coeur des iles
Coeur des Iles (Karukera Tours SARL) is a privately held French Caribbean inbound tour operator that brokers curated excursions, transfers, and activity passes in Martinique and Guadeloupe through a direct-to-consumer e-commerce booking platform, serving individual tourists, cruise passengers, and travel agents.
- Company typePrivate
- Founded2013
- HeadquartersFort-de-France, Martinique
- Headcount1–10
- GTM typeB2C
- OfferingServices
What coeur des iles does
Coeur des Iles, legally Karukera Tours SARL, is a private inbound tour operator and excursion broker serving the French Caribbean islands of Martinique and Guadeloupe. Founded in 2013 and operating under the Coeur des Iles brand for over 11 years, the company positions itself as the main local incoming agent of the French West Indies, with operational offices in Fort-de-France (Martinique) and Abymes (Guadeloupe). Its core product is a direct-to-consumer e-commerce booking platform (coeurdesiles.travel) that aggregates and resells a curated catalog of local excursions delivered by partner operators, including guided day tours, catamaran and motorboat cruises, dolphin watching, 4x4 adventures, hiking and volcano treks, scuba and snorkeling, jet ski and fishing trips, ULM aerial tours, cultural heritage visits (the Eritaj line), and inter-island boat tickets. The company also sells all-in-one Freedom Pass bundles combining multiple activities with Creole lunch, private airport transfers, and digital gift certificates.
The underlying technology is a standard transactional e-commerce storefront (URL structure indicates an OpenCart-style platform) with no publicly documented API, SDK, or developer integrations; bookings are taken online with manual partner verification and email confirmation averaging two business days. Marketing is conducted primarily through the company's own SEO-optimized website, a destination-focused blog, and an email newsletter, with a referral partnership with Hertz Antilles providing cross-promotion into car rentals.
The business model is a transaction-fee brokerage on per-person tour and transfer bookings (typical adult pricing 55-135 EUR, with child and group tiers), supplemented by gift certificate sales. Customer segments are dominated by individual tourists and vacationers, with a secondary focus on cruise ship passengers needing port-day packages and a smaller B2B channel serving tour operators, travel agents, and group bookings. The company has no institutional funding, no disclosed revenue, and a headcount of 1-10 employees, consistent with an independently owned small business rather than a venture-backed operator.
coeur des iles firmographics
Firmographics- Name
- coeur des iles
- Legal name
- Karukera Tours SARL
- Website
- https://coeurdesiles.travel
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coeur des Iles (Karukera Tours SARL) is a privately held French Caribbean inbound tour operator that brokers curated excursions, transfers, and activity passes in Martinique and Guadeloupe through a direct-to-consumer e-commerce booking platform, serving individual tourists, cruise passengers, and travel agents.
- Ownership category
- akta.pro rank
coeur des iles industry classification
Industry- Product category
- Tour and Excursion Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Travel Agencies (561510), Scenic and Sightseeing Transportation, Water (487210)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
- akta.pro secondary industries
- Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Porterage, Meet-and-Greet & Shore Excursion Staging (TLAHAEAJ)
Keywords
Where coeur des iles is headquartered
LocationHeadquarters
- HQ city
- Fort-de-France
- HQ country
- Martinique
Offices2 records
Markets served
coeur des iles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Tour and Excursion Bookings: Online booking of guided tours, cruise days, adventure activities, and cultural excursions in Martinique and Guadeloupe. Customers select from categorized tours and pay per person based on adult/child pricing.
- Airport Transfer Services: Private transfer bookings between airports and hotels in Martinique (95 EUR) and Guadeloupe (58 EUR). Per-person pricing with additional fees for extra passengers, child seats, and boosters.
- Gift Certificates: Digital gift certificates sold online, emailed to recipients after payment. Non-refundable certificates available in various amounts for birthday, Christmas, or general occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Guided Day Tours |
| Unit Pricing | Pay-as-you-go | Cruise and Sailing Tours |
| Unit Pricing | Pay-as-you-go | Nautical Activities in Guadeloupe |
| Unit Pricing | Pay-as-you-go | Guided Tours in Guadeloupe |
| Unit Pricing | Pay-as-you-go | Airport Transfers Martinique |
| Unit Pricing | Pay-as-you-go | Airport Transfers Guadeloupe |
| Unit Pricing | Pay-as-you-go | Freedom Passes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
coeur des iles product offering
Product offeringCore offering
Coeur des Iles organizes and brokers excursions, tours, cruises, airport transfers, and travel services in the French Caribbean islands of Martinique and Guadeloupe. Customers book guided day tours, catamaran and motorboat cruises, Freedom Pass packages, nautical activities, sports and adventure excursions, and culture/heritage tours directly through the coeurdesiles.travel website, with pricing in adult and child rates denominated in EUR.
