic foresight, and decision-support services to large corporate and government clients.
• Bain & Company: Top-tier strategy consultancy whose Strategy and Risk & Compliance practices deliver competitive wargaming, M&A advisory, and scenario analysis to global enterprises—directly overlapping Arbalète's offering.
• Kearney: Global management consultancy with strategy, risk & compliance, and operations practices that frequently deliver wargaming and scenario work to F500 clients across automotive, retail, and consumer products.
• McKinsey & Company: Global top-tier strategy consultancy with large dedicated Strategy & Corporate Finance and Risk & Resilience practices serving the same C-suite clients on strategic foresight, scenario planning, and risk decisions Arbalète targets.
• PwC Strategy&: Strategy arm of PwC; combines strategy, M&A, and risk advisory and competes for the same corporate growth and risk management engagements, especially with automotive and industrial clients.
• Oliver Wyman: Global management consultancy with strong risk management and strategic decision practices serving financial services, automotive, and industrial clients on game-theory-informed strategic choices.
• Roland Berger: European-headquartered strategy consultancy with strong automotive and industrial sector practices and capabilities in scenario-based strategy and risk advisory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arbalète