Hertz Antilles

What Hertz Antilles does

Hertz Antilles (legal entity: Salva Antilles) is an independent franchisee of Hertz International, operating vehicle rental services across three French overseas departments: Guadeloupe, Martinique, and French Guiana. The company, founded in 1974 and owned by Guadeloupe-based conglomerate Groupe Loret, runs a fleet of up to 2,500 vehicles across 30 categories (passenger cars, crossovers, SUVs, minibuses, electric vehicles, and commercial vans/trucks) and operates 18 agencies, including airport counters at every major entry point (Pôle Caraïbes, Aimé Césaire, Félix Eboué) as well as port, tourist, and downtown locations. It is self-described as the leader in vehicle rental across these three territories and has held the Hertz franchise for over 50 years.

The business generates revenue through three primary streams: short-term usage-based rentals (daily fees for tourists and professionals), medium-term rentals (2-11 months, subscription-based, marketed for probation periods and temporary assignments), and long-term rentals (12-24 months, subscription-based, positioned as an alternative to vehicle ownership). Specialized offerings include the Pack Jeune program for young professionals aged 21-29, the Douce France program (offering overseas residents preferential rates across 350+ Hertz agencies in mainland France), and the Libre Envol airport pickup/local return service. Distribution is omni-channel: online booking via hertzantilles.com, a multi-department call center, walk-in agency counters, hotel and tour-operator referral partnerships, and a dedicated Pro Access business portal for corporate accounts. Indicative daily rates range from approximately €40.85 (Category A economy) to €130.72 (Category S minibus).

The underlying technology stack is conventional for the industry: a vehicle rental management system with online booking, call center infrastructure, and telematics for fleet tracking (mileage, fuel consumption, driver behavior). The company highlights electric vehicle charging-station mapping as a differentiated service feature. The workforce of 110 employees (scaling to 100+ in peak tourism season) supports a hybrid go-to-market spanning direct-to-consumer online and in-person retail, sales-led business accounts, and channel partnerships with hotels and tour operators. The company is privately held with no disclosed funding rounds or revenue figures.

Name

Hertz Antilles

Legal name

Salva Antilles

Website

https://hertzantilles.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Hertz Antilles (Salva Antilles) is an independent Hertz franchisee operating vehicle rental across Guadeloupe, Martinique, and French Guiana, serving tourists, business professionals, and long-term renters with a 2,500-vehicle fleet and 18 agencies.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

akta.pro secondary industries

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

Keywords

• Vehicle rental services
• Car rental franchise
• Commercial truck rental
• Long-term car leasing
• Airport car rental

Headquarters

HQ city

Baie-Mahault

HQ country

Guadeloupe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Short-term Vehicle Rental: Daily rental fees for passenger vehicles and commercial vans/trucks for tourists and individuals. Revenue based on rental duration and vehicle category.
2. Medium-term Rental (2-11 months): Monthly rental contracts for individuals and professionals needing vehicles for probation periods, temporary assignments, or while awaiting vehicle delivery. Includes all-inclusive service with maintenance, insurance, and replacement vehicle.
3. Long-term Rental (12-24 months): Extended rental agreements for individuals and businesses as an alternative to vehicle ownership. Monthly installments with fixed pricing and full maintenance included.
4. Pack Jeune Program: Specialized rental package for young professionals aged 21-29, offering affordable long-term rental with all-inclusive services for minimum 3-month periods.
5. Douce France Metropolitan Rentals: Special rates for overseas residents renting vehicles in mainland France through the Hertz network of 350+ agencies.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Hertz Antilles is an independent Hertz International franchisee providing short-term, medium-term (2–11 months), and long-term (12–24 months) vehicle rental across Guadeloupe, Martinique, and French Guiana. The company rents passenger cars, electric vehicles, and commercial vans/trucks through 14–18 physical agencies and an online booking platform. It also operates dedicated business rental programs (Professionnel and Premium) for corporate clients.

Product overview

Hertz Antilles operates as an independent franchise of Hertz International, providing vehicle rental services across Guadeloupe, Martinique, and French Guiana. The core offering consists of short-term, medium-term, and long-term car rentals for both tourists and business travelers. The product portfolio includes passenger vehicles (mini citadines, crossovers, compacts, SUVs, sedans, convertibles, minivans), electric vehicles (MG ZS EV, Peugeot e-208), and commercial/utility vehicles (vans, trucks, pickups, refrigerated trucks). Specialized offerings include the Pack Jeune for young professionals aged 21-29, Douce France for overseas residents booking in mainland France, and business account programs. Additional services such as GPS navigation, child equipment rental, cleaning services, and out-of-hours pickup complement the core rental products.

