CareerTech Media
- Company typePrivate
- Founded2018
- HeadquartersNorthfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
CareerTech Media firmographics
Firmographics- Name
- CareerTech Media
- Legal name
- CareerTech Media
- Website
- https://careertechmedia.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
CareerTech Media industry classification
Industry- Product category
- Educational Publishing / CTE Career Resources
- NAICS
- Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Career & Technical Education (CTE) & Trade Skills Media (EDAGALAG)
- akta.pro secondary industries
- Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO), Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)
Keywords
Where CareerTech Media is headquartered
LocationHeadquarters
- HQ city
- Northfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CareerTech Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- CTE Career Guide Sales: CareerTech Media generates revenue through the one-time sale of printed CTE Career Guides to school districts, high schools, middle schools, career centers, and CTE consortiums. Pricing is volume-based (per-guide), with tiered discounts for larger order quantities. The minimum order size is 250 guides per edition. No recurring subscription model is evident; each sale is a discrete transactional order processed via quote/invoice. Shipping costs are charged separately on top of guide pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 250–499 guides: Early Bird $3.70/unit, Regular $3.95/unit |
| Unit Pricing | Pay-as-you-go | 500–999 guides: Early Bird $3.65/unit, Regular $3.90/unit |
| Unit Pricing | Pay-as-you-go | 1,000–1,499 guides: Early Bird $3.60/unit, Regular $3.85/unit |
| Unit Pricing | Pay-as-you-go | 1,500–1,999 guides: Early Bird $3.55/unit, Regular $3.80/unit |
| Unit Pricing | Pay-as-you-go | 2,000–2,499 guides: Early Bird $3.50/unit, Regular $3.75/unit |
| Unit Pricing | Pay-as-you-go | 2,500–2,999 guides: Early Bird $3.45/unit, Regular $3.70/unit |
| Unit Pricing | Pay-as-you-go | 3,000–3,999 guides: Early Bird $3.40/unit, Regular $3.65/unit |
| Unit Pricing | Pay-as-you-go | 4,000–4,999 guides: Early Bird $3.35/unit, Regular $3.60/unit |
| Unit Pricing | Pay-as-you-go | 5,000+ guides: Early Bird $3.30/unit, Regular $3.55/unit |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
CareerTech Media product offering
Product offeringCore offering
CareerTech Media produces and sells customized CTE (Career and Technical Education) Career Guides for K-12 schools, available in High School and Middle School editions. Each 52-page guide covers all 17 Career Clusters, includes career pathways, in-demand occupations data (median salary, projected openings, degree requirements), and a built-in Career Interest Assessment Tool with pull-out workbook. Guides are sold directly to school districts, high schools, middle schools, career centers, and CTE consortiums via volume-based pricing with a minimum order of 250 guides per edition.
Product overview
CareerTech Media produces CTE (Career and Technical Education) Career Guides, offered in two main editions: High School CTE Career Guides and Middle School CTE Career Guides. The High School guide is a comprehensive resource covering all 17 Career Clusters for high school students, parents, counselors, and teachers, featuring in-demand occupations data and a career interest assessment tool with pull-out workbook. The Middle School guide provides simplified content and graphics for younger students to build career awareness early, with age-appropriate career exploration and assessment exercises. Both editions serve as promotional and educational tools for schools to communicate CTE value to stakeholders.
Differentiator
Problem solved
Functional benefit
Products and services
- High School CTE Career Guides A comprehensive 52-page CTE Career Guide designed for high school students, parents, counselors, and teachers. It covers all 17 Career Clusters with career pathways, in-demand occupations data (degree needed, job growth percentage, projected open positions), and includes a Career Interest Assessment Tool with a pull-out insert workbook to help students identify suitable career pathways.
- Middle School CTE Career Guides A 52-page CTE Career Guide designed for middle and elementary school students featuring simplified content and graphics appropriate for younger learners. Covers all 17 Career Clusters with in-demand occupations data (education needed, median salary, projected job openings) and includes a built-in Career Assessment Exercise designed for easy classroom use to build early career awareness.
