What Eureka Exhibits does

Eureka Exhibits is a privately held designer, developer, and fabricator of interactive, game-based science exhibits and simulations for museums, science centers, and other informal learning institutions in North America. Founded in 2005 by Keith Feinstein and Mark Kirby and headquartered in Greer, South Carolina, the company combines video game technology with scientifically validated content to convert passive museum visitors into active participants. Its two flagship travelling exhibits, Be the Dinosaur (a Cretaceous-era paleontology simulation) and Be the Astronaut (a 14-mission space exploration simulation developed under a NASA Space Act Agreement), are supported by a portfolio of modular hardware products including the Be the Dinosaur Simulator Pod, NAV/SCI/FLY kiosks, multi-directional motion platforms (Apollo Lunar Rover, Apollo Lunar Lander, Dinosaur River Ride, Log Raft Adventure, Saturn V Theater), and a patented modular display system for venue construction.

Eureka generates revenue through four primary streams: one-time licensing of travelling exhibits to host venues, direct hardware sales of simulator pods, motion platforms, and kiosks, custom design and fabrication services (e.g., the Sawmill Museum log raft project delivered well under six figures), and sales of its modular display system. Pricing is quote-based, and engagements are multi-year. The company operates a sales-led go-to-market motion with direct outreach to venue directors and exhibit managers, and it markets through its company website, email newsletters, and industry events. Customer relationships include marquee venues such as Space Center Houston, COSI, U.S. Space and Rocket Center, San Diego Air & Space Museum, Louisville Science Center, GWIZ, Western Science Center, and Montshire Museum of Science, with exhibits reported to have reached millions of visitors across dozens of North American venues.

Name

Eureka Exhibits

Legal name

Eureka Exhibits

Website

https://eurekaexhibits.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Eureka Exhibits is a Greer, South Carolina-based designer and fabricator of interactive, game-based science exhibits and simulations, serving museums, science centers, and informal learning venues across North America with travelling exhibits such as Be the Dinosaur and Be the Astronaut, motion platforms, kiosks, and custom fabrication services.

Ownership category

akta.pro rank

Product category

Museum & Science Center Exhibits

NAICS

Museums (712110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industries

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Interactive museum exhibits
• Science center installations
• Motion platform simulators
• Custom exhibit fabrication
• Traveling exhibit production

Headquarters

HQ city

Greer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Travelling Exhibits: Be the Dinosaur and Be the Astronaut are offered as travelling exhibits that tour to different venues. Museums and science centers host these exhibits for limited periods, generating repeat visitor traffic and revenue.
2. Product Sales (Simulator Pods, Motion Platforms, Kiosks): Direct sale of interactive simulator pods, motion platform games, and kiosk systems to museums and science centers. Products include Be the Dinosaur Simulator Pod, Apollo Lunar Rover, Apollo Lunar Lander, Dinosaur River Ride, Log Raft Adventure, and NAV/SCI/FLY stations.
3. Custom Design & Fabrication Services: Consultation, design, and fabrication of custom exhibit experiences. Eureka works with venues to translate their vision into interactive learning+entertainment experiences, including realistic rocks, illuminated signs, interactive kiosks, and complete exhibition systems. The Sawmill Museum project was delivered at a price well under six figures.
4. Modular Display System Sales: Sale of the patented modular building system components that allow venues to construct and reconfigure their exhibition spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Eureka Exhibits designs, manufactures, and licenses interactive science exhibits for museums and science centers, combining proprietary video game simulation technology with physical exhibit elements including simulator pods and multi-directional motion platforms. The company sells both traveling exhibits (such as Be the Dinosaur and Be the Astronaut) that tour institutional venues and custom-fabricated permanent installations, supported by a patented modular display system.

Product overview

Eureka Exhibits offers a portfolio of interactive traveling exhibits and motion platforms for museums and science centers, combining video game technology with educational content. The core products are Be the Dinosaur (paleontology simulation) and Be the Astronaut (space exploration with 14 missions). These are supported by modular display systems for flexible exhibit installation, interactive kiosks (NAV, SCI, FLY stations), and various motion platform experiences including the Apollo Lunar Rover, Apollo Lunar Lander, Dinosaur River Ride, and Log Raft Adventure Ride. Products are available as complete traveling exhibits or as standalone components for purchase.

Differentiator

Problem solved

Functional benefit

Brands

• Be the Dinosaur: Interactive dinosaur exhibit combining video game technology with paleontology, featuring simulator pods and a scientific scavenger hunt through a Cretaceous ecosystem.
• Be the Astronaut
• Videotopia

Products and services

• Be the Dinosaur Traveling interactive exhibit combining multiple simulator pods and rides that let visitors experience life as a dinosaur; produced in collaboration with paleontologists for scientific accuracy. Targeted at museums, science centers, and nature centers as a high-impact, low-maintenance visitor attraction.
• Be the Astronaut Traveling space exploration exhibit pairing multi-directional motion platforms with NAV/SCI/FLY touchscreen kiosks to let visitors pilot rockets, land space capsules, and drive rovers. Developed in partnership with NASA and aimed at space centers, science museums, and educational institutions.
• Modular Display System Patented modular hardware system used as the structural and integration foundation for Eureka Exhibits' installations. Lets venues mix and match exhibit modules, repurpose hardware, and ship units more easily between locations. Sold/configured as part of customized exhibit installations.
• NAV, SCI & FLY Kiosks Standalone touchscreen kiosks delivering interactive mission content for the Be the Astronaut exhibit, including navigation, science, and flight modules. Sold with the traveling exhibit and as part of custom installations at space-focused venues.
• Apollo Lunar Rover Motion Platform Multi-directional motion platform that simulates piloting NASA's Lunar Roving Vehicle as part of the Be the Astronaut experience. Sold as a standalone simulator within the exhibit system for space-themed museum installations.
• Apollo Lunar Lander Motion Platform Multi-directional motion platform simulating the Apollo Lunar Module's descent and landing, supporting the Be the Astronaut exhibit. Sold as a standalone simulator pod for venues building space-themed interactive installations.
• Dinosaur River Ride Motion-based river ride attraction accompanying the Be the Dinosaur exhibit, immersing visitors in a dinosaur-era waterway journey. Sold as a standalone ride component to venues hosting the Be the Dinosaur traveling exhibit.
• Be the Dinosaur Simulator Pod Standalone simulator pod from the Be the Dinosaur exhibit that lets visitors control dinosaur behavior in a scientifically accurate Cretaceous simulation. Sold as an individual interactive unit for museums, science centers, or dinosaur-themed attractions.
• Log Raft Adventure Ride Motion-based log-raft ride attraction that complements the Be the Dinosaur traveling exhibit. Sold as a standalone ride experience to venues hosting the dinosaur exhibit.
• Saturn V Theater Motion-based theater experience simulating a Saturn V rocket launch, accompanying the Be the Astronaut traveling exhibit. Sold as a standalone motion-based attraction for space-themed museum installations.
• Custom Design & Fabrication Services Bespoke design, engineering, and fabrication service that builds permanent interactive science exhibits tailored to a venue's space, audience, and budget. Targeted at museums and science centers seeking custom installations that go beyond the standard traveling exhibit catalog.

Quantifiable outcome

• Record attendance: Be the Astronaut premiere at Space Center Houston achieved best October (62,595), November (65,802), December (85,936) in history; best 4-day Thanksgiving weekend (14,652) in history
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NASAcoreStrategic or Co-development PartnerEureka Exhibits is a NASA Space Act Agreement Partner. They collaborated extensively with NASA experts at research centers across the USA to create simulations and content for Be the Astronaut. NASA advisors include scientists from NASA Langley Research Center and NASA Johnson Space Center Engineering Directorate who provided oversight on spacecraft design, scientific accuracy, and simulation development.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ideum: Ideum designs and fabricates interactive touchscreen tables, kiosks, and exhibit experiences for museums, science centers, and cultural institutions — directly comparable in product category (interactive exhibit hardware/software), customer base, and integration of digital interactivity with physical installations.
• Imagine Exhibitions: Imagine Exhibitions is a leading producer of travelling museum exhibitions that tour science centers, museums, and aquariums worldwide — directly comparable business model of designing, producing, and licensing touring exhibits to institutional venues.
• Sarner International: Sarner International designs and produces interactive museum exhibits, themed attractions, and visitor experiences for science centers, museums, and aquariums — directly comparable as a designer/fabricator of interactive science and cultural exhibits.
• Kubik (formerly Maltbie): Kubik designs, fabricates, and installs custom museum and brand experiences including interactive exhibits and immersive environments — directly comparable as a custom exhibit design and fabrication services firm serving museums and cultural institutions.
• Science Museum of Minnesota (Exhibits Program): The Science Museum of Minnesota develops and licenses interactive science exhibits and travelling exhibitions to other museums — directly comparable as both an operator of museum experiences and a developer/licensor of exhibit content for the institutional science center market.
• Discovery Place Exhibits: Discovery Place is a science museum and education center that develops and licenses interactive science exhibits and educational content for other museums — directly comparable as a developer and licensor of interactive science museum experiences.

Broad incumbents

• Smithsonian Institution Traveling Exhibition Service (SITES): SITES creates and circulates Smithsonian-affiliated traveling exhibitions to museums across the U.S. — a broader, institutionally-backed incumbent in the museum touring exhibit distribution model that Eureka's Be the Dinosaur/Astronaut touring program parallels.
• National Geographic Exhibits: National Geographic produces large-scale, premium travelling exhibitions for museums worldwide, leveraging a globally recognized brand and deep content IP — a broader incumbent in the same museum touring/exhibit production space as Eureka.

Others

• MOCA (Museum of Contemporary Art) Exhibitions Program: While not a commercial peer, large museum exhibition programs serve as both potential partners (venues for traveling exhibits) and indirect competitors for institutional exhibit budgets, and operate in the broader cultural exhibition ecosystem.

Emerging players

• Dimensional Design & Engineering: Dimensional Design & Engineering designs and fabricates custom interactive museum exhibits and themed environments — comparable emerging specialist firm in the interactive museum exhibit design space, though smaller in scale.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EurekaExhibits
• LinkedInlinkedin.com/company/eurekaexhibits

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eureka Exhibits