Product overview
Coeur des Îles operates a unified online booking platform for tours and excursions across Martinique and Guadeloupe in the French Caribbean. The product portfolio consists of the core tour booking platform (coeurdesiles.travel) combined with multiple product categories including guided day tours, cruise/day boat excursions (catamaran sails, motorboat trips), Liberty/Freedom Passes (all-in-one self-guided experience packages with meals), nautical activities (kayaking, diving, fishing, jet ski), sports activities (hiking, canyoning, volcano treks), culture and heritage tours (Eritaj), aerial tours (ULM flights), airport transfer services, and gift certificates. The company positions itself as the main local incoming agent for the French West Indies with over 11 years of experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Martinique & Guadeloupe Tour Booking Platform Online e-commerce platform for booking guided tours, excursions, cruises, and airport transfers in Martinique and Guadeloupe, allowing customers to browse, compare, and purchase tour packages with pricing in euros.
- Guadeloupe Excursions Day tours and activities in Guadeloupe including volcanic hikes, waterfall discoveries, island hopping to Les Saintes and Marie Galante, and 4x4 adventures.
- Martinique Excursions
- Cruise Days
- Freedom Pass / Liberty Pass
- Airport Transfer Service
- Nautical Activities
- Sports Activities
- Eritaj Culture & Heritage Tours
- Seen from Above Aerial Tours
- Gift Certificates
- Boat Tickets
Companies that use coeur des iles
Customer profileSegments3 records
Ideal customer profiles3 records
coeur des iles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
coeur des iles partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Hertz AntillesminorReferral partnership for car rental services. Coeur des Iles promotes Hertz Antilles to excursion customers through promotional codes (codepromo=coeurdesiles) in site navigation and transfer pages. This is a complementary service offering for tourists booking tours and transfers.
- Various Local Service ProviderscoreNetwork of local boat operators, 4x4 driver-guides, fishermen, diving instructors, and adventure activity providers who deliver excursions. The company acts as booking intermediary, routing customers to vetted local partners. Mentioned in privacy policy that tour operators and third-party providers deliver booked services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
coeur des iles competitors and assessment
Company assessmentDirect peers
- Musement: Tours and activities platform (part of TUI) focused on in-destination experiences, including Caribbean island tours and shore excursions — comparable offering and aggregator model targeting leisure travelers.
- Evaneos: France-based OTA that connects travelers with local travel agents for tailor-made trips worldwide, including the French Caribbean — directly comparable business model (local-agent intermediation) and target market (French-speaking tourists) to Coeur des Iles.
- Peek: Software and marketplace platform for tour and activity operators, supplying the same category of experiences (water sports, guided tours, dolphin/whale watching) in island destinations — comparable business model and customer base.
- Headout: Mobile-first tours and activities marketplace with strong cruise passenger and last-minute booking focus — overlaps directly with Coeur des Iles' cruise-day excursion use case in Caribbean ports.
Broad incumbents
- Klook: Asia-headquartered travel activities platform increasingly expanding into global destinations and listing Caribbean tours, transfers, and water activities — overlapping with Coeur des Iles' core offerings and supplier base.
- Viator: TripAdvisor-owned global tours and activities platform listing Caribbean shore excursions, day tours, and water activities in Martinique and Guadeloupe, competing for the same end traveler and cruise passenger demand.
- GetYourGuide: Global tours and activities marketplace that aggregates the same type of local excursions (boat tours, 4x4 adventures, dolphin watching, diving) that Coeur des Iles curates in Martinique and Guadeloupe, and competes directly for cruise passenger bookings.
Regional players
- Air Caraïbes: French Caribbean airline serving Martinique, Guadeloupe, and other regional destinations from Paris — a complementary regional player sharing the same inbound tourist flow and partnership potential as Coeur des Iles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
coeur des iles social profiles
Digital presencecoeur des iles financial estimates
Financial estimateRevenue estimate
Valuation estimate
coeur des iles leadership team
Management profileNumber of profiles
coeur des iles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
coeur des iles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about coeur des iles
What does coeur des iles do?
Coeur des Iles organizes and brokers excursions, tours, cruises, airport transfers, and travel services in the French Caribbean islands of Martinique and Guadeloupe. Customers book guided day tours, catamaran and motorboat cruises, Freedom Pass packages, nautical activities, sports and adventure excursions, and culture/heritage tours directly through the coeurdesiles.travel website, with pricing in adult and child rates denominated in EUR.
Is coeur des iles a public or private company?
coeur des iles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was coeur des iles founded?
coeur des iles was founded in 2013. It employs 1 to 10 people.
Where is coeur des iles based?
coeur des iles is headquartered in Fort-de-France, Martinique.
How does coeur des iles make money?
Three revenue lines are on record. Tour and Excursion Bookings are the primary driver. The others are airport Transfer Services and gift Certificates.
Who are coeur des iles's main competitors?
Direct peers on record are Musement, Evaneos, Peek and Headout. Broad incumbents are Klook, Viator and GetYourGuide. Air Caraïbes is listed as a regional player.
Does coeur des iles have an API?
No public API is recorded for coeur des iles.
What industry is coeur des iles in?
coeur des iles's product category is Tour and Excursion Services. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies, with a secondary code of THAAALAB, Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing). Its NAICS code is 561520 and its SIC code is 7900.