Quantifiable outcome
- Increased CTE enrollment locally within school systems
- +1 more outcomes
Companies that use CareerTech Media
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
CareerTech Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CareerTech Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
CareerTech Media competitors and assessment
Company assessmentBroad incumbents
- Naviance (PowerSchool): Naviance, owned by PowerSchool, is the dominant college and career readiness platform in U.S. K-12. It competes directly with CareerTech Media's career exploration and pathway planning value proposition, but as part of a broad SIS-adjacent suite rather than a CTE-focused niche product.
- Rosen Publishing Group: Rosen Publishing produces career and vocational education books and reference content for K-12 libraries and classrooms. While not CTE-specific, it is a comparable publisher of career-focused educational media serving the same K-12 buyer.
Direct peers
- MajorClarity: MajorClarity is a K-12 college, career, and military readiness platform with explicit CTE pathway support. It offers the same 'career exploration and in-demand occupations' value that CareerTech Media delivers in print form.
- Kuder: Kuder provides career planning and assessment tools used in schools and workforce agencies. Its interest/ability assessments and career pathway content overlap directly with the Career Interest Assessment Tool built into CareerTech Media's guides.
- Xello: Xello (formerly CareerCruising) is a digital college, career, and future-readiness platform used widely in K-12. It is a direct substitute for the assessment and career exploration functionality embedded in CareerTech Media's printed guides, though delivered via software rather than print.
- ReferencePoint Press: ReferencePoint Press publishes career exploration and vocational guidance titles for middle and high school audiences. Its printed career series directly parallels CareerTech Media's printed guide format and K-12 CTE buyer.
- Chronicle Guidance Publications: Chronicle Guidance Publications has long produced career guidance and occupational outlook materials for K-12 counselors and students. It is one of the most direct historical competitors to CareerTech Media's printed career exploration concept.
- YouScience: YouScience provides aptitude-based career assessments and CTE pathway recommendations to high schools and CTE programs. Its career assessment tools compete directly with CareerTech Media's built-in Career Interest Assessment Tool.
Others
- Advance CTE: Advance CTE is the nonprofit national association representing state CTE directors and producing career pathway frameworks. It is a free, authoritative resource that CareerTech Media schools must compete against for attention and budget.
Emerging players
- SchooLinks: SchooLinks is a college and career readiness platform for K-12 districts that covers CTE pathway planning, course planning, and graduation tracking. It competes with the digital-career-guidance functionality of CareerTech Media's printed guides.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CareerTech Media social profiles
Digital presenceCareerTech Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
CareerTech Media leadership team
Management profileNumber of profiles
Profiles2 records
CareerTech Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CareerTech Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CareerTech Media
What does CareerTech Media do?
CareerTech Media produces and sells customized CTE (Career and Technical Education) Career Guides for K-12 schools, available in High School and Middle School editions. Each 52-page guide covers all 17 Career Clusters, includes career pathways, in-demand occupations data (median salary, projected openings, degree requirements), and a built-in Career Interest Assessment Tool with pull-out workbook. Guides are sold directly to school districts, high schools, middle schools, career centers, and CTE consortiums via volume-based pricing with a minimum order of 250 guides per edition.
Is CareerTech Media a public or private company?
CareerTech Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CareerTech Media founded?
CareerTech Media was founded in 2018. It employs 1 to 10 people.
Where is CareerTech Media based?
CareerTech Media is headquartered in Northfield, United States, in the North America region.
How does CareerTech Media make money?
One revenue line is on record: CTE Career Guide Sales.
Who are CareerTech Media's main competitors?
Broad incumbents on record are Naviance (PowerSchool) and Rosen Publishing Group. Direct peers are MajorClarity, Kuder, Xello, ReferencePoint Press, Chronicle Guidance Publications and YouScience. Advance CTE is listed as an others. SchooLinks is listed as an emerging player.
Does CareerTech Media have an API?
No public API is recorded for CareerTech Media.
What industry is CareerTech Media in?
CareerTech Media's product category is Educational Publishing / CTE Career Resources. Its primary akta.pro industry code is EDAGALAG, Career & Technical Education (CTE) & Trade Skills Media, with a secondary code of EDAJAMAO, Career & College Readiness Platforms (Guidance, Planning, Scholarships). Its NAICS code is 6115 and its SIC code is 8200.