Differentiator

Problem solved

Functional benefit

Brands

• Pack Jeune: Medium to long-term car rental offer for young professionals aged 21-29 for periods of 3 months or more
• Douce France
• Libre Envol

Products and services

• Car Rental (Short-Term)

Quantifiable outcome

• Fleet of up to 2,500 vehicles with 30+ vehicle categories
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Alizés BungalowsminorGTM or Marketing PartnerAccommodation provider in Sainte-Anne, Guadeloupe offering preferential rates for Hertz customers. Fully equipped bungalows with WiFi, parking, and airport transfers. Partnership provides discounted vehicle rental rates for guests.
• Cœur Des Iles by Karukera ToursminorGTM or Marketing PartnerReceptive tour operator specializing in Guadeloupe and Martinique tours and excursions. Partnership offers combined tour and car rental packages for tourists exploring the islands.
• Le ManganaominorGTM or Marketing PartnerHotel in Saint-François offering 5-10% discount with promotional code HERTZ. Luxury beachfront resort in tropical park with pool and continental breakfast. Partnership provides preferential rental rates for hotel guests.
• Le Relais du MoulinminorGTM or Marketing PartnerHôtel de Charme in Sainte-Anne, Guadeloupe located 700m from beach. Partnership provides Hertz customers preferential accommodation rates and combined packages.
• Chalet Exotique FifiyominorGTM or Marketing PartnerSelf-catering wooden house accommodation in Le Moule, Guadeloupe. Partnership offers combined accommodation and vehicle rental options for guests.
• Sous Les TropiquesminorGTM or Marketing PartnerTravel aggregation platform for tropical destinations offering accommodation, flights, and car rental packages. Negotiated Hertz rates included in platform offerings.
• Hertz InternationalcoreStrategic or Co-development PartnerMaster franchise relationship with Hertz International based in the USA. Provides access to Hertz brand, global quality standards, operational frameworks, and the international Hertz network of 350+ agencies in mainland France. Company is audited on service and performance standards.
• Groupe LoretcoreStrategic or Co-development PartnerParent company of SALVA, Groupe Loret is a major player in the automobile and telecommunications sectors. Provides strategic direction, financial backing, and operational support for the Hertz Antilles franchise operations.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Sixt SE: Large European and international car rental and leasing group with strong airport presence and growing subscription/leasing products. Comparable on premium fleet positioning, multi-tenor rental offerings, and subscription-style long-term products overlapping with Hertz Antilles' Pack Jeune.
• Enterprise Holdings: World's largest car rental operator (Enterprise, National, Alamo) with extensive network and integrated fleet management. Comparable on full-service rental including long-term leasing and corporate accounts.
• Ada: Major French car and utility-vehicle rental brand with strong airport and urban presence across France. Comparable on short- and long-term rental product mix and target customer (tourists, professionals, utility clients).
• Avis Budget Group: Global car rental group operating Avis and Budget brands across airports and off-airport locations worldwide. Comparable as a broad incumbent targeting similar tourist and corporate customer segments.
• Europcar Mobility Group: Major European-headquartered car rental group with broad short- and long-term rental offerings across airports, cities, and leisure destinations. Comparable as a global rental incumbent competing for the same tourist and business accounts in European-adjacent markets.
• The Hertz Corporation: Global parent brand and master franchisor of Hertz Antilles. Operates the worldwide Hertz rental network across thousands of locations; comparable because it defines the brand standards, technology, and customer-loyalty framework that Hertz Antilles delivers locally.

Direct peers

• Ucar: French car rental and subscription operator offering long-term, all-inclusive rentals as an alternative to ownership for individuals and businesses. Directly comparable to Hertz Antilles' medium/long-term rental and Pack Jeune offerings.

Emerging players

• Getaround: Peer-to-peer and short-term car rental platform with European presence. Comparable as an emerging digital-channel competitor that could pressure traditional franchise rentals in tourist-heavy urban markets.
• Virtuo: French-headquartered digital-native car rental and subscription platform targeting urban and leisure customers via app-based booking. Comparable as an emerging direct-to-consumer alternative in the long-term/flexible rental space Hertz Antilles competes in.

Regional players

• Jumbo Car: Car rental operator with Caribbean and French overseas presence. Comparable as a direct regional competitor targeting the same tourist/leisure segment across overlapping island geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hertz-antilles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertz Antilles