AVEC VOUS
AVEC VOUS (아베크부) is a South Korean direct-to-consumer lingerie brand, founded in 2018 and headquartered in Yongin-si, that sells bralettes and coordinating underwear exclusively through its Korean e-commerce site built on Cafe24.
- Company typePrivate
- Founded2018
- HeadquartersYongin-si (용인시), South Korea
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What AVEC VOUS does
AVEC VOUS (아베크부) is a South Korean direct-to-consumer lingerie brand founded in 2018 and headquartered in Yongin-si, Gyeonggi-do. The company is privately held and founder-led by CEO Park Ji-hye (박지혜), operating under Korean business registration 659-06-00935 and mail-order registration 2018-고양일산동-0034. Its product line is narrowly focused on bralettes and complementary underwear, with core SKUs including the Valentina Triangle and Plunge Bralette Set (77,000–78,000 KRW, ten colorways), the Classic Wire Bralette (~74,900 KRW), the Isabella Wire Bralette (55,000 KRW), Daily Briefs multi-packs (62,700–125,400 KRW), and accessory bra pads (2,000 KRW).
The company sells exclusively through its Korean-language e-commerce site avecvous.co.kr, which is built on the Cafe24 third-party commerce platform, with logistics handled by CJ Daehan Logis. There is no proprietary technology stack, no proprietary mobile application, and no AI/ML infrastructure disclosed — the underlying technology is a standard Korean SMB e-commerce stack, with social-login integrations via Naver, Facebook, Google, Kakao, LINE, and Apple. The brand's only go-to-market channel is its own online storefront; there is no physical retail presence and no third-party marketplace listing.
Revenue mechanics are simple unit-sales: customers purchase individual SKUs or multi-packs at fixed retail prices, with periodic discounts (e.g., Daily Briefs 3-pack reduced from 62,700 to 56,400 KRW). Marketing is conducted through owned social channels — Instagram (@avecvous___), Facebook, Kakao, YouTube — supplemented by Naver Pay customer reviews as social proof and editorial "lookbook" and "journal" content on the website. There is no evidence of paid acquisition at scale, no enterprise or wholesale channel, and no international shipping footprint.
AVEC VOUS firmographics
Firmographics- Name
- AVEC VOUS
- Legal name
- AVEC VOUS (아베크부)
- Website
- https://avecvous.co.kr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- AVEC VOUS (아베크부) is a South Korean direct-to-consumer lingerie brand, founded in 2018 and headquartered in Yongin-si, that sells bralettes and coordinating underwear exclusively through its Korean e-commerce site built on Cafe24.
- Ownership category
- akta.pro rank
AVEC VOUS industry classification
Industry- Product category
- Women's Intimate Apparel / Lingerie
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Bras & Bralettes (CRAAAIAA)
- akta.pro secondary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
Keywords
Where AVEC VOUS is headquartered
LocationHeadquarters
- HQ city
- Yongin-si (용인시)
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
AVEC VOUS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: AVEC VOUS generates revenue through direct-to-consumer sales of intimate apparel products via its proprietary e-commerce platform (avecvous.co.kr). Revenue is generated from one-time product purchases including bralettes, briefs, and accessories. The brand does not appear to operate a subscription model based on available information.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Valentina Bralette Set - Triangle Cup Style |
| One time/ perpetual license | Pay-as-you-go | Valentina Plunge Bralette Set |
| Unit Pricing | Pay-as-you-go | Daily Briefs 3 Packs |
| Unit Pricing | Pay-as-you-go | Daily Dot Briefs 6 Packs |
| Unit Pricing | Pay-as-you-go | Daily Briefs Solid Noir (Single) |
| Unit Pricing | Pay-as-you-go | Bra Pad Accessory |
| One time/ perpetual license | Pay-as-you-go | Isabella Wire Bralette |
| One time/ perpetual license | Pay-as-you-go | Classic Wire Bralette Set |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AVEC VOUS product offering
Product offeringCore offering
AVEC VOUS designs, sells, and ships Korean intimate apparel — primarily bralettes (Triangle, Plunge, and Wire styles) and coordinating briefs — directly to individual consumers through its own online storefront. The product range is centered on the Valentina Bralette collection (available in 10 colors), complemented by Classic Wire and Isabella Wire bralettes, Daily Briefs packs (3-pack and 6-pack), and Bra Pad accessories, with orders fulfilled domestically in South Korea.
