coeur des iles

What coeur des iles does

Coeur des Iles, legally Karukera Tours SARL, is a private inbound tour operator and excursion broker serving the French Caribbean islands of Martinique and Guadeloupe. Founded in 2013 and operating under the Coeur des Iles brand for over 11 years, the company positions itself as the main local incoming agent of the French West Indies, with operational offices in Fort-de-France (Martinique) and Abymes (Guadeloupe). Its core product is a direct-to-consumer e-commerce booking platform (coeurdesiles.travel) that aggregates and resells a curated catalog of local excursions delivered by partner operators, including guided day tours, catamaran and motorboat cruises, dolphin watching, 4x4 adventures, hiking and volcano treks, scuba and snorkeling, jet ski and fishing trips, ULM aerial tours, cultural heritage visits (the Eritaj line), and inter-island boat tickets. The company also sells all-in-one Freedom Pass bundles combining multiple activities with Creole lunch, private airport transfers, and digital gift certificates.

The underlying technology is a standard transactional e-commerce storefront (URL structure indicates an OpenCart-style platform) with no publicly documented API, SDK, or developer integrations; bookings are taken online with manual partner verification and email confirmation averaging two business days. Marketing is conducted primarily through the company's own SEO-optimized website, a destination-focused blog, and an email newsletter, with a referral partnership with Hertz Antilles providing cross-promotion into car rentals.

The business model is a transaction-fee brokerage on per-person tour and transfer bookings (typical adult pricing 55-135 EUR, with child and group tiers), supplemented by gift certificate sales. Customer segments are dominated by individual tourists and vacationers, with a secondary focus on cruise ship passengers needing port-day packages and a smaller B2B channel serving tour operators, travel agents, and group bookings. The company has no institutional funding, no disclosed revenue, and a headcount of 1-10 employees, consistent with an independently owned small business rather than a venture-backed operator.

Name

coeur des iles

Legal name

Karukera Tours SARL

Website

https://coeurdesiles.travel

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Coeur des Iles (Karukera Tours SARL) is a privately held French Caribbean inbound tour operator that brokers curated excursions, transfers, and activity passes in Martinique and Guadeloupe through a direct-to-consumer e-commerce booking platform, serving individual tourists, cruise passengers, and travel agents.

Ownership category

akta.pro rank

Product category

Tour and Excursion Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Travel Agencies (561510), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Porterage, Meet-and-Greet & Shore Excursion Staging (TLAHAEAJ)

Keywords

• Guided excursions
• Airport transfers
• Catamaran cruises
• Caribbean tourism services
• Tour booking platform

Headquarters

HQ city

Fort-de-France

HQ country

Martinique

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Tour and Excursion Bookings: Online booking of guided tours, cruise days, adventure activities, and cultural excursions in Martinique and Guadeloupe. Customers select from categorized tours and pay per person based on adult/child pricing.
2. Airport Transfer Services: Private transfer bookings between airports and hotels in Martinique (95 EUR) and Guadeloupe (58 EUR). Per-person pricing with additional fees for extra passengers, child seats, and boosters.
3. Gift Certificates: Digital gift certificates sold online, emailed to recipients after payment. Non-refundable certificates available in various amounts for birthday, Christmas, or general occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Coeur des Iles organizes and brokers excursions, tours, cruises, airport transfers, and travel services in the French Caribbean islands of Martinique and Guadeloupe. Customers book guided day tours, catamaran and motorboat cruises, Freedom Pass packages, nautical activities, sports and adventure excursions, and culture/heritage tours directly through the coeurdesiles.travel website, with pricing in adult and child rates denominated in EUR.

Product overview

Coeur des Îles operates a unified online booking platform for tours and excursions across Martinique and Guadeloupe in the French Caribbean. The product portfolio consists of the core tour booking platform (coeurdesiles.travel) combined with multiple product categories including guided day tours, cruise/day boat excursions (catamaran sails, motorboat trips), Liberty/Freedom Passes (all-in-one self-guided experience packages with meals), nautical activities (kayaking, diving, fishing, jet ski), sports activities (hiking, canyoning, volcano treks), culture and heritage tours (Eritaj), aerial tours (ULM flights), airport transfer services, and gift certificates. The company positions itself as the main local incoming agent for the French West Indies with over 11 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Martinique & Guadeloupe Tour Booking Platform Online e-commerce platform for booking guided tours, excursions, cruises, and airport transfers in Martinique and Guadeloupe, allowing customers to browse, compare, and purchase tour packages with pricing in euros.
• Guadeloupe Excursions Day tours and activities in Guadeloupe including volcanic hikes, waterfall discoveries, island hopping to Les Saintes and Marie Galante, and 4x4 adventures.
• Martinique Excursions
• Cruise Days
• Freedom Pass / Liberty Pass
• Airport Transfer Service
• Nautical Activities
• Sports Activities
• Eritaj Culture & Heritage Tours
• Seen from Above Aerial Tours
• Gift Certificates
• Boat Tickets

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Hertz AntillesminorChannel Partner/ Reseller/ DistributorReferral partnership for car rental services. Coeur des Iles promotes Hertz Antilles to excursion customers through promotional codes (codepromo=coeurdesiles) in site navigation and transfer pages. This is a complementary service offering for tourists booking tours and transfers.
• Various Local Service ProviderscoreStrategic or Co-development PartnerNetwork of local boat operators, 4x4 driver-guides, fishermen, diving instructors, and adventure activity providers who deliver excursions. The company acts as booking intermediary, routing customers to vetted local partners. Mentioned in privacy policy that tour operators and third-party providers deliver booked services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Musement: Tours and activities platform (part of TUI) focused on in-destination experiences, including Caribbean island tours and shore excursions — comparable offering and aggregator model targeting leisure travelers.
• Evaneos: France-based OTA that connects travelers with local travel agents for tailor-made trips worldwide, including the French Caribbean — directly comparable business model (local-agent intermediation) and target market (French-speaking tourists) to Coeur des Iles.
• Peek: Software and marketplace platform for tour and activity operators, supplying the same category of experiences (water sports, guided tours, dolphin/whale watching) in island destinations — comparable business model and customer base.
• Headout: Mobile-first tours and activities marketplace with strong cruise passenger and last-minute booking focus — overlaps directly with Coeur des Iles' cruise-day excursion use case in Caribbean ports.

Broad incumbents

• Klook: Asia-headquartered travel activities platform increasingly expanding into global destinations and listing Caribbean tours, transfers, and water activities — overlapping with Coeur des Iles' core offerings and supplier base.
• Viator: TripAdvisor-owned global tours and activities platform listing Caribbean shore excursions, day tours, and water activities in Martinique and Guadeloupe, competing for the same end traveler and cruise passenger demand.
• GetYourGuide: Global tours and activities marketplace that aggregates the same type of local excursions (boat tours, 4x4 adventures, dolphin watching, diving) that Coeur des Iles curates in Martinique and Guadeloupe, and competes directly for cruise passenger bookings.

Regional players

• Air Caraïbes: French Caribbean airline serving Martinique, Guadeloupe, and other regional destinations from Paris — a complementary regional player sharing the same inbound tourist flow and partnership potential as Coeur des Iles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coeur-des-iles-karukeratours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coeur des iles