Product overview
AVEC VOUS (아베크부) is a Korean bralette-specialized lingerie brand offering a curated collection of intimate apparel. The product portfolio centers on the Valentina Bralette line featuring both Triangle and Plunge cup styles in 10 colors, complemented by the Classic Wire Bralette series for structured support and the Isabella Wire Bralette collection with delicate lace details. The briefs category includes Daily Briefs packs in various configurations (3-pack and 6-pack options) with solid and dot mesh fabrics, along with lace-back and thong briefs. An accessory line of Bra Pads completes the offering. All products are sold directly through the company's e-commerce platform with standard e-commerce functionality including social login, order tracking, and customer reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- Valentina Bralette Set (발렌티나 브라렛 세트)
Quantifiable outcome
- Consistent positive customer reviews on Naver Pay with recurring themes of comfort, aesthetic appeal, and re-purchase intent
Companies that use AVEC VOUS
Customer profileSegments1 record
Ideal customer profiles1 record
AVEC VOUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
AVEC VOUS partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
AVEC VOUS competitors and assessment
Company assessmentDirect peers
- ThirdLove: US DTC intimates brand known for fit innovation and bralette-led assortment with a mid-premium price point. Comparable in single-category specialty, direct e-commerce distribution, and focus on the wireless-bralette category AVEC VOUS targets.
- CUUP: US DTC intimates brand with a minimalist, design-forward aesthetic and premium bralette-led product line sold exclusively through its own storefront. Closely comparable to AVEC VOUS in aesthetics, single-channel DTC model, and emphasis on wireless bralette construction.
- Cosabella: US/Italian premium intimates brand specializing in lace bralettes and everyday lingerie with a strong DTC e-commerce presence and global shipping — closely comparable to AVEC VOUS in product focus (bralette-led), mid-premium positioning, and direct-to-consumer model.
- Bravissimo: UK specialty lingerie retailer with a deep DTC and select-store presence focused on bras, bralettes, and matching briefs. Comparable in specialty-lingerie positioning, fit-and-style focus, and digital-first go-to-market model.
- Hanky Panky: US lingerie brand specializing in signature lace bralettes and briefs sold primarily through DTC e-commerce. Comparable in lace-and-tulle product focus, premium-but-accessible price points, and curated small-batch aesthetic similar to AVEC VOUS.
- MeUndies: DTC intimates basics brand with subscription roots and a colorful, comfort-first aesthetic. Comparable in DTC-first distribution, pack/bundle merchandising (similar to AVEC VOUS's 3-pack and 6-pack briefs), and emphasis on everyday comfort.
Broad incumbents
- Wacoal Korea: Major Japanese-founded lingerie incumbent with a substantial Korean operation and broad intimate apparel assortment. Comparable as a Korean-market intimate apparel competitor but at a much larger scale and with broader category breadth than AVEC VOUS.
- Savage X Fenty: Major DTC intimates brand with bralette-led assortments and premium positioning. Comparable in digital-first go-to-market and aesthetic emphasis, but operates at a much larger scale with membership models and broader product breadth.
- Aerie (American Eagle): Mass-premium intimates sub-brand of American Eagle Outfitters with a strong bralette assortment and large digital presence. Comparable as a broader incumbent serving similar customer demographics and product categories, though at a larger scale and multi-channel distribution.
- Peach John: Japanese-origin intimate apparel and loungewear brand with a strong Korean presence. Comparable as a DTC-and-retail hybrid Korean-market intimates brand targeting similar demographics, though with broader category coverage than AVEC VOUS's bralette focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
AVEC VOUS social profiles
Digital presenceAVEC VOUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVEC VOUS leadership team
Management profileNumber of profiles
Profiles1 record
AVEC VOUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVEC VOUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVEC VOUS
What does AVEC VOUS do?
AVEC VOUS designs, sells, and ships Korean intimate apparel — primarily bralettes (Triangle, Plunge, and Wire styles) and coordinating briefs — directly to individual consumers through its own online storefront. The product range is centered on the Valentina Bralette collection (available in 10 colors), complemented by Classic Wire and Isabella Wire bralettes, Daily Briefs packs (3-pack and 6-pack), and Bra Pad accessories, with orders fulfilled domestically in South Korea.
Is AVEC VOUS a public or private company?
AVEC VOUS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AVEC VOUS founded?
AVEC VOUS was founded in 2018.
Where is AVEC VOUS based?
AVEC VOUS is headquartered in Yongin-si (용인시), South Korea, in the Asia region.
How does AVEC VOUS make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are AVEC VOUS's main competitors?
Direct peers on record are ThirdLove, CUUP, Cosabella, Bravissimo, Hanky Panky and MeUndies. Broad incumbents are Wacoal Korea, Savage X Fenty, Aerie (American Eagle) and Peach John.
Does AVEC VOUS have an API?
No public API is recorded for AVEC VOUS.
What industry is AVEC VOUS in?
AVEC VOUS's product category is Women's Intimate Apparel / Lingerie. Its primary akta.pro industry code is CRAAAIAA, Bras & Bralettes, with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its NAICS code is 458110 and its SIC code is